How much content should your brand post? Many companies try to publish content daily, but others feel lucky if they can get a post up once a week. To learn more about companies’ content demands, CopyPress surveyed more than 300 in-house marketers, agencies, and freelancers to understand how they determine publishing schedules. You can check out the full white paper or read the following infographic for a few highlights.
As far as industry standards go, 43 percent of respondents said they publish content once per week, whereas 35 percent of respondents said that they publish content daily. Only 13 percent said that they publish content multiple times a day, which is good news for brands that worry about falling behind if they can’t publish as often as they’d like. When asked whether they’re happy with how often they publish, 65 percent of respondents said they want to step up their publication rate to multiple times per week or even more.
Unfortunately, budgeting seems to be one of the main issues preventing content marketers from meeting their publishing goals. Twenty-six percent of respondents said that they spent less than $5,000 on content marketing annually, and 60 percent of respondents said that the content marketing budget was smaller than their other channels’.
If companies slightly raised their content marketing budgets to match or approach other channels’, they would have a greater chance of increasing their content frequency and driving more traffic. Keep reading to find more insights in content marketing and compare how they line up to your strategy.
How much are you spending on content marketing each year? Please let us know in the comments below.