How To Use Amazon International Marketplaces To Scale Your FBA Business

I will be introducing you to the Amazon International global selling program that allows you to sell internationally with Amazon FBA in 2021. By enrolling in this program, not only will it help you increase your sales velocity but also give your brand international exposure on a worldwide scale. The global selling program and the Amazon international marketplaces make selling internationally much easier to do so. This step-by-step tutorial will show you exactly how. So enjoy selling worldwide with Amazon FBA!

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How To Use Amazon International Marketplaces To Scale Your FBA Business - Audio file

How To Use Amazon International Marketplaces To Scale Your FBA Business - Video transcript

Hey guys and welcome back to my channel. Today I would like to go over how to scale your Amazon FBA business using Amazon international marketplaces, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point, with that said let's get right into this video.

Now, while taking your products to the international market has its challenges, it can also bring great success. Because of its global reach, Amazon is a popular choice for ecommerce sellers looking to tap into the world market. But before you take your own business across borders, here’s everything you need to know about selling internationally on Amazon.

Amazon Global Selling allows Amazon sellers to list and sell their products in any of the retail giant’s marketplaces in North America, Europe, Asia-Pacific, and the Middle East. When a customer purchases a product from Amazon’s Global Store, they do so through another country’s Amazon website.

The Amazon Global Store simplifies customers’ international shopping experience in several ways. It converts prices into local currency. Its prices include the cost of the item + import duties, taxes, and any other fees. And shoppers can select a variety of shipping options, as well as track and receive notifications about orders.

While Amazon has customers in more than 180 countries, it has 14 marketplaces where Amazon global sellers can list their products.

Selling your products on Amazon outside of the United States has numerous advantages and disadvantages sellers have to consider before expanding where they sell. Of course, one of the major benefits of selling in more countries is the opportunity to increase your sales.

However, there are many challenges selling internationally. You’re dealing with different currencies, you’re dealing with different languages, you’re dealing with returns in different countries. You’re dealing with shipping and logistics issues.

And then you have your customer service issues. So there’s a lot that you really have to think about before you jump into these markets.

But in my opinion all these hurdles are worth it considering you will reach a larger customer base. By selling on one of Amazon’s international marketplaces, you get immediate access to new customers across the globe who can discover your product.

You will also increase your sales. Reaching new customers provides the opportunity to grow your product sales, while you are working with a trusted brand.

While Amazon shoppers in Japan, for example, may not be familiar with a personal brand, they are familiar with the Amazon name. By expanding into this new marketplace under the Amazon name, you won’t have to deal with the challenges of establishing your own brand in an entirely new market.

And if you opt to use Fulfillment By Amazon to sell in other marketplaces, Amazon can greatly simplify the international selling experience. Amazon will fulfill international orders on your behalf, handle customer returns, and even provide customer service in the local language.

With all the benefits of selling internationally on Amazon, it may seem like a no-brainer, but there are challenges for sellers as well.

Reviews don’t appear across all Amazon marketplaces: If a customer in America purchases your product and leaves a glowing review, it won’t appear on Amazon UK for example, to entice British consumers to buy.

Of course, this also means that any negative reviews you receive won’t appear across marketplaces. However, reviews are an important factor in consumers’ buying decisions. The purchase likelihood for a product with five reviews is 270% greater than the purchase likelihood of a product without any reviews.

Marketing best practices also vary from country to country. You may be effectively marketing your products in the US, but you may encounter challenges if you try to market your products the same way in other countries.

Differences in language and culture mean you’ll have to adapt your marketing copy and strategy. You’ll have to do your research or possibly work with a consultant to make the most out of selling in a new Amazon marketplace.

You could also run into increased competition: When you enter a new marketplace, it’s likely you’ll encounter similar brands or products that you didn’t have to compete with previously.

If you opt to fulfill orders yourself instead of using FBA, you’ll be responsible not only for packaging and shipping sold items but also for dealing with customs, handling customer returns, and providing customer service in the local language. You may even have to hire local help to assist with these duties, which will cut into your profits.

Now, let’s go over the cost of selling internationally on Amazon. There are a variety of fees associated with selling on Amazon, and if you’re already an Amazon seller, you’re likely already familiar with most of them. These include your selling plan, referral fees and ad fees, as well as Fulfillment By Amazon fees.

As a US seller, you can choose between two selling plans, professional or individual, and the option you select depends on your number of products and expected sales volume.

However, Amazon sellers must also pay a monthly fee for every active seller account they have in another country, and these vary by marketplace. For example, if you want to sell in Europe, you’ll have a similar option between two seller plans: Sell a little, Amazon’s Basic plan, or Sell a lot, Amazon’s Professional plan.

