Is there a way to make the most out of your content creation efforts? In the following lines, we will discuss how to align content creation with your SEO aims and user necessities for the best impact.
Experts predict that in three years from now, content marketing will become a $300-billion industry. Anyway, in case the content will not be found by the proper audience, optimized in such a way as to achieve maximum impact and measured in relation to business outcomes, the content will have limited value. In order to achieve the success of both content and SEO teams, you have to make sure that the content is search-engine-friendly and optimized in order to meet the visitor expectation.
All the major search engines are focusing on delivering users the highest-quality results and the most relevant content, with the help of certain algorithm updates. Increased search performance is awarded to the brands that have a good content marketing strategy, focused on people, process and technology, and which are also optimized for the best visibility across search engines.
Optimizing content for the search engines during the content creation process is practically one of the main problems for many organizations. Creating targeted, insightful and compelling for your audience is practically the best solution for the optimization process.
Bellow you will discover 7 important aspects that every marketer should take into account in order to optimize content from start to finish.
1. Prior to creating the content, you have to understand your audience and segment strategies
Over 70% of the content generated by B2B companies will not be used. It is important to understand for whom you are writing, and why before you start creating your content. In order to discover what types of content resonated best with your readers, you should audit your present content. Match content creation to buyer needs by creating a buyer persona and profile.
2. Find new opportunities by scouting the competitive landscapes
The following step in the entire process would be to comprehend the way your content stacks up in the marketing and against the competition. millions of digital dollars are lost to the competition by all the brands who neglect this step.
If you want to gain a complete understanding of your competitive landscape, you have to acknowledge what your competition is doing well and identify their weak points.
3. Plan content subjects to buyer personas and buying journeys
You can easily plan and optimize content assets in a way that will help you maximize conversions across all stages of the buying cycle if you understand what kind of a content that converts at various stages. Important boosts in conversion and revenue can come from the identification of previously hidden opportunities.
4. Allow content authors to match pages with the right topics and keywords
It is very important to ensure that content creators possess the necessary search insights that help encourage them to create valuable content, just like organizations search to scale their content marketing efforts. This part is very important for the content creation and web page development.
SEO and content marketing optimization process depends highly on Content Management System (CMS). As an example, at the Adobe Summit, the senior global SEO manager from Adobe pointed out the fact that the organic traffic has increased by 307% within a single year after implementing an SEO-friendly CMS and a 287% boost in rankings on Page 1.
5. Create your content in such a way as to meet the user needs and to surpass the competitor content
Nearly every company is making use of content to capture attention on the content marketing battleground. Only the most creative brands are in a position to make their content stand out from the crowd, considering the fact that too much content is flooding the market right now.
6. Amplify and share content
People will be able to read your high-quality content if you rely on social media amplification and distribution. Customers will definitely share the content if they get things that they appreciate or that are relevant on the social platforms. This will help with PR and Psychographic Segmentation as well.
7. Convert and measure success – link your results to business outcomes
In order to highlight the value of your efforts, you should have metrics in place and ensure that the content serves a particular purpose. To obtain a more holistic picture of how your audience interacts with your content and how results show up in the SERPs, you have to define and measure multiple touch points.
Round out your content optimization strategy by creating quantitative goals and matching these with key business priorities.
The right content will be created by the author that is empowered by the right SEO insights, and it will finally reach the right user. In order to find the topics that matter most to the consumer, you have to use search data. By using search data, they will obtain strong insights at the time of authoring and, furthermore, will lift their SERP position and the odds of converting.
If you want to share how you create content that converts please let us know in the comments below