What To Sell On Amazon FBA – Complete Guide To Sell the Right Product in 2021

So what to sell on Amazon FBA? In this video I will walk you through all the criteria you need to consider to make sure you know which products to sell on Amazon and make a full time income online.

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If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product criteria and what to sell on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

What To Sell On Amazon FBA? - Audio file

What To Sell On Amazon FBA? - Video transcript

Hey guys and welcome back to my channel. In this video I would like to go over what products to sell on Amazon, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please subscribe and turn on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, when it comes to running a successful online business, deciding what to sell on Amazon FBA is one of the most important factors for consideration and is vital to your future business success.

You cannot simply pick a random product to sell because a product that you think will sell on Amazon FBA may not necessarily do well.

Let’s face it, you might just have a weird sense of taste or style! But with nearly 400 million individual products being sold on Amazon, how can you possibly know which products are most likely to give you a return on your investment? Well, that’s where research and considering product criteria are critical.

The main point you should remember when deciding what to sell on Amazon FBA is that it is a ‘price-driven’ marketplace. In other words, people visit the website intending to seek out the best deal on what they want to buy.

This means that whatever you plan to sell on Amazon must be attractive to your target audience and often in a particular price range, so you must understand the identifying criteria to follow when you are deciding what to sell on Amazon FBA.

Since Fulfilment By Amazon was introduced back in 2008, it has been an absolute game-changer for Amazon sellers. So it’s unsurprising that many successful sellers are firm fans of the service.

FBA allows Amazon sellers to store large amounts of stock and have all their order picking, packing and shipping dealt with remotely from Amazon’s vast warehouses.

Amongst other things, this allows sellers to concentrate on different aspects of their business rather than having to deal with day to day administration.

But the question is if you are selling on Amazon FBA, should the products you choose to sell differ from those that you might decide to sell if you were managing and shipping orders yourself?

The simple answer is no! Amazon FBA makes the process simple, but the criteria for what to sell on Amazon remains the same.

Now, you may not realize this, but there are some precise criteria you should follow to ensure you research and select the best products to sell on Amazon. For starters, although it’s tempting, you should not try to sell well known or designer branded products.

Amazon is not the place to do that! Amazon is a platform that best lends itself to the sale of own branded products at a competitive price.

Most Amazon buyers are genuinely not interested in purchasing big brand-named products, they are interested in buying a decent product that looks the business and comes at a low cost to them.

This strategy however, does mean you will potentially be going head to head against other sellers offering similar products, which is why along with specific product criteria, you should also take the ‘similar but better’ route.

In other words, by all means sell the same product, but make sure it is listed under your own brand name, and you offer something a little extra. The extra doesn’t have to be something big, just faster shipping or a better product listing and overall service.

So, let’s have a look at the most important criteria you should consider when you are deciding what to sell on Amazon.

Now, before we move on with the product criteria. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything that you need to know to sell on Amazon by simply watching videos on YouTube.

This is why I suggest investing your time in a great free training that can guide you through this process.

This is the best free training on the market and one that I have personally gone through. They walk you through, step-by-step, every aspect of what it takes to start, grow and scale your Amazon business.

Now, there is a free upcoming training that will build off of what I talk about in the description below this video. And if you're serious about selling on Amazon, I encourage you to check it out!

So let’s move on to the first criteria to sell on Amazon which is to choose a selling price between 15 and $50.

Any product you list and sell below the $15 mark is unlikely to make you any kind of decent profit. You will need to sell in huge volumes, which isn’t necessarily a problem when using Amazon FBA, as your storage, packing and shipping will be dealt with for you, but actually ensuring you achieve volume sales is another matter.

You’ll need to be a marketing whizz at promoting your product, and at that price, it’s unlikely you’ll have a unique product, so competition will be super fierce.

On the other hand, if you sell your product for $50 there is the potential for more profit, assuming you have researched and sourced the product correctly and you won’t need to sell as many.

The good news is that any product selling for less than $50 is within the ‘impulse buy’ price range! In other words, your buyer won’t need to think very hard about making the purchase.

Between 15 and $50 is a small enough amount for buyers to make a quick decision, which is precisely what you want as it means more sales for you!

