Amazon SEO - This video will show you everything you need to know about making sure you show up in search for your relevant keywords by using Amazon search engine optimization. There is more to an optimized listing than making sure it indexes.Such as writing a beautiful listing! It’s an art (persuasive sales copy) and a science to keyword optimize properly.
It would be nice to get your Amazon product ranked on page 1 by osmosis, but that typically doesn’t happen! So for more info on Amazon SEO. Such as how to rank your Amazon Keywords to Page #1 to get more organic sales which mean more $ for you! Make sure to watch this video.
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If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.
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Amazon SEO - How To Optimize Your Amazon Listing And Rank On Amazon - Video tranbscript |
Hey guys and welcome back to my channel. In this video I would like to go over how Amazon search engine optimization works so you can rank your products on Amazon, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.
Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.
So please consider subscribing and turning on your post notifications if you like channels that show you how to make a full time income with Amazon FBA, with that said let's get right into this video.
Now, page one is the place to be for any Amazon business. It’s the reason for playing the game. All the painful and scary things about selling on Amazon are worth it when you’re able to see your product show up on page one.
That means Amazon Search Engine Optimization is the most important topic for every Amazon seller to master. You can generate sales in other ways, such as through Amazon pay per click, other paid ads and influencer partnerships, but no channel will ever be as profitable as with Amazon search.
Millions of people shop on Amazon every day, and by ranking your products with Amazon SEO, you can benefit from the insane brand recognition and customer retention that Amazon has.
Let’s start by examining the basics of Amazon SEO and the Amazon search engine. Understanding the basics is vital, before you can move on to improve your rankings and dominate the Amazon search results.
Search engine optimization for Amazon means optimizing your product listings to generate as much organic search traffic as possible.
The idea is to convince the Amazon search algorithm to show your product listing at the top of the search results for a large number of search queries. Doing so will give your product more visibility in front of Amazon shoppers, resulting in more clicks to your listing and more sales.
It’s worth mentioning that organic search does not play as big a part of the Amazon shopping experience as it did in the past.
Today, there are more sponsored results in search results, and special results like editorial recommendations, Amazon’s choice and related searches, which take away from organic spaces on the first page.
Because of this, some would argue that Amazon SEO isn’t so important today, and that Amazon is now a “pay to play” platform.
I don’t think this is true. Amazon search is still extremely valuable, even organic positions. Some customers will click the sponsored results at the top of the page, but many more still scroll through the first page and click on organic search results.
And with the number of shoppers on Amazon constantly rising, even if organic search results are getting a lower share of clicks, the total number of customers clicking and buying from organic search results is going up.
The increase in Amazon’s customer base, particularly since 2020, is evidence that Amazon S E O is even more relevant than ever.
Now, keywords are the foundation of Amazon SEO. Keywords are the terms used in your title, bullet points, product description, and additional keyword fields. They allow the Amazon search engine to read your page, and get an idea of what your product is.
The core part of Amazon SEO is how and where you use keywords. Since Amazon search is keyword-driven, customers need to type something into the search box for it to pull up results, and the text on your product page is how Amazon knows what your product is about, and whether it may be a suitable result to show customers.
We can put this pretty simply in one sentence. If you want to rank for a keyword, put it in your listing.
Don’t confuse this with thinking you can spam a search terms in your listing copy over and over and hope to outrank your competitors. This kind of low-effort spam is what search algorithms such as Amazon’s are constantly evolving to cut out.
This process, known as keyword stuffing, may have worked 5 years ago. But it doesn’t work now.
The best way to think of keywords in Amazon SEO is as a foundation. Keywords are the land you build your listing on. Using a keyword in your product description, bullet points, product title or backend keywords doesn’t guarantee you will rank for it, but it gives you a chance to.
Whereas if a term isn’t mentioned anywhere on your product page, you can’t expect to appear in the search results for it. Now, let’s go over a few things you need to know in regards to keywords and Amazon SEO.
Some believe that keywords are no longer weighted differently in different areas. True or not, it’s still vital to put important keywords in your title and in areas with high visibility, as this will help click-throughs and conversions, which in turn boosts your Amazon SEO.
The first thing to understand is that keywords carry more weight in some parts of your listing. So, you have a better chance of ranking for search terms if they’re in one of these places.
Your product title is the most important. The ranking algorithm ideally wants to show a collection of results with the given keyword in the title.
