How To Create An Amazon Storefront For Your FBA Business – Step By Step Tutorial

Amazon storefronts are a valuable tool if you're selling on Amazon because I believe it can increase conversion, allow you to cross-promote your own products, and cohesively pull together a brand message while saving you the hassle of setting up your own store via Shopify. In this video, I will talk about how you can setup and take advantage of an Amazon store to showcase the products you sell with your Amazon account.

I will explain how you can get started creating your Amazon store in a few easy-to-understand steps. Understanding how to create an Amazon storefront can help your products be a larger part of those millions of items sold. And if you optimize your storefront correctly, you'll create a stunning location for people to enjoy everything you sell. 

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How To Create An Amazon Storefront For Your FBA Business - Audio file

How To Design An Amazon Storefront For Your FBA Business - Video transcript

Hey guys and welcome back to my channel. In this video I would like to cover how to create an Amazon storefront for your business, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

If you are selling on Amazon and you want to stand out, among 2.2 million active Amazon sellers, opening an Amazon Storefront can help you differentiate your brand from your competitors, as well as build trust among customers.

In this video, I will walk you through how to enhance your brand on Amazon, how it is possible to gain visibility and, above all, how you can open an Amazon Storefront.

Now, what is an Amazon Storefront? An Amazon store or Amazon Storefront is a tool that you can find within the seller profile on Amazon Seller Central.

Through this tool, you have the possibility of creating a customizable multi-page catalogue. In it you will be able to show your products, prices, insert banners, calls to action and videos. It’s a mini-site attached to your Amazon profile that shows only your products. If you’re familiar with eBay stores, they’re very much like this.

Before we get into the details for creating a storefront let’s go over the pros and cons of having an Amazon Storefront first. The pros are that it’s a free tool, you will have your own URL which you can use as a landing page on external ads. It will increase visibility and give you access to more audiences.

Customers can access your store through Sponsored ads and display ads, you can monitor your performance and have upsells and cross-sells. Your storefront could also improve Amazon conversion rates when driving Amazon ads.

Of course there are also a few cons such as high-standard of competition, no measurable improvement in search ranking. The fact that Amazon is strict when it comes to approving your storefront and your products have to link to the Amazon catalogue

Furthermore your marketing options are very limited and there is no advantages outside of Amazon as  the customers remain Amazon’s customers with no way to communicate with them. You will also need to enroll in Brand Registry for each marketplace to be able to set up an Amazon Storefront and it’s less convenient than owning your own online store.

Amazon Storefront is available for anyone who is selling on Amazon, however, the brand must complete their Brand Registry, which requires applicants to have a registered trademark. Amazon will then review and approve your store, generally within 72 hours.

Once Amazon approves your application, they will send a verification code that you will need to enroll in the Amazon storefront program.

Enrolling in Amazon Storefront is completely free, as long as you are registered as a seller on Amazon, so you will have access to this tool. This is in contrast to the eBay stores which charge for their storefronts.

Now, let me explain step by step how to setup your Amazon storefront. For this tutorial I assume you already joined the Amazon Brand Registry program.

To get started, you’ll need to log into your Amazon Seller Central account, you’ll be able to access your Amazon store in the main navigation bar at the top of the homepage, under the tab “Stores”.

The first thing you’ll be asked to provide is the following information. Your brand display name, the brand name you choose will appear on your storefront, so your customers will be able to recognize you.

Next up is your brand logo, the logo image should be at least 400 px wide and tall. Then you will need to choose the product grid style, you can pick how your products will appear in your store, standard or tall.

In the next step, you have to include a page meta description for your store and you can also choose a pre-created template for your homepage, letting you customize your Amazon Store. You can select one of the following options, marquee, product highlight, product grid or blank.

You can preview the options that this design provides you. When you decide which template you would like to work with, hit “Create Page”.

In the next step, you can create multiple pages within your Amazon Store to activate a navigation feature on your homepage. This makes it easy for shoppers to browse within your catalogue and see what products your brand offers. You can create different pages within the navigation bar and also create a drop menu within each page.

This tool allows you to add as many tiles as you want to your brand’s store. Plus a Bestseller Slider that automatically presents your best-selling products and a Recommended Products slider that auto-populates based on previous buyer searches.

