COACHING - BUSINESS - MARKETING

All posts by Joeri Van Overloop

amazon marketing

Amazon Marketing – The Complete Guide To Planning Your Amazon Marketing Strategy

In this video, I will share the best practices for Amazon marketing covering everything from basic set-up details to more advanced marketing strategies.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Amazon Marketing - The Complete Guide To Planning Your Amazon Marketing Strategy - Audio file

The Complete Guide To Planning Your Amazon Marketing Strategy - Video transcript

Hey guys and welcome back to my channel. Today I would like to go over your Amazon marketing strategy, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, many sellers might know how to start an Amazon business, but marketing on the platform isn’t that easy.

Every business has different marketing objectives to pursue on Amazon, and there are various ways to accomplish those goals.

Ultimately, your Amazon marketing strategy must help you embrace the growing number of capabilities on the platform to build your brand and drive more sales by leveraging tactics such as optimizing your product pages, offering rich content to the target audience, and paid advertising campaigns.

Amazon is consistently evolving to provide a seamless experience to its customers. In such a scenario, brands should perform extensive research and understand the various Amazon features if you want to stay relevant and marketable on the platform.

Crafting a successful Amazon marketing game plan is tedious but crucial, so let’s walk through the essential steps of how you can adapt with such a rapidly evolving platform and set up a lucrative Amazon marketing strategy.

First I want to cover how to optimize Amazon SEO to grab more customers. Suppose you are an Amazon seller offering an excellent product at an economical price. Also, your product page is adorned with visually engaging images and crisp product descriptions.

Now, if you think that the only thing left for you is to sit back and wait for thousands of customers to knock at your doorstep you are wrong.

Because here, Amazon SEO comes into the picture. As we all know SEO stands for “search engine optimization, and in terms of Amazon, SEO is the process of optimizing your product listings so that more and more Amazon customers can discover your products.

Amazon’s search engines prioritize well-described product searches and pin them at the top of recommended searches that customers make while discovering products on the platform.

Let’s look at a few of the crucial elements that you must consider while crafting your Amazon SEO marketing strategy.

First up are relevant keywords. You can add 250 characters on Amazon’s backend to impact product discoverability invisible to the buyers. You can also use specific phrases and keywords associated with your product to make the description engaging.

Second, you will need SEO optimized titles. While creating titles for your Amazon products, you must be very cautious and put your customers in mind so that you can come up with titles that resonate with them.  Also, make sure to use relevant keywords for optimizing your sales and clickthrough rates.

As said earlier, the way you describe your products on Amazon can either make or break the customers’ experience. A crisp description sets you apart from hundreds of competitors, and you should use bullet points to highlight your product’s unique features and boost conversions.

You will also need visually appealing images. There are precise guidelines that the visuals must be easy-to-comprehend, engaging, clear, high-quality and information-rich.

Visually attractive photos or informative graphics, such as images with text overlays to highlight your products’ critical features, can help share the product details in the best possible manner with the customers and answer the most common questions.

It’s crucial to provide your Amazon customers with all the relevant information about your products. And by adding a Q & A section, it will be easier for you to answer your customers’ commonly asked questions and keep them informed.

Optimizing Amazon SEO is one of the best ways to drive organic sales; however, sometimes your business might need some paid advertising, and thankfully, Amazon has a wide variety of advertising opportunities under its roof.

Amazon advertising techniques help you put your products in front of the target audience who might not have discovered them on their own.

Let’s explore the types of Amazon advertising strategies that you can add to your Amazon marketing arsenals.

The first one up is Amazon Display Ads. Amazon Display Ads are one of the most popular forms of cost-per-click ads and can be displayed not only on Amazon’s app and website but also on platforms that Amazon doesn’t own.

Amazon Product Display ads are displayed when customers search for similar products and not specific keywords.

These ads can be customized to drive customers to your tailored optimized landing page or specific product pages, and the seller has to pay for these ads on a per-click basis.

Let’s assume you are selling dog treats on Amazon, and if you have opted for an Amazon Display ad when a customer will search for Beggin’ Strips, your product will be displayed in search results.

Another way of advertising on Amazon is Sponsored Product Ads. Amazon Sponsored Product Ads are created to drive customers to specific product pages as these are keyword-targeted ads.

For instance, you are selling gardening spades on Amazon and choose the keyword “gardening tools” as one of the phrases to target in your Amazon Sponsored Product Ad.

Once you select the amount you will pay on a per-click basis for your ad, known as bid; the ad will go live on the platform. And whenever a customer searches for the term “gardening tools,” your product will appear right at the top of search results.

You can also run Amazon Sponsored Brand Ads. The purpose of Amazon Sponsored Brand ads is to raise your brand awareness by marketing your entire brand and not a single product by featuring your logo, a tailored headline, and up to three of your products.

Another marketing strategy is to use Third-Party Advertising By Leveraging Google & Social Media Channels.

We are indeed talking about Amazon marketing but sticking to only one platform shouldn’t be your objective.  Here, third-party advertising comes into the picture as it helps you boost conversions and click-through rates.

Google ads allow you to take advantage of features such as email marketing and retargeting. You can leverage an email automation tool to send robust onboarding, shipping notifications, special offers and shopping cart reminders to your Amazon customers to persuade them to make the buying decision.

Social media channels such as Facebook, Twitter and Instagram are like goldmines for Amazon sellers as they help them reach out to 3.8 billion people by creating highly-targeted ads.

For instance, if you want to reach out to yoga enthusiast females between 25 and 35 years of age residing in the North East United States.

With the help of Facebook, you can create targeted ads and push your brand to an entirely new audience that’s different from your Amazon customers!

Besides, you can take advantage of Amazon influencer marketing by collaborating with social media influencers and paying them to promote your Amazon product in one of their posts.

As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now, In 2019, Amazon introduced live videos as a marketing opportunity for brands, and since then, they are one of the most popular features on the platform.

With the help of an app, brands and influencers can go live on Amazon and do recipe demonstrations or share makeup tips.

Besides Amazon live videos, there’s an “Experiences” platform launched by the eCommerce giant in September 2020 to offer live streaming sessions featuring virtual classes and sightseeing tours.

So, if you want to optimize your Amazon marketing game plan. You must consider investing in these virtual and immersive experiences for offering your customers a virtually ‘try before you buy’ feel!

Moving on to the next strategy which is to get Involved In the Amazon Affiliate Program. The Amazon Affiliate program allows you to collaborate with influencers to get your products in front of the target audiences.

Influencers can generate traffic to your Amazon product listings by adding your links across various channels such as YouTube or blogs. You can reach out to the influencers and partner with them by offering them an incentive such as a free product.

You can also team up with a content creator and do a giveaway to build trust and boost your Amazon rankings. Which will help you reach out to an entirely new set of audiences and pull them towards your product.

Another strategy to grow your sales is to provide Fast & Free Shipping. Free and fast shipping are the two crucial factors that encourage customers to make a purchase.

Amazon ships approximately 1.6 million packages a day, and you want to make sure you provide both so you match-up with the high standards set by Amazon.

Now, you will also want to monitor Your Amazon Seller Analytics. Amazon’s seller analytics feature is one of the most useful features that you can use for keeping track of which products are performing well on the platform and which are not!

The insights from Amazon’s seller analytics will help you make informed decisions about your brand, such as which customer segments you should focus on.

If you want your brand to evolve on Amazon, you must experiment with different advertising methods such as Google or Facebook ads and Amazon ads.

Over a period, you will be able to analyze your key performance indicators of different ads and figure out which are working better for you and which are not. Based on these insights, you can refine your Amazon marketing strategy.

With more than 50% of product searches starting on Amazon, retailers and manufacturers can’t afford to ignore the marketing giant.

A successful Amazon Marketing strategy needs thoughtful research and planning. Remember, becoming popular on Amazon isn’t an overnight job.

But now you have some fresh perspectives to focus on and with an Amazon marketing strategy inspired by these ideas, you can boost conversions for your business and build a brand reputation.

Thanks for joining in and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

amazon product rearch

10 Best Practices To Master Your Amazon FBA Product Research

Watch this video to learn the 10 best Amazon product research practices to help you find profitable, winning products to sell!

Amazon FBA product research 2021 is different than 2020 and the previous years of selling on Amazon. As sellers may already know, Amazon changes super fast so we must change with it so we don't end up falling behind with new strategies.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

10 Best Practices To Master Your Amazon Product Research-Audio file

10 Best Practices To Master Your Amazon FBA Product Research - Video transcript

Hey guys and welcome back to my channel. In today’s video I would like to go over the 10 best practices to do amazon FBA product research, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please subscribe and turn on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, Amazon is the world’s largest marketplace, with 9.8 million sellers worldwide and 1.9 million actively selling. With all that competition, you have to find products to sell that make your business as profitable as possible. And one way to make sure your business runs profitably is by mastering product research.

So, what is product research and why is it important. Well, product research is when you take time to analyze and understand a market, in this case, products on Amazon.

With product research, the goal is to find the most profitable products that you can take advantage of. These may be products you can receive or manufacture at a low cost and sell for more, or even products that you can receive at an average price and sell on for one that is much higher.

As long as the product has a high profit margin, it is the ideal finding from your research. However, pricing isn’t everything. You also need to ensure that any product you find from your research is also high quality.

So if you find a product with a great profit margin and great reviews, you’re onto a winner. But if it has poor reviews it may be best to avoid it, as it will be less likely to sell.

Now, what kind of products are good to sell on Amazon. Certain products tend to have a higher level of profitability than others on Amazon. Those products are the ideal candidates to sell on the platform for that reason.

However, finding profitable products is a task in itself, which is why we should take the time to do our product research.

But what are the signs of a profitable product? Let’s go over some of the top characteristics of a product you should consider selling on Amazon.

The first one is to look for small and lightweight products because these products are easy and cheap to transport and store. This makes them ideal candidates to sell on Amazon, as even in a period where you have less demand the product will not set you back too much to store.

The second one to look for is products that fill market gaps. If you notice a need for a product that isn’t there? Or maybe it does exist, but there aren’t many sellers. This is an opportunity to jump in and fill the gap in the market.

