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All posts by Joeri Van Overloop

longtailpro software review

Longtailpro software review

I have written this longtailpro software review because I think it is one of the better keyword research tools out there. This software was released in 2012, by the Long Tail Media, LLC company which is an online research company with offices in Washington, USA. Spencer Haws created the software.

Spencer is an internet marketer and has over five years of experience in the internet marketing industry. He also operates the website NichePursuits.com. When you try the software you can use it for 10 days during the free trial. You also have the option to simply purchase the software or signup for a platinum monthly subscription.

Setting up the Software

It’s easy to setup the Long Tail Pro software. In as little as five minutes you’ll be ready to go with your new program. Once you activate your software, you can then start to attract targeted traffic to your site by selecting keywords. By targeting the right keywords, you’ll attract buyers and new leads to your website.

It’s easy to do this with the program in just a few simple steps. This program allows you to grow your business in the way that you need. You’ll spend less time conducting research for important keywords and you’ll have more time to focus on other areas of your business.

Ease of Use

The best part of Long Tail Pro is that the software is very easy to use. It’s even simple to use the first time you try it. There’s wizards included with this program so you’re able to quickly research the competition, create targeted campaigns, find new opportunities, check to see if your niche is going to be profitable, or focus on only niches that matter to you and your business.

In addition, you can use the software to create a targeted campaign based on a main keyword that you’re focusing on. This allows you to find many long tail keywords that have low competition so you’re able to build your content based upon those keywords. With the software, you can also determine the strength of the competition so you can focus only on keywords that you’ll be able to rank for with ease.

Full Feature Research Software for Keywords

This software is a full feature package for researching keywords. You can use it to find keywords and research your market to determine which keywords will be profitable for your business. There’s no need for additional program or add-ins to be able to use all the features of the Long Tail Pro software system.

It’s very easy to discover keywords that are going to work for your business by using Long Tail Pro. All the keywords can be viewed in a single report so you have the data you need to make the right decisions for your business. This tool gives you everything you need.

longtail pro keyword finder

Great Optimization

The main focus of this software is to help you optimize your website for the search engines. The software helps you draw the traffic you need from the search engines via your keyword optimization. The software helps you find keywords that are going to be profitable for you. It analyzes your competitors, finds new keyword based upon your main keywords and helps you find the right keywords so your site is optimized for the best rank.

You’ll be able to target any niche and get good results with a promotion since you’re using the right keywords. The main thing is that the software helps you discover new opportunities that are just not available with other keyword software programs. With this program you’ll improve the bottom line of your business.

Longtailpro keyword features

  • Keyword research
  • Longtail keywords
  • Search Volume
  • Competitor Analysis
  • Related Keywords
  • Save Keywords
  • Domain Finder
  • Market Finder
  • Export Data
  • Free Trial

Pros of the Software

Long Tail Pro provides you with a lot of special features such as domain research, title competition, and competitor analysis so you do more with your keywords and make more money with improved traffic flow to your website.

Cons of the Software

While you can buy the program for a one-time fee some of the features are not available unless you purchase the platinum monthly subscription. To get all the features of the program you need the monthly platinum subscription.

Conclusion

Long Tail Pro is a comprehensive program that you can use to search for multiple keywords. You can also use a seed keyword and search up to 800 keywords. You can track competitor from Bing and Google with the program.

This program is a complete system for researching keywords. You can find keywords that are profitable to you by looking up low completion and long tail keywords that are right for your business. You can measure your competitors to determine if the keywords you want are going to work for you so you don’t waste time with underperforming keywords.

For full features you can subscribe to the platinum monthly membership which is well worth the price considering all the keyword tools this program has to offer you.

Want to sign up for your free trial account ?

thrivethemes software review

Thrivethemes software review

content builder logo

WYSIWYG Visual Editor For WordPress

Features

Thrive Content Builder is a very complete package that allows you to create blog posts, home pages & landingpages.

User Friendly

As a beginner it can take some time to get used to the builder but once you get there you will never go back to using WordPress.

Price

The very reasonable one time fee with lifetime updates makes this product excellent value for money .

Summary: Thrive Content Builder is a drag & drop front-end visual editor for WordPress. It allows you to create visually stunning blog posts and landing pages quickly. I have been using this rpoduct for several months now and I'm impressed with the constant improvements thrive team makes to the product.

  • Huge library of landing page templates.
  • What you see is really what you get.
  • All new features are explained with tutorial videos on the blog.
  • Takes some time to discover all the features.
  • Some elements only have a limited choice of colours.

67 USD Single Site License (one time fee)

My Thrivethemes software review will explain some of the main features of the plugin and it’ll show you why opting for the Content Builder is a much more efficient and budget friendly solution than hiring a web designer, for example.Bizwebjournal is build and maintained with the Thrivethemes content builder.

