In this Amazon PPC Guide For Beginners I’m going to take you through Amazon PPC step by step, how does Amazon PPC work and how to setup & optimize Amazon PPC campaigns.
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If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.
Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.
Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!
The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.
But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!
Amazon PPC For Beginners -Step By Step Guide To Grow Your Business with Amazon PPC - Audio file
Amazon PPC For Beginners -Step By Step Guide To Grow Your Business with Amazon PPC - Video transcript
Hey guys and welcome back to my channel. In today’s video I would like to go over how to use Amazon Pay Per Click advertising to grow your business, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.
Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.
So please subscribe and turn on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.
Have you been seeing those Amazon ads everywhere, but you don’t exactly know what is Amazon Pay Per Click advertising and how it works? As a seller new to Ads, it’s important to know the terms related to Amazon Pay Per Click because they can easily ruin your budget if you don’t know what you’re doing.
Amazon PPC, also known as Sponsored Products, is a well-known advertising platform to help sellers amplify their product sales online. Pay-per-click advertising is a method where an advertiser pays only for the advertisement that a potential buyer clicks.
But only when an Amazon PPC campaign is created, managed and executed properly, it helps to amplify the sales, and thereby, improving the organic rankings at the same time.
Amazon ads are one of the ideal ways for a seller to “get or buy” the top position in the Amazon search rankings. Since advertisers pay only when a shopper clicks the ad, the concept was named, Amazon Pay Per Click.
Now, I always recommend that you activate your Amazon Pay Per Click campaign as soon as you have a new listing. To improve the effectiveness of your Amazon ad campaign, you can also wait till your listing has 3 to 5 reviews.
But nevertheless, you should start your advertising campaign as soon as the listing is live for both identifying the right set of keywords as well as understanding the competition for your keywords.
This will also help you understand the typical budget that you need to run Pay Per Click campaigns. On the basis of this information, you can also even adjust the pricing to make sure that you are selling profitably.
So let’s do a quick break down of how Amazon’s paid search works. It is not as complicated as it sounds. It is apparent that Amazon marketplace gets millions of searches each month. These include from short terms to long phrases or what we call long-tail keywords. These shoppers are none other than people willing to buy products.
You need to understand that potential shoppers will never do window shopping on Amazon. They are not there to discover ideas. They are all set to buy. All they do is just go to the Amazon search box and type the product name they want to buy.
In turn, Amazon fetches a list of products that it feels that will satisfy the customer needs. Now, these list of products displayed is called “organic” results.
However, there is something called “paid” search results. These are displayed above the organic results no matter what you search for. Though placed above the organic results, they sometimes do appear in between the organic search results, on the right side, or below the organic search results.
The concept of Amazon’s sponsored ad program is simple. Every paid search advertising or marketing option of Amazon follows an enhanced auction-based approach wherein vendors and sellers set their day-to-day budget for ads.
The higher a vendor or a seller is ready to pay for his ad, the greater are the chances for the ad to be displayed.
Sellers pay for their advertisements per-click, this means that they pay an amount every time a buyer clicks on the ad. According to reports, this model has successfully worked for many retail giants.
Now, Pay Per Click ads can be classified into three types. Sponsored product ads, product display ads and headline search ads. Let’s have a look at each ad type.
Sponsored Product Ads allows a business to advertise their products depending upon the keywords. When it comes to click-through rates and sales conversions, sponsored product ads always perform great. They are highly beneficial because they intermix with the organic results and blend in well.
Typically, they are seen below Amazon’s organic search results, somewhere in the product detail page or on the right side of the search results. They work the best, but only if you have done your homework on keyword research.
To set up Sponsored Product ads, just select a product, choose the keyword term and allocate a budget. Upon doing this, Amazon will target your sponsored ads automatically to the suitable audience.
Research shows that many businesses have experienced better sales with Amazon Sponsored Product ads than Google AdWords. Moreover, they are cheaper than Google ads.
Product Display Ads are another type of ads that are shown on a product page in the similar product section. These ads are designed to be a self-service option, giving marketers greater options to focus on the behavioral segments.
Each ad type has its screen placement section, budgets, and differ greatly in the conversion rate and the click-through rates influences. Amazon allows sellers to match every deal with an intended audience for a Display Ad.