If there is demand but insufficient supply, there is an opportunity for profitability. However, it should be noted that this may only be short term, as competitors catch on quickly.

The third thing you need to consider is you want products with high profit margin possibility. Products that have high profit margins and positive reviews tend to be some of the best sellers on Amazon. There are quite a few hidden gems on Amazon when it comes to products with high profit margins.

A good example of this is an unbranded product that has the potential to be branded. When the unbranded product is given a brand, its value usually increases substantially. This is because customers associate brands with trust and reliability.

You will also want to go after products that are within everybody’s price range; By selling a product that costs between 15 and $50, you open it up to be being purchased by more people. This gives you more chance of making sales due to the increased amount of potential customers.

Lower priced products are also subject to frequent impulse buys, where a higher-priced product may take longer for a customer to decide on.

By focusing your efforts on these product characteristics, you are much more likely to find profitable products on Amazon. This should both help you, and save you time when it comes to your product research.

Now, let’s go over 10 best practices to master your Amazon product research. Mastering your product research on Amazon can help turn your business into a winner.

The first best practice is to check if demand is permanent or periodical throughout the year. When you do your Amazon product research, it is important to consider how the product will perform throughout the year.

Some products will perform well seasonally or periodically. However, they will not be consistent sellers throughout the year, and therefore may not be profitable due to having to store them for longer periods without getting many sales. Ideally, it is best to find consistent high performers throughout the year.

Second is to consider the shipping and storage costs of the product. Certain types of products will cost more to store and ship than others would. Which makes them less profitable for you to sell.

For this reason, you should consider the costs of shipping and storage for a product in advance. Small, lightweight products are usually the best option to avoid high costs. Plus, they have the added benefit of costing less to keep if there is ever a temporary drop in demand.

Tip number 3 is to always research the keyword search volume for a product. The best way to monitor demand for a product is to check its monthly keyword search volume. By researching the keyword search volume, you will know exactly how many people are showing interest in that product during a month.

There are numerous keyword tools on the market that can help you with this, many of which even allow you to refine your parameters so you can find the perfect in-demand product.

Now, before we move on. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now; the next tip I have for you is to consider the Amazon Best Sellers Rank when determining profitability.

Amazon’s bestsellers list is a haven of insight. You can find bestsellers as well as the most wished for products. With the bestsellers list, you can dive deep into Amazon’s subcategories and find attractive niches with plenty of profitable products.

By using the best seller lists, you can determine what people may want and spot the in-demand profitable items.

Now, high profit margins are ideal when it comes to selling a product. However, it is also important to consider the average amount of the product sold each day when comparing what products are the best to sell on Amazon.

This is because some items may have a slightly lower profit margin than others, but may sell far more frequently. This would lead to better long term profitability.

Google Trends is another useful way of finding trending, popular products. With Google Trends, you can either set up alerts for new trends or conduct your own searches which you can refine by location.

Google Trends may not give you specific products but it will give you topics you can dive into, and learn more about what is likely to be in demand in certain locations. Consider the real-world environment and the product demands it may create

Monitoring online trends may help you spot opportunities as they happen, but what about noticing them before they happen?

You can do this by recognizing real-world changes that may significantly impact markets. This could be anything from the introduction of new technologies to an extremely hot summer creating new product demands.

If you do notice something that may impact the demand for a certain type of product, then it may well be worth stocking up to take advantage of that imminent demand.

Other marketplaces can also be great sources for your Amazon product research. Marketplaces like eBay have a ‘trending list’ where you can find in demand products that may not yet be available on Amazon, or at least have less competition.

You can also find similar lists to eBay’s ‘trending list’ on other marketplaces by using the filters. All you have to do select a product category, and filter products out with a rating below 4 stars. You can then order products to be listed by popularity or orders.

The next tip is to browse the ‘Customers also bought’ and ‘Customers frequently bought together’ sections.

Using these sections can help you to get a better idea of your customers and their mindset. You will gain valuable insight into the thoughts behind your customers’ purchases, as you can see what they bought products with, and make conclusions about their goals from those buys.

This can help you to create relevant product bundles of your own in the future, which could be their own bestseller in no time.

Looking into sponsored products on Amazon can also give you a good idea of which products have high profit margins. This is because sellers are rarely willing to pay to advertise a product if there’s not enough profit margin to justify the ad costs.

However, you should also ensure you check the number of sellers selling each sponsored product. Some sellers may be sponsoring a product to stay ahead of the competition, and whilst it may be profitable for them to advertise and sell that product, the market for it could quickly become saturated.

Now, when doing Amazon product research, tools can go a long way to helping your cause. And the best software tool to do your product research in my opinion is a software called Jungle Scout.

Jungle Scout is one of the best known Amazon product research tools on the market and is available in web app or chrome extension. Jungle Scout allows you to use numerous filters to narrow down your list of potential products globally across all Amazon marketplaces.

It also allows you to monitor all your competitors, and to use an FBA calculator to factor in all your seller fees. I left a link in the description for you if you want to check it out.

Thorough Amazon product research is the key to finding profitable products to sell on the platform. But regardless of how you decide to conduct your research, you need to ensure you stay on top of any changing trends.

A profitable product may not remain so forever, so it is vital you continue to keep up with your research and adapt to an ever fluctuating market. Should you do this, you will be well on your way to mastering selling on Amazon.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

Amazon SEO – How To Optimize Your Amazon Listing And Rank #1 On Amazon

Amazon SEO - This video will show you everything you need to know about making sure you show up in search for your relevant keywords by using Amazon search engine optimization. There is more to an optimized listing than making sure it indexes.Such as writing a beautiful listing! It’s an art (persuasive sales copy) and a science to keyword optimize properly.

It would be nice to get your Amazon product ranked on page 1 by osmosis, but that typically doesn’t happen! So for more info on Amazon SEO. Such as how to rank your Amazon Keywords to Page #1 to get more organic sales which mean more $ for you! Make sure to watch this video.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Amazon SEO - How To Optimize Your Amazon Listing And Rank - Audio Transcript

Amazon SEO - How To Optimize Your Amazon Listing And Rank On Amazon - Video tranbscript

Hey guys and welcome back to my channel. In this video I would like to go over how Amazon search engine optimization works so you can rank your products on Amazon, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that show you how to make a full time income with Amazon FBA, with that said let's get right into this video.

Now, page one is the place to be for any Amazon business. It’s the reason for playing the game. All the painful and scary things about selling on Amazon are worth it when you’re able to see your product show up on page one.

That means Amazon Search Engine Optimization is the most important topic for every Amazon seller to master. You can generate sales in other ways, such as through Amazon pay per click, other paid ads and influencer partnerships, but no channel will ever be as profitable as with Amazon search.

Millions of people shop on Amazon every day, and by ranking your products with Amazon SEO, you can benefit from the insane brand recognition and customer retention that Amazon has.

Let’s start by examining the basics of Amazon SEO and the Amazon search engine. Understanding the basics is vital, before you can move on to improve your rankings and dominate the Amazon search results.

Search engine optimization for Amazon means optimizing your product listings to generate as much organic search traffic as possible.

The idea is to convince the Amazon search algorithm to show your product listing at the top of the search results for a large number of search queries. Doing so will give your product more visibility in front of Amazon shoppers, resulting in more clicks to your listing and more sales.

It’s worth mentioning that organic search does not play as big a part of the Amazon shopping experience as it did in the past.

Today, there are more sponsored results in search results, and special results like editorial recommendations, Amazon’s choice and related searches, which take away from organic spaces on the first page.

Because of this, some would argue that Amazon SEO isn’t so important today, and that Amazon is now a “pay to play” platform.

I don’t think this is true. Amazon search is still extremely valuable, even organic positions. Some customers will click the sponsored results at the top of the page, but many more still scroll through the first page and click on organic search results.

And with the number of shoppers on Amazon constantly rising, even if organic search results are getting a lower share of clicks, the total number of customers clicking and buying from organic search results is going up.

The increase in Amazon’s customer base, particularly since 2020, is evidence that Amazon S E O is even more relevant than ever.

Now, keywords are the foundation of Amazon SEO. Keywords are the terms used in your title, bullet points, product description, and additional keyword fields. They allow the Amazon search engine to read your page, and get an idea of what your product is.

The core part of Amazon SEO is how and where you use keywords. Since Amazon search is keyword-driven, customers need to type something into the search box for it to pull up results, and the text on your product page is how Amazon knows what your product is about, and whether it may be a suitable result to show customers.

We can put this pretty simply in one sentence. If you want to rank for a keyword, put it in your listing.

Don’t confuse this with thinking you can spam a search terms in your listing copy over and over and hope to outrank your competitors. This kind of low-effort spam is what search algorithms such as Amazon’s are constantly evolving to cut out.

This process, known as keyword stuffing, may have worked 5 years ago. But it doesn’t work now.

The best way to think of keywords in Amazon SEO is as a foundation. Keywords are the land you build your listing on. Using a keyword in your product description, bullet points, product title or backend keywords doesn’t guarantee you will rank for it, but it gives you a chance to.

Whereas if a term isn’t mentioned anywhere on your product page, you can’t expect to appear in the search results for it. Now, let’s go over a few things you need to know in regards to keywords and Amazon SEO.

Some believe that keywords are no longer weighted differently in different areas. True or not, it’s still vital to put important keywords in your title and in areas with high visibility, as this will help click-throughs and conversions, which in turn boosts your Amazon SEO.

The first thing to understand is that keywords carry more weight in some parts of your listing. So, you have a better chance of ranking for search terms if they’re in one of these places.

Your product title is the most important. The ranking algorithm ideally wants to show a collection of results with the given keyword in the title.

So if you really want to rank for a keyword, it makes sense to put it in the title. However, you have to consider that the amount of space you have in the product title is extremely limited. There won’t be enough space to list all the keywords on your wish list.

Reserve the space in your title for only the most important and relevant keywords. Think about which keyword defines your product perfectly, matches your target audience, and has enough search volume to bring in the traffic and sales you need.

After your product title, move on to the bullet points. This is where you can start to add long-tail keywords and also synonyms for your main keyword.

Try to include as many keyword variations in the bullet points, while keeping it brief and readable. Amazon only indexes the first 1000 byte characters plus spaces in the bullet points, so if you go overboard, the algorithm will just ignore the excess.

