We wrote this SEMRUSH software review because for search engine marketing (SEM) and search engine optimization (SEO), SEMrush software is a popular choice. This software tool provides traffic data as well as information about keywords which are critical to establishing your website rank in the search engines. It also provides data about your competitors so you can use it to refine your website for a better rank.
It doesn’t matter if you run a website or do search marketing consulting, SEM Rush is the perfect tool for you. With this software you can perform 10 free searches for a sites organic and paid rank as well as find information about the domain. After ten uses, you need to register the product to perform more queries with the software.
Analysis of Keywords
The SEMrush software analyzes data so you understand what you’re researching with the tool. You can look up data such as paid keywords, organic keywords, organic traffic, paid search traffic, and competitors.
Analysis of Organic Traffic
With the SEMrush product you’re able to analyze your competition so you understand their strengths and weaknesses. You can get a report that details the keywords used by your competition. This data looks at the keywords your competition uses to get the most traffic with. You’re also able to look up keywords that aren’t used which you can target for more traffic to your own website.
The main use of SEMrush is for keyword analysis. The tool allows you to search any domain for the paid and organic keywords used. The keywords displayed will show the average rank. You can also search through paid searches and organic keywords to see where the top competitors are. All this data will help you with your marketing efforts.
Ad Campaigns of Competitors
If you want to start a campaign in an industry that’s already saturated with competitors, then SEMrush can help you. The software provides an advertising report that analyses advertising campaigns of competitors. You can use this data to replicate their ad keywords, ad styles and other settings that they may be using. This allows you to reach a market without a lot of effort and mistakes as you’ll have a campaign that is like the one your competition uses so you still get market share. For newer market niches, this tool isn’t that useful, but you can still analyze data to see what the market is doing and where you might fit in.
Advertising Report
There’s a Display Advertising Report feature that goes above the basic searching. You’ll be able to analyze content ads provided to advertisers by Google via their AdSense platform. This tools allows you to see publishers and which ones are being used by the competition to drive traffic to their sites. You can take this data and do the same thing, so you drive traffic to your site too.
Analysis of Backlinks
Search Engine Optimization or SEO has changed over the past few years, but backlinks are still a very important factor when looking at the SEO potential of a website. By using SEMrush you’re able to look at the number of backlinks, their quality and their source so you can see which sites are linking to you. There’s also an overview of the anchor text provided so you can look at which keywords are popular for your industry. You can look at the backlinks that might be useful for your type of website and industry. You can also see if the backlink was from an image, text, or form. The backlink data might not be as robust as Majestic or Ahrefs, but there’s a lot of data provided and a good overview which will help you a great deal.
A Parallel Comparison
One useful feature of SEMrush is that you can track more than one website to look at patterns and common keywords. This feature is called domain vs domain tool. If you’re against a competitor and need to watch their moves, then this tool will track the moves they make. The downside is that this tool won’t offer you as much data as some other leading tools on the market, but it’s still helpful.
Tools for Keywords
SEMrush has tools for looking at keywords. You can look at keyword difficulty as well as keyword tracking. You can see where your website stands for a keyword. If you’re running a rank tracking campaign, then this tool is useful for you. In addition, you can see how challenging it will be to dominate for a particular keyword and if this would be too expensive or simply a task not worth doing. The tool looks at related keywords which may be easier for you to rank for. You can also look at the Site Audit which will show you what needs to be fixed on your website and how well your site is doing.
SEMRUSH keyword analysis features
- PPC Keywords
- PPC Ads
- PPC Traffic
- PPC Competitors
- Ad History
- Organic keywords
- Organic Rank
- Organic Traffic
- Organic Competitors
- Rank History
- Site Audit
- Domain Comparison
- Position Tracking
- Backlink Research
- PLA Research
- Developer API
- Branded Reports
- 3 Support options
- 22 Countries
Pros of SEMrush
SEMrush provides a solid in-depth overview of your entire website as well as keywords and the competition. This saves you a lot of time so you can put your site to work. This data helps you with PPC as well as organic SEO.
Cons of SEMrush
Data provided may not be 100% accurate as it’s an estimate. There’s also no affilaite research data that you can use.
Conclusion
SEMrush is a solid tool that provides you with plenty of tools that you can use to create an online search campaign and is well worth trying out.