So if you really want to rank for a keyword, it makes sense to put it in the title. However, you have to consider that the amount of space you have in the product title is extremely limited. There won’t be enough space to list all the keywords on your wish list.
Reserve the space in your title for only the most important and relevant keywords. Think about which keyword defines your product perfectly, matches your target audience, and has enough search volume to bring in the traffic and sales you need.
After your product title, move on to the bullet points. This is where you can start to add long-tail keywords and also synonyms for your main keyword.
Try to include as many keyword variations in the bullet points, while keeping it brief and readable. Amazon only indexes the first 1000 byte characters plus spaces in the bullet points, so if you go overboard, the algorithm will just ignore the excess.
Next, move to your product description. Add anything here you haven’t mentioned yet. And finally, backend search term fields can be used to include any more keywords you weren’t able to incorporate on the customer-facing side.
So, how do you know which keywords to use, and which to prioritize? From your product research before launching, you should have a few main keywords in mind. This is a good place to start.
From here, you can plug the keyword into the search bar without pressing enter. The search engine will give you a bunch of suggestions, which will give you some long-tail keyword ideas. Repeat this with more of your original, or “seed” keywords, to come up with more ideas.
You’ll also want to use a software tool to help with this. First, to determine the search volume for each of your keywords, so you know which are the most important. As obviously, you want to be ranking for keywords that have a lot of searches. This means more visibility than search terms no one is actually using.
Second, you’ll also want to use software to automate some of the research process. Tools can give you a list of recommended keywords, based on keywords commonly found together on other product listings.
You can also reverse-engineer competitors’ product listings by seeing which keywords they rank for, and including these on your product page. Now, the Amazon keyword research tool I recommend is Jungle Scout. And I left a link in the description if you want to check it out.
So, how many keywords should you include in your listing? There’s no catch-all answer to this. The short answer is as many as possible. But not so many that your product listing looks like a dumping ground for keywords.
You need to ensure your listing is easy to read, and convinces people to click through and buy. It’s not worth sacrificing this to squeeze in another long-tail keyword variation.
If you’re struggling to fit all keywords for your product, try being creative. Rewrite your copy in a way that casually mentions your keywords. But consider that the increase in conversions you’ll get from a well-written listing will probably offset a messy listing that mentions more keywords.
Now, before we move on. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.
I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through step-by-step, every aspect of what it takes to start, grow and scale your Amazon business.
This training will build off of what I talk about inside my videos, so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!
Now, if you want to maximize your rankings for all the keywords you’re now indexed for. A product’s performance and popularity is what really matters for Amazon SEO.
Keywords get you indexed, they get your foot in the door. Keywords tell Amazon’s algorithm what your product is, and whether it’s a fit for a certain search query.
But performance and popularity signals get you ranked number 1 for your target search terms; These signals, such as Amazon sales, conversions, and reviews, are vital for Amazon SEO. Don’t expect to rank for long if you’re lacking in any of these areas.
Amazon wants customers coming back over and over again. They’re doing a pretty good job of that, too, with US Amazon Prime members averaging over $1400 spent each year.
And the best way to do that is with a reputation for high-quality products. Amazon doesn’t want to be known for crappy knock-offs. They want customers to be confident that they’ll get the best when they shop on Amazon.
That’s why Amazon’s search engine is rigged to push high-performing products to the top. Products that have a proven history of sales, conversion rate, and a lot of good reviews are clearly going to make more money for Amazon.
As a result, it makes perfect business sense to create a ranking algorithm that gives these products more visibility in the search results.
With this in mind, you can tip the Amazon SEO scale in your favor by showing Amazon that your product is a proven performer.
There’s unfortunately no getting around one fact: Amazon SEO in 2021 is not cheap. There may be a few tiny niches in which you can rank without spending a lot of money, but for most products, you’ll need to spend on things like discounts, Amazon ads, Facebook Ads, and time-saving software tools.
The good news is, this is not a sunken cost. Think of it as an investment. You’re investing in growing your Amazon business to the point where you can start benefiting from organic traffic.
Organic traffic from Amazon search is about as powerful and profitable as it gets. Once you begin generating the majority of your sales organically, you’ll start to recoup the money you spent on launching and ranking.
That’s why you should be willing to spend money and invest in Amazon SEO, with an eye on getting visibility in front of millions of Amazon customers.
Thanks for watching and please make sure to watch the next videos with more Amazon FBA that will show up right about now.