Next, move to your product description. Add anything here you haven’t mentioned yet. And finally, backend search term fields can be used to include any more keywords you weren’t able to incorporate on the customer-facing side.

So, how do you know which keywords to use, and which to prioritize? From your product research before launching, you should have a few main keywords in mind. This is a good place to start.

From here, you can plug the keyword into the search bar without pressing enter. The search engine will give you a bunch of suggestions, which will give you some long-tail keyword ideas. Repeat this with more of your original, or “seed” keywords, to come up with more ideas.

You’ll also want to use a software tool to help with this. First, to determine the search volume for each of your keywords, so you know which are the most important. As obviously, you want to be ranking for keywords that have a lot of searches. This means more visibility than search terms no one is actually using.

Second, you’ll also want to use software to automate some of the research process. Tools can give you a list of recommended keywords, based on keywords commonly found together on other product listings.

You can also reverse-engineer competitors’ product listings by seeing which keywords they rank for, and including these on your product page. Now, the Amazon keyword research tool I recommend is Jungle Scout. And I left a link in the description if you want to check it out.

So, how many keywords should you include in your listing? There’s no catch-all answer to this. The short answer is as many as possible. But not so many that your product listing looks like a dumping ground for keywords.

You need to ensure your listing is easy to read, and convinces people to click through and buy. It’s not worth sacrificing this to squeeze in another long-tail keyword variation.

If you’re struggling to fit all keywords for your product, try being creative. Rewrite your copy in a way that casually mentions your keywords. But consider that the increase in conversions you’ll get from a well-written listing will probably offset a messy listing that mentions more keywords.

Now, before we move on. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through step-by-step, every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos, so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now, if you want to maximize your rankings for all the keywords you’re now indexed for. A product’s performance and popularity is what really matters for Amazon SEO.

Keywords get you indexed, they get your foot in the door. Keywords tell Amazon’s algorithm what your product is, and whether it’s a fit for a certain search query.

But performance and popularity signals get you ranked number 1 for your target search terms; These signals, such as Amazon sales, conversions, and reviews, are vital for Amazon SEO. Don’t expect to rank for long if you’re lacking in any of these areas.

Amazon wants customers coming back over and over again. They’re doing a pretty good job of that, too, with US Amazon Prime members averaging over $1400 spent each year.

And the best way to do that is with a reputation for high-quality products. Amazon doesn’t want to be known for crappy knock-offs. They want customers to be confident that they’ll get the best when they shop on Amazon.

That’s why Amazon’s search engine is rigged to push high-performing products to the top. Products that have a proven history of sales, conversion rate, and a lot of good reviews are clearly going to make more money for Amazon.

As a result, it makes perfect business sense to create a ranking algorithm that gives these products more visibility in the search results.

With this in mind, you can tip the Amazon SEO scale in your favor by showing Amazon that your product is a proven performer.

There’s unfortunately no getting around one fact: Amazon SEO in 2021 is not cheap. There may be a few tiny niches in which you can rank without spending a lot of money, but for most products, you’ll need to spend on things like discounts, Amazon ads, Facebook Ads, and time-saving software tools.

The good news is, this is not a sunken cost. Think of it as an investment. You’re investing in growing your Amazon business to the point where you can start benefiting from organic traffic.

Organic traffic from Amazon search is about as powerful and profitable as it gets. Once you begin generating the majority of your sales organically, you’ll start to recoup the money you spent on launching and ranking.

That’s why you should be willing to spend money and invest in Amazon SEO, with an eye on getting visibility in front of millions of Amazon customers.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA that will show up right about now.

what to sell on amazon fba

What To Sell On Amazon FBA – Complete Guide To Sell the Right Product in 2021

So what to sell on Amazon FBA? In this video I will walk you through all the criteria you need to consider to make sure you know which products to sell on Amazon and make a full time income online.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product criteria and what to sell on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

What To Sell On Amazon FBA? - Audio file

What To Sell On Amazon FBA? - Video transcript

Hey guys and welcome back to my channel. In this video I would like to go over what products to sell on Amazon, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please subscribe and turn on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, when it comes to running a successful online business, deciding what to sell on Amazon FBA is one of the most important factors for consideration and is vital to your future business success.

You cannot simply pick a random product to sell because a product that you think will sell on Amazon FBA may not necessarily do well.

Let’s face it, you might just have a weird sense of taste or style! But with nearly 400 million individual products being sold on Amazon, how can you possibly know which products are most likely to give you a return on your investment? Well, that’s where research and considering product criteria are critical.

The main point you should remember when deciding what to sell on Amazon FBA is that it is a ‘price-driven’ marketplace. In other words, people visit the website intending to seek out the best deal on what they want to buy.

This means that whatever you plan to sell on Amazon must be attractive to your target audience and often in a particular price range, so you must understand the identifying criteria to follow when you are deciding what to sell on Amazon FBA.

Since Fulfilment By Amazon was introduced back in 2008, it has been an absolute game-changer for Amazon sellers. So it’s unsurprising that many successful sellers are firm fans of the service.

FBA allows Amazon sellers to store large amounts of stock and have all their order picking, packing and shipping dealt with remotely from Amazon’s vast warehouses.

Amongst other things, this allows sellers to concentrate on different aspects of their business rather than having to deal with day to day administration.

But the question is if you are selling on Amazon FBA, should the products you choose to sell differ from those that you might decide to sell if you were managing and shipping orders yourself?

The simple answer is no! Amazon FBA makes the process simple, but the criteria for what to sell on Amazon remains the same.

Now, you may not realize this, but there are some precise criteria you should follow to ensure you research and select the best products to sell on Amazon. For starters, although it’s tempting, you should not try to sell well known or designer branded products.

Amazon is not the place to do that! Amazon is a platform that best lends itself to the sale of own branded products at a competitive price.

Most Amazon buyers are genuinely not interested in purchasing big brand-named products, they are interested in buying a decent product that looks the business and comes at a low cost to them.

This strategy however, does mean you will potentially be going head to head against other sellers offering similar products, which is why along with specific product criteria, you should also take the ‘similar but better’ route.

In other words, by all means sell the same product, but make sure it is listed under your own brand name, and you offer something a little extra. The extra doesn’t have to be something big, just faster shipping or a better product listing and overall service.

So, let’s have a look at the most important criteria you should consider when you are deciding what to sell on Amazon.

Now, before we move on with the product criteria. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything that you need to know to sell on Amazon by simply watching videos on YouTube.

This is why I suggest investing your time in a great free training that can guide you through this process.

This is the best free training on the market and one that I have personally gone through. They walk you through, step-by-step, every aspect of what it takes to start, grow and scale your Amazon business.

Now, there is a free upcoming training that will build off of what I talk about in the description below this video. And if you're serious about selling on Amazon, I encourage you to check it out!

So let’s move on to the first criteria to sell on Amazon which is to choose a selling price between 15 and $50.

Any product you list and sell below the $15 mark is unlikely to make you any kind of decent profit. You will need to sell in huge volumes, which isn’t necessarily a problem when using Amazon FBA, as your storage, packing and shipping will be dealt with for you, but actually ensuring you achieve volume sales is another matter.

You’ll need to be a marketing whizz at promoting your product, and at that price, it’s unlikely you’ll have a unique product, so competition will be super fierce.

On the other hand, if you sell your product for $50 there is the potential for more profit, assuming you have researched and sourced the product correctly and you won’t need to sell as many.

The good news is that any product selling for less than $50 is within the ‘impulse buy’ price range! In other words, your buyer won’t need to think very hard about making the purchase.

Between 15 and $50 is a small enough amount for buyers to make a quick decision, which is precisely what you want as it means more sales for you!

The second criteria is to choose a small and lightweight product. The heavier and bulkier your product, the more complex the shipping.

This applies even when it comes to selling on Amazon FBA. Although they will store your product for you, the amount of space it takes up in their warehouse is an important consideration, especially if you choose a slow-selling product, as you’ll then be charged extra storage fees.

You will also need to take into account the shipping costs, initially from the manufacturer and then later when it is fulfilled by Amazon FBA.

The bigger and heavier the product, the more those costs will be. Remember, many buyers will expect free shipping even if they are not Prime members.

So, your ideal product should be small and lightweight, and you should avoid products that are easily damaged, so steer away from products that contain glass or delicate parts.

Criteria number 3 is to private label your product. Gone are the days when unbranded generic products sold on Amazon FBA! Right now, the more profitable option is to private label your products, in other words, brand them as your own.

Private label products are simply goods created by one company and branded and sold by another company. The usual process is to get your branding done at the manufacturing stage, although you may decide to source unbranded products and then simply label them with your own brand yourself, this is the cheaper but less professional option.

The fourth criteria you need to consider is to choose a non-seasonal product. It makes sense to want to achieve year-round, steady profits when you sell on Amazon FBA so avoid seasonal products where possible.

For example, you should not choose to sell Christmas lights, Valentine’s Day gifts or products that can only be used during one season.

If you have a large inventory of products, by all means add seasonal products to achieve additional sales, but they should not be your main product line as seasonal fluctuations will occur.

Moving on to the fifth criteria which is to choose an uncomplicated product. When considering what to sell on Amazon FBA, a popular go-to category is electronics.

The reason for this is that it’s popular with buyers looking for goods and so is seen as a profitable niche. But the electronics category has enormous potential for customer issues too.

Products can break down, contain restricted products like batteries and can generally cause headaches if you pick the wrong product.

The same can be said for clothing and footwear products that may require you to stock a variety of different colors, sizes and styles. You should also stay clear from certain foods, toys, batteries and beauty products because these often require certifications or paperwork that is challenging and frustrating to obtain.

Another important criteria to take into account is to always try and choose a product that solves a problem or fulfils a need.

The straight facts are that if your chosen products don’t address a need or solve a problem, they will be harder to sell! While people ‘browse’ on Amazon, it’s rare they are not searching for a specific type of product.

But actually, if you think about different types of products, you’ll find that pretty much every product can be placed in the problem solving or fulfilling a need category, even though sometimes it’s tenuous and you may have to be a little creative.

The next one up is to always choose to sell a niche product. This is the single most important piece of criteria you should follow when you are selling on Amazon FBA.

