Magnetic content is content that’s good, seeks user’s attention, content that users wish to share and engage themselves. The marketer's dream is to make popular content that compels your customer to buy your offer. Not all marketers are a pro at it, requires some significant efforts and tactics.
Using content magnet in magnetic marketing will double your efforts and bring in sticky and attractive strategies to be engaged on your site. Keeping the idea fresh is engaging customers with the content they value, as it will associate your business with memorable and positive experiences. The attracted and loyal customers will act as word of mouth for other customers and are likely to become your repeat customers.
How Content Magnet Works?
The time when your sales conversions start narrowing, you do not get visitors to your content is when the time to go back to your drawing board and reuse your content magnet to rank in SERPs. Here are few ways you must work on to get good results in the search engines.
Transform Infographics into Clickable Presentations:
Making an eye-catching content is not an easy task, you need to have a thorough insight into the content and look for ways to make it attractive. Infographics will help you out to visually represent your information, knowledge and data into an inspiring and presenting form on content.
You may use the below types of infographics depending upon the information you like to share,
- Flowchart Infographic
- Totally Hip Infographic
- Timeline Infographic
- Image-Heavy Infographic
Since Infographics and data visualization are the peanut butter and candy of the visual content world, so magnetize your content and reach your potential customers.
Using Blogs as a Content Magnet:
Blogs that you write is all yours, and you can make much more of it. Here is how you can get the most out through your blog hub,
You Own Your Blog Content:
The blog content is yours. You are not at the notion of the third party driven policies that change over time. Owning content on your site and other sites is an addition to get yourselves ranked in the SERPs.
How Can You Promote Your Content?
- Start promoting your content through social sharing.
- Boost your content through guest posts and comments. It can be done by sharing and acquiring external links.
- Start building groups and community through sharing content on social media.
- Make people follow you by sharing engaging content.
Ranking in SERPs:
Linking your content internally and externally with targeting specific keywords optimizes your site and let it rank better. Depending upon the type of business, search for specific keywords to use the same in your content.
Develop A Content Marketing Plan:
Planning marketing content is a strategic approach and documents your strategy with details of every step you are going to take. There is no specific outline for a content plan as every business is unique and will plan accordingly, but here are few generic components that you must be looking into while developing a plan.
- Nature/Type of your business.
- Your brand story.
- Attractive and engaging content.
- Your audience persona.
- The use of social media marketing channels.
- Monitor your work.
Automatic Content Delivery:
Just publishing your content is not well enough, promote your content to let it reach to the maximum readers. Set up email campaigns, newsletters, new blog posts and news feeds for your readers.
Track Content Marketing Results:
Track content as how well it is promoted and shared through simple tools like,
Buzzsumo, one of the most shared search site to find the content, topic and domain that is most shared. Use this tool to analyze which content of yours have been rated the best, shared the most and liked by the readers.
- You get alerts as soon as new content gets published.
- You can compare your progress against competitors.
- You can conduct content analysis to identify the most shared content and their ranking. It can be further reused to create a powerful content magnet for your brand to rank better in the search engines.
How it works:
Enter a topic in the search box for ideas, and you will have a full list of articles on that particular topic with a number of shares each one got. Read the most shared articles and notice on which social network your subject became popular. It will help you classify the best social media platforms to create “buzz,” which means to get people talk about your brand.
Focus On Your Customers:
Your visitors have likely landed to your page through an engaging link or content, don’t dissatisfy them. Live up to your words and promises, know what your customers want, it is time to deliver and build loyalty.
Your Content Needs To Be Updated:
Content need does not remain same and will have to change over time. Why do you have content on your website? It is to engage your readers, and engaging readers require fresh and updated content over time. Come up with fresh news, content and images that trigger your customer’s interest level and make them stay on your site.
Words Counts of Content:
The average Google first page result contains 1,890 words. The longer the content, the higher it ranks in the SERPs. Why don’t you start drafting detailed content subjected that it must be relevant?