As you can see, there are several similarities between the Individual and Pro seller plans in America and Europe. However, there are also important differences, such as the number of items you expect to sell and the subscription fee itself. You’ll also encounter different referral fees and FBA fees when selling in other Amazon marketplaces.

Now, let’s go over the 4 steps you will need to take to sell internationally on Amazon. Here’s how to get started.

The first thing you’ll need to do is choose which Amazon marketplaces you’ll sell in and which products you’ll list. There are several factors to consider, but you can use the following questions to guide your decision.

Will you focus on one product or several? It’s tempting to list everything in your inventory, but start with a best-selling product or two and see if it’s a good fit for that particular marketplace.

Are the products acceptable for international shipping? Shipping regulations differ widely by country and provider, so it’s important to do your homework before attempting to list certain items for sale in certain markets.

For example, if you sell devices that contain lithium batteries, you may not be able to ship them to Germany. Or, if you sell children’s toys, you won’t be able to ship any gun-shaped toys to India.

Also, what is the market and culture like in this country? Cultures and markets vary greatly from country to country, so what sells well domestically may not be remotely popular, or even appropriate outside of America.

You also need to know what are the major shopping holidays in this country? Holiday sales are a big part of most ecommerce sellers’ annual profits, so it’s important to consider if the markets you’re interested in have the same or comparable holidays, especially if such sales make up a large portion of your sales.

Do your products comply with legal regulations in this country? Every country has different product standards in place that are established by governments and regulatory groups to protect citizens, and countries may also have laws pertaining to intellectual property rights that may prevent your selling there.

Before listing any of your products in other Amazon marketplaces, do your research to ensure that your items can be legally sold there.

Are your products compatible with this country? Just because your product can legally be shipped and sold and may even be popular in the country you have in mind doesn’t necessarily mean it’s a good fit for other reasons.

For example, if you sell mattresses in America, you’d encounter difficulties selling in the United Kingdom, which has different standard mattress sizes.

The big takeaway here? Do your homework. Pick your best-selling products. Research what’s selling on Amazon in international countries and see if your product is competitive. Then, go ahead and list, but list slowly and test the logistics.

Now, before you can begin listing and selling products in other Amazon marketplaces, you must first set up Amazon accounts for the ones in which you want to sell. For example, if you’re already selling in America and want to sell in the United Kingdom, you’ll need to create a new seller account on Amazon UK.

Each marketplace has specific requirements for registration as well. Whereas in North American marketplaces, you’ll need to provide a credit card, phone number, and tax information, if you’re registering in a European marketplace, you’ll also have to register for a value-added tax identification number and provide that information as well.

Next, you’ll need to set up your payment information. Because you’ll be dealing with various types of currency, Amazon recommends using its currency converter.

Once this step is completed, you’ll be able to begin listing products to sell in the new marketplace. Just as when listing a product for sale in the United States, you’ll need the following to create an Amazon listing in an international marketplace.

Product identification, product title, product description, product images, and keywords to help shoppers find your products.

When it comes to actually packaging and shipping orders to international customers, you have two choices: fulfillment on your own or Fulfillment By Amazon.

If you opt to fulfill orders yourself, you’ll prepare each order you receive for shipment and send it via a carrier that ships internationally. It’s also up to you to offer an excellent customer experience, which means that you’re responsible for ensuring that customers don’t experience delays or extra taxes and duties at customs.

You must also provide the customer with tracking information and ensure that all shipping expectations are met.

If you use FBA, you’ll import your products to the country you’re selling in, and they’ll be stored in a local Amazon fulfillment center. Using FBA allows you to speed up the shipping time, making your products more competitive in the marketplace.

Now that you’re selling internationally on Amazon, you’ll need to provide customer service and support just as you do domestically. However, this also differs depending on whether you use FBA.

For non-FBA users, you’ll have to provide customer support in a timely manner and in the local language, which can be a challenge if you’re located in a different time zone and don’t have the language skills to communicate effectively.

You may have to hire a local logistics provider or translator to assist. Also, when handling returns, Amazon requires that you provide customers with a local return address or offer free shipping for returns.

If you use FBA, Amazon will provide 24-hour customer support for you in the local language and will handle your returns, so you won’t have to obtain a local address.

Now that you understand Amazon Global Selling and how you can get your products in front of consumers across the world, it’s time to get started.

When you sell internationally on Amazon, you have countless options of what to sell and where to sell, so take things slow. Do your market research to determine which market you should enter first and which of your products are likely to perform well.

Once you’ve established a presence in a new country and are comfortable managing your sales, returns, and customer service, then you’ll be ready to branch out into another international market.

Now, before we wrap this up. As you can see, there are a lot of steps involved in taking your Amazon business international. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

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