Your products must be niche specific. Not just category-specific! Once you have decided on the category you will sell within on Amazon FBA, let’s say gardening for example, you then need to dig deeper into the niche, until you uncover a highly specific product that is selling well but has low competition.

So which are the most profitable categories. This is a tricky one, but the most popular categories are clothing and accessories, beauty, baby, books, electronics, fitness, garden & outdoors, health, home & kitchen, jewelry and toys.

Now, should you sell in popular categories? Yes! These are the most competitive categories, and you are probably thinking it will be harder for you to sell within them. You are right of course, and that’s why you must follow the criteria I mentioned in this video.

The trick is to narrow down your research to a point where the product you are going to sell is so specific that competition is drastically reduced, and you only attract serious buyers who are looking to purchase your product right away.

Apart from avoiding products that require certification, are unregulated or require multiple sizes & styles, then you should feel free to research products in these categories.

Remember I said, generally buyers don’t just ‘browse’ on Amazon. They are almost always looking for something specific, and this is where you offer that specific thing to them!

Choosing what to sell on Amazon FBA is a decision that will have significant implications for your Amazon business. You must do your research and ultimately offer competitively priced products aimed at a specific target audience to ensure your success.

Offering products of value is more important than ever, so by following the criteria outlined in this video to refine your product ideas and uncover specific niche products you will be in a better position for your Amazon business to become profitable.

It’s also crucial that you take note that whatever changes Amazon implements, and whatever happens with market trends, the criteria for uncovering what to sell on Amazon FBA will always remain the same!

Thanks for joining in and please make sure to watch the next videos with more Amazon FBA tips that will show up just about now.

how does it cost to sell on amazon

How Much Does It Cost To Sell On Amazon? – Amazon FBA Fees Explained

One hesitation that most people have when starting an Amazon FBA business is they ask how much does it cost to sell on Amazon? That's a good question. And you'll likely find a wide range of answers. However, if you're serious about making money online, and you really want to know how much it costs, tune in to the video.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand all the costs associated with it and when these costs will likely occur. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

How Much Does It Cost To Sell On Amazon? - Audio file

How Much Does It Cost To Sell On Amazon? - Video transcript

Hey guys and welcome back to my channel. In todays video I would like cover how much it actually costs to sell on Amazon, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, when we talk about selling on Amazon, the focus is often on how much money you can make. And while it’s true that an Amazon business can be extremely profitable, there are also expenses you have to consider.

The cost will vary depending on your business plan, but either way, you’ll need to have some money set aside in order to get things up and running. So, just how much will you need? This video will fill you in on all the costs you can expect to encounter while selling on Amazon.

Now, there are a number of expenses associated with an Amazon business. Some are obvious while there are others you may not have been aware of. So let’s go over all the costs that you’ll have to pay in order to be an Amazon seller.

The first expense is your inventory. This one is the most obvious. In order to sell products on Amazon, you first need to acquire items to sell. And unless you somehow get lucky and are given a large number of products that can be resold you’re going to have to pay for them.

There are a number of ways you can purchase items to sell on Amazon. The first one is retail Arbitrage. This strategy involves visiting local brick and mortar stores and looking for items that are on sale or clearance.

In many cases, you’ll find products that are actually selling for less in stores than they are on Amazon, allowing you to resell them for a profit.

Your second option to purchase your products is from wholesalers. These businesses act as middlemen between manufacturers and resellers.

They buy large quantities of products at a big discount which they then sell to other businesses. With this strategy, you’ll end up paying less per product than retail arbitrage, but you’ll have to buy in bulk which can end up costing you more.

The last option is to buy straight from manufacturers. To get the cheapest price per product you can go straight to the manufacturer. Buying from the manufacturer also means you can ask them to make alterations to products, or create a completely new product based on your ideas. However, like buying from wholesalers you’ll need to purchase in bulk.

If you’re starting with a small budget, retail arbitrage might be the best option for you. You won’t face any minimum order quantities, which means you can just buy a few products here and there while you get comfortable selling on the platform.

For those who are willing to invest more in inventory, buying from wholesalers and manufacturers will be more profitable. Your sales margins will be a lot better and this strategy is more scalable.

However, since you have to buy large amounts of products at once there is a little more risk, so do your research and be sure you’re buying products that are in demand.

So, how much will your inventory cost you? That really depends on what you’re buying and how much you’re buying.

If you’re just purchasing a few items from your local store it could be less than $100. However, if you’re buying in bulk from suppliers expect to pay anywhere from 500 to $5000, depending on your cost per item and your order quantity.

The second expense will be your shipping cost. This is one expense you might not have considered. If you’re buying your inventory from wholesalers or manufacturers you’re going to need to have those items shipped to you, or shipped to one of Amazon’s warehouses.

If you’re dealing with domestic companies then this will be a pretty small expense, likely less than $100. But if your products are coming from overseas things can get rather expensive if you’re not careful.

Now, when shipping your inventory from another country you have two options:

The first option is shipping by boat. This is a very inexpensive way to get your inventory into the country. However, it’s extremely slow. Expect to wait 4-6 weeks to receive your items. If you need to get your products right away then you might have to look into the next option which is shipping by air.

This method is much faster. With airfreight, you can receive your products in as little as two days. Of course, in most cases shipping by air will be more expensive, so you’ll have to weigh that against the money you’d save by sending them via boat.

If you’re using the Fulfilled by Amazon program to sell your items you’ll also have to consider the cost of shipping to Amazon. You may decide to simply have your supplier ship directly to Amazon, or if you’re in possession of your own inventory you’ll have to pay to have it shipped to them yourself.

Like inventory costs, shipping costs will depend largely on quantity. The more you’re shipping the more it will cost you. The size and weight of your products also make a big difference, so keep that in mind. If you’re shipping items from overseas you can expect to pay anywhere from $300 to several thousand.

Let’s talk about the third expense which are your Amazon Fees. Now, Amazon doesn’t just let you use their platform for free. They charge you for this service so be prepared for that. So let’s cover the fees you’ll pay.

When you setup your seller account you’ll have the choice between an Individual Seller account and a Professional Seller account. Individual Sellers don’t have a monthly fee but pay Amazon $0.99 for every sale they make. Professional Sellers pay $39.99 per month but don’t have any transaction fees.

Now, in addition to charging you for your account, Amazon also takes a cut of each sale you make. The percentage they take depends on the category you’re selling in and ranges from 6% all the way up to 45%.

The FBA program allows you to ship your inventory to Amazon to be stored in one of their warehouses. When you make a sale they’ll ship your products for you. In order to take advantage of this service, you have to pay additional fees. Storage fees are $0.48 up to $2.40 per cubic foot, and fulfillment fees are between $2.92 and $137.32 per unit.

So make sure to account for these costs when considering how much to sell your products for. You need to make sure that you have enough money left over after each sale to still make a profit.

This last expense is optional, but if you want to get the most out of your Amazon business you’ll likely want to pay for advertising. Buying ads increases the exposure of your products, helping you generate more sales. They’re also a great way to promote new items on the platform.

Amazon advertising costs depend on your budget and the amount of competition there is for the keywords you’re targeting. On average you can expect to pay $0.81 per click. You can set a limit on how much you pay per day, but the minimum spend is $5 per day.

As you can see, there are a number of factors that can impact how much you’ll end up paying as an Amazon seller.

Now, let me give you some tips to help you keep your costs down. There are a number of ways to help you reduce your costs. So here are a few tips to help you save money as an Amazon seller.

First. buy cheap goods from China: You’ll find that the best prices on products are from Chinese suppliers. Alibaba is arguably the most popular place to purchase inventory and has some great deals. You’ll likely have to buy in bulk, but the low cost per product will be worth it.

Second. Sell small and light Items. If you’re looking for a way to save on shipping try selling products that are small and light as these are cheaper to ship. Steer clear of heavy products as this can often triple your shipping costs.

Third. Sell in Categories that have lower referral fees. Stick to categories that have a referral fee of 15% or less.

Tip number four is avoid buyer fraud. Be on the lookout for scammers who will try to take advantage of you and get items for free. Contact Amazon immediately if you think you’ve been scammed by a buyer.

Remember, by keeping your costs low you’ll ensure your profits remain high, so do everything you can to cut your expenses.

An Amazon business does have a number of fees and costs involved. However, even after all these expenses there’s still an opportunity to make some really good money. And by being aware of how much it costs before you get started you’ll be able to plan ahead and come up with a profitable business plan.

Now, as you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything that you need to learn by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through step-by-step, every aspect of what it takes to start grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

how to create an amazon listing

How To Create A Perfect Amazon Listing in 2021 – Step By Step Tutorial

In this video, I will share with you how to create an Amazon Listing that converts! I will answer questions like what's the most important aspect of an Amazon listing? How to come up with a title for an Amazon listing? If you use an individual keyword more than once, does it help your Amazon listing? What are your recommendations and tips for the photos on the Amazon listing?

How to find the best keywords to use on your Amazon listing? How should the bullet points of an Amazon listing be structured? And what should you write in your Amazon listing bullet points? All this and more inside this video.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

How To Create A Perfect Amazon Listing in 2021 - Audio file

How To Create A Perfect Amazon Listing in 2021 - Video transcript

Hey guys and welcome back to my channel. In today’s video I would like to show you step by step how to create a perfect Amazon listing , so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please subscribe and turn on your post notifications if you are serious about making a full time income with Amazon FBA, with that said let's get right into this video.

Now, consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase.

As an Amazon seller, your product listing is your storefront. Like a window display attracting shoppers, your listing title and image on a search results page get buyers to click.

Buyers then get a full impression of your item at the product page with your detailed description, customer reviews and additional images.

Your product listings provide all of the knowledge that a buyer needs to make a purchase, so they’re the key to making Amazon sales. As a seller, it’s paramount that you craft your product page in a way that’s going to attract buyers quickly and easily.

To help you get started, I will go over how to set up your first Amazon listing and identify the key elements of product pages that draw buyers in and drive purchases.

Now, prior to creating the listing, you should have the following content pieces prepared, product title, key features or bullet points, images and a standard product description.

