What's the different between FBA and FBM? Which one should you choose to get into? What are the Pros of FBA vs FBM? What are the Cons? We're breaking down all of this and more in today's video.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

FBA vs FBM - What's The Difference & Which Is Best To Sell On Amazon? - Audio file

FBA vs FBM - What's The Difference & Which Is Best To Sell On Amazon? - Video transcript

Hey guys and welcome back to my channel. Today I would like to go over the differences between FBA versus FBM , so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, fulfillment is a vital part of running an e-commerce business. Today, shoppers want their orders to arrive as soon as possible. If you can’t offer that, then customers are going to go somewhere that does.

It’s a big reason that Amazon is on top of the e-commerce world in 2021. Fast, free shipping is the number 1 reason that 79.8% of consumers say they shop on Amazon.

Amazon sellers can choose from two fulfillment methods, FBA and FBM. Getting it right is a must, as you don’t want to be offering slower, more expensive shipping than your competitors.

So what is FBA? FBA stands for Fulfilled By Amazon. When a lot of people think about selling on Amazon, Amazon FBA comes to mind. With FBA, you let Amazon pick, pack and ship orders.

Amazon also handles customer service and returns, and any other tasks related to shipping. This system allows Amazon sellers to take their hands off a big part of the business, and focus on other areas.

With fulfillment by Amazon, you’ll ship products directly to Amazon’s fulfillment centers. There they’ll be stored, and Amazon will pack and ship inventory when necessary.

So how much does FBA cost? There are two types of fees you’ll be charged with FBA, fulfillment fees and storage fees.

Fulfillment fees cover picking and packing orders, shipping and handling, customer service and product returns. Fees are charged per unit, based on size and weight.

Storage fees are charged monthly, per cubic foot your items are taking up. The prices are different depending on the time of the year as storage fees go up closer to the holiday season.

There are a few additional fees for fulfillment by Amazon, including long-term storage fees for stock that has been in fulfillment centers for more than 365 days.

Removal order fees if you need to take any of your items out of circulation. Returns processing fees for orders where Amazon offers the customer free returns shipping and unplanned service fees if your inventory isn’t properly labeled or prepared when it comes to the fulfillment center.

Now, what is FBM? FBM means Fulfilled By Merchant. With this method, you’re required to store, pack and ship products yourself. Most of the time, you don’t actually do this yourself, instead FBM sellers work with a third-party logistics company to manage supply chain.

Listing and selling a product with FBM is mostly the same as FBA. You set up product listings the same way, you only choose a different fulfillment method. With Fulfillment By Merchant, once orders come through, you’re responsible for making sure orders go out to customers.

The only Amazon fees fulfillment by merchant are the base Amazon seller fees. You will still have to pay for storage and shipping. But you can likely find cheaper alternatives to FBA with third-party fulfillment centers.

Now, how do you list a product with FBM. Listing on Amazon for FBM is simple, and you can even change the shipping method at any time.

The listing process for FBM is largely the same. The only difference in your listing details is where you stipulate how the product is to be shipped. “I want to ship this item myself” or “I want Amazon to ship & provide customer service for my items”. There’s a simple checkbox for you to choose either FBA or FBM.

Once you’ve set your product to merchant-fulfilled, you’ll go to the “Manage Orders” screen in Seller Central to view your orders and confirm when they’re sent out.

To sell with FBM, you’ll need access to your stock and the ability to arrange fulfillment of it yourself obviously. So consider this if you’re switching over from FBA.

Now, let’s go over the Advantages of FBA. If you are struggling to decide between Amazon FBA versus FBM? Here are some of the biggest advantages for Amazon FBA sellers.

First we have guaranteed Amazon Prime shipping. Amazon Prime is a big reason for many people to shop on Amazon. In fact, 7% of Prime members buy something online daily, or almost every day.

This means it’s a huge plus to have the Amazon Prime badge on your listing. When customers know they can get fast, free shipping from Amazon, they’re more likely to buy, especially compared to a product that charges extra for shipping.

FBA sellers get more clicks to the listing from the Amazon Prime badge in search results, and a higher conversion rate as well.

The second pro of FBA is it’s easier to win the Buy Box; The Buy Box is incredibly important for Amazon sellers. It’s the section on the side of the page with the “Add to Cart” button. Without the Buy Box, customers have to click the “buy from other sellers” link to buy from you.

Almost all of the sales on Amazon come through the Buy Box. So, if you lose the Buy Box to someone else, you lose most of your sales.

Amazon generally gives preference to sellers who use FBA when deciding who has the Buy Box. This is because Amazon is confident they can ship products on time and with no problems, while merchant fulfilled products are more of a mystery.

FBA products also make more money for Amazon, so it makes sense that they would want to push people to buy from FBA instead of FBM.

Another advantage of using FBA is that there is less management required; FBA takes a lot of work off your plate. Most Amazon sellers know how many little tasks it takes to keep your business operating.

Managing and shipping orders, as well as handling customer service and returns related to fulfillment, likely requires a full-time staff member. You can save on this by using FBA, giving you or your team more time to focus on other areas of your business.

With FBA you will also have nearly infinite storage. Storage space is not an issue with Amazon FBA, as Amazon has massive fulfillment centers all over the US and the world, if you’re an international seller.

If you’re storing your stock at home, you’ll only have so much space to put everything, limiting the volume you’re able to sell. With an independent fulfillment center, you have more space. However, these centers are not close to what Amazon offers you.

The last pro of FBA I want to mention is it’s location independent. FBA lets you run an e-commerce business from anywhere in the world. Many entrepreneurs have been able to start up and run their business without needing to be in a specific location, thanks to FBA.

This opens the door for much more flexible business models and better lifestyles than being tied down to one place.

Now, FBA doesn’t work for everyone, and every situation. Fulfillment by Merchant or FBM has certain advantages too. Let’s look at the advantages for Amazon FBM sellers.

First, you will have lower fees. All the benefits of Amazon FBA come at a cost. FBA fees are not cheap, and cut into your margins significantly. You can save quite a bit by handling this yourself, or working with a cheaper third-party facility.

Saving on fulfillment and storage fees not only puts more money in your pocket from each sale, it can allow you to price your products lower than your competitors and increase sales velocity.

With FBM you also get hands-on ability. Fulfillment by Merchant allows you to take full control of your orders. This can allow you to go above and beyond with your customer service.

FBM sellers can personally ensure that orders are correct, while FBA requires you to trust Amazon to give your customers the experience they expect.

FBM sellers can also add freebies and put together custom orders for customers, and cater to special requests. Better, more personal service is a great way for Amazon sellers to get more positive reviews.

It’s also easier to take products out of circulation and inspect them if customers complain of quality issues or defects. Fulfillment by Amazon requires you to create a removal order and have all stock pulled out of circulation in Amazon’s fulfillment centers.

FBM is also better for slow-moving, big or heavy products. Amazon FBA fees are especially harsh for certain types of products. If your products are large, heavy, or likely to be in Amazon’s fulfillment centers for a long time, it’s going to get really expensive.

Fulfillment by Merchant makes more sense for products like these oversize items, heavy items, or products you’re just not sure will sell a lot. You’ll save a lot on storage, particularly long-term storage fees, allowing you to make much better profits and price competitively.

FBM is also cheaper for multi-channel fulfillment. FBA sellers can fulfill orders from non-Amazon sales channels, such as your own site or marketplaces like eBay or Walmart, with multi channel fulfillment. However, this is quite expensive, and not ideal if you’re moving a lot of product on other channels.

If you’re selling a lot of stock on different sites, it simplifies your workflow and cuts down costs if you manage all your fulfillment with a third party logistics partner . In this case, FBM works better, as you don’t need to worry about juggling multiple warehouses full of stock.

Now, you don’t necessarily need to choose either FBA or FBM. You can use both. In a report surveying over 1000 Amazon sellers, 66% used FBA to fulfill orders, and 6% used FBM. 29% used both FBM and FBA however.

These days, it makes a lot of sense to diversify, and have a plan B. Utilizing both FBA and FBM does that for you. March and April in 2020 was an example of why diversification is important. For most businesses I’d recommend using FBA, as you can offer faster shipping this way.

However, during the start of the pandemic, Amazon was unable to handle orders as they usually do, which resulted in slower shipping times and inventory limits for restocking.

For a while, Amazon switched preference for the Buy Box to FBM sellers, as they could not keep up with all FBA orders. In this situation, access to fulfillment by Merchant meant you could continue offering 1 week shipping, and take sales away from competing FBA sellers.