Say you want to start up a blog. Let’s say it’s a marketing-based blog. You want to use WordPress ofcourse, mainly because it’s the most popular and easy-to-use platform out there. But you don’t have the tech savvy to make a page of your own.

You can’t build a landing page and you might not even know what that is. And even if you did, you’d be really annoyed by the fact that programming your own landing page is a long, difficult process even for the most experienced programmer.

There’s a solution to all these problems: the Thrive Themes Content Builder. This is a Thrive Themes plugin that makes content design easy even for a tech rookie and enjoyable even for the most seasoned professional.

First off, let’s get into the core design features. The plugin offers you 3 types of element customization: simple content elements, multi-style elements and advanced elements.

Simple Content Elements

Thrivethemes simple content elements

These are your main building blocks for any post. They include text boxes, buttons, icons, images. This function is built seamlessly around the original WordPress editor and other apps so that you’ll never find yourself at a lack of easy-to-use, familiar interfaces and great visuals for any media that you might want to insert in your post.

Pivoting around the very simple drag & drop function, you can add buttons, credit card icons, star-based rating scales or any other such element with just one click. It’s pretty cool and unbelievably easy to use.

Using this and the “Template and Compound elements” that offer you a wide range of symbols to select from and insert in your page, you can create a dynamic, user-friendly page with little to no programming.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

Multi-Style Elements

These elements are a little more advanced and they go a long way towards getting that really user-friendly page that you’re aiming for. Multi-style customization options let you include such items as:

Column Layouts – up to five columns, stylishly designed, in which you can easily incorporate content without needing any more shortcodes or div tags in your post for column classes; we all know how one minor slip can turn that into a designing mess.

thrivethemes columns

Content Boxes – just like your regular WordPress text boxes, but taken up a few notches; they’re much more elegant and allow you to choose between 6 different styles (with or without headlines).

Quote Share – a great function that makes it a lot easier to pick up a quote and tweet it (that’s right, you can say goodbye to click-to-Tweet codes; pretty neat).

Symbol Boxes – just like Content Boxes but allowing you to organize your text into lists using numbers or letters or any symbol of your choosing.

All these things make your reader want to scroll down the page, they’re eye-catchy and visually satisfying. Basically, these elements turn your post into the online equivalent of a page-turner.

However, the most awesome features of multi-style elements are the following 2 marketing-oriented bits:

The Call-to-Action function and the Guarantee Boxes. Following similar themes as all the other multi-style elements, these features set visually-gripping buttons and guarantee boxes into your page that group up really nice and that urge your reader to take immediate action and buy your product A.S.A.P.

thrivethemes guarantee box

You can use the highlight box function to bring out bits of text (such as a discount) that you think would make the reader act quickly if he picks them up.

It actually does work. A website posted that their earnings per click ended up going to $1.51, which is, as they put it, really “not a bad value for lost traffic”.

Advanced Elements

These elements are the ones you put in if you think that your page needs a really professional-looking finishing touch. Most of the features that the “Advanced” section caters for are only available through separate plugins. Well, that’s not the case with Thrive. The Content Builder offers you anything you can dream of as far as content design goes.

The Advanced Elements give you options such as Pricing Tables (with the added extra of being able to neatly highlight your most popular packages and all), Tabbed Content, Feature Grids, extra Tables (you really can never have enough of those and they’re so easy to put in your page with this plugin that it’s a shame if you don’t use as many as you can) and others.

thrivethemes price list

Landing Page Creation

One of the most important and powerful functions of the Content Builder is the Thrive Themes Landing Page Creation. This allows you to create your own landing page in a few easy steps. And, as all other elements presented in this software review, there’s a load of extra stuff you can use to customize it further.

You have 139 professional-looking landing page templates to select from. Once you load one of them, the plugin allows you to build a two-step opt in process for your readers that want to subscribe or acquire one of your products – aside from clicking on the Call-to-Action button, a lightbox popup appears, prompting the reader to enter his personal data to complete his action.

In doing so, you ensure that whoever goes through with the opt in process really means it, which entails that all these people are more likely to be long-term buyers/subscribers.

thrivethemes landing pages

The Negative Aspects

There’s really almost no downside to the Thrive Content Builder. It works like a charm, it’s easy to use, it’s efficient and it’s also really well-priced – 3 packages that allow you to use the plugin over multiple pages, all within a very decent price range.

However, if I had to name a few negative aspects of this program, I could only name 2:

1) you can’t use it with old WordPress content, so if you want to give design coherence to a blog you’ve had for, say, 5 years, you pretty much can’t.

2) some of the elements don’t have customization options (very few of them, granted).

Conclusion

Overall, the Thrive Themes Content Builder is, as this software review has shown in detail, a great investment. A far better one than a web designer, anyway. Using this plugin, you have full control over the design of all your pages and posts through an easy-to-use program.

