Content lovers rejoice: the time is now to start enhancing your content marketing.
We know that every corner of the Internet is an opportunity to showcase your brand. At Bizwebjournal, we love nothing more than weaving our magic with a powerful content campaign.
We’re ditching the drab text and creating high-quality, sticky content (the good kind of sticky) that’s curated by our team of industry experts.
We create quality content for people, not robots. We revitalise your brand copy with SEO-friendly content, designed to be helpful and interesting to your audience and eventually benefit your business.
We run detailed audits of your competitors and surrounding industry to create innovative content ideas, using the latest industry tools to stay ahead of the pack.
Each of our content marketing services is tailored to you. So whether you’re looking for blogging and brand management or an interactive campaign, Bizwebjournal has the expertise to deliver.
Content Marketing Strategy
Before we create content, we need to answer key questions together: How will we create content? When and where will we publish it? What topics will we cover? Who is our audience?
Relevant and unique web copy is the currency of the Internet. We write in-depth articles, blog posts, press releases, and guides that earn SEO value and drive traffic to your website
Publishing in a variety of content formats attracts new audiences and drives sharing on social media. That's why we also create videos and infographics.
Content marketing is a term coined relatively recently which is used to represent any marketing functions which involve the creation and sharing of content, with a view to satisfying business objectives.
How you present this content usually depends on what you’re trying to achieve. Formats can take anything from beautiful interactive microsites, engaging videos, fun games and quizzes over to informative blogs and infographics.
We are experts in content creation that complements the online habits of your target audience.
One important differentiation between content marketing and other more traditional elements of the marketing mix is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty.
Bizwebjournal employs a content marketing strategy to add value to your business in a variety of ways, but ultimately we tailor it to your goals:
SEO – Fresh and relevant content is necessary to perform well in the search engines. Content marketing can be used to target specific long-tail search terms whilst also improving the overall relevance of your website.
Links – Compelling content will always attract editorial links. Knowing what content your readers are interested in is vital for organic link building. If on top of that your content can provide value to a journalist, your oureach strategy is just right.
Brand Awareness – As well as the SEO benefits, it’s difficult to overstate the impact content marketing can have on overall brand awareness and digital reach when executed properly. In recent years, most brands are becoming publishers because it helps them engage with their customers.
Especially well-planned creative content campaigns can easily generate the benefit of brand awareness alongside various additional SEO benefits such as highly authoritative links and social engagement.
Social Media Community Growth – Many businesses discover that one of the most common problems they face during their social media marketing is that they do not know what to write and/or share. With a predefined content calendar and a content marketing strategy in place, the task of social media marketing becomes much easier.
Relationships – Content marketing is a great way to develop relationships with industry leaders operating within your space, just as it’s a great tool for building long-term relationships with your potential clients. Top people appreciate top content!
Conversions – Consumers go through several stages between becoming aware of a service and converting into paying customers. In terms of creating content, these stages can be loosely categorised into Early, Mid and Late buyer readiness stages. Each of these stages can be catered for using different types of content marketing, increasing overall conversions.
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Why Choose Bizwebjournal
Whether you’re looking to increase sales, boost your brand awareness, retain existing business, or engage new customers, content marketing is a proven strategy to fulfill any of those goals. Content marketing development takes discipline and commitment, and we help you every step of the way.
First, we’ll partner with you to understand what makes your company unique. Then we take your passionate expertise and share that online with our holistic approach that works for companies across the size and industry spectrum.
Whether you’re starting from scratch or looking to expand your online presence it’s essential that each and every channel of any internet marketing plan are closely aligned and all strategically working towards the same final goal.
We begin by designing a content marketing strategy that is based around your business targets. We don’t make bold claims and we won’t offer you a strategy that won’t directly help to achieve your goals.
Let"s discuss your needs and learn how Bizwebjournal’s unique approach to content marketing can help your company. If you would like to chat to us directly, get in touch with one of the team using the form below or schedule a call.
So Are You Ready to get Started?
Our awesome team are here ready to strap a rocket to your content marketing campaigns, so what are you waiting for?
Get in touch to find out more.