Whether or not this situation will happen again in the future is unknown, but it’s just one example where diversification can save your business.

You may not want to keep stock with a third party at all times. But you can scout potential providers and do a test run with them, so you’re confident you’ll be able to switch over to FBM if there is ever any trouble from Amazon.

The best fulfillment method for Amazon comes down to your own situation. The answer will likely differ from seller to seller. Amazon FBA is the best if all or most of your sales come from Amazon, and you’re selling regular-sized, fast-moving products.

The lower workload for FBA sellers is extremely valuable. This allows you to put more focus on other areas of your business, and operate with a smaller team.

You’re also likely to sell more with FBA, as you can offer the benefits of Amazon Prime shipping, and you’re more likely to rank higher and control the Buy Box.

Now, before we move on and talk about the pros of FBM. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now, let’s go over the pros of FBM. FBM is the best if your sales are slower or less predictable, if you have oversized or heavier products, or if you’re selling a lot on other channels. In many cases, FBM sellers are able to save a lot on fees by finding a cheaper logistics partner, or even by managing orders yourself.

Consider moving to FBM if you expect stock to be sitting unsold for a while, or you have the kind of products that cost a lot to store and ship.

Additionally, if you get a lot of orders outside Amazon, it will be easier and cheaper to manage all your orders from one fulfillment partner, rather than sending stock to many different places.

If you sell with FBM, try to find a logistics partner that offers Seller Fulfilled Prime, as you’ll get more conversions if you can offer the Prime badge on your listing.

Now, if you’re on the fence between FBA or FBM, or just starting your business, choose FBA. However, consider using both, so you have one channel as a fallback in case the other has problems. If you don’t want to keep stock in both FBA and FBM at the same time, at least have a plan to be able to switch over, if necessary.

Fulfilling orders correctly, safely and on time is the most important part of selling online. Mess this up, and you’re going to get returns, bad reviews, and low account health metrics. That’s why deciding on FBA versus FBM is such an important decision for Amazon sellers.

If you want to rank high, maximize your sales and conversion rate, and keep your customers happy, make sure you choose the right fulfillment method.

Fulfillment by Amazon will help you win the Buy Box, and let you offer fast, free shipping with Amazon Prime. While fulfillment by Merchant allows you to sell with fewer fees, and a more personal touch than many other Amazon sellers. FBA or FBM, the right decision will help you build a better and more profitable Amazon business.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

Want to maximize your sales selling on Amazon FBA? In this video I will explain to you how to increase your sales on Amazon. You can only increase your product sales on Amazon if you increase the reach and impressions for your product. If you don't have customers who can see your product for every related keyword, you just won't get sales! In this video I will give you 14 tips to grow your sales & profits selling on Amazon.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

How To Increase Sales On Amazon in 2021 ( 14 Pro Tips To Get Started)-Audio file

How To Increase Sales On Amazon in 2021 ( 14 Pro Tips To Get Started)-Video transcript

Hey guys and welcome back to my channel. In this video I want to give you 14 tips to increase your sales on Amazon , so be sure to watch all the way through so you don't miss any of the important tips as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please subscribe and turn on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Amazon’s marketplace is getting more cut-throat by the day. With increased competition, it’s getting harder to take your slice of the pie.

So with competition getting hotter every day, how can you increase your sales on Amazon, and take your business to the next level?

The good news is, despite competition going up, the share of sales available to sellers on the Amazon marketplace is getting bigger and bigger. Amazon’s revenue is growing at a huge rate, and so is the percentage of sales from third-party sellers.

And there is more good news! Many sellers still aren’t running their businesses as efficiently as they could be. There are still a ton of sellers with poorly written listings, low-quality images, not running effective promotions, which presents an opportunity for you.

Boosting sales on the Amazon marketplace is easier than you might think. It’s about finding opportunities to improve your product listings and acquire more customers and, bit by bit, start overtaking lazy or inexperienced sellers.

So the first tip I have for you is to optimize your listing for sales.

Bad product listings cost a lot of Amazon sellers money. It takes a lot of work to get people to click through to your listing. So it’s amazing how many detail pages squander this with poor copywriting and basic mistakes in product descriptions.

The quickest and easiest thing you can do to increase sales is checking for basic errors in your listing copy such as spelling mistakes, grammar errors and sentences that don’t make sense.

Try to eliminate big walls of text, and make sure your listing is easy to read. Shoppers should be able to scan your listing quickly, finding the benefits of your product and why they should buy it.

Don’t be afraid to use HTML in your product description and use Caps to highlight key selling points of your product.

Most people think that listing optimization is all about keywords, but if your listing is not optimized to convert viewers into buyers, it doesn’t matter where you show up in the search results.

Another part that many people overlook is mobile optimization. Mobile is becoming a bigger factor every year in all forms of online business, especially retail. If you’re not considering mobile users, you may be missing out on additional sales.

When creating your listing, think about how it will appear on mobile, not just desktop. On the Amazon mobile app, all that shows above the fold is your title and pictures. This makes it super important to show the value, features, benefits, and use cases of your product in your secondary pictures.

Moving on to tip number 2 which is to do more keyword research. Many sellers are missing opportunities when it comes to keywords. Even though you may have hundreds of keywords you’ve researched and are ranking for, there’s often more to find.

Look for as many variations of your keywords as you can. Find different uses of your keyword, such as “keyword for …” and mentions of sizing in customer searches.

These “long-tail” keywords are extremely valuable, as they drive high-intent traffic to your listing, despite not having that much search volume.

Once you find potential opportunities you’re not ranking for, try and incorporate these into your listing somewhere while keeping your copy sales-focused.

Use a keyword tool to find additional long-tail keyword opportunities, such as Jungle Scout. This will help you attract more customers on Amazon and as a result, increase your total sales.

Using better product images is the third tip I want to give you. Photos play a huge role in converting impressions into sales, as well as attracting clicks from the search results.

We consume visual content much easier than written content. It’s the role of your images to grab customers’ attention and get them to fall in love with your product.

Low-quality images reflect poorly on your product. Images that don’t fully show your product and what it can do create doubt in shoppers’ minds. It’s your job to give the customer all the information they need to make a confident decision to buy your product.

Unclear images can even lead to bad reviews, when the product that arrives is different from what a customer was expecting.

Bottom line, images play a huge part in driving sales on Amazon. Review your images, and don’t be shy about investing in a service that specializes in product photography. It’s well worth the expense.

Moving on to tip number 4, get your pricing right. With how much competition there is on Amazon, pricing plays a huge factor in customers’ buying decisions.

Think about it from a shopper’s point of view – we all want to get the best price possible. If a customer is weighing up your product versus another, price can easily be the determining factor.

This is especially true if you’re selling against multiple sellers on the same listing. When selling the exact same product, 99% of the time, the customer will choose the lower-priced item. The chances that you have a better seller feedback profile and that convinces someone to pick you is pretty small.

In this case, it might be worth investing in an automated repricing tool to adjust your pricing and stay ahead of the competition. While it’s most common to lose out by pricing your products too high, the opposite can also cost you money.

You don’t want to sell your products too cheap. Many people sell their products much cheaper than the competition when they could get the same number of sales by raising the price slightly.

That’s why you need to price competitively. Too far above or below the price point of similar products will cost you money.

The next one up is split testing. Small details, such as your title or the order of your images or bullet points, can end up making a big difference. But it’s hard to know what works and what doesn’t without testing.

Online business models let you test everything. Titles, images, pricing, email subject lines, you should be continually testing and optimizing, finding out what works and what doesn’t.

To split test, run two identical versions of the same thing, let’s say a website landing page or an Amazon follow-up email, changing only one variable.

If there’s a significant difference in results between the two versions, you can chalk that up to the variable you changed. A tool like Splitly helps you split test features on your product listing, automating everything to save you time.

Even a small improvement, such as an increase in impressions or conversions by a few percent, will lead to a significant increase in your Amazon sales over time.

Using FBA is my next tip. Amazon’s fulfillment service, doesn’t just make storage and shipping easier for you. It’s also a way to boost your sales!

Amazon Prime is the reason that FBA helps increase sales. The Amazon Prime badge is something shoppers trust. When someone sees Amazon Prime attached to your product, it helps take away some of the doubt involved in the purchasing decision.

The main benefit of Amazon Prime is shipping. A survey found 79.8% of people in the US gave “fast, free shipping” as the reason they shop on Amazon.

When we buy something online, we want it fast, and we don’t want to pay for shipping. So offering fast and free shipping with Amazon Prime is a great way to drive more sales. Use FBA to ensure your products get the Prime label, and a higher share of sales.