Your work will be more reader-friendly, mobile optimized, eye-catchy and your products will be more successful. All this at a very affordable rate. If you’re looking to up your game, content design is the first stepping stone – and there’s no better way to do so but with the Thrive Themes Content Builder

Ready to design a beautiful website that converts visitors in to customers 

SEMRUSH software review

SEMRUSH software review

We wrote this SEMRUSH software review because for search engine marketing (SEM) and search engine optimization (SEO), SEMrush software is a popular choice. This software tool provides traffic data as well as information about keywords which are critical to establishing your website rank in the search engines. It also provides data about your competitors so you can use it to refine your website for a better rank.

It doesn’t matter if you run a website or do search marketing consulting, SEM Rush is the perfect tool for you. With this software you can perform 10 free searches for a sites organic and paid rank as well as find information about the domain. After ten uses, you need to register the product to perform more queries with the software.

SEMRUSH Dashboard

Analysis of Keywords

The SEMrush software analyzes data so you understand what you’re researching with the tool. You can look up data such as paid keywords, organic keywords, organic traffic, paid search traffic, and competitors.

Analysis of Organic Traffic

With the SEMrush product you’re able to analyze your competition so you understand their strengths and weaknesses. You can get a report that details the keywords used by your competition. This data looks at the keywords your competition uses to get the most traffic with. You’re also able to look up keywords that aren’t used which you can target for more traffic to your own website.

The main use of SEMrush is for keyword analysis. The tool allows you to search any domain for the paid and organic keywords used. The keywords displayed will show the average rank. You can also search through paid searches and organic keywords to see where the top competitors are. All this data will help you with your marketing efforts.

SEMRUSH organic ranking

Ad Campaigns of Competitors

If you want to start a campaign in an industry that’s already saturated with competitors, then SEMrush can help you. The software provides an advertising report that analyses advertising campaigns of competitors. You can use this data to replicate their ad keywords, ad styles and other settings that they may be using. This allows you to reach a market without a lot of effort and mistakes as you’ll have a campaign that is like the one your competition uses so you still get market share. For newer market niches, this tool isn’t that useful, but you can still analyze data to see what the market is doing and where you might fit in.

Advertising Report

There’s a Display Advertising Report feature that goes above the basic searching. You’ll be able to analyze content ads provided to advertisers by Google via their AdSense platform. This tools allows you to see publishers and which ones are being used by the competition to drive traffic to their sites. You can take this data and do the same thing, so you drive traffic to your site too.

Analysis of Backlinks

Search Engine Optimization or SEO has changed over the past few years, but backlinks are still a very important factor when looking at the SEO potential of a website. By using SEMrush you’re able to look at the number of backlinks, their quality and their source so you can see which sites are linking to you. There’s also an overview of the anchor text provided so you can look at which keywords are popular for your industry. You can look at the backlinks that might be useful for your type of website and industry. You can also see if the backlink was from an image, text, or form. The backlink data might not be as robust as Majestic or Ahrefs, but there’s a lot of data provided and a good overview which will help you a great deal.

SEMRUSH backlinks

A Parallel Comparison

One useful feature of SEMrush is that you can track more than one website to look at patterns and common keywords. This feature is called domain vs domain tool. If you’re against a competitor and need to watch their moves, then this tool will track the moves they make. The downside is that this tool won’t offer you as much data as some other leading tools on the market, but it’s still helpful.

Tools for Keywords

SEMrush has tools for looking at keywords. You can look at keyword difficulty as well as keyword tracking. You can see where your website stands for a keyword. If you’re running a rank tracking campaign, then this tool is useful for you. In addition, you can see how challenging it will be to dominate for a particular keyword and if this would be too expensive or simply a task not worth doing. The tool looks at related keywords which may be easier for you to rank for. You can also look at the Site Audit which will show you what needs to be fixed on your website and how well your site is doing.

SEMRUSH keywords

SEMRUSH keyword analysis features

  • PPC Keywords
  • PPC Ads
  • PPC Traffic
  • PPC Competitors
  • Ad History
  • Organic keywords
  • Organic Rank
  • Organic Traffic
  • Organic Competitors
  • Rank History
  • Site Audit
  • Domain Comparison
  • Position Tracking
  • Backlink Research
  • PLA Research
  • Developer API
  • Branded Reports
  • 3 Support options 
  • 22 Countries

Pros of SEMrush

SEMrush provides a solid in-depth overview of your entire website as well as keywords and the competition. This saves you a lot of time so you can put your site to work. This data helps you with PPC as well as organic SEO.

Cons of SEMrush

Data provided may not be 100% accurate as it’s an estimate. There’s also no affilaite research data that you can use.

Conclusion

SEMrush is a solid tool that provides you with plenty of tools that you can use to create an online search campaign and is well worth trying out.