Other content areas in the “backend” of product listings can be more easily modified post-creation, but it doesn’t hurt to have those ready to go from the beginning as well. 

Other details that are required in order to create a new product listing include: a product number, an SKU for internal use, product specifications like dimensions and weight, and pricing information. 

Now, how do you setup your Amazon listing. When you sell a product on Amazon, you have to create a new listing to offer that product in the marketplace.

To create a product listing, log into your Seller Central Dashboard. Go up to the menu option that says “Inventory,” and when you mouse over it, a menu will pop out with an option that says “Add a Product.”

At the product creation page, you have a choice of either selecting an existing product or making your own. For a unique product, select “Create a new listing.”

Now, choose your product categories and subcategories to classify your product. From there, you’ll be prompted to fill in your product listing information.

This content, your product title, description images, is what makes or breaks your listing page. It has to be both informative and engaging so buyers trust your brand and understand why they should purchase your item.

So what are the elements of a great product listing. As an Amazon seller, crafting a product listing is a juggling act. You have to optimize your listings with keywords to place them high in search results. And at the same time, you have to include captivating copy and images that drive buyers to purchase your products.

Now, there are a few basic elements of great Amazon listings that drive sales. They have SEO-driven keywords, detailed product descriptions, scannable formatting and engaging visuals

Focus on these areas, and your listing will be in top shape with all of the content it needs to drive sales.

Now, before we move on to the next step. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing everything together by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through step-by-step, every aspect of what it takes to start grow and scale your Amazon business.

This training will build off of what I've talked about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

So let’s move on to the next step which is Seo-Driven Keywords. Search engine optimization is the key to driving buyers to your Amazon listing. It guides search engines to rank your listing high in search results so that your product is highly visible to buyers.

Amazon’s search engine and outside search engines interpret the keywords you place in your listing to determine whether your product is a relevant search result.

The trick is to include keywords in your listing that your key buyers are frequently searching, that way your listing is ranked high where it matters.

Say, for example, you’re selling a speaker and want to rank for the highly searched keyword “Bluetooth,” a key feature of the product. You would include “Bluetooth” throughout your product listing so search engines tie your item to that term in search results. There are plenty of online resources for finding highly searched keywords.

Loading your listing with frequently searched keywords used to lead to higher rankings but search engines today penalize the old practice of keyword stuffing. With improved technology, search engines can now detect when keywords are being placed in a non-helpful, out-of-context way.

To avoid lower rankings, I recommend moderately including keywords in relevant areas of your listing. Here are a few recommendations:

Include target keywords in your product title. Avoid overloading your title with keywords though, this will make your listing look like spam to buyers and search engines. Instead, stick to your most essential keyword phrases.

Distribute your keywords consistently and evenly. I recommend including target keywords two to three times throughout your listing and spreading them out every 100 to 200 words.

It’s best to use variations of your target keywords. If you are targeting “purple phone case,” for example, you’d also want to use phrases like “phone cases that are purple” or “purple-colored phone cases.”

Consistently include keywords in spots where they’re relevant and you’ll boost your listing’s visibility and drive more buyers to your product.

Another aspect you will need to focus on is providing detailed product information. Your product description is like the salesman on the shop floor. It has to gain the buyer’s trust by explaining product information while also sparking shoppers’ curiosity and interest in your product.

First and foremost, your product description should be comprehensive and accurate. Making false promises about your product may win a sale initially. But in the long-term, the buyer will most likely return the item and your seller reputation can be harmed.

A buyer can file an Amazon A-to-Z guarantee claim if you deliver a product that doesn’t match its description which causes your seller order defect rate to increase.

Beyond including basic product information, a great listing description also takes into account buyers’ motivations. Instead of just listing product features, highlight the benefits of your item that your key customers will care about the most.

For example, say you’re selling a mobile phone with Bluetooth 4.2. As a customer, this technical spec isn’t emotionally powerful. I’m much more invested in the function of Bluetooth, being able to connect my phone to other devices. To grab my interest, a description of the product might look something like this:

“The Bluetooth Version 4.2 ensures your device is compatible with a broad range of devices while providing faster data transfer.”

Your buyers’ eyes won’t glaze over your description if it highlights the benefits of each feature. Reading your listing, buyers can imagine how your item would improve their own lives and feel driven to purchase it.

Now, Amazon buyers aren’t going to read your entire listing, there are just too many products on the marketplace for customers to read every page entirely. Instead, it’s more likely that a buyer will skim your listing to determine whether they want to make a purchase.

Clearly separated, the five bullet points at the top of every Amazon listing are easy for buyers’ eyes to scan.

Knowing that customers are going to focus on these points, you want to strategically include product information in a way that highlights the best features of your item. Here are a few tips for highlighting your product information in a listing’s bullet points.

Place your product’s best attribute in the first bullet point. A buyer may stop reading your bullets if the first point isn’t captivating. Grab their attention by highlighting your product’s best feature in the first point.

Consider writing your key product features in all caps. Amazon’s description formatting is pretty restrictive, you can’t use tools like bolding to highlight your product features. A simple fix is to write your product’s most important features in all caps to draw in buyers’ attention.

Keep your bullet points short and sweet. You risk losing buyers’ attention if you include too much information. Keep your bullets short with only the most essential product information. I recommend mostly using a bullet length of one line and at the most, two lines.

Buyers’ eyes are naturally drawn to a listing’s bullet points, you should take advantage of this scannable formatting by highlighting your product’s best features in short, easy-to-read bullet points.

Another point that needs attention is to create engaging visuals. Our brains gravitate towards images as 90% of the information transmitted to the brain is visual, and we process images 60,000 times faster than text.

With this psychology, clear high-quality product images can quickly convince Amazon buyers to make a purchase. Capture your customers’ attention with these product image tips:

Use high-resolution photos. Amazon recommends that product photos be at least 1,000 pixels in either height or width.

Include multiple photos. Since Amazon buyers can’t physically interact with your products, including multiple images is a great way to build their trust in your brand and feel confident in buying your product.

Edit your photos to make your products pop. Tricks like increasing the exposure, reducing shadows, and adjusting the contrast can make your product colors stand out and catch buyers’ attention more easily.

Taking the time to carefully select and edit your product photos pays off in the long-run. With attractive images, your listing grabs buyers’ attention and builds their trust in the product so they feel comfortable and ready to make a purchase.

Creating a new Amazon listing is a moment of opportunity. Unlike the standardized aspects of selling on Amazon, a listing is a space where your brand can shine and customers can realize why they should care about your products.

No other merchants are selling your item, so you get to choose the images and product information that you think will motivate buyers to make a purchase.

Knowing this all this, you should take your time to thoughtfully create a product listing. By considering how buyers come across and perceive your listing, you can craft a product page that’s highly visible and attractive to customers.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

how to create an amazon seller account

How To Create An Amazon Seller Account in 2021

This video is a full tutorial on how to create your Amazon Seller Account. This is the most up to date walkthrough showing you exactly how to register your seller account on Amazon step-by-step!

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

How To Create An Amazon Seller Account in 2021 - Audio file

How To Create An Amazon Seller Account in 2021 - Video transcript

Hey guys and welcome back to my channel. In this video I would like to show you how to create an amazon seller account, so be sure to watch all the way through so you don't miss any of the important steps as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, as Amazon continues to grow, opportunities to build an e-commerce business by selling on the site grow as well.

Ecommerce underwent an incredible surge in 2020 as consumers shifted from in-store shopping to online. As the year progressed, 34% of consumers said their online spending had increased even while their overall spending dropped.

By the end of 2020, 74% of consumers believed the majority of consumer shopping would happen online in the future, up from 69% just months earlier.

These trends indicate that 2021 holds immense potential for ecommerce entrepreneurs. However, if you want to take advantage of the enormous opportunity Amazon represents, you must first go through the Amazon seller registration process.

So, to make sure your account is verified, giving you the chance to build a successful Amazon business, I will walk you through the process.

Once you’ve figured out what you plan on selling on Amazon, you’ll need to go through the Amazon seller registration process, which is really quite simple.

Now, what information does Amazon need when you go through the registration process? You will need your business information, including your legal business name, business address, contact information, email address for the company account, an internationally chargeable credit card and a phone number.

You will also need your Federal Tax ID; this can be your social security number, your business’ Federal Tax ID number and your state tax ID if you are a U.S. seller. So make sure you have all this information ready before you register your Amazon seller account.

So step 1 is to go to https://sell.amazon.com/

Next, you will want to scroll down the page, below the heading to where it says “Become an Amazon seller”. On the right side, look for the ‘See Pricing  link below the ‘Make Money’ header and click it.

If you click on the orange ‘Sign up’ button, you’ll immediately be taken to the registration page for a professional seller. The ‘See pricing’ link on the other hand, shows you the difference between the individual and professional accounts, and allows you to choose which registration you want.

The third step is to choose between and individual or professional seller account. When it comes to Amazon’s seller plans, you have two options, professional and individual.

If you’re going to sell more than 40 products per month, then signing up as a ‘professional’ is your best bet. Even if you’re selling as a hobby and don’t consider yourself to be a professional, this plan will help you save money.

But, if you’re planning to sell on a smaller scale, like fewer than 40 units per month, select the individual plan.

The next step is to enter your email and select ‘Create a New Account’.

Once you’ve chosen the seller plan that is right for you, the following window will appear where you’ll be asked to enter in your email address and a password of your choosing for your seller account.

When you’re done, click the ‘Next’ button.

This will take you to a second screen asking you to enter in a one-time password generated by Amazon, which will be sent to the email address you provided in the previous screen. This is Amazon’s way of verifying the email you entered.

After you’ve added that one-time password to its corresponding field, click the ‘Create your Amazon account’ button.

Now, step number 5 is to choose your ‘Business location’ and ‘Business type’.

In this step of the Amazon seller registration process you will need to share the following information.

Your business location, this is the country in which your business is located. It’s extremely important that this is accurate, as Amazon will be verifying it later on.

You will also need to submit your business type: You’ll be able to choose your business entity from the following options, most fall into the ‘Privately-owned’ category.

You can choose from state-owned business, publicly-owned business, privately-owned business, charity and none of the above, I am an individual. In this case you will need to enter your full name. Make sure you enter your first, middle, and last names. When you are done, click the ‘Agree and continue’ button.

