As a business you need high quality email marketing software if you want to succeed. This Aweber software review looks at Aweber Software which is one tool you can use to improve your marketing efforts.
In 1998, Chalfont founded the Aweber Software in Pennsylvania, USA. More than 120,000+ business use this email software currently. Email marketers make up a large portion of the user base as the automation features make it easier to conduct their marketing strategies.
Grow your email list with Aweber
Features
Aweber is a very complete package that allows you to fully automate your email marketing campaigns.
User Friendly
Very easy to setup and use, even for first timers in email marketing.
Price
First month is free and paid plans start at 19 US dollars/month.Great value for money .
Summary: Aweber is an ideal email-marketing tool for email marketers. They are offering some powerful features with many email templates.Live support is available if you ever get stuck.Great email marketing automation tool for starters.
- Huge library of newsletter templates.
- Easy to use,even for novice users.
- Live support available.
- No landingpage designer available.
- Limited data importing capabilities
Plans start at 19 US Dollars per month
Understanding the Interface
The way you use the interface will all depend on the type of user you are. For example, some prefer to use wizards which give you pointers as you go along or you may want to use the entire set of features and do things yourself. The interface is easy to use and with a little work you’re going to be creating campaigns with little effort.
Using Subscriber Segmenting
The Aweber software tool comes with solid segmenting tools which many competitors don’t have. You can use filtering attributes to create segments such as demographics or other details. You’re also able to determine how a user interacted with an email form or links that were clicked on by the user. This allows you to create a targeted campaign to search the markets within your niche as well as the sub-markets.
Visual Customization Features
There’s a host of style forms that make things easy for you. It’s simple to create a professional template for your website in just a few clicks. The form is also customizable so you’re able to add elements such as radio buttons and other features to help you capture the information that you need for your campaign.
Simple Drag and Drop Editor
The software features and easy drag and drop editor. This is perfect for those that don’t have any web programing skills like HTML, but want to get up and running with some emails quickly. If you need images, use the stock image gallery which doesn’t cost anything and you can host the images without restrictions. This makes it easy to add images to emails if you wish to for more visual appeal.
Using email templates
The Aweber Software features over 700 email templates and most of these will also work with mobile devices. The templates are available in different categories.
If you wish to modify templates and change backgrounds, fonts, layout and other features, you need to pay a one-time fee of $29.00 to make changes. If you need things to match your brand or website, the software team has custom email template design services you can make use of.
Integration
The Aweber software will integrate with services such as WordPress, PayPal, and Facebook. This makes it simple to develop your email list since you can complement the software with those services. There are many other apps and services you can integrate with the software. Third party apps can easily integrate with the Aweber API.
The Price
There are different tiers available with Aweber. This depends upon the number of subscribers you have with your email list. The price is however, very competitive. Aweber in general, is more suited to those that have a lot of subscribers. If you only have very few subscribers, you might want to look at another program.
If you feel that your subscriber base is only going to grow over time, Aweber will be right for you. The platform also has a few other features you need to be aware of such as subscriber segmenting, API, tracking. Email analytics, and blog newsletter creation. With all these features you get a lot for the price of the program.
Aweber Email marketing features
- Email Designer
- 700 Email templates
- Form Templates
- Drag n Drop
- 600+ Responsive Emails
- Autoresponders
- Time Based Delivery
- A/B Testing
- 60+ App Market
- Click Tracking
- 4 Support options
- Analytics
- Form Builder
- Mobile Apps
- Social Sharing
- Blog Newsletter
- Manage Lists
- Free Trial
Pros of Aweber
Aweber is easy to use, even if you’re an email marketing beginner. You get autoresponder follow-up, live support, and 700+ email designs you can out to work for your email marketing campaigns.
Cons of Aweber
No landing page designer available
Conclusion
Aweber Software allows you to create an email marketing campaign with ease. The only downside is the inability to create a landing page, but it more than makes up for this with a whole host of amazing features that help you with any campaign. If you need a robust email marketing program with a lot of features and ease of use, Aweber Software is for you.