Want to sign up for your free trial account?

email marketing

Why email marketing is important to increase revenue

When trying to run a business email marketing is one strategy you should definitely use because this strategy will help your company increase your brand awareness and sales. For one it's a very personal approach, you land right into your clients inbox. It will give you the opportunity to share valuable content right on your clients doorstep at a minor cost.

Many well known marketers such as Neil Patel say that email marketing continually outperforms other marketing strategies such as social media. Why do you think ecommerce sites like Amazon send you customized offers on a regular basis? Because they have proofed to work.

There have been studies that proved that email marketing can have a ROI of 4,300% which makes it crucial for your revenue generation.

Driving traffic to your website to build your email list

Of course before you can even start to implement this marketing strategy you first have to build your own mailing list. There are many ways you can do this so let's go over the things you need to do to create your own valuable email marketing database.

email marketing software

The first thing you need is lots of traffic to your website

  • Make your website findable in search engines
  • Promote your posts on social media
  • Make the user experience on your website easy to navigate with a clear layout
  • And of course make sure your on- and of page SEO is up to Google standards

There are a lot more things you can do to attract a huge amount of traffic but we will not go into this in detail in this post

Opt-in form

To engage in email marketing the first thing you have to do is place an opt-in form on your website in the header or sidebar that stands out so if they decide to sign up it will be an easy process. Your optin form is the first thing that should catch their eye when they land on your website. Try and keep the form in the same place all over your website so your visitors don't have to look for it but instantly now where it is.

I recommend you also create a popup window with your opt-in form that appears after a certain amount of time or when they intent to leave your website in which you simply ask your visitors to sign up .This a proven method to increase the conversion rate of your signups.

If you want to convert your visitors into subscribers it is vital to create SEO optimized valuable content for your visitors, but please do not stuff your pages full of keywords. The articles you post must be of high quality and definitely not promotional but informative and helpful to your readers. Write for your customer, not for your company. This will make them come back to your website and more inclined to sign up for your newsletter which is the ultimate goal if you want to use email marketing as a strategy to increase your sales

Email Conversion

Since everybody these days is offering newsletters it's not that easy anymore to persuade people to sign up. Simply posting "enter your email for updates" isn't going to cut it anymore. Visitors ask themselves "what's in it for me" before they will even consider signing up. That's why use should do something extra such as give away freebies like an e-book, whitepaper, free download or a free demo.

Email Segmentation

email segmentation

You can also segment your lists because not every subscriber might be interested in the same thing. To get better results in email opens and clicks from your list it is better to have targeted lists to certain segments of customers. With segmented lists the open rate is about 39% higher and the click thru rate is about 65% higher according to a study by Hubspot.

Ideas for segmented lists can be

  • · Downloadable lists and guides
  • · Breaking news and updates
  • · The option for HTML or plain text
  • · Weekly or monthly emails based on customer preferences

Newsletter

When people sign up for your newsletter always send a welcome email in which you explain the content that they can expect from you and in what timeframe. This way you start building a relationship right away. Otherwise they might unsubscribe before you had the change to send them your first newsletter. This process can be automated using autoresponder software such as Aweber.

After the welcome email keep sending them follow up newsletters on a regular base but not too frequently so you don't bombard them but keep their interest. According to certain studies the open rate of an email series is 80% higher than from a single email campaign.

The most compelling newsletters are those that do a great job of mixing messages and updates. Once in a while you can pitch new offers but don't overdo it, 9 out of 10 newsletters should be valuable to your readers and the 10th newsletter is one for you to cash in on your efforts. If your call to action is strong and your follow up is consistent then you can count on a positive campaign.

Every now and then you can clean up your list by checking in with your subscribers if they still want to receive your newsletters. People who don't respond can be removed from the list at that time.

Email marketing Automation

This whole process can be automated using autoresponders or email marketing software. There are many good autoresponders out there but we recommend using Aweber as this software will give you all the tools necessary to build your mailing list.

Analytics

Email analytics is also an important aspect of email marketing .You should check your statistics on a regular basis. The 3 most important statistics are open rate, click through rate(CTR) and unsubscribes. If your open rate is low it means that people delete your newsletter upon receipt. This means you have to work harder on value. When your CTR is low this means your message is not targeted enough or simply not getting through, so you should focus on your copy. When your unsubscription rate is high in relation to your opt-in rate this means you are not writing good copy and you have some serious work to do.

Your email analytics are critical in you paying attention, they will give you perfect clues if you are doing a good job or things are going wrong, so pay attention on a regular basis to your email statistics.

Are you ready to build your email list or if you already did ? How did email marketing serve you best and what practices help keep your numbers growing? Please share in comments or click here to sign up for your email marketing software to get you started.

Image courtesy of Stuart Miles, Sheelamohan and ddpavumba at FreeDigitalPhotos.net

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