Win the Buy Box is tip number 7. The Buy Box is probably the biggest difference-maker in terms of sales on Amazon. If you don’t own the Buy Box, you’re missing out on a lot of a product’s sales.

This is the section on the right side of a product listing with the big “Add to Cart” button. Whichever seller “owns” the Buy Box gets the orders from customers who click on this button. All other sellers of this product are listed below, under the “Other Sellers on Amazon” heading.

You’d assume that most customers would click on the Buy Box to make a purchase, and that would be correct. A massive 82% of sales on Amazon come from the Buy Box.

That means, if you’re competing with other sellers on a listing, the number one thing you can do to increase your sales is to own the Buy Box. Now, it’s obviously easier said than done, but there may be some things you can do to improve your chance of owning the Buy Box.

Some of the factors that go into this include Fulfillment method as FBA products have a higher chance of winning the Buy Box. Next is price, Amazon prefers a lower price, including shipping & handling fees.

Another factor is price consistency, big swings in price may result in losing the Buy Box, and also account health such as seller feedback, order defect rate, and many other seller metrics. You also won’t get the Buy Box if you have 1 unit in stock and another seller has a lot more.

There are more things that come into play, but these are the biggest. Take a look if anything here applies to you, and if so, try to rectify it.  Being buried in the “Other Sellers on Amazon” section is just as bad as being buried on page 9 of the search results.

Now, before we move on to tip number 8. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now, my next tip is to run & optimize Pay Per Click Campaigns. Amazon search is becoming more and more of a “pay to play” game. Organic search results are getting pushed down, in favor of sponsored results.

Amazon ads are a proven and effective way to increase your overall Amazon sales, by pumping money in to push your product above organic results. You’ll get more visibility, more clicks, and more sales.

A lot of sellers are running ads, but not as effectively as they could. You should constantly be tracking and optimizing your campaigns to improve results.

Optimizations may include putting more of your budget into more profitable search terms, and less budget for search terms that don’t give you a good acquisition cost.

Investing in advertising on Amazon is just about a must in today’s Amazon landscape. If you’re not running ads yet, this is a big opportunity to increase your sales.

The next tip is to run On-Amazon Promotions. Now, who doesn’t love a deal?? Amazon customers sure do. So if you want to increase sales on Amazon, a promotion is one of the best and quickest ways to do it.

There are a few different types of promotions you can run on Amazon. These include Lightning Deals, 7-Day Deals, and Amazon Coupons.

Most deals you can set up on Amazon will appear on your product listing, on the search results page, and on Amazon’s showcase pages. This allows you to attract more visibility and more sales on conversions from people who find your product.

Some showcase deals, such as Lightning Deals can be quite competitive, and cost a bit of money to run. However, it’s a great way to increase sales velocity and create some momentum for your product to rank higher.

Now, let’s talk about Off-Amazon Promotions. External promotions are also powerful because you have the potential to tap into a whole new audience and get ahead of your competition on Amazon.

In the previous tips we mentioned Amazon ads and on-Amazon promotions, which maximize the sales you get from people already shopping on Amazon.

External traffic promotions are the opposite. With this method of promotion, you will go out and get in front of potential customers yourself, when they aren’t on Amazon looking for something to buy. This lets you cast a much wider net and increase your brand’s exposure a lot.

Channels like Facebook Ads, Google Ads, and other social platforms give you a huge audience to advertise to. There are literally millions of potential customers you can reach with these channels.

You can run promotions such as offering an exclusive promo code on off-Amazon ad platforms to generate a significant increase in sales. Better, yet, most Amazon sellers never tried or never perfected external traffic funnels, which means there’s a big opportunity to get ahead of the competition.

The extra sales you generate from these promotions are also a proven way to increase organic rankings, even more than from on-Amazon promotions.

Building an email list is the next tip on this list. Email marketing generates a return of $38 for every $1 spent. It’s one of the oldest and most effective online marketing channels. So building a list and utilizing email marketing can lead to a big increase in Amazon sales.

To do this, you’ll need to start running external traffic promotions, as in the previous tip. This is because you can’t email customers who already bought from you on Amazon. You need to get them onto your list before they get to Amazon.

The best way to build an email list is with a funnel like this. Use a landing page in between the external traffic channel and your Amazon listing. This lets you build in an email opt-in, for example, offering a discount code in return for joining your list.

Once you have a list, you can start driving additional sales with up-sells, cross-sells, and seasonal promotions such as Christmas and Black Friday. Again, few Amazon sellers have and use an email list. This is your chance to do something your competitors aren’t doing.

Tip number 12 is to get more reviews. Product reviews are a vital part of selling online. They provide social proof, which is essential for getting past customer objections and making sales.

A lot of customers read product reviews before ultimately deciding to buy or not. And since review rating and total review count are visible in the search results screen, they play a big part in whether a customer clicks through to your listing or not.

A product with 500 reviews and an average rating of 4.5 gives a great impression to shoppers. If it’s up against a product with 20 reviews and an average rating of 3.0, every sale will go to the one with the higher rating and more reviews.

Getting more product reviews isn’t easy. And if you try to cut corners, by buying reviews or offering incentives, you’re almost certain to get your account banned or suspended.

But there are a lot of small things you can do to encourage more people to write reviews, which add up over time. You could use the “Request a Review” button. Putting product inserts inside your packaging to ask for a review or improving your product by checking old reviews for common issues.

You can also use your email list to ask for product reviews and feedback. If you build an email list, this also gives you the chance to build long-term relationships with your audience, which will have a positive effect on your reviews over time.

Using Amazon’s branding tools is the next one. Amazon has some pretty powerful tools to help you sell more. Amazon wants robust, recognizable brands selling on its platform. That’s why they’re giving these brands the tools to improve their customers’ shopping experience and convert more shoppers into buyers.

To start with, enroll in Brand Registry to be eligible for these tools. Once you’re in, you’ll be able to add A plus content to your product listings. This is a superb power-up for your listings, and a big differentiator between you and your competition.

Other tools include Amazon Storefronts, Amazon Attribution, Sponsored Brands and the Brand Dashboard. These tools help you increase visibility and recognition of your brand, which ultimately leads to an increase in sales.

Now, the last tip I have for you is to optimize your inventory and profits. Jeff Bezos famously said, “Your margin is my opportunity.”

The basic principle of this is to optimize your business systems so efficiently that you can operate on thinner margins, offer better prices, and even be able to spend more on marketing while still profiting more than your competition.

One of the most practical ways to maximize profit margins is by optimizing your inventory practices. Don’t run out of stock, which impact sales and rankings. Avoid over-ordering and dealing with extra storage fees and avoid ordering too late and paying too much for air shipping. Reinvesting those savings into advertising, or charging less, is a great way to increase sales.

Everyone wants more sales. That’s the point of doing business. The good news is, for most sellers, there are plenty of opportunities to increase your sales on Amazon. More shoppers are coming to Amazon when they want to buy something online, which means there are more people to buy your product.

By following the tips in this video, you’re going to see a boost in sales, and the momentum you need to overtake the competition and crush it.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

In this video I break down my Amazon product launch formula step-by-step process on how to rank a new product to the 1st page of Amazon. This covers product listing set-up, amazon pricing strategy, differentiation, keyword analysis, Amazon advertising and driving external traffic. This is a no-holds barred, full-on look at the exact process I use to launch products on amazon fba.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Hey guys and welcome back to my channel. In this video I would like to go over how to setup an Amazon product launch, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, a product launch is one of the most important steps to finding success on Amazon. Your product launch gives you the momentum you need to start ranking and make organic sales.

To get it right, you need a plan. Competition on the Amazon marketplace is too high to blindly list your product and hope it will sell.

Your plan should include how you’re going to create your product listing, which keywords you are trying to rank for, how to maximize conversion rate, and how to generate sales velocity.

All these aspects go towards forming a successful product launch. But before you create your product listing or drive traffic, there are a couple of things you should check off first.

First, you will need to do product research and validate your product before launching. Lack of research can derail your product before you even get started. Keyword optimization, traffic generation and customer service can all be perfect, but it means nothing if your product is no good.

On the other hand, if you’re launching a new product into a space that is too competitive, you’ll probably flop as well. It’s always worth the time to make sure your product is high quality, and that the market you’re entering is not too crowded to make an impact.

Part of your product research process should include extensive keyword research. Make sure there are enough Amazon customers searching for keywords related to your product to sustain your sales.

