Amazon Private Label – The Complete Guide To Selling Private Label On Amazon

In this video I will show you how to get started with Amazon Private Label and give you the complete guide on how to sell private label products on Amazon.

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If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

The Complete Guide To Selling Private Label On Amazon - Audio file

Amazon Private Label - The Complete Guide To Selling Private Label On Amazon - Video transcript

Hey guys and welcome back to my channel. In this video I would like to talk about how to sell private label products on Amazon , so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please subscribe and turn on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, in the past, Amazon was a passive income machine. All you had to do was find some cheap products on Alibaba, send them to Amazon, and watch the money come in.

Today, it’s not so easy. Competition on Amazon is high, and so is their dedication to customer satisfaction. Amazon doesn’t want to be known for cheap knockoff products. They want to be known for having all the best, high-quality brands.

This means, today, Amazon’s platform is catered towards private label sellers. Sellers who create branded products are much more likely to have success, particularly in the long-term, than people selling generic brandless goods.

If you want to make money on Amazon today, private label is the way to go. And in this video I will tell you how.

So what is Amazon private label? Private label means a product is made by a third-party manufacturer, and sold under the umbrella of another company’s brand.

How it works is, you’ll contact a manufacturer to produce your products. They’ll create everything on their end from your directions, and at the end your brand name is slapped on the packaging.

This can theoretically be a generic Alibaba product, just with your label on it. But you could and should also get the manufacturer to make custom additions or changes, to create a unique product.

Private label is essentially creating your own brand to sell. The only difference being, you have someone else handle the physical production of your products.

Now, why should you sell private label? I spoke about the need to differentiate yourself from the competition. This is an incredibly important part of having long-term success selling online.

It’s quicker and easier to buy bulk of some generic product and put that for sale, or to buy branded products and jump on an existing listing. But if you can do this, what’s to stop someone else from doing the same thing and taking away from your business?

It takes a bit of work, but building brand recognition and a point of difference is much more likely to pay off long-term.

Private label gives you more control over your business, and a base on which you can scale your business much easier. Dropshipping or selling generic products is only profitable as long as competition in your niche is low.

Once you have a private label brand, with a customer base and brand loyalty, you have a ring of protection against any newcomers in the market.

In the next step I will explain how to get started but before we move on. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

So let’s move on and let me explain how to start selling private label products on Amazon. As we’ve established, getting started selling private label is not quite as easy as the old days of selling on Amazon. Plus, if you rush into it, you’re probably going to create more work for yourself down the road.

Now, here are a few key steps you need to know before starting your private label journey. Now, if you’re not yet selling on Amazon at all, there are additional steps you’ll need to take, such as setting up an Amazon seller account. But I am going to specifically cover steps for private label selling.

First you need to find a winning product? Unless you’re an unbelievable marketer, much of your success relies on the product you’re selling. On average, run of the mill products probably won’t sell. There are a few things you want to look for in a product to sell.

First you want to see if there is demand for your product. You want something that people want to buy, something people are searching for. If there’s no market for your product, it’s not going to sell.

Similarly, if it’s a seasonal item like something people only tend to buy around Christmas, or Valentine’s Day, it’s not going to offer the sustainable year-round demand you’re looking for.

Second you need to look at profitability. You will need profit margins big enough that your business can make money and grow. To judge whether your product will be profitable or not, do some research on potential suppliers.

Note the price you can buy it for, and calculate the fees you’ll pay Amazon for storing and shipping it. For this reason, you generally want to avoid larger or heavier items. Smaller, lighter products, in the range of 20 to $60 are generally what you want to look for.

You also want to look at is there a lot of competition. A lot of products simply have too many sellers for you to be able to break into the market. Supplements, for example, is an extremely competitive category. There are so many experienced sellers, it’s very hard for someone new to come in and get visibility.

Once you’ve found a profitable product, with demand and low enough competition, how are you going to separate yourself from other sellers? A good idea is to look at existing products, and see how you can improve on them.

Look at product reviews, and see if there is any common complaint or problem customers have. Now you have an idea of how to improve or add value to your own version. There is much more to product research but this is just a few things to look for.

