In this video I will go over the benefits of using an Amazon repricer and I will show you the best Amazon repricers on the market if you want to automate your Amazon repricing.
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5 Best Amazon Repricers For FBA Sellers in 2021 - Audio file |
5 Best Amazon Repricers For FBA Sellers in 2021 - Video transcript |
Hey guys and welcome back to my channel. In this video I would like to go over the best Amazon repricers on the market & how you could benefit from using one, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.
Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point, with that said let's get right into this video, .
Now, selling online is almost always going to be price-driven because you will almost always have competitors. You can offer free gifts, you can offer great customer service, free delivery and returns, but it’s essential that you also remain competitive on price, especially on Amazon.
To price competitively on Amazon, you have two options, manual repricing or automated using an Amazon repricer. The choice is yours and will depend on how many products you are selling and how much time you wish to dedicate to this vital area of your online business.
For those sellers choosing to go down the automated path, I have compiled a list of the leading Amazon repricers on the market right now. It doesn’t matter if you’re selling books on Amazon or media, a repricer can save you time and increase your sales.
By using an Amazon repricer, pricing competitively 24/7 is made easy. When deciding on your pricing strategy and how you want to compete, you’ll want to consider fulfilment type, seller feedback and feedback score.
Automating the prices of your Amazon products is the key to increasing sales and profits. It’s a no-brainer if you have more than a handful of products and it will help you stay ahead of your competition.
Now, before I go over the best Amazon repricers let’s have a look at some of the benefits of using an Amazon repricer tool.
First up, you can compete without emotion. You see emotions entering buying and selling all the time, a stock dips and people get worried, so they sell before they think it can drop any lower. But people who approach it without emotion know how to buy low and sell high.
A good Amazon repricer works the same way by making buying and selling an objective, not an emotional process. You might feel angry or frustrated when a competitor undercuts you and ‘steals’ your sale, but a repricer doesn’t care. It uses rules or an algorithm to keep in check with your competitors and safeguard you from potentially risky or dangerous decisions.
Second, you can react right away in real-time. When you manually reprice products, your reaction time is too slow. And what about if you’re on a much-needed vacation? Do you really want to interrupt your time on the beach to pull out your computer and reprice items? You can skip all that with a repricer and let it do the work for you, in real-time.
The third benefit is you can reprice as often as necessary; Prices change really fast on Amazon, sometimes as quickly as several times an hour. If you had to dedicate man-hours to meet that need, you’d critically neglect other areas of your business and everything would suffer overall as a result.
But with a repricer, you can focus your attention elsewhere and let the rules or algorithm do it for you and rest easy knowing you haven’t missed a single price fluctuation.
Another benefit is, you can make more money because of less money spent on labour. Whatever your ratio of labour hours to revenue is, you want to try and minimize the amount spent on repricing as much as possible. Simply put, it’s a huge waste of time, labour, and money to manually reprice dozens or hundreds of products when a piece of software can do it for you.
You can also minimize your margin of error. The neat thing about software is it does exactly what you tell it to, nothing more and nothing less. It won’t slip up because it stayed up too late the night before, its mind won’t wander because it’s hungry, and it won’t ‘not see’ its work because of an argument with its spouse.
But a person could, and it’s almost a given that they will. There’s a chance you could put a wizard of a human in charge of repricing and be fairly certain they won’t make a mistake, but the odds are even greater when you put a repricer to the task.
With an Amazon repricer you can automatically take multiple factors into account. Quick, think of every factor you need to make the smartest repricing choice right now. Stuck? It can be tough to think outside the box when you’re put on the spot, but a repricer won’t face the same challenges. It’ll take all the factors it needs to into account, and apply them when needed.
The last benefit I want to mention is, you can adapt to all your competitors. Like any good seller, you’ve done your research on who your competitors are. But can you keep track of how each product applies to each seller, and vice versa?
In doing so, are you possibly omitting products or sellers that closely match you without being right on the button? A repricer won’t do that, as it can use advanced similarity matching to give you even more of an edge.
Now, when you are ready to start using an Amazon repricer there are a few things to consider when choosing the right one for your business.
What marketplaces does the repricer work on? How much does it cost each month?
Are you tied to a long-term contract? How quickly are your listings repriced?
Do you have to pay extra for continuous repricing?
Will you pay commission on your sales to your repricing software provider?
What flexibility and control does the repricer offer? Can you choose who you want to compete with and how?
So, with all that in mind, let’s have a look at some of the leading Amazon repricers on the market right now.
The first one up is RepricerExpress. Founded in 2001, RepricerExpress aims to help you increase your Amazon and eBay sales with advanced repricing. Its quick repricing allows sellers to take higher positions in the “Offer Listings” pages, improving product visibility. FBA and Featured Sellers can also snag spots in the buy box and the “more buying choices box” with RepricerExpress.
RepricerExpress does exactly what it says, continuous and instant repricing based on the strategies you have chosen. It also has great features including a seemingly easy interface. Signing up is quick and easy. You can create an account in 60 seconds and complete the setup within 15 minutes.