Do your keyword research before you launch on Amazon. Ideally, you will have several high-priority keywords in mind, those with a large number of searches, highly relevant to your product.

You’ll need to know these keywords for when you create your product listing, to start generating sales with Amazon ads, and also for more advanced techniques designed to boost your rankings for specific search terms.

Step one of your product launch is to create your product listing on Amazon. It’s important to get this right before driving traffic to your page, or else you risk spending money on traffic that doesn’t convert, or doesn’t move your rankings.

Here are some things to take care of when setting up your listing. First we have keyword optimization, keywords are the foundation of a successful Amazon product. They tell the search engine what your product is, and determine which searches your product does and doesn’t show up for.

As mentioned earlier, you should have done extensive keyword research before launching your product, to make sure there are enough keywords with enough search volume for your product to make money.

When you create your listing, you should include all these keywords somewhere in your title, bullet points, product description, and backend keyword fields.

Don’t over-optimize. Repeating a keyword 20 times in the bullet points alone is not going to make your product rank higher for it. It’s more important that your listing reads well, and that a large range of phrases are mentioned.

Include the most important keywords higher up. Keyword space in your title should be reserved for your most valuable, relevant keywords, which will help your product generate more clicks from search results and ads.

Then use your bullet points to add any other hyper-relevant keywords, and long-tail keywords that reference different use cases for your product. This will both help you rank for these searches, and boost your conversion rate for people who click through from the search results

Now, keywords are just one part of setting up your listing. The other side of the coin is how you will convert shoppers into buyers of your product.

The consequences of poor copywriting are major, particularly when launching your product. You’re going to be sending a lot of traffic to your listing, so if your copy is not convincing enough, your amount spent per sale goes up significantly.

The bar for convincing customers your product is worth their money is high, as Amazon listings have no shortage of related products and ads from competing sellers to draw customers’ attention.

To maximize conversions, stick to copy that is short, choppy and easy to scan. Large blocks of text are no good for Amazon listings, as most people have a short attention span when shopping.

Focus on benefits, not features of your product. This means writing about how your product helps the customer, rather than its physical features.

It’s a bit of an art to create a product listing that finds the perfect balance between keyword optimization and conversion optimization. But if you can get this right, you can expect to be a step ahead of other sellers in your niche.

In addition to your copy, make sure you “wow” potential customers with high-quality images, video, and A plus content.

These help spice up your Amazon listing and do wonders for your conversion rate. Visuals can also be used to promote your brand and create a lasting image in your customers’ mind.

When you put up a new product on Amazon, you also need to set your pricing. You may not think of this as a part of a product launch, but pricing can greatly affect the success or failure of your launch.

If you price your product too high, you may struggle to get enough sales. While if you price it too low, you won’t make enough profit to afford more inventory.

You want to find the sweet spot where you’re making as much profit as possible, but you’re not pricing yourself too high above the competition, where the price will drive customers to buy from other sellers.

During a product launch, it’s not a bad idea to drop your pricing or discount your product, as you can afford to sacrifice profit to generate sales velocity to get your product off the ground.

However, it’s not the best idea to change the base price during this time. The reason being, Amazon’s algorithm doesn’t like when your pricing jumps up in big increments. If you price your product low during the launch, then put it up a lot afterwards, you might see your rankings drop as a result

Instead, it’s best to use one-off or limited discounts for your launch period, such as Amazon coupons, discount codes, or post-purchase rebate offers.

Consider discounting your product with short-term discounts, coupons and promotions, rather than changing the base price during your launch.

Think about this before you kick off your Amazon product launch, as you’ll need to factor in the cost of discounting your product when budgeting your launch expenses. Which means you may need to put aside capital for several shipments’ worth of inventory, as you may not be making much profit for a short period of time.

You need to know what you’re trying to achieve when you launch a new product. That way, you can craft your launch strategy in a way that works towards the right goals.

Here are three things you should get out of a successful product launch. Sales are the first thing you’re looking for when launching a new product.

Amazon doesn’t promote products that don’t get any sales. So before you can start making organic traffic, you need to show Amazon that people are willing to buy your product.

Sales don’t guarantee you’ll start ranking and getting organic traffic, but you’re not going to rank without them. Selling products is important, but search rankings are the real carrot.

You want your product to rank for keywords, and start generating organic sales from Amazon search. Generally speaking, strong sales velocity will result in organic rankings for your product. However, sales don’t always correlate to rankings.

You first need to ensure that your product listing is well optimized for keywords. That way, the sales you get will go towards ranking boosts for the right keywords.

Additionally, your sales will only translate to rankings if you sustain them over an extended period of time. Aim for at least 7 to 21 days of steady sales. This is better than a large spike, followed by a quick drop.

If you’re trying to gain rank for particularly difficult keywords, you can also make use of advanced ranking tactics like 2-Step URLs and Search Find Buy. These strategies require more investment, but may be worth it if you have one or two keywords with sufficiently high search volume.

Lastly, you need to get some product reviews. Product reviews are critical for ranking, generating clicks from the search results, and converting customers that land on your page.

Search any competitive category, and you’re likely to find products appear in search with a high rating and a ton of reviews.

The first few reviews are the hardest to get. Once you’ve got enough to maintain a good conversion rate, you should start getting reviews organically on between 1 to 5% of your sales.

However, when you don’t have any reviews, it’s difficult to get sales from people shopping on Amazon, through organic search or ads. And without sales, you can’t get reviews.

That’s why review generation needs to be part of your product launch strategy. Without product reviews, you’ll struggle to get any meaningful traction in organic rankings and sales.

One of the hardest things about launching a new product on Amazon is the flywheel effect of sales and rankings. You need sales to rank. But you need rankings to get sales.

That means you need proactive ways to drive traffic to your listing, since you can’t sit back and wait for organic sales. Here are some ways to do this.

While organic search is king, on Amazon you can pay to “jump the queue”, by investing in Amazon Pay per click or Sponsored Products Ads.

This lets you bid on your target keywords, to push your product to the top of the results page for these searches. You can also buy sponsored ads on other areas of the Amazon platform, like product listings, which can be very effective.

This makes Amazon advertising a powerful and popular tactic for product launches. When your product doesn’t yet have the history of sales needed to rank organically, you can pump money into aggressive pay per click campaigns to generate the necessary sales momentum.

The problem is, you usually need a few reviews to run ads effectively. If you run sponsored ads for a newly launched product with no reviews, you’ll struggle to convert sales, as you lack social proof, a necessary part of selling products in e-commerce.

So Amazon ads can be great during a product launch, but only once you have at least 3 to 5 reviews. Try starting up advertising campaigns midway through your launch period, once this goal is met.

With Amazon ads needing social proof to run effectively, the best way to launch your product on Amazon is by promoting it with off-Amazon ads.

Facebook Ads are the best for this. They’re scalable, they give you a huge audience to target, and the creative options allow you to sell your users on the product before they get to Amazon. This is important as you can’t rely 100% on your product listing to convince users to buy a new product.

Combining a Facebook Ads campaign with a promotion to entice new buyers is the best way to get your first sales coming in. Better yet, you can retarget your first buyers with an additional set of ads or a follow-up email as part of a landing page funnel to encourage them to leave a review.

Proactive methods like these will help you get additional reviews quicker, which is vital for getting your product launch off the ground, and getting organic conversions started.

First reviews are even tougher to get since the Early Reviewer Program shut down, so there is almost no reason not to launch with Facebook Ads.

The one method that beats Facebook Ads as an effective launch strategy is launching to an email list. If you have an engaged list of buyers interested in your brand, product line or niche, this should be an essential part of your launch strategy.

This allows you to get your first sales without needing to pay for Facebook Ads. You can also get away with offering very small discounts during your launch, or even launching at full price.

A launch list is also super effective for getting an early reviewer or two. Many people will be compelled to share their thoughts on the product already, without any push, if they’re part of an “exclusive” launch group.

Follow-up emails to people who clicked through to Amazon from your list will produce more reviews still, particularly if you’ve done a good job keeping your list engaged prior to your launch.

You can combine launching to your list with Facebook Ads at the same time – this is one of the best practices if you’re selling in a competitive space and need a lot of sales to get the ball rolling.

The three channels I outlined before are the most effective ways to get initial sales for your product. However, depending on your product, niche and experience, you may be able to drive external traffic from channels like influencer marketing, organic social media and your own e-commerce store.

Wherever your customer base or target audience hangs out, you can theoretically advertise your product and drive traffic.

