There is no denying the power that Pinterest marketing can have on a business’ marketing campaign. After all, it ranks just behind the number one social media website Facebook and can send a plethora amount of traffic to websites. To gain the benefit of more visitors and subscribers, you should add Pinterest to your marketing campaign today.
Ask yourself if this isn’t this something you should be taking advantage of.
What You May Not Know About Pinterest
- More than 90 percent (93 percent) of Pinterest users have shopped via the Internet the last six months
- 25 percent of all retail referral traffic comes from Pinterest accounts.
- 47 percent of U.S. Internet shoppers have bought something due to a Pinterest recommendation.
Does Pinterest sound like something your business could use? If you’re not using it, then just think of all the opportunities you’re missing out on.
How Your Business Can Benefit from Pinterest Marketing
To gain any benefit from Pinterest marketing, you must understand what it is (purpose) and why users are there. Think of Pinterest like Instagram, it’s a visual platform, which means you must have visual inspiration to bring traffic to your website. You will need to showcase recipes, gift-giving guides and tutorials through Pinterest to have traffic come to your site.
If you’re going to use Pinterest for your marketing needs, you must ensure that your pictures are pleasing to the eye. You want to draw in your prospective audience’s attention. Before you say anything, you don’t need a degree in photography or a professional camera. You just need access to the Internet and smartphone.
And, best of all, with smartphone camera technology getting better and better every year, you just the right lighting – natural or artificial – and a smartphone to take amazing, breathtaking photos.
How To Boost Your #Bussines With #Pinterest #Marketing via @bizwebjournal
How To Bring Your Photos To Life: Helpful Editing Tips For Taking Smartphone Pictures
To bring your pictures to life, you want to ensure your subject is taken in good light and has the best possible backdrop to make it happen. Make sure you put attention on the picture’s overall look. You want a picture that’s inspirational – one that makes your prospective audience go, “I want or need that”.
It would be a good idea to take more than one photo, using various ways to see the product – on a person, in action, in a room, etc. The idea to “show them” how your product/service is going to work for them, how it’ll look on them and how it could look in their home.
For instance, a clothing store has a new line of clothes that came in. They want to market these clothes to their prospective audience. For this to happen, they need to take some photos of the clothes, either on a hanger, on a mannequin or somebody wearing it. While you could lay it somewhere, it doesn’t give the best perspective of the outfit. The goal is to provide your customers with the notion that they should own what you have to sell.
After you’ve taken the picture, you’ll need to do a little editing. How you edit a photo can make or break your efforts. Details are important and the key to generating interest and making a sell. Spend time on the photo – edit it to make it look good – and then add it to your Pinterest account for your prospective audience to see.
Novice Photo Editors Can Create Amazing, Eye-Appealing Pictures
If you’ve never used Photoshop or any kind of editing software, Picmonkey.com may be your best bet. Why? All you need to do is upload the picture to the editing website (you can use it for free) and hit the “auto-adjust” button. That’s all there is to it. 30 seconds and the photo is done and rest for you to upload.
Once your picture is ready, you need to pin the images of your products up on Pinterest. When you do this, be sure you do the following things:
Link pins that correspond to pages on your website. Never link them to random pages. You want your visitors to find the exact page that lets them purchase your product.
There are key times in which you should pin your photos. According to Hubspot, you should pin between the hours of 2 p.m. to 4 p.m. and 8 p.m. and 11 p.m.
Develop a board for your pictures, but consider developing other boards your target audience may want to check out. Don’t just pin your own material. The last thing you want to appear as is a spammer. Instead, you want to integrate yourself into Pinterest’s community.
How To Boost Your #Bussines With #Pinterest #Marketing via @bizwebjournal
Always pin something. Take 30 to 60 minutes a day to pin something. If you don’t, your “stuff” will be lost in the shuffle of other Pinterest users.
Many Pinterest users are eager to shop on the Internet, and if you want to use this to your advantage, you need to take breathtaking photos and pin them so that they’ll want to purchase from you. By doing this, you can increase the amount of traffic coming to your website and, potentially, increase the sales.
When used properly, Pinterest marketing can be extremely effective. If you’re going to be successful, you must be patient, put forth the effort and be consistent in those efforts.
Are you marketing your bussines on Pinterest ? Do you have any ideas ? Please let us know in the comments below.
