Here is the video transcript:
Hey, in this video I would like to talk about how much you should spend on your SEO campaign for your website
Now this is usually the first question that comes to mind when deciding on SEO,how much does SEO cost. First of all you need to know there is no immediate return on investment when you run an SEO campaign. It usually takes 3, 6 or up to 12 months in the future before you will see results
However it's a decision any serious business person looking to develop their company online and to start driving traffic to their website should make
There are various aspects that you should consider when choosing how much you want to spend on SEO. The most important one might be how competitive your target market is.
Let's say for instance, you want to rank for the keyword “credit card” . You must be willing to pay much more than for a less competitive keyword, such as “basket weaver” This is simply because there is more profit to be made in the keyword “credit card” which drives more competition and therefore more of an investment is required.
Now, the cheapest way out is not always the best way to go about SEO, and, in many cases, cheap SEO is a more costly choice when you consider all the penalties you might incur from Google from poor link building techniques.
Now what types of SEO are there. you can divide SEO into 2 categories being
On-Page SEO
On-page SEO includes any changes, optimizations or updates you directly make to your website. This includes things like improving your inner linking structure, optimizing your meta data and building a content strategy using articles, video and social media. This is all intended to add fresh and new content continually to your website.
The second category is Off Page SEO
This is where the big-time search engine results are attained. After your site is categorized for the keyword, you must build off-page SEO links to your page with keywords you wish to rank for. And because the process is a bit tedious, the integration of several strategies is essential to a link building strategy. They include things like outreach campaigns, press releases and guest posting
Getting results using tactics like these is not about knowing what you will do, but realizing how to do it properly. And when you execute these tactics correctly, each of them will work together as one system and give you maximum results and leverage.
You need to Take a Little Bit of Time to Understand SEO
Understanding how SEO functions and the effort you need to achieve a top ranking will help you have a better return on your investment. Successful SEO takes consistent, sustained and directly monitored efforts.
Now You may be asking yourself, “But How much should SEO cost?” The answer is, what you must pay is relative to what you want to earn every month. If you wish to make about $10,000 each month in earnings, don’t anticipate paying about $300 the same month to derive the result. The amount you should pay per month is a blend of hard work and expertise.
One way you can use to estimate how much you must pay for SEO is to work out the equivalent Pay Per Click marketing cost.
You can Use the Google Adwords Keyword Tool to display the anticipated cost-per-click of every keyword phrase you want go rank for and then pick “exact match” from your drop-down menu to see the approximated search volume every month for the same keyword phrase.
As a rule, you must approximate that you will get about 10% search traffic in the number one spot without budget margins on the traffic you get.
Knowing all this, the question “How much does SEO cost?” will no longer linger in your mind. You will have all the calculations you need to know how much it costs and how much you expect in return.
As you already know, SEO is a fast growing advertising strategy unlike any other medium. The only thing you need to do now is apply it to your business, and the very first step is to employ the best organization that can assist you develop your company online.
Some online advertising companies will make you think that it’s easy, but like anything else in life, SEO takes effort. The biggest worry here should be time lost and missed opportunities. In business, if SEO was all that easy, everyone would be in it and in the end you will get what you pay for.
That's all for now so see you in the next video