Now. As you can see, there are a lot of steps involved in launching a product on Amazon. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now, your Amazon product launch should not be taken lightly. This is your opportunity to generate vital momentum, and ride this momentum to high rankings and organic sales from Amazon search.

Getting it wrong means a lot of wasted time, money, and energy, and can set your product several steps behind the competition.

To guide your Amazon product launch strategy, understand that your goal is to generate sales, translate these sales into organic search rankings, and get your product’s first few reviews.

Do it right and after 2 to 3 weeks you should start seeing results, getting visibility in Amazon search and positive reception from your customers. This will let you start profiting from the huge and profitable machine that is Amazon’s third-party seller marketplace.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

Amazon or Shopify - which one is the best most profitable ecommerce platform to use in 2021?

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Amazon vs Shopify - Which eCommerce Platform Is Right For Your Business - Audio file

Amazon vs Shopify - Which eCommerce Platform Is Right For Your Business - Video file

Hey guys and welcome back to my channel. In today’s video I would like to do a comparison of Amazon versus Shopify, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, if you’re looking to build an e-commerce business in 2021, there are two major platforms to consider, Amazon and Shopify.

While there are additional competitors such as WooCommerce, Walmart, Magento and eBay which all have their own merits, Amazon and Shopify come out ahead as the clear winners in e-commerce today.

So what are the biggest differences between Amazon and Shopify. Well, there are a few key differences that define Amazon versus Shopify such as customization, ownership and traffic generation. Amazon FBA also makes a big difference in what’s needed to run the logistics end of your business.

Let’s look into these differences a little further. Even though Amazon and Shopify are generally considered “competitors”, they are two very different platforms.

Amazon is an online marketplace. You can list and sell your products on the marketplace, but in the end, your customers are still buying from Amazon dot com.

In comparison, Shopify is an end-to-end cloud-based platform, which provides the foundation for building and managing online stores. Shopify lets you create your own website, rather than listing and selling on another site, as you do with Amazon.

The biggest difference that comes with a marketplace like Amazon versus Shopify, a website builder, is customization and the flexibility to do what you want with your site.

Amazon gives you limited options for customizing product listings. They are slowly introducing more options for this such as Enhanced Brand Content, but at the end of the day, you need to create your product pages within a strict template.

Though you have clearly defined templates to work with on Amazon, the site has a proven track record of converting shoppers into customers. It also cuts down the time spent creating your product pages, with less design work necessary.

On the other side of things, Shopify lets you build your site however you like, with nearly 100% flexibility.

Shopify themes and plugins give you a lot of functionality and design options, even if you don’t know how to code. And if you do have programming knowledge or you can hire someone who does, you can customize your Shopify theme to make it exactly as you want it.

While complete freedom is nice to have, it also increases the chance you can get it wrong. A poorly designed store can easily turn customers away and hurt conversions.

In summary. Shopify offers much more freedom for you to build and design your store. However, this does mean it takes longer to create your store, and there’s more room to get it wrong with poor design. Amazon product listings are quicker to set up, and have a proven track record of conversion rate optimization.

Now, let’s move on to traffic generation? On Shopify, you’re responsible for every single customer who comes to your store. Meaning, if you don’t do anything to attract customers, no one will see your site.

In comparison, shoppers can find your products on Amazon through Amazon’s search engine. If your product pages are optimized for Amazon SEO, you’ll get passive traffic to your products from people already on the Amazon marketplace.

This allows you to run your business in a much more hands-off manner, as you don’t need to constantly manage and optimize traffic generation channels.

Amazon search has become more competitive over the years, so it’s not quite as simple as listing products and getting traffic. But an effective early launch strategy will kick a flywheel effect into action, which doesn’t exist with Shopify.

So in summary. Shopify requires you to attract every single customer yourself, while Amazon has an in-built traffic generation channel with Amazon search. If you are able to rank in the Amazon’s search engine, you’ll get passive sales and traffic, which is not possible with Shopify.

Another thing to consider is social proof. When you sell on Amazon, you’re essentially operating under the Amazon brand, as much as your own. While this is a negative in a sense, it also means you benefit from the trust their brand has with consumers.

Amazon is a household name in 2021. Shoppers feel confident buying products from Amazon. This level of trust, or “social proof”, helps you get more conversions.

If you sell on your own site, you’re an unknown. Shoppers need to trust you to make a purchase online, and they may not do so if they’ve never heard of your brand. As a result, many customers will feel safer going to Amazon and buying a product there instead.

So Amazon carries massive brand recognition and trust, which translates to your business when you sell on Amazon. In comparison, your brand is the only one shoppers see when you sell on Shopify, which may result in lower trust and fewer conversions.

What about ownership. On Shopify, you fully own your store. While Shopify does have an acceptable use policy, you can generally do what you want with your business. They’re not going to shut you down, unless you break one of these rules.

On the other hand, Amazon can shut you down at any time. Their rules are much more strict, and relate to what you can write on your product listing and how you communicate with your customers.

This means you don’t have complete control over your Amazon store, as Amazon controls whether you can sell your products on their marketplace.

You don’t have control over your customers either. Technically, when someone buys from you on Amazon, they’re Amazon’s customer, not yours. You’re not allowed to contact these customers afterwards, making it hard to build a list and utilize email marketing.

In summary, Shopify lets you fully own your store and your customer list, while Amazon ultimately controls all of this. Amazon can shut you down at any time if you violate their seller policies, which can be scary as a single-channel business owner.

One of the major differences is fulfillment and shipping channels. Amazon offers a service that handles all the storage, picking and shipping for you, known as FBA or Fulfilled By Amazon.

This takes a lot of tasks off your plate as an online store owner. It also gives you access to Amazon’s proven and efficient shipping network. This is a priority for shoppers today as nearly 80% of Amazon customers say they shop on Amazon because of the free and fast shipping available.

In comparison, when you sell on Shopify, you need to organize most of this for yourself. There are a lot of companies out there who can manage storage and fulfillment for you. However, the process is unlikely to be as streamlined as it is with Amazon FBA.

Shopify does have a new service called Shopify Shipping, which works a lot like FBA. It’s not as reliable and battle-tested as Amazon’s fulfillment network though.

So what shipping is concerned, you have access to FBA when you sell on Amazon, which is a great way to manage fulfillment and offer fast, free shipping. Shopify has recently launched their own shipping solution, but it is not as fast and reliable as FBA.

Now, before we move on with this comparison. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now, let’s move and talk about the cost involved with Amazon and Shopify. Both Amazon and Shopify require a subscription cost to use the platform. On top of this, there is a referral fee on each sale for Amazon, which can be substantial. Shopify doesn’t charge referral fees, but do charge payment and transaction fees.

So for the Amazon pricing & fees, there are two different selling plans on Amazon, with different levels of pricing.

The individual seller plan charges sellers $0.99 per item sold, plus referral fees ranging from 6 to 25% depending on the category.

The professional seller plan, which almost every serious business will use, costs $39.99 per month, plus the same referral fees based on the category. In addition, if you’re using Amazon FBA, you’ll have to pay fees for storage and fulfillment.

On Shopify, after a 14-day free trial, you’ll need to sign up for a paid plan to continue selling with Shopify.

The Basic Shopify plan costs $29 per month, which includes all the basic necessities for running an online store. For larger businesses, the next level up is $79 per month, while the Advanced Shopify plan is $299 per month.

Additional fees on top of the monthly plan include payment processing fees, ranging from 0.5% to 2% for third-party payment providers, and 2.4% to 2.9% for credit card payments with Shopify Payments.

You’ll also need to pay for shipping, storage and fulfillment, whether you handle this yourself or use the services of another company.

You’ll need to pay a subscription fee for each platform. Overall, Shopify’s fees are lower and more transparent than Amazon. However, consider you may need to spend money on traffic generation with Shopify, as well as paying additional staff for some of the tasks Amazon handles for you.

Let’s sum up the pros and cons of selling on Shopify versus Amazon. The pros are Amazon comes with a powerful traffic channel, Amazon search which gives you potential for passive traffic & sales.

The Amazon brand gives your products social proof. FBA offers streamlined, reliable storage and shipping and Amazon has a proven, conversion-optimized site design.

Amazon also has some cons such as you don’t have full ownership of your store, it’s hard to build a customer list, there is little design flexibility and they have high fees.

So what are the Shopify pros and cons? Well, you can design fully customizable stores with a wide variety of themes & plugins available.

You also have full ownership of your store & customers and flexibility to build a unique brand identity.

