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Video transcript:
Business is simultaneously one of the simplest things in the world, but also one of the most complex and overwhelming for a lot of people. Now, depending on where you are on your journey, if you're just starting out, or maybe you already have a business, you might be experiencing this. And what I'm going to share with you today is a concept, a framework, that I think will give you a way of conceptualizing the game of business to make it more consumable.
Make it something that you can wrap your head around so that you won't feel so overwhelmed trying to hold it all into your head. Because for a lot of people, they're like, there's just so many things that I have to do in my business. I have to do my LLC, my registration, my bank.
Then I got to set my website, my business card. I have to go to networking events. I have to run ads.
I have to do all this stuff. There's just so many pieces to the puzzle that it can just feel so overwhelming. And you can't actually make any forward progress, because the idea of tackling this whole business thing is just too overwhelming.
And so you get that analysis by paralysis that we want to avoid at all costs. So here's the idea, the framework that I want you to think about. So you know board games, the modern board games that people like to play, like Monopoly, for example.
Unlike chess, that is very complex from a rules perspective, but they're actually very strategically shallow. Once you understand the rules, once you wrap your head around all the little different pieces, and all the different cards, and the different turns, and all that stuff that takes a while to figure out, once you have that, the basic strategy is fairly straightforward. It's fairly simple.
And so these games, they take a long time to learn, but a very short time to master. Whereas a game like chess, one of the appeals of chess, and one of the reasons it's, you know, transcended in space and time over the last thousand years, is simply that it's a very simple game that has a ton of depth, a ton of strategic depth. And so there's the pieces that only move in so many ways.
And you can teach a child how to play this game in the span of, you know, an hour. But to master chess, it can take you a lifetime. And even then, you still are only scratching the surface of the potential that the game has, because it's simple, but infinitely deep.
Whereas modern board games are largely complex, but shallow. And so the one like Monopoly takes a while to learn, but is easily mastered. The other, like chess, takes no time to learn, but a lifetime to master.
Now, I share those two as comparisons to the idea of the game of business. And I think a lot of people think the game of business is more like the modern board game that is complex, but shallow. There's so many moving parts, and you have to spend forever reading the book.
You're like, whose turn is it? Then what happens? You just did that thing. Is that even allowed? Let's go back to the rule book. And that's how most people approach the game of business.
They're constantly reading in that first game. Anytime you play a game for the first time, there's like all this learning and failing that goes on. And you're trying to figure out how these things even work.
That's how most people are approaching the game of business. But the reality is that the game of business, in my experience, and the people who are good at it, they approach it more like a chess game. That it's simple, but deep.
And they don't get so lost in the depth of the game for where they're at. Because your goal isn't to swim to the bottom of the pool necessarily. It's to swim as deep as you can.
Now the pool can go all the way to the center of the earth. You could go on forever. That's the beauty of business.
Elon Musk, for example, he's far deeper than you. He can hold his breath and go far deeper than you can. But you don't have to worry about that.
You just go as deep as you can in that moment. And then you come back up. So the game of business, if you can just simplify it and just pull back the complexity a bit, it just narrows down to four different areas.
Which is, make people aware that you exist. Get those people to buy your product, deliver a product, and keep money in the bank. That's kind of it.
It's a little cliche and maybe overly simplistic at first glance. But it truly is. If you can make people aware that you exist, which is marketing.
If you can bring people into your sphere, make them aware of your products and services. And then two, sell and convert them. Turn them from a lead into a customer and then deliver the product to them.
Then behind that is just to keep money in the bank. Because that's the whole purpose of business in the first place. That's kind of the scorecard upon which we're playing the thing.
That's really it. If you could add on one layer above that, as you start to grow, you'll add on this complexity. Which is the systems, the processes, and the people.
As you start to build, you'll need to work with and through people. And that's a whole other level of complexity. But really the game is simple.
What you need to learn at first is how to make people aware you exist. How to sell them. How to deliver a product.
And how to keep money in the bank. Now within each one of those, this is where the complexity comes in. It's a simple game, but it's deep.
And within each one of those, there's tons of different directions you can go. And this is why people get overwhelmed. When it comes to making people aware that you exist, you could write posts on LinkedIn.
You could put out an ad on Facebook. You could do a YouTube video. You could put a sign out on the street.
You could have a billboard. You could run a commercial on a TV. You could run a newspaper ad.
As you can see, there's so many different ways you can make people aware that you exist. And it's because there are so many different strategies behind it that people get overwhelmed. And be like, where do I start? And the answer is, you start with just one.
You pick one strategy only. That's it. You pick the one that's probably best suited for you and your personality type.
Your financial resources, your skills, and the one that your target demographic, your customer, is most likely to respond to. I sell services to seven-figure and eight-figure entrepreneurs. A billboard is probably not my best bet.
It's probably not going to work. But putting out content on LinkedIn, where I know all those people are hanging out, it's going to have a higher ROI. So within each one of these, making people aware that you exist, or your marketing or sales, what are all the different ways I could sell somebody? Is that a landing page with a VSL? Is that a sell-by chat? Is that a sales script on a call? There's so many different ways of executing the strategy.
But the fundamental rule that I want you to think back to isn't that there's a hundred different strategies you could execute. It's simply that you need to just have one of those strategies dialed in. Because in the beginning, when you're learning chess, it does you no good to have too many plans and strategies you're trying to enforce.
It's the beginner who is just targeting one goal who is going to succeed. Whereas the guy who's trying to do a hundred different things at once as a beginner, he's going to get overwhelmed. So what do they say? The fool with a plan beats the genius without one.
That's all you need to be. You need to have a plan and know your marketing avenue. What's your channel that you're going to bring people into awareness of your existence? What is your one channel for selling them? What is your one product? And what's your one delivery mechanism? And then what is your one financial metric upon which you're going to measure the success or the failure of your business? Just simplify the game.
And then as you go, you're going to add in more complexity. As you tap out that one marketing channel, you can't get more leads from that. Now it's time that you put in some cold emails or some Facebook advertising.
Now you can layer it in. And then you're sitting there doing seven figures a year instead of just doing $120,000 a year. That's the difference between those businesses is that one just has put more blocks into place, whereas the other is just still executing on the first single block.
But if you're starting off and you're doing less than $5 million a year, you need fewer blocks than you even think. You don't need to have 20 different avenues for getting new customers. You need to have one that's really freaking good, maybe a backup behind that so that if it ever turns off, you have some business still coming in.
Just figure out the core strategy that you're trying to execute. Don't get lost in the seemingly infinite complexity of this game. It's not going to do you any good.
You're just going to get overwhelmed. You're not going to take the action necessary. So strip the game back and realize that the game of business is simple but deep.
And it's going to take you a lifetime to master, but it doesn't take a master to go and make life-changing sums of money, to make life-changing impact on your life, on your community's life, on your customer's life. You don't need any of that. A beginner can also be successful.
Now, if you are an entrepreneur and you want some help building and scaling your business, you want to figure out how to get it off the ground, then check out the first link in the description below where I give away all my business training for free to get you started. That's all I have for now. I hope this was valuable.
Thanks for watching, and I will see you in one of the next videos that will pop up right about now.