RepricerExpress also has a killer support team, including quick ticket turnaround times. And they also provide plenty of educational resources that might be helpful to you as an Amazon seller.
Now, the features may be just right, but at $50 per month for 2500 listings it can be a bit pricey, especially if there are more affordable amazon repricing tools in the market with similar features.
Although RepricerExpress may be a good fit for those who are new to Amazon automated repricing, it is not as customizable for experienced users who are accustomed to more advanced settings.
The next one up is Repricer.com. When you use Repricer.com, you get almost instant repricing. The software adapts almost immediately to the changes that your competitor makes. What most can appreciate is that you can actually book a demo and see how things work, and see if it is indeed as fast as it claims. Some of its features even allow you to see which competitor is beating you to the buy box.
The price for the repricer starts at $79 a month for 2500 products. However, you can get better value for your money if you go for the next option which is the $249 a month for 50000 products. If you have items that are around that number and only need just the essential features, then you might find the $249 a month more affordable compared to other repricing software for the same amount of listings.
Now, you’ll immediately see that the software is a bit hard to navigate. If it’s your first time using this software, it can take some getting used to. The more you use it, the more you will learn where to find features and operate specific functions. It is also cloud-based so you might have some glitches and loading issues sporadically.
Number 3 on my list is Feedvisor. This is a company that provides different solutions for both brands and sellers. They offer a number of services including strategy and intelligence as well as managed services. As for its automated repricing software, it is AI-based and is continually optimizing prices based on your unique catalog.
Feedvisor has plenty of features that can help you succeed, including multi-channel pricing and even liquidation pricing. Once you get a subscription, you’ll be able to see the performance dashboard as well as get insights with your inventory replenishment. It’s important to take note that the features you will have access to will be dependent on the type of subscription you get.
Feedvisor may be more suited to already established businesses or brands that are on Amazon. It does have Professional and Premium subscription types, but the features that it has may be more suited for an Enterprise.
When you visit the prices page, you’ll also notice that the prices have not been posted. This leaves you with inquiring back and forth about how much the cost is, or you can simply request for a demo.
Moving on to the next repricer I want to cover which is BQool. BQool is a company that provides solutions to Amazon sellers. They have three different products, namely BigCentral, BigTracker Extension, and their repricing software which is called Repricing Central.
BQool’s Repricing Central helps with getting the buy box and close estimates on profit margins and product ROI. You can select competitors by ID to either include or exclude them from the competition.
It’s always good to check on your competition, especially when you are an Amazon seller. BQool allows you to do this by using the auto-compete feature. You can choose from FBA, FBM, or even Amazon.
The pricing is based on the number of listings you have. Of course, the more listings, the higher the price. But what’s great is that BQool can hold up to 10000+ items. It also currently supports 9 marketplaces such as the US, Canada, the UK, Germany, France, Italy, Spain, Japan and Mexico.
As mentioned, the price for each subscription will depend on the number of listings you have. If you reach 10,000 or more, you’ll have access to all of the features of BQool’s Repricing Central software. If you have fewer listings, you won’t be able to download reports or have access to Bulk ROI Settings.
Also, if you’re not in the $100 a month bracket , the repricing speed you get will be significantly slower. At $100 per month, your products will be repriced within 5 minutes. For lesser plans, on the other hand, listings will be repriced within 15 minutes.
Now, the last one on my list is Informed, formerly known as Appeagle, Informed is a competitive repricing platform that uses smart algorithms and actionable insights. They offer two algorithm strategies that you can choose from as a base to win the buy box and increase sales velocity.
You also have the ability to duplicate or create multiple strategies, among other things. Their algorithms are effective and their software is really simple to use.
Informed is perhaps one of the easiest and most effective repricing software to use. Its set-up was designed to be friendly, even for beginners. Even if you get stuck with something or have a question about a particular setting or strategy, the support that Informed gives is top-notch.
You can set different rules for FBA and Merchant Fulfillment, and you can even make your own rules if needed. And because there is a feature for performance analytics, you can see how your repricing strategies are doing at all times.
It’s hard to find cons when dissecting Informed. Perhaps they could expand the amount of items that can be viewed on a single page, as there are only 100 items on one page. But that is really only applicable for sellers who are selling thousands of products at once. Plans may also come off a bit expensive, but their dominant algorithms increase sales so much that the return could be incredible.
For those who are new to using repricing software for Amazon, it’s important to know that each one has specific features that can be more useful to your business. It’s a good idea for you to try out the software first by doing the trial period to see what works and what doesn’t. Ultimately, you should know your business and unique needs well enough to choose the best one.
I hope I’ve given you a good guide to help you choose the right Amazon repricer for your business. Whenever an Amazon repricer is used correctly, you’re highly likely to win the Buy Box more often as well as increased sales and profits. It really is an essential tool for most serious Amazon sellers.
Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.