The cons of Shopify are that you have to drive all your own traffic, there is more work required to maintain your store. You need to use a third party for shipping & fulfillment and complete customization requires coding, excessive plugins can slow down your site.

But why not both? Selling on Amazon and on Shopify. Do you need to choose one or the other? Absolutely not. You can sell on both platforms, which is a good way to take the advantages of both Amazon and Shopify, and mitigate the risk of getting banned or suspended by Amazon.

For a new store owner just starting out, it might not be advisable to try and run an Amazon store and drive traffic to a Shopify site at the same time. However, you can launch on Amazon, and at the same time start building your Shopify store, so you eventually have a second sales channel to fall back on.

If you’re using FBA, you can also fulfill orders from your Shopify store from your Amazon inventory, using Multi-Channel Fulfillment. That’s all I have for you today, let me know in the comments below which route you plan on taking. Amazon, Shopify or both?

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

In this video I will show you how to get started with Amazon Private Label and give you the complete guide on how to sell private label products on Amazon.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Hey guys and welcome back to my channel. In this video I would like to talk about how to sell private label products on Amazon , so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please subscribe and turn on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, in the past, Amazon was a passive income machine. All you had to do was find some cheap products on Alibaba, send them to Amazon, and watch the money come in.

Today, it’s not so easy. Competition on Amazon is high, and so is their dedication to customer satisfaction. Amazon doesn’t want to be known for cheap knockoff products. They want to be known for having all the best, high-quality brands.

This means, today, Amazon’s platform is catered towards private label sellers. Sellers who create branded products are much more likely to have success, particularly in the long-term, than people selling generic brandless goods.

If you want to make money on Amazon today, private label is the way to go. And in this video I will tell you how.

So what is Amazon private label? Private label means a product is made by a third-party manufacturer, and sold under the umbrella of another company’s brand.

How it works is, you’ll contact a manufacturer to produce your products. They’ll create everything on their end from your directions, and at the end your brand name is slapped on the packaging.

This can theoretically be a generic Alibaba product, just with your label on it. But you could and should also get the manufacturer to make custom additions or changes, to create a unique product.

Private label is essentially creating your own brand to sell. The only difference being, you have someone else handle the physical production of your products.

Now, why should you sell private label? I spoke about the need to differentiate yourself from the competition. This is an incredibly important part of having long-term success selling online.

It’s quicker and easier to buy bulk of some generic product and put that for sale, or to buy branded products and jump on an existing listing. But if you can do this, what’s to stop someone else from doing the same thing and taking away from your business?

It takes a bit of work, but building brand recognition and a point of difference is much more likely to pay off long-term.

Private label gives you more control over your business, and a base on which you can scale your business much easier. Dropshipping or selling generic products is only profitable as long as competition in your niche is low.

Once you have a private label brand, with a customer base and brand loyalty, you have a ring of protection against any newcomers in the market.

In the next step I will explain how to get started but before we move on. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

So let’s move on and let me explain how to start selling private label products on Amazon. As we’ve established, getting started selling private label is not quite as easy as the old days of selling on Amazon. Plus, if you rush into it, you’re probably going to create more work for yourself down the road.

Now, here are a few key steps you need to know before starting your private label journey. Now, if you’re not yet selling on Amazon at all, there are additional steps you’ll need to take, such as setting up an Amazon seller account. But I am going to specifically cover steps for private label selling.

First you need to find a winning product? Unless you’re an unbelievable marketer, much of your success relies on the product you’re selling. On average, run of the mill products probably won’t sell. There are a few things you want to look for in a product to sell.

First you want to see if there is demand for your product. You want something that people want to buy, something people are searching for. If there’s no market for your product, it’s not going to sell.

Similarly, if it’s a seasonal item like something people only tend to buy around Christmas, or Valentine’s Day, it’s not going to offer the sustainable year-round demand you’re looking for.

Second you need to look at profitability. You will need profit margins big enough that your business can make money and grow. To judge whether your product will be profitable or not, do some research on potential suppliers.

Note the price you can buy it for, and calculate the fees you’ll pay Amazon for storing and shipping it. For this reason, you generally want to avoid larger or heavier items. Smaller, lighter products, in the range of 20 to $60 are generally what you want to look for.

You also want to look at is there a lot of competition. A lot of products simply have too many sellers for you to be able to break into the market. Supplements, for example, is an extremely competitive category. There are so many experienced sellers, it’s very hard for someone new to come in and get visibility.

Once you’ve found a profitable product, with demand and low enough competition, how are you going to separate yourself from other sellers? A good idea is to look at existing products, and see how you can improve on them.

Look at product reviews, and see if there is any common complaint or problem customers have. Now you have an idea of how to improve or add value to your own version. There is much more to product research but this is just a few things to look for.

There are a bunch of tools that can help you research demand and competition for potential products but my personal favorite is Jungle Scout. This software has a lot more in-depth content on exact criteria for profitable, low-competition, high-demand products. And I left a link in the description if you want to check it out.

Now, you can also search for broader product or niche ideas all over the web, like Reddit, Quora, Alibaba, eBay, or Google’s keyword planner.

You want to narrow down your product search in stages. First, find a niche with demand. Next, determine whether or not the niche is too competitive to enter.

Then figure out if you can source and sell products that make enough of a profit. Finally, look at ideas to differentiate your product from the competition.

Once you’ve found something that looks like a winner, you can start thinking about your branding. But the product comes first, always.

Now’s the time to begin building a brand. Your branding includes, brand name, logo and packaging.

When settling on this, take into consideration how you can expand past your initial product. You don’t want to pigeon-hole your brand too much, though you also don’t want to go too broad.

Say you’ve settled on a garlic press as your first private label product. You wouldn’t want to name your brand “ABC Garlic Presses”. That doesn’t give you much room to expand.

Likewise, “ABC Products” is too broad. Something like “ABC Cookware” makes more sense. You’re focused on a niche, but you have a lot of options to expand when you want to sell more than just a garlic press.

Your brand name comes first, then you can start looking at getting a logo created, and subsequently packaging designed. You can look on freelancing sites such as Fiverr for people to help with this, if you don’t have any graphic design skills.

It’s good to put some time and effort into this. The visual appeal of your branding, especially your packaging, goes some way to providing a positive unboxing experience. Which in turn helps you get more product reviews.

Once you have your brand name, logo and packaging created, you can start selling your product on Amazon. At this time you should also start building out further brand assets, such as a website, social media profiles and applying for a trademark.

Another step you should take as early as possible is becoming part of Amazon’s brand registry program. This helps you protect your brand from counterfeiters or imitators, as well as giving you additional tools to grow your brand’s presence.

For brand registry, you’ll need a trademark. A trademark often takes a number of months to obtain, so it’s a good idea to start applying for this as early as possible.

To have the best chance of long-term success, you shouldn’t put all your eggs in one basket. If you only sell one thing, you’re at risk of losing everything if sales suddenly drop for any reason.

That means expanding your product range beyond your initial product. Once your first product is established and selling well, start considering how you can grow your range.

Within your brand’s niche, start doing product research like you did initially, to come up with additional ideas. Follow the same criteria of profitability, demand, competition and differentiation. Just try to keep it within the same broader category, to ensure your branding stays consistent.

You could also offer different variations of your first product, such as different sizes or colors, though this still leaves you somewhat at risk, compared to having a few different products.

Product research takes a while, as you’ll find out. So even if you don’t think you’re ready to add more products to your range just yet, it’s worthwhile to begin researching as early as possible.

After you carve out some initial success, there are many ways you can continue to expand, both on and off the Amazon platform.

On Amazon, there’s an ever-increasing number of ways you can build your brand’s image. Enhanced brand content and storefronts let you essentially build your own site within Amazon’s platform. This lets shoppers discover your entire range, and increases conversions on your listing.

Sponsored Brand ads are another great way to advertise multiple products from your range, and grow brand recognition within your niche.

On the other hand, you should develop a presence outside of Amazon. Relying on Amazon alone is risky, since they technically own your customers and your source of traffic.

Rule violations, new competition, or black-hat tactics from existing competitors are all ways your sales could fall drastically in a short space of time.

To protect your brand against these things, build out additional sales channels, and make your brand known outside of Amazon.

The first step is building your own site, you can continue to fulfill products from Amazon FBA even while selling on your own platform.

You’ll also want to start building a customer list, and driving your own traffic to your site. This is how you’ll set your brand up to be resilient in the face of challenges.

The changing face of Amazon dictates that sellers change too. Amazon is not the passive income machine it once was. You need to put in more work to grow and maintain your business. But the payoff, once you put this work in, is greater rewards.