There are a bunch of tools that can help you research demand and competition for potential products but my personal favorite is Jungle Scout. This software has a lot more in-depth content on exact criteria for profitable, low-competition, high-demand products. And I left a link in the description if you want to check it out.

Now, you can also search for broader product or niche ideas all over the web, like Reddit, Quora, Alibaba, eBay, or Google’s keyword planner.

You want to narrow down your product search in stages. First, find a niche with demand. Next, determine whether or not the niche is too competitive to enter.

Then figure out if you can source and sell products that make enough of a profit. Finally, look at ideas to differentiate your product from the competition.

Once you’ve found something that looks like a winner, you can start thinking about your branding. But the product comes first, always.

Now’s the time to begin building a brand. Your branding includes, brand name, logo and packaging.

When settling on this, take into consideration how you can expand past your initial product. You don’t want to pigeon-hole your brand too much, though you also don’t want to go too broad.

Say you’ve settled on a garlic press as your first private label product. You wouldn’t want to name your brand “ABC Garlic Presses”. That doesn’t give you much room to expand.

Likewise, “ABC Products” is too broad. Something like “ABC Cookware” makes more sense. You’re focused on a niche, but you have a lot of options to expand when you want to sell more than just a garlic press.

Your brand name comes first, then you can start looking at getting a logo created, and subsequently packaging designed. You can look on freelancing sites such as Fiverr for people to help with this, if you don’t have any graphic design skills.

It’s good to put some time and effort into this. The visual appeal of your branding, especially your packaging, goes some way to providing a positive unboxing experience. Which in turn helps you get more product reviews.

Once you have your brand name, logo and packaging created, you can start selling your product on Amazon. At this time you should also start building out further brand assets, such as a website, social media profiles and applying for a trademark.

Another step you should take as early as possible is becoming part of Amazon’s brand registry program. This helps you protect your brand from counterfeiters or imitators, as well as giving you additional tools to grow your brand’s presence.

For brand registry, you’ll need a trademark. A trademark often takes a number of months to obtain, so it’s a good idea to start applying for this as early as possible.

To have the best chance of long-term success, you shouldn’t put all your eggs in one basket. If you only sell one thing, you’re at risk of losing everything if sales suddenly drop for any reason.

That means expanding your product range beyond your initial product. Once your first product is established and selling well, start considering how you can grow your range.

Within your brand’s niche, start doing product research like you did initially, to come up with additional ideas. Follow the same criteria of profitability, demand, competition and differentiation. Just try to keep it within the same broader category, to ensure your branding stays consistent.

You could also offer different variations of your first product, such as different sizes or colors, though this still leaves you somewhat at risk, compared to having a few different products.

Product research takes a while, as you’ll find out. So even if you don’t think you’re ready to add more products to your range just yet, it’s worthwhile to begin researching as early as possible.

After you carve out some initial success, there are many ways you can continue to expand, both on and off the Amazon platform.

On Amazon, there’s an ever-increasing number of ways you can build your brand’s image. Enhanced brand content and storefronts let you essentially build your own site within Amazon’s platform. This lets shoppers discover your entire range, and increases conversions on your listing.

Sponsored Brand ads are another great way to advertise multiple products from your range, and grow brand recognition within your niche.

On the other hand, you should develop a presence outside of Amazon. Relying on Amazon alone is risky, since they technically own your customers and your source of traffic.

Rule violations, new competition, or black-hat tactics from existing competitors are all ways your sales could fall drastically in a short space of time.

To protect your brand against these things, build out additional sales channels, and make your brand known outside of Amazon.

The first step is building your own site, you can continue to fulfill products from Amazon FBA even while selling on your own platform.

You’ll also want to start building a customer list, and driving your own traffic to your site. This is how you’ll set your brand up to be resilient in the face of challenges.

The changing face of Amazon dictates that sellers change too. Amazon is not the passive income machine it once was. You need to put in more work to grow and maintain your business. But the payoff, once you put this work in, is greater rewards.

Selling private label on Amazon is the best way to build yourself a business that lasts. Nameless and faceless sellers are easily replaced or overtaken by the competition. A strong recognizable brand however, wil stand the test of time.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

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