How to Create Engaging Content:
Posting interesting topics increases the chance that people share your piece of content, generating online word-of-mouth. Create super engaging content that people love to talk about by,
- Blog Posts.
- "How-to" Guides
- Research Articles about your target sector.
Use Images in Content:
Visuals speak louder than words, content with images are more attractive and develops an interest for the users to read, unlike content without images.
Create Custom Content:
Content creation starts with knowing your customer, without knowing your target audience, it is completely useless to write content. The next step after understanding your customer is to create custom content for them. A research by the custom content Council states that 85% of the consumers are likely going to shop again from the site that has custom content for them.
Tools To Create Engaging Content:
To create engaging content, use flipbook maker to create, share and transform your PDFs into an online flipping book which will make it easy for your readers to flip their reading material with their changing positions.
Using the right keywords in a Page Title and Description let search engines like Google, Bing and Yahoo Search to index your website.
Tools to identify keywords:
SEMrush, the world’s prominent competitive research service for online marketing. It is one of the finest keyword search tools to identify your competitor's keywords so you can use them strategically in your content.
For instance, if you are a logo design company, look for keywords related to designs like logo designs, web designs, and online web designs with the help of SEMrush.
- Identify competitor’s keywords.
- Identify new competitors.
- Analyzes competitors Ad copies and conducts deep link analysis.
Choose The Right Topics In Your Posts:
As already said that content creation is not the only thing you should be doing. The most important is to keep your audience interested. Select topics that create interest for your users to read. The heading has a much greater impact than the content body, so make it appealing, creative and engaging.
Relevance in Content:
The content that you write reflects your brand, creates a magnetism to your brand, so it must be relevant. Stuffing your content with unnecessary words is meaningless and won’t work as a content magnet.
The Impact of the Real-Time Algorithm:
The continuous refining of how the web pages are indexed and rank to match searcher intent is what the real-time Google algorithm has been doing and changes the ranking of websites several times a year. For this reason, you must continuously apprise your content magnet several times in a year. Moreover, keep your site up-to-date to rank well in the SERPs.
The Impact of Accurate Headlines and Descriptions:
People think that the search engines are to “ get answers” and which is why they are searching to get answers to their queries. A good headline sparks interest for the users and compels them to read further. Keep your headlines relevant that replies to the needs of the readers, unlike long and irrelevant headlines.
Check out the best-rated phrases by searching,
- The most search items of your industry.
- Which keywords are getting the highest clicks and visitors?
Follow the checklist to create a Google-friendly site.
- Google supports quality and informative articles.
- The homepage is where the search engine bots interact with your site. Keep it good and up-to-date.
- Meta description must be concise and engaging to direct the searcher to your page.
Improve the Loading Speed of Your Website:
- Reduce server response time.
- Enable compression.
- Optimize CSS Delivery.
- Enable browser caching.
- Optimize images.
- Lessen the number of plugins you use on your site.
Create short URLs:
Shorter URLs tend to rank better than long URLs. Content is thus a complementary strategy to every other marketing strategy as it helps in SEO, provides material for social media marketing and creates your online presence.
So, what is the takeaway for you? Optimizing your website with a low-quality content will not get you anywhere rather than re-doing your work. A site is visible on the SERPs based on the quality, quantity and value you deliver.
For this, you need to start with a robust content plan that clearly communicates your workflow. Content and SEO goes hand in hand and are the foundation of high rank in the search engines.
Re-using content magnet to earn search engine’s trust is critical, but if you use the above guidelines, and use target keywords in your content and headlines, you may get it right. Track your success by bringing your content to the tops of the SERPs.
Loius Martin is a well-rounded marketer working as a Marketing Manager at Invictus Studio. He is also known as content evangelist and practitioner. He shares his knowledge through guest and official blogs which are quite informative and help readers to improve their digital marketing skills. For any help, you can catch him at @loiusmartin1.