Selling private label on Amazon is the best way to build yourself a business that lasts. Nameless and faceless sellers are easily replaced or overtaken by the competition. A strong recognizable brand however, wil stand the test of time.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

Amazon dropshipping has become pretty big in the (ecom) eCommerce space, with more and more people trying to make money online form their laptop in an effort to make passive/residual income online. If you have been asking yourself, How to dropship on Amazon in 2021? I break it all down step by step in this video.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Hey guys and welcome back to my channel. In this video I would like to go over dropshipping on Amazon and how to get started, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, dropshipping on Amazon is a good way to get started in e-commerce without a lot of the hassle. Dropshipping allows you to spend both less time and less money on your business while potentially making the same profit.

In this video, I am going to explain how dropshipping on Amazon works so you can get started right away without burning holes in your pockets. So what are the basics of Amazon dropshipping?

Dropshipping on Amazon works the same way as dropshipping on any other platform. You take orders from your Amazon listing, then when they are paid, you send those orders to a manufacturer, distributor or supplier to fulfill.

The big plus of dropshipping as an e-commerce selling model is you don’t need to place large purchase orders and warehouse items. When a customer buys the product from your page, you simply request to have it shipped directly to them from the supplier.

You can also arrange with your supplier to private label these products. This way, customers will not even know that the item they ordered came directly from a supplier.  This is commonly referred to as repositioning sold goods. A lot of sellers on Amazon, Ebay, Shopify and other platforms do this.

You can also use dropshipping to sell custom products on Amazon. Customers will place the order and pay for it as usual, then you send the order to your supplier to customize.

This works very well for print-on-demand for instance, where a supplier will have stock of items to print on like t-shirts and mugs, and you just tell them what color and what to print on it. Then the supplier does the job and sends the finished customized item to the customer.

If you want to start dropshipping using print-on-demand, check out a specialized print-on-demand service such as Teespring or Printful, to print and supply your products.

So why would you start with dropship on Amazon? Dropshipping is one of the three most lucrative methods of starting a business on Amazon. Wholesaling and private label can be more profitable, but dropshipping on Amazon is easier and faster to set up, without a lot of capital investment.

Now, before we move on with the setup. As you can already see, there are quite a few steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now, let’s move on with the setup. You can start dropshipping on Amazon as soon as you have a working seller account and an agreement with a supplier. You don’t need to stock inventory, so you simply create a listing and start selling. The items you sell have already been manufactured and are waiting to be shipped out to customers.

You can even automate dropshipping on Amazon with apps and plugins so you don’t even have to actually send orders to suppliers. All you do is track delivery and customer service to make sure you keep your Amazon performance scores up.

On that note, Amazon accepts dropshipping on the marketplace, as long as you comply with their Drop Shipping Policy.

Private label and wholesaling require a huge initial investment. Dropshipping on Amazon requires a minimal investment since you are not purchasing your own inventory. You also get paid by the customer before you place the order with your supplier. You use a portion of the sale to purchase the product and have them ship it out.

When you dropship on Amazon, you are selling pre-existing products from suppliers. Since there is no manufacturing involved, you can easily find products to sell that customers want. You can also automate this process with a product research tool to see how well certain items are selling so you can get in on it.

Now, let’s talk about the challenges with dropshipping on Amazon. Aside from having to comply with Amazon’s dropshipping policy and all the other regulations of selling on the platform, here are a few other disadvantages to consider.

First, we have competition? Dropshipping is so easy that a lot of other Amazon sellers are already doing it. This means high competition. You have to differentiate to be noticed because any other seller can sell the same products. For many, this means putting some effort into product customization.

Other sellers try to compete in terms of price, which is a terrible race to the bottom that cuts into profits. What I recommend however, is differentiating yourself in terms of quality, superb products and customer service.

The second challenge you will run into is quality control. Unless you do frequent quality checks or hire someone to do physical supplier inventory checks, you won’t know if the quality has dropped until you get customer complaints.

And even if you have that, you still run the risk of products reaching your customers damaged because they are most likely shipped from far away, like factories in China.

The last challenge I want to mention is delivery. Since you don’t have any items in stock, and you wait for payments to process before sending out orders. This can cause a delay.

You are also relying on the supplier to pack and ship orders on time, which is a big deal on Amazon. Moreover, many suppliers are not in the same country, which makes shipping times longer.

Now, let’s go over how to get started with dropshipping on Amazon. Assuming that you have already set up your Amazon seller account, here’s what you need to do to start dropshipping on Amazon.

First you need to find a product to sell. The best way to find profitable products to dropship is to use a product research tool.

There are a ton of tools out there that you can find with a quick Google search but I recommend Jungle Scout for this and I left a link in the description if you want to check it out. Of course you can also do a manual search on Amazon, looking at top sellers and what they have on offer.

What you are looking for ideally, is products that don’t have a lot of competition but that are also in high demand. You’re looking for products that can bring in at least 100 sales per month.

You also want products that are not cheap, but also not very highly priced, around 20 to $35. You can get off to a good start with products in the categories of home & garden, housewares and sports & outdoors. They tend to be low-maintenance as well as in high-demand.

Next is you need to find a supplier. Always look for a supplier who allows dropshipping and has a good reputation. You can start on Aliexpress, the biggest business-to-business e-commerce platform that acts like a dropshipping network.

You can search for the products you want to sell, then connect with the suppliers that pop up. They are rated on the platform, and you can also do outside research to see if they are legitimate and reliable. You will need to create an account to keep track of supplier inquiries and make purchases.

For starters, ask for samples of the product so you can do a quality check. Then you can set up an agreement with the supplier and gather images of the product and complete product details for your listing.

Which brings us to the next step, create your product listing on Amazon. Using the information and images you got from the supplier, create an optimized Amazon listing.

Make sure you list in the most appropriate category, use relevant keywords with high search volume, and only upload high-quality images and graphics.

You should also consider getting your listing copy written up by a professional so that you can rank higher and convert more. That’s it. Now you can start selling without all the hassles of holding inventory.

You might want to consider marketing and promoting your product when you have a little money to work with. You will need an optimized sales funnel so that you can be more profitable.

Then you can drive purchase-ready traffic to your Amazon listing. You can also use Amazon’s own advertising tools to boost rankings and sales.

You can start with zero budget just talking about the product on social media, but you want to make sure that you have Amazon affiliate links set up first. Yup – you can get affiliate commissions on your own products. So why waste that opportunity.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

In this Amazon PPC Guide For Beginners I’m going to take you through Amazon PPC step by step, how does Amazon PPC work and how to setup & optimize Amazon PPC campaigns.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Amazon PPC For Beginners -Step By Step Guide To Grow Your Business with Amazon PPC - Audio file

Amazon PPC For Beginners -Step By Step Guide To Grow Your Business with Amazon PPC - Video transcript

Hey guys and welcome back to my channel. In today’s video I would like to go over how to use Amazon Pay Per Click advertising to grow your business, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please subscribe and turn on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Have you been seeing those Amazon ads everywhere, but you don’t exactly know what is Amazon Pay Per Click advertising and how it works? As a seller new to Ads, it’s important to know the terms related to Amazon Pay Per Click because they can easily ruin your budget if you don’t know what you’re doing.

Amazon PPC, also known as Sponsored Products, is a well-known advertising platform to help sellers amplify their product sales online. Pay-per-click advertising is a method where an advertiser pays only for the advertisement that a potential buyer clicks.

But only when an Amazon PPC campaign is created, managed and executed properly, it helps to amplify the sales, and thereby, improving the organic rankings at the same time.

Amazon ads are one of the ideal ways for a seller to “get or buy” the top position in the Amazon search rankings. Since advertisers pay only when a shopper clicks the ad, the concept was named, Amazon Pay Per Click.

Now, I always recommend that you activate your Amazon Pay Per Click campaign as soon as you have a new listing. To improve the effectiveness of your Amazon ad campaign, you can also wait till your listing has 3 to 5 reviews.

But nevertheless, you should start your advertising campaign as soon as the listing is live for both identifying the right set of keywords as well as understanding the competition for your keywords.

This will also help you understand the typical budget that you need to run Pay Per Click campaigns. On the basis of this information, you can also even adjust the pricing to make sure that you are selling profitably.

So let’s do a quick break down of how Amazon’s paid search works. It is not as complicated as it sounds. It is apparent that Amazon marketplace gets millions of searches each month. These include from short terms to long phrases or what we call long-tail keywords. These shoppers are none other than people willing to buy products.