Step number 6 is to enter your personal information. In this step you’ll be asked to provide Amazon with a number of personal details. This includes a form of identification which could be either your passport number or your driver’s license.

You may also be required to give them your phone number. Again, this is for verification purposes. When everything has been entered, click on ‘Next’ at the bottom of the screen.

The next step is to choose your marketplaces. So, once you’ve completed the ‘Individual Information’ section, check the box below the marketplaces, this refers to the location of an Amazon store like Amazon Canada or Amazon UK in which you’d like to sell, and then click ‘next’.

Now, in step 8 you need to enter your billing information. This is another way Amazon is now verifying a potential seller’s identity as they want to make sure their credit card information is valid.

So, after you’ve chosen your marketplaces, you’ll be asked to enter in the number and expiration date of one of your credit cards, as well as the name that appears on that card.

When you’re done, click ‘Next’ at the bottom of the page.

The next step in the Amazon registration process is to add the information for your product and Amazon store.

After you supply your credit card information and it has been validated, you’ll be asked a few questions about your Amazon store and the products you plan to sell.

To move onto the next phase of the Amazon seller registration process, you’ll need to answer the following questions. What is the name of your Amazon store, whether or not you have UPC codes for your products.

They also want to know if you are the manufacturer and or brand owner of the products you’re selling. And if you have a registered trademark for your products.

Once you answered these questions click the ‘Next’ button which will take you to the last step which is the address validation.

So for the last step, when you’ve completed all of the other steps in the verification process, you’ll be asked to confirm the business address you provided in step six which was the personal information section of the signup process.

After clicking on the ‘Confirm’ button, if the address displayed is correct, a new screen will appear. It explains that you will receive a postcard at that address, along with a verification code.

Then, when you receive the card, enter the code provided into the ‘Enter code below’ field and click ‘Next’ to finish the verification process. Once you’re verified, you’re in!

To be on the safe side, I recommend setting up 2-step verification on your account for increased security. But once your identity and business information has been verified, all you need to do to get started is to log into seller central dot amazon dot com.

And this is what your seller account home screen will look like without any sales yet, of course.

Now, as you probably know by now, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing everything together by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through step-by-step, every aspect of what it takes to start grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

So now that you know how easy it is to go through the Amazon seller registration process and start an Amazon business, don’t waste any more time and get started today..

Thanks for joining in and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

how amazon fba works

How Amazon FBA Works And How To Make Money From It in 2021

I believe that Amazon FBA is one of the greatest opportunities of our time to build a sustainable online business. Whether you want to make some extra money on the side or build a 7-figure brand, Amazon affords you the ability to create financial freedom.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

How Amazon FBA Works And How To Make Money From It in 2021- Audio file

How Amazon FBA Works And How To Make Money From It in 2021- Video transcript

Hey guys and welcome back to my channel. In this video I would like to go over how Amazon FBA works and how you can make money from it, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please subscribe and turn on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, it's not too late to make money with Amazon FBA. Despite popular opinion, Amazon is not saturated. In 2020, Amazon had more then 1 million third-party sellers.

During the Holiday Season alone, customers ordered more than 1 billion items from third-party sellers on Amazon, with more than 140 million items ordered between Thanksgiving and Cyber Monday.

These statistics prove that there is no shortage of Amazon sellers. For those of you who don't know, Amazon FBA stands for Fulfillment by Amazon. This means that Amazon stores your products in one of their fulfillment warehouses.

When someone purchases your product from your Amazon listing, Amazon charges you a small fee to ship your product to customers automatically.

It's your job to market your product. That is the primary skillset of an Amazon seller. The more traffic you drive to your Amazon page, the more that Amazon will reward you and feature your product on their website.

This is one of the reasons why so many people are attracted to selling on Amazon. However, keep in mind that this is not a get-rich-quick business opportunity. Don't expect that you can just put up a product on Amazon and all of a sudden you will make a ton of money.

You have to do your part. This is why I want to share with you the hardest aspects of the Amazon FBA process that you need to master if you want to build a successful Amazon business.

If you decide to take on Amazon as an opportunity you want to understand the growth that exists. Nobody wants to get into a dying business opportunity. The more that Amazon grows, the more that you benefit long-term. In 2006 Amazon’s net sales were $10.7 billion, compared to $386 billion in 2020.

This figure does not include the impact of the marketplace, so the growth of Amazon’s impact on retail is closer to 30x. Amazon has continued to grow and it isn't expected to stop in 2021. More and more people are buying on Amazon and traditional retail stores are closing down.

Now, it's important to understand that Amazon has different websites based in different countries. If you want to sell in the U.S., this means that you have to have your inventory in Amazon's fulfillment centers in the U.S. This makes it convenient for Amazon to ship those products to customers that buy on Amazon.com.

On the other hand, if you want to sell on Amazon in Canada or Amazon UK, that means that you have to set up a new Amazon listing on each of those websites.

Also, you would need to have inventory in the fulfillment centers in each of those countries. This is why most people choose to sell on one Amazon platform. Amazon.com is the best and biggest opportunity, followed by Amazon UK, Germany, other parts of Europe and Canada.

Now, let me give you the step-by-step process for selling on Amazon. But before we move on. As you can see, there are quite a few steps involved in building an Amazon business.

And I wouldn't recommend piecing together everything that I am sharing with you today by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through step-by-step, every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I've talked about inside this video so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

So, the first step for selling on Amazon is to find a potential product that you can sell. I suggest coming up with as many ideas as possible by browsing the Amazon website. See what other people are selling. You don't want to invent anything. This is a big mistake that I see a lot of people make.

The fastest path to success is to find products that are already selling well and then to do research on those products to see how much money they are making. The trick is figuring out how you can differentiate yourself and make your product stand out from the competition.

Now, how do you find products on Amazon? Start by checking out the different categories and niches on Amazon's website. At first, you just want to browse categories that may be attractive to you. Ultimately, you want to sell a quality product that you believe in. And ideally, you want to choose a product that can solve a problem.

When you're looking for products, find ones that you can sell for over $10. In my experience, $15 is a sweet spot. If it's less than that, you won't make much profit from it. And keep in mind that more expensive products will cost you more to manufacture.

Once you've found a list of products that meet the 10 to $15 criteria I would suggest going to Alibaba.com and finding manufacturers that can manufacture a product for you.

Once you've decided on a product, the next step is to set up your Amazon Seller Central account. From there, you would set up your Amazon listing and get your product packaging done.

Once your Amazon listing is ready, you ship your inventory to Amazon's fulfillment center and link that with your listing.

So how do you create a winning product listing? You want to have a product that is different from the competition. This could mean a higher quality product, a different design, cool packaging or unique product images.

You could also lower the price point of your product or bundle your products together. A greater number of reviews is also a great way to differentiate yourself from other products. Lastly, offering a bonus is also a great way to stand out.

Now, before you decide on a product to sell on Amazon you want to determine if there is a high enough demand for it. My favorite tool to determine this is a software called Jungle Scout.

This is actually a Google Chrome extension that analyzes the results on an Amazon listing page and tells you how much money products are making. I left a link for you in the description if you want to check it out.

It's really hard to find products and analyze them manually without a tool like Jungle Scout. Yes, it costs some money but it will make your life so much easier.

Now, as an Amazon seller, your product listing is everything. This is what will determine whether or not a potential buyer will click on your listing. This is why you must have a great Amazon listing page.

Once you find your supplier and agree upon a price with them, you need to create your brand logo and packaging. Fiverr.com is a great platform to find freelancers who can design your logo, product images and product listing description at a relatively fair price.

The most important thing you need to know is how to market your Amazon products. If you want to be successful on Amazon this year and beyond, you have to be willing to market outside of Amazon.

The way that you overcome saturation is by creating a unique product that stands out or you could also get traffic from somewhere else. For example, you could run Facebook or Google ads to your Amazon listing.

Doing so will allow you to get more sales than your competitors will be getting on Amazon. In turn, your product will rank better and you will get more reviews. You could also find influencers on Instagram or YouTube that can promote your product.

This is how you build a legitimate business, one that isn't only dependent on Amazon. Eventually, if you desire to, you can build a brand on Shopify or create your own eCommerce website. There are many examples of Amazon sellers who have done this successfully

So this is how Amazon FBA works and how to make money from it. I believe that Amazon FBA is one of the greatest opportunities of our time to build a sustainable online business.

Whether you want to make some extra money on the side or build a 7-figure brand, Amazon gives you the ability to create that financial freedom.

Thanks for watching and please make sure to watch the next videos with more FBA tips that will show up right about now.

how to rank on amazon

How To Rank Higher On Amazon – The Complete Guide To Amazon Search Rankings

In today’s video were are breaking down the Amazon algorithm and all the factors that play into it. Understanding these ranking factors is necessary to be able to rank your product on the first page of Amazon.

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

How To Rank Higher On Amazon - Audio file

How To Rank Higher On Amazon - Video transcript

Hey guys and welcome back to my channel. In today’s video I would like to go over how to rank higher on Amazon, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Imagine getting customers without having to lift a finger. You can be doing whatever you want and people are still clicking to and buying your products.

That’s what’s in store if you master Amazon SEO and solidify a position at the top of Amazon’s search rankings.

While organic visibility is dropping these days, optimizing to show high in organic search results is still a must.

Organic rankings are the low-hanging fruit of your Amazon marketing strategy, and shouldn’t be ignored. The difference between ranking on the first page and second page is immense, especially if you rank high on the first page.

This is much like Google search, where 75% of people don’t bother with anything past the first page.

Organic search rankings are vital for attracting customers, customers who go on to give you the best profit margins, because you didn’t need to spend anything on ads to get them. And since clicks aren’t distributed evenly across all the results on the first page, each spot you move up is more and more valuable.

In this video we’re going to look at how Amazon SEO works, and the factors the search algorithm takes into account when ranking products. But at all times, remember the most important thing is the customer.

Amazon search is built to help Amazon customers. The best way to optimize for Amazon search is to focus on the customer. Keep this in the back of your mind at all times when trying to grow rankings.