Additionally, you can customize these tiles with products, text, videos or images. You can choose what type of tile you want once you click on “Add tile”.

Now you can complete your Amazon Store by adding your product listings. Select the tag “product” when clicking on a tile and search for your product by keyword. Once you select the products you want to be listed, they’ll show up in the tile slot. The tile will display your product image and price.

As I mentioned before, you can add pages to your homepage. If you want to include pages in your Amazon Store you first need to navigate to the Store builder main menu and then click on “add page” from the left-hand menu. Although you can have a pageless store and preserve only the homepage with your desired products and features.

Each additional page will also be customizable; therefore, you can choose to feature all of your products and related content.

Now you’ve finished creating your Amazon Store it’s time to publish it. Select “Submit for publishing” from the navigation bar.  Your Amazon Storefront must pass a manual approval process before being published which usually happens within 72 hours. You can always read Amazon’s Content Acceptance Policy to make sure that your Storefront will be approved.

As first impressions matter. Let’s go over some examples of Amazon Storefronts that use different templates and content to stand out. Anker is a great example of a brand understanding its audience.

Throughout the page’s design, their products take center stage. With many different types of products, Anker places its bestsellers at the very top of its page on the hero image. Anker’s Amazon Storefront design keeps charging and connects the customer’s experiences.

Another one is the Amazon Basics storefront. Amazon Basics keeps a simple character on its Amazon storefront, with a basic design and colors. The navigation bar is full of categories and their homepage shows its customers their wide range of products.

Pet Cube also has a very nice design. Just by seeing the homepage full of flurry faces showing up you will already fall in love. Aside from the cute pets, the Pet Cube storefront provides useful images along with a description of its products, making the customer understand what they are going to buy. This Amazon Store is an example of an informative and entertaining store.

The right colors for your storefront can set you apart from the crowd. Kate Spade Amazon Storefront is a good example that effectively uses a bright accent color like pink leading the customer to better connect with the brand. In addition to this, it offers highly organized and visual design for the consumer experience.

Now, you don’t need to be a kid to know that you’re not going to take your eyes off from this Amazon storefront. The Lego Amazon Storefront stands out through product images, colors and videos, which is also a great technique to connect to customers with your content.

Now, let’s talk about how to drive traffic to your Amazon Storefront. Having an Amazon Storefront will allow you also to drive traffic while browsing on Amazon and off Amazon. There are different ways you can do this to drive traffic back to your Amazon Storefront.

In Amazon you can drive traffic if a customer clicks on a Sponsored Brand ad and if a customer clicks on a brand byline by the product details.

Off Amazon: you can drive traffic to your storefront with display advertisement campaigns, social media campaigns or email marketing campaigns.

Now, if you want to measure the performance of your Storefront there is an insight section that will provide you with a detailed analytics report to determine how your store is performing.

Amazon’s Storefront Insights dashboard provides every seller all the information about your sales, including how much money you generate in the period of time specified, an estimate of units purchased by store visitors, a total of orders, the average sales per visitor and the average units per order.

Also, you can see the total amount of users that viewed your store in a day or if you prefer you also can see the users that have visited your page in a specific period of time.

Finally, Amazon provides a tag to measure where your sales are coming from based on Amazon Organic Traffic, Amazon Sponsored Brands or other sources.

Most business owners that drive traffic to their online stores don’t look at their Amazon Storefront analytics. Creating source tags can help you to track marketing promotions in your Amazon store.

Also, you have the possibility of creating custom source tags that will help you to drive traffic to your Amazon store and measure the success of the traffic and start tracking how many customers clicked these links.

For example, if you want to drive the traffic from your social media campaign to your Amazon Store, the first step is creating a source tag, just got to insights, sources and create source tag.

Once you give this tag a name, Amazon will generate a special link that you can use for your social media, which allows you to see the traffic that this source is driving.

Now, before we wrap this up. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

So, Amazon Storefronts is an extra tool that you can use to increase your customer engagement. If you do not have your online store creating an Amazon Storefront will serve as a mirror for your brand.

Besides,  you can increase your brand’s visibility in related searches, while allowing you to tell your brand’s story through a combination of videos, images and text content, which can be important to many customers.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

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