The second criteria is to choose a small and lightweight product. The heavier and bulkier your product, the more complex the shipping.

This applies even when it comes to selling on Amazon FBA. Although they will store your product for you, the amount of space it takes up in their warehouse is an important consideration, especially if you choose a slow-selling product, as you’ll then be charged extra storage fees.

You will also need to take into account the shipping costs, initially from the manufacturer and then later when it is fulfilled by Amazon FBA.

The bigger and heavier the product, the more those costs will be. Remember, many buyers will expect free shipping even if they are not Prime members.

So, your ideal product should be small and lightweight, and you should avoid products that are easily damaged, so steer away from products that contain glass or delicate parts.

Criteria number 3 is to private label your product. Gone are the days when unbranded generic products sold on Amazon FBA! Right now, the more profitable option is to private label your products, in other words, brand them as your own.

Private label products are simply goods created by one company and branded and sold by another company. The usual process is to get your branding done at the manufacturing stage, although you may decide to source unbranded products and then simply label them with your own brand yourself, this is the cheaper but less professional option.

The fourth criteria you need to consider is to choose a non-seasonal product. It makes sense to want to achieve year-round, steady profits when you sell on Amazon FBA so avoid seasonal products where possible.

For example, you should not choose to sell Christmas lights, Valentine’s Day gifts or products that can only be used during one season.

If you have a large inventory of products, by all means add seasonal products to achieve additional sales, but they should not be your main product line as seasonal fluctuations will occur.

Moving on to the fifth criteria which is to choose an uncomplicated product. When considering what to sell on Amazon FBA, a popular go-to category is electronics.

The reason for this is that it’s popular with buyers looking for goods and so is seen as a profitable niche. But the electronics category has enormous potential for customer issues too.

Products can break down, contain restricted products like batteries and can generally cause headaches if you pick the wrong product.

The same can be said for clothing and footwear products that may require you to stock a variety of different colors, sizes and styles. You should also stay clear from certain foods, toys, batteries and beauty products because these often require certifications or paperwork that is challenging and frustrating to obtain.

Another important criteria to take into account is to always try and choose a product that solves a problem or fulfils a need.

The straight facts are that if your chosen products don’t address a need or solve a problem, they will be harder to sell! While people ‘browse’ on Amazon, it’s rare they are not searching for a specific type of product.

But actually, if you think about different types of products, you’ll find that pretty much every product can be placed in the problem solving or fulfilling a need category, even though sometimes it’s tenuous and you may have to be a little creative.

The next one up is to always choose to sell a niche product. This is the single most important piece of criteria you should follow when you are selling on Amazon FBA.

Your products must be niche specific. Not just category-specific! Once you have decided on the category you will sell within on Amazon FBA, let’s say gardening for example, you then need to dig deeper into the niche, until you uncover a highly specific product that is selling well but has low competition.

So which are the most profitable categories. This is a tricky one, but the most popular categories are clothing and accessories, beauty, baby, books, electronics, fitness, garden & outdoors, health, home & kitchen, jewelry and toys.

Now, should you sell in popular categories? Yes! These are the most competitive categories, and you are probably thinking it will be harder for you to sell within them. You are right of course, and that’s why you must follow the criteria I mentioned in this video.

The trick is to narrow down your research to a point where the product you are going to sell is so specific that competition is drastically reduced, and you only attract serious buyers who are looking to purchase your product right away.

Apart from avoiding products that require certification, are unregulated or require multiple sizes & styles, then you should feel free to research products in these categories.

Remember I said, generally buyers don’t just ‘browse’ on Amazon. They are almost always looking for something specific, and this is where you offer that specific thing to them!

Choosing what to sell on Amazon FBA is a decision that will have significant implications for your Amazon business. You must do your research and ultimately offer competitively priced products aimed at a specific target audience to ensure your success.

Offering products of value is more important than ever, so by following the criteria outlined in this video to refine your product ideas and uncover specific niche products you will be in a better position for your Amazon business to become profitable.

It’s also crucial that you take note that whatever changes Amazon implements, and whatever happens with market trends, the criteria for uncovering what to sell on Amazon FBA will always remain the same!

Thanks for joining in and please make sure to watch the next videos with more Amazon FBA tips that will show up just about now.

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