As a seller, you get to target product’s detail page, related categories, related interests and complimentary listings. Whenever you choose an ad for your product, it is vital to comprehend three things. Type of product, target audience and objectives.
Like Sponsored Ads, a Headline Search Ad is limited to particular product categories. These are none other than the ones that appear on the top of the search results with the brand logo. These are also called banner ads whose objective is to get buyers to click from a group of products.
They are placed on the top with an intention to increase the possibilities of a product being seen. With headline ads, you can display multiple products simultaneously, customize the landing destinations, and even the ad copy.
This type of Amazon ad offers the largest range of customization. You can choose from your brand pages, product pages, search result pages or a custom URL. You can also choose the text and images shown in the ad.
You should match the objectives with the kind of ad you choose. Say, for instance, sponsored ads should be utilized to target shoppers with a purchase intent whereas headline ads serve better if you are trying to create a good brand awareness and finally, product display ads can serve for both purposes.
Now, before we move. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.
I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.
This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!
Now, let’s move on. It is important to ensure that you meet the following requirements before running an ad campaign on Amazon. First, every advertiser should have a seller account inactive state. Second, every advertiser should be able to ship the products anywhere in the United States.
As an advertiser, if you are looking to advertise with the help of Sponsored Products, you need to meet the Buy Box eligibility criteria, which involves further conditions like holding a professional seller account, show metrics for cancellation rates, order defect rates, late shipment rates and stock availability.
Amazon Brand Registry is particularly required when using a headline search ad. The concept of Amazon brand registry is mainly to protect intellectual properties and offer enhanced user experience. If you want to advertise using Headline Search Ads, you must be enrolled in the Amazon Brand Registry.
Now, there are 2 vital factors affecting ad placements. If there is more than one relevant product for a specific search term, then it is obvious that you will be competing for an ad placement. In such cases, two vital factors decide for the ad placement.
First, you have the cost per click. The highest bid wins, as he or she is willing to pay a higher cost per click than the other advertisers.
Second is the quality factor. The quality of an Amazon ad is measured by the possibility of a potential buyer clicking on it. Now, this majorly takes the ad’s click history into account.
Keep in mind that higher the Amazon ad bid, the greater are the chances of your ad being placed while competing with other advertisers of the same product. Also, “ad quality” plays a key role here. The higher the quality of your ad, the lesser you will have to bid for your ad to appear in the top position.
So now that we know all this I want to give you 5 reasons why you should try amazon advertising. The first reason is to boost product sales. Running PPC campaigns is one of the easiest ways to bring in sales. Increasing sales is, of course, the long-term objective of all sellers running PPC campaigns for their products.
Reason number two is increase organic rankings of highly competitive keywords. There might be keywords in your listing which are too competitive to rank in an organic search. Running ad campaigns for such keywords helps to build the visibility you want.
Having the first-page result for those keywords not only bring in sales, but they also increase the organic ranking of your product for the keyword over a period.
The third reason is to create brand awareness for new product launches. Products that have the most sales are automatically on top of the search results. New products have great difficulty in ranking high for keywords. Low ranks result in fewer sales.
Running PPC campaigns is an ideal method by which the product ranks high and also has an increased sale potential.
Reason number four is to avoid competitors snatching top positions and sales. Over a period, best-selling niches and categories see saturation in the number of sellers. Though your product ranks high in organic searches and has good deals, they can be easily outrun by competitors running ad campaigns for their products.
Most top-ranking brands run ad campaigns to safeguard and retain the top rankings in Amazon search over competitors who might also run ads.
The fifth and last reason is to increase the visibility of products with seasonal trends. Amazon Sellers see the biggest sales during seasonal trends like Christmas, Mother’s day, Halloween and others. The same goes for the end of season sales and the Black Friday sales.
Depending on the product, Amazon Ads can be a great way to generate sales by increased customer interest as a result of seasonality. Now, did you know that the top 4 ads on any Amazon page get 45% of the clicks?
Ad positions play a massive role in deciding the profitability of ad campaigns. Often it is the first result; products in the case of Amazon, get the maximum clicks, irrespective of whether they are sponsored or organic results.
Amazon advertising is a great way to drive in sales. However, it is also a process that requires a lot of research and analysis to pull it off in the right direction.
Amazon offers many choices to sellers for their ad campaigns, and if done in the right way, Amazon advertising is a great way to make enormous profits.
Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.