There’s nothing worse than working hard to reach the wrong goal. So we’re going to spend a minute differentiating between two different “rankings” on Amazon, and which one should be your focus.

Search rank is what we’ve been talking about in the previous section. The search results presented by the Amazon algorithm when someone searches for a certain term, like “air fryer” or “ food processor”. Your search rank is where your product shows up in the organic search results for this term.

Your product will have a ton of different search rankings, for different search terms. For example, you may rank 1 for “air fryer”, but 5 for “best air fryer”. The key to search rank is ranking high for the most profitable keywords or search terms.

Understanding the ranking factors of the search algorithm is central to knowing how to grow your Amazon rankings.

Amazon, of course, doesn’t want people to be able to game the search rankings. This would have the potential to present inconvenience to their customers, if people could rank low-quality products just by knowing how to satisfy the algorithm. That’s why the specifics of the Amazonranking algorithms are secret.

Regardless, there is a lot we are 99% sure of when it comes to Amazon rankings, as many have run tests to isolate variables and see what has an impact on search performance.

As a result, there are two broad ranking factors that come into play. Relevance & popularity. These two ranking factors hold the key to ranking your product on page 1 of Amazon. Let’s break that down a little.

When a customer searches for something on Amazon, the search algorithm is designed to show results that are relevant to the search query.

The ideal outcome for Amazon is for a customer to come to the site, put in one search, and find the product they’re looking for. As opposed to needing to search a number of times to find the right thing.

Relevance is mainly defined by the keywords on your listing. Amazon will crawl what’s written on your product detail page – starting with your product title, then description, then backend search terms – to decide if your product is relevant to the given search term.

One thing that’s important to understand is that relevance and keywords are not multiplicative. Meaning, you’re not really going to make your product more relevant and rank higher by using a keyword 1000 times.

Keywords determine if your product is relevant to a specific search term and eligible to be ranked for this keyword. After that, it comes down to popularity as to whether it ranks number 1 or 99.

Second is the popularity ranking factor. I could use a few words to describe this ranking factor – popularity, performance, conversions, sales – but it all means the same thing.

Amazon wants to show products that are popular with customers. They want people to go away happy with their purchase, so they’ll come back and shop on Amazon again.

If the products showing up high in Amazon search were all low-quality products or poor sellers, Amazon would get a reputation for selling these kinds of products.

But if high-quality products show up at the top of search, these are the products Amazon’s standard is set by.

It’s also in Amazon’s best interest to promote best-selling products. The more sales a product makes, the more money Amazon makes. So it stands to reason that if you make a lot of sales, Amazon will reward you.

It all comes under the umbrella of popularity. The most popular product for a particular search term is the one that is going to come in first.

Now, the most important ranking factor is customer satisfaction. While we looked at two broad categories everything comes back to one thing: customer satisfaction.

Is a customer likely to be satisfied by this product as the number 1 result for their search query? Any ranking factor can be traced back to this. Sales velocity – fast sellers indicate people like the product. Reviews – a lot of good reviews have an obvious correlation with customer satisfaction. Conversion rate – a good conversion rate shows people are happy with this search result and willing to make a purchase after clicking through

So, whatever you’re doing to optimize and improve your Amazon search rankings, make sure you’re showing Amazon that customers are going to be satisfied by purchasing your product after searching for a certain keyword.

Now, how to do you rank your products on Page 1? When you nail down a formula to ranking on page one, it’s like starting the 100 meter sprint at the 50 meter mark.

While everyone else is stumbling and trying to get traction, you’ll know what works, and you can replicate that for new products, for new keywords for the same products, or for products you launched earlier.

The following is a number of actionable things you can do to satisfy the Amazon algorithm ranking factors and rank your products higher. Put these things into practice, observe any movements in your rankings, and start building your Amazon ranking formula.

Now, before we move on. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything that I am sharing with you today by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through step-by-step, every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I've talked about inside this video so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now, let’s move on, the first step to ranking is just showing up. That means the first thing you need to optimize is your keywords, so your product is indexed for your target search terms.

Notice I am saying relevant keywords. There’s no point trying to optimize for keywords with low relevance to your product, even if they have high search volume. This won’t result in many sales, and at worst will even hurt you by a drop in conversion rate metrics.

You want to find relevant, high-volume keywords, and let the search engine know your product is a candidate when a customer searches for this. Ideally you’ll find and include as many of these keywords as possible, though there’s only enough room in your prime real estate for a few.

The most important keywords, those most relevant with high search volume, should go in your title. Not only is the title the first thing that the algorithm looks at,

it’s also big for getting people to click through from search results, as people will be much more likely to click if there’s an exact match of their search term in the product’s title. This space is extremely limited, so limit this only to the most important keywords.

Next is your bullet points, features and product description. This is where you’ve got a bit of free reign to fit in as many long-tail keywords as you can find which are relevant.

Finally, in your backend search terms you can add any more relevant keywords. This is a section hidden from customers only visible to the algorithm, so make sure you use all the space you’re given to increase the number of terms you can rank for.

The second step is to optimize your listing for conversions. Your conversion rate – how many people buy your product after clicking through to the product listing – is a big signal for both popularity and relevance.

A high conversion rate shows Amazon you’ve got a winning product. It also shows them that your product is relevant to the search terms it’s ranking for. So, as well as optimizing for keywords, you need to optimize your listing to convert viewers into sales.

The two biggest areas to optimize to increase conversions are: copy & images. First, you’ve got to find a balance between optimizing for keywords and creating listing copy that is readable and persuasive.

Make sure your product description is easily skimmable – shoppers on Amazon aren’t there to read blog-style paragraphs.

Also focus on the benefits rather than the features of your product. Benefits are what the customer really wants out of your product, and highlighting them will convince more people to buy.

Aside from copy, images are the other big factor that drives conversions.  People want to be able to see and experience as much of the product as possible when buying online. So it’s vital to have a large number of high-quality images.

Make sure your images show a range of different angles and uses for your product. Images of the product in use  are super effective. Some other things that help drive more conversions include videos, answering questions on your listing and offering prime shipping.

The third step is to increase sales velocity. Sales velocity is a pillar of the product ranking algorithm. While you can break the product ranking process down to a multitude of individual ranking factors, you can also simplify it with this small equation, more sales means higher rankings.

At the end of the day sales are king. Sales are what you want to see, and they’re what Amazon wants to see as well. Give them what they want to see, and they’ll reward you with more visibility and higher rankings.

Of course, there’s a flywheel effect that comes into play here. To get more sales, often you need to rank higher. But to rank high, you need sales.

That’s why anything you can do to proactively drive sales to your product will prove incredibly beneficial.

Driving people from outside Amazon to buy your product is especially powerful at growing your rankings. For one reason, as mentioned above, it helps you to get the sales you need to kick the sales-rankings flywheel into action.

On top of this, many sellers claim that sales from outside traffic actually carry more ranking power than regular sales. 3 times as much, in fact.

The reasoning behind this is, you’re doing work for Amazon by getting in front of people on other channels and sending them to Amazon.com.

Amazon rewards you for that with stronger popularity signals and higher rankings. It’s not just theoretical – sellers driving traffic and observing ranking changes have come to this conclusion on the back of actual data.

We know conversion rate is a pretty important ranking factor. And boosting conversion rate doesn’t just mean getting more conversions, it can also be achieved by limiting the people reaching your listing who don’t convert.

The more you can make sure only the most targeted, buy-now customers get to your detail page, the higher your conversion rate will be.

This comes into play the most when you’re driving external traffic. A lot of sellers send people straight from external channels like Google, Facebook and other social media to the product page on Amazon.

The problem is, people on these channels aren’t in buy-now mode, while shoppers on Amazon are – and Amazon products have a super high conversion rate on average as a result.

That means many people you send from Facebook and Google will not buy your product, and your conversion rate will drop because of this.

So, if you’re advertising in front of a low buyer intent audience, or an audience that is not yet 100% targeted, it’s a good idea to filter your traffic with a landing page.

Show them everything about your product on the landing page, and have them make the decision to buy or not right there. This way, only the high-intent shoppers go through to Amazon, boosting your conversion rate, and your rankings.

The next step is to use FBA. FBA does not seem to be an explicit ranking factor, but you’ve got a better chance of ranking higher if you use it. This is because of the Prime factor.

Selling with FBA makes your products Prime-eligible, and eligible for free shipping over $25. This is a big driver for conversions – getting more people to click through from the search results, and more people to convert and buy. Higher conversions result in turn with higher rankings.

Reviews are another big element in getting more conversions. They are also a direct ranking factor, so if you get a lot of reviews, your rankings will go up as a result.

Reviews are one of the best things to gauge popularity. A product with a lot of reviews and a high rating is a popular one, however you spin it.

Reviews have been a big deal for as long as Amazon has, which is why fake reviews have been a topic of contention for the last few years. Today, getting reviews is not easy, since you’ve got to tip-toe around the Amazon review guidelines to make sure you’re not doing anything that may incentivize or manipulate customer reviews.

In the post-incentivized reviews world, having a high-quality, reviewable product is essential if you want to get enough reviews to be competitive. Your product should ideally generate reviews on around 1-2% of sales by itself – you can also use outreach methods such as product inserts and emails to get a few more reviews on top of this.

Ranking on Amazon is hard, so a key part of the process is making sure you rank for the right keywords. This means ranking for a large number of different search terms, which have high search volume and can lead to a sale for your product.

Some of the tactics we discuss to boost your rankings require a lot of work and focus towards specific search terms. That means you can easily waste a lot of time and energy by focusing on the wrong keywords.

Let’s give some idea of what kind of keywords you should be targeting, and how to find them. First, you want to be looking for keywords with a lot of searches. If a lot of people are searching for a particular term, it means more people will see your product when you can get it to rank.

Investigating search volume is important, because there are often particular phrases that are searched much more often, and optimizing for the wrong keywords means you’ll miss out on a lot of traffic.

The other side of the coin is relevance. It’s better to put effort into keywords that are relevant to what we’re selling, and likely to result in a sale. Ranking for high-volume search terms doesn’t mean a whole lot if no one buys your product from these searches.

In some cases your best keywords might be the ones with lower search volume, but higher relevance. It’s also worth noting that keywords with lower search volume are often less competitive as well, which makes it easier to rank your product.

