A Pew Research Study has shown that 55% of 18 to 29-year-olds in the U.S. use Instagram regularly. This is a large swath of a generation using this social media platform, which uses video and pictures rather than text to communicate with others. Businesses that use the power Instagram has to offer can show their audience why they’re the best of the best – ensuring their growth and success among the millennial population.
Video advertising offers marketers a great way in which to expand their reach and connect with their target audience. And, they can do it in all kinds of ways. How so?
More consumers have turned their heads away from traditional media and are using digital video to get their entertainment, to become aware of brands and learn about the world.
When a video has been posted to YouTube, and it doesn’t get any views, is the video even really there? That’s the burning question video marketers often have. Here’s a sobering fact: 300 hours of video is uploaded to the popular social media video site every minute.How can someone get their message out when they need to compete with numbers like that?If you haven’t heard this before or if you had, it needs to be reiterated – 2016 is video’s year.
All marketers have one dream – to establish themselves as a leader with a large online presence and to get personal with their audience. It’s why you need to create an email list and set up an email marketing campaign.What you need to understand is that creating that email list is just one part of the goal. You also have to get your email subscribers to convert.And, that’s the most important portion of all your efforts.
All marketers have the same goal – to let people know –far and wide – about their brand. They hope that the content they produce will go viral. Of course, people in the industry know that’s easy to say something will go viral than to actually see it go viral. Marketers have to use social media to make people aware of their message, but taking it to the viral level is something totally different?
Magnetic content is content that’s good, seeks user’s attention, content that users wish to share and engage themselves. The marketer's dream is to make popular content that compels your customer to buy your offer. Not all marketers are a pro at it, requires some significant efforts and tactics.