You should have a few keyword ideas before you even start doing any proper research. There should be a few terms you can think of that relate to your product.

One way you can find more keyword ideas from is to use the Amazon search related searches function. Type your initial keyword into the search bar, and see what else Amazon suggests.

You can plug these into a keyword research tool to check out the search volume and competition, and assess whether they should be priority keywords.

Another use for keyword research tools is a reverse keyword search. Plug in a product that’s ranking high for one of your main keywords, and many tools will be able to show you which keywords they are ranking for.

Instead of trying to reinvent the wheel, see what your competitors are doing well and follow this as a guideline.

Amazon PPC can also help you find keyword ideas by running automatic campaigns. With this, Amazon will find related keywords for your product and set up sponsored products ads for these keywords.

This is really effective because you can then see how your product performed for these keywords, and decide if they’re a good fit to try and rank high organically for.

Now, while there’s a multitude of individual ranking factors, at the end of the day, customer experience is key. If customers love your product, and it helps Amazon grow their own brand, you’re going to find yourself near the top of the search rankings.

Thanks for joining in and please make sure to watch the next videos with more Amazon sales tips that will show up right about now.

how much can you make selling on amazon

How Much Money Can You Make Selling On Amazon?

How much money can you REALLY make selling on Amazon? Inside this video, I answer this burning question.

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

About This Video:

How much money can you REALLY make selling on Amazon? I get asked this question all the time. I have built very successful businesses selling on Amazon and I want to help you do the same.

When it comes to selling on Amazon, the sky is the limit. If you are committed to doing the hard work to build a sustainable Amazon business, you will create financial freedom.

If you've ever asked yourself the question, "How much money can you REALLY make selling on Amazon?", I have got the answer for you!

How Much Money Can You Make Selling On Amazon?- Audio file

How Much Money Can You Make Selling On Amazon? - Video transcript

Hey guys and welcome back to my channel. In today’s video I would like to cover how much you can really make selling on Amazon , so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, when you think about making an online purchase, your brain might be hardwired now to go right to Amazon. And if that’s true, you’re not alone.

There are over 310 million active users on Amazon, and 100 million of them are Prime members, that’s a lot of two-day shipping.

Amazon is an ecommerce behemoth, and the company is quickly moving into other markets like streaming services, grocery and food delivery, music, video games, fashion and even healthcare. This vertical integration is making even it harder for smaller businesses to stay competitive.

As they say: If you can’t beat ’em, join ’em. Now, there are plenty of ecommerce brands making a lot of money by selling on Amazon.

While running your own ecommerce site provides more control over branding and profit margin, you can’t ignore Amazon, in fact you might be better off joining.

If you’re looking to increase profits from your ecommerce business, it's time to start selling on Amazon!

Now, before you can make money on Amazon you will need to get set up to sell your products on Amazon. There are two options for ecommerce vendors: selling on Amazon with FBA or selling on Amazon directly, but in this video we will be focusing on selling on Amazon with FBA.

Now, Amazon is a global leader in online selling because of its cutting-edge, worldwide order fulfillment networks. If you sign up for Fulfillment by Amazon or FBA, you can store your products in their centers and scale your business reach by using FBA to pick, pack, ship and provide customer service for your products.

Think about it: If you’re just getting started in ecommerce, you need to take the time to market your business with digital ads, SEO, content, and PR. By selling on Amazon through FBA, you at least get to remove inventory management, shipping, the signature process, and returns from your plate.

Plus, Amazon’s customer service via email, phone, and live chat tools can save you from hiring employees to handle complaints and returns.

Customer service and returns for any orders your customers place are handled directly by FBA and their knowledge base software database. This saves you time and frustration so you can focus on selling on Amazon to the best of your ability.

And there are even more benefits. You can use Amazon FBA to quickly grow your business since its fulfillment centers have been designed with wide-ranging inventory in mind.

There is no minimum number of products you must send in order to participate in this program. Storing your products in the Amazon fulfillment centers is cost-effective as you basically pay as you go. Amazon charges for storage space and the orders it fulfills for your customers. And shipping costs are included in your fees.

The Amazon fulfillment center that stores your products will be assigned to you. You can box up a variety of items and ship them to the assigned warehouse. You are only responsible to package them correctly and send them to the fulfillment center.

Now, be sure to pay attention to where Amazon assigns items to be sent. For example, you may be sending in 20 units of a neck massager, but they assign 10 to one center and 10 to another.

If these benefits sound worth it for your business, you’ll just need to sign up for an FBA account. So here are three main steps to get you started.

First is to create your product listings, you can add them in one at a time or in bulk with Amazon’s API.

Second is to prep your products and make sure they are ready to sell and ship to Amazon. They provide a page of helpful products you may need including packing tape, barcode scanners, measuring tools and more.

Third is to ship your products directly to Amazon. They can provide discounted carrier rates with their partnership programs and allow you to track your order to the warehouse.

Once your products are listed and you generate sales, Amazon takes their orders and provides Prime members with free two-day shipping from their huge network of warehouses.

Now, you’re all set to start selling on Amazon through FBA! Amazon will fulfill your orders, and you can focus on driving online sales.

So, how much can I earn by selling on Amazon? When you're selling on Amazon, really anything is possible: You could be making $50 or $5 million. The answer varies.

Ultimately, the amount of money you can earn by selling on Amazon is directly correlated to the uniqueness of your products. You need to sell your own branded products with high margins.

That way, your marketing efforts can afford a higher customer acquisition cost, and you’re making more for every sale.

Today more than ever, ecommerce content and storytelling drive brand loyalty. Focus on maintaining your brand image on Amazon so that your products are seen as reputable, high-quality goods from a company that consumers know and trust.

If you’re a seller with a large inventory of high-ranking products with high margins and good reviews, you will be set up for success. But just like any online business, it all comes down to how well you can choose your products and market yourself.

Ones you are completely setup and ready to make money on Amazon, you can start focus on building a well-trusted, well-reviewed brand on Amazon.

The process of selling on Amazon begins when you grow your inventory and start listing products for sale in the Amazon Marketplace. The process of making money on Amazon starts with these four steps.

Step 1 is to choose your product niche. It’s important to have a strategy for choosing your product niche. When you find the right niche, it can potentially become a gold mine for you in your Amazon selling business. And choosing one product niche can help you better track which products are selling and which are not.

When you find a great niche, you can also sell online without a huge competitive market stealing customers away from you. However, this process starts with an objective analysis of the product niche.

Search for your product on Google Shopping to understand how many other brands are selling similar items. Check out the minimum advertised price pricing. If you are going to have to compete against 25 other large retailers, the market may be too saturated to enter.

Choosing your product niche and sales funnel also involves understanding your customer persona Seasonality will also play a role, as products only in demand during the holidays, or specific times of the year require a different approach than year-round evergreen products. 

Ultimately, you should sell high-end branded items that only you sell, with high margins and low product weight.

Now, before we move onto step 2. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything you need to know by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through step-by-step, every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I've talked about inside this video so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now, let’s move on to step number 2 which is to price your items to sell. If you want your items to sell, you need to price them accordingly. When you price your products higher than your competition, it can kill both your Amazon venture and any trust with your customers.

91% of customers buy from trusted branding, so you need to build this customer trust on Amazon too. Once you build trust and start generating sales, you may see that Amazon starts to promote your products.

Amazon automatically promotes other products in the section on the product detail page under “Customers who bought this item also bought.” 

Now, setting the price for your product involves the following strategy. Have a profit margin over 50% to 66%. Price your item between the lowest & highest price you could find on Amazon and know your cost of goods sold.

Remember to count additional fees such as the Amazon commission on sales, Amazon FBA fees, customer return fees, fees for returns that you have incurred, overhead costs, packing and shipping costs and any category-specific costs.

Finally, search for other Amazon products similar to yours. Use the same three keywords that you used for your description page and search for other products to see what appears.

You’ll want to stand out from this list with strong pricing, high quality imagery, and a highly clickable product title.

Step 3 is to improve product page ranking. Ask yourself if your price is comparable to your competitors. You need to have a competitive price and unique product descriptions so that your product ends up on page one of the Amazon search results.

Page one results mean that customers are seeing your products first, which will increase the probability of a sale.

You can get your products to page one results when you invest in Amazon SEO strategies like, relevant product titles, your Amazon backend keywords, your product’s price and conversion rate, your Amazon reviews and your product’s price.

Making sure you have high-quality product photos is also important, which is why I recommend using free photo editing tools to improve your image quality.

Research your competition to continually generate sales from high rankings. Tweak your product title to generate a high click-through rate so that you can continually generate organic sales.

Remember that ecommerce promotions often follow retail holidays like Black Friday, Cyber Monday, and even other more general promotions like winter clearance or fall sales.

Promotional periods are high sales periods, which is another reason your profit margin should be high. Most often, sellers choose to deviate from a stable price when launching new products, cross-selling, selling stock clearance items or sales like Black Friday or Cyber Monday.

However, lowering your price for these reasons means that you usually lower them to near break-even level, sometimes even lowering them below the profitability level. This is not recommended for normal pricing, so you have to deeply understand your profit margin and cost of goods sold.

And remember, your return on ad spend for any marketing should always be 3 to 1. So if you spend $100 on marketing, you need to generate $300 in sales to maintain profitability.

Step 4 is to add detailed product information. Products can be listed in the Amazon Marketplace catalog one at a time. However, if you obtain a professional selling subscription, you have the option to add larger groups of products through the bulk tools.

You will need to describe the attributes of each product, such as a title and detailed description information. If the product is already listed on Amazon, you need to identify the number of products you have to sell, list the condition, and the shipping options.

If you want to make a lot of money on Amazon, simply describing the basics of your product is not good enough. Amazon keywords are everything for sellers. A good majority of sales on Amazon occur through organic searches for products.

If you haven’t optimized your product descriptions and checked your grammar and SEO, you can lose out on traffic to your products and sales.

Making a profit by selling on Amazon is possible if you think smart, implement a well-planned strategy and effectively market your business.

So, Identify your process, engage in Amazon SEO, optimize your product pages, market your brand effectively and price your items to sell.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

1 3 4 5 6 7 14