You need to understand that potential shoppers will never do window shopping on Amazon. They are not there to discover ideas. They are all set to buy. All they do is just go to the Amazon search box and type the product name they want to buy.

In turn, Amazon fetches a list of products that it feels that will satisfy the customer needs. Now, these list of products displayed is called “organic” results.

However, there is something called “paid” search results. These are displayed above the organic results no matter what you search for. Though placed above the organic results, they sometimes do appear in between the organic search results, on the right side, or below the organic search results.

The concept of Amazon’s sponsored ad program is simple. Every paid search advertising or marketing option of Amazon follows an enhanced auction-based approach wherein vendors and sellers set their day-to-day budget for ads.

The higher a vendor or a seller is ready to pay for his ad, the greater are the chances for the ad to be displayed.

Sellers pay for their advertisements per-click, this means that they pay an amount every time a buyer clicks on the ad. According to reports, this model has successfully worked for many retail giants.

Now, Pay Per Click ads can be classified into three types. Sponsored product ads, product display ads and headline search ads. Let’s have a look at each ad type.

Sponsored Product Ads allows a business to advertise their products depending upon the keywords. When it comes to click-through rates and sales conversions, sponsored product ads always perform great. They are highly beneficial because they intermix with the organic results and blend in well.

Typically, they are seen below Amazon’s organic search results, somewhere in the product detail page or on the right side of the search results. They work the best, but only if you have done your homework on keyword research.

To set up Sponsored Product ads, just select a product, choose the keyword term and allocate a budget. Upon doing this, Amazon will target your sponsored ads automatically to the suitable audience.

Research shows that many businesses have experienced better sales with Amazon Sponsored Product ads than Google AdWords. Moreover, they are cheaper than Google ads.

Product Display Ads are another type of ads that are shown on a product page in the similar product section. These ads are designed to be a self-service option, giving marketers greater options to focus on the behavioral segments.

Each ad type has its screen placement section, budgets, and differ greatly in the conversion rate and the click-through rates influences. Amazon allows sellers to match every deal with an intended audience for a Display Ad.

As a seller, you get to target product’s detail page, related categories, related interests and complimentary listings. Whenever you choose an ad for your product, it is vital to comprehend three things. Type of product, target audience and objectives.

Like Sponsored Ads, a Headline Search Ad is limited to particular product categories. These are none other than the ones that appear on the top of the search results with the brand logo. These are also called banner ads whose objective is to get buyers to click from a group of products.

They are placed on the top with an intention to increase the possibilities of a product being seen. With headline ads, you can display multiple products simultaneously, customize the landing destinations, and even the ad copy.

This type of Amazon ad offers the largest range of customization. You can choose from your brand pages, product pages, search result pages or a custom URL. You can also choose the text and images shown in the ad.

You should match the objectives with the kind of ad you choose. Say, for instance, sponsored ads should be utilized to target shoppers with a purchase intent whereas headline ads serve better if you are trying to create a good brand awareness and finally, product display ads can serve for both purposes.

Now, before we move. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now, let’s move on. It is important to ensure that you meet the following requirements before running an ad campaign on Amazon. First, every advertiser should have a seller account inactive state. Second, every advertiser should be able to ship the products anywhere in the United States.

As an advertiser, if you are looking to advertise with the help of Sponsored Products, you need to meet the Buy Box eligibility criteria, which involves further conditions like holding a professional seller account, show metrics for cancellation rates, order defect rates, late shipment rates and stock availability.

Amazon Brand Registry is particularly required when using a headline search ad. The concept of Amazon brand registry is mainly to protect intellectual properties and offer enhanced user experience. If you want to advertise using Headline Search Ads, you must be enrolled in the Amazon Brand Registry.

Now, there are 2 vital factors affecting ad placements. If there is more than one relevant product for a specific search term, then it is obvious that you will be competing for an ad placement. In such cases, two vital factors decide for the ad placement.

First, you have the cost per click. The highest bid wins, as he or she is willing to pay a higher cost per click than the other advertisers.

Second is the quality factor. The quality of an Amazon ad is measured by the possibility of a potential buyer clicking on it. Now, this majorly takes the ad’s click history into account.

Keep in mind that higher the Amazon ad bid, the greater are the chances of your ad being placed while competing with other advertisers of the same product. Also, “ad quality” plays a key role here. The higher the quality of your ad, the lesser you will have to bid for your ad to appear in the top position.

So now that we know all this I want to give you 5 reasons why you should try amazon advertising. The first reason is to boost product sales. Running PPC campaigns is one of the easiest ways to bring in sales. Increasing sales is, of course, the long-term objective of all sellers running PPC campaigns for their products.

Reason number two is increase organic rankings of highly competitive keywords. There might be keywords in your listing which are too competitive to rank in an organic search. Running ad campaigns for such keywords helps to build the visibility you want.

Having the first-page result for those keywords not only bring in sales, but they also increase the organic ranking of your product for the keyword over a period.

The third reason is to create brand awareness for new product launches. Products that have the most sales are automatically on top of the search results. New products have great difficulty in ranking high for keywords. Low ranks result in fewer sales.

Running PPC campaigns is an ideal method by which the product ranks high and also has an increased sale potential.

Reason number four is to avoid competitors snatching top positions and sales. Over a period, best-selling niches and categories see saturation in the number of sellers. Though your product ranks high in organic searches and has good deals, they can be easily outrun by competitors running ad campaigns for their products.

Most top-ranking brands run ad campaigns to safeguard and retain the top rankings in Amazon search over competitors who might also run ads.

The fifth and last reason is to increase the visibility of products with seasonal trends. Amazon Sellers see the biggest sales during seasonal trends like Christmas, Mother’s day, Halloween and others. The same goes for the end of season sales and the Black Friday sales.

Depending on the product, Amazon Ads can be a great way to generate sales by increased customer interest as a result of seasonality. Now, did you know that the top 4 ads on any Amazon page get 45% of the clicks?

Ad positions play a massive role in deciding the profitability of ad campaigns. Often it is the first result; products in the case of Amazon, get the maximum clicks, irrespective of whether they are sponsored or organic results.

Amazon advertising is a great way to drive in sales. However, it is also a process that requires a lot of research and analysis to pull it off in the right direction.

Amazon offers many choices to sellers for their ad campaigns, and if done in the right way, Amazon advertising is a great way to make enormous profits.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

Advertising on Amazon is an effective way to advertise and show off your products. Whether you're selling using Amazon FBA or FBM, this video will tell you the 5 pillars of a successful Amazon advertising strategy so you can advertise effectively on Amazon.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Hey guys and welcome back to my channel. In this video I would like to go over the 5 pillars of a successful advertising strategy, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, Amazon should be a part of your e-commerce marketing strategy. With more brands turning to Amazon to sell their products, clearly, the retail giant has become one of the best ways ways to acquire a new audience. Experimenting with different brand-specific opportunities and trying different ad types and targeting options is a must.

As the marketplace is growing more and more competitive, the need to use an advertising strategy to connect with your customers is essential. The wrong approach would often cost you time, effort and money. To avoid such consequences and get the right approach, I came up with five core components of an effective Amazon advertising strategy.

So let’s dive right in and start with pillar number one which is to set clear business goals. You must have clarity on your business goals. Most advertisers or agencies talk about increasing sales. However, you need to look into the fundamental aspects before you create campaigns.

Ask yourself these questions. What stage is your product in? Are you looking to increase your market share? Do you want to clear underperforming stock? Are you looking to grow long-term profitability? Or do you want to reach new customers or turn existing ones into a loyal customer base?

You need to align your business goals with your campaign objectives, so you can make the most of your ad spend. Asking the right questions will help you focus on diversifying your campaign objectives.

For example, during a new product launch you want to build sales momentum. On the other hand, if you want to increase your market share, you will need to target competitors’ listings. Gaining clarity on your goals may take a while, but you will be saving money, time, and effort in the long run.

The second important pillar in your advertising strategy is to understand the buyer’s journey. In marketing, timing is everything Engaging your buyers with ads and messaging at the right time in their buying journey is the key to landing a sale.

So why do you need to understand their buying journey? Well, by understanding the customer’s journey, you will create opportunities to interact with them at every step of their journey. This will increase your chances to convert them and create room to build brand awareness and trust.

As an advertiser on Amazon, you should ask the following questions to create a customer-centric marketing strategy. What are the ways that customers can learn about your product? Are they aware of the problem? What touchpoints are involved when they are buying your product or a similar one? And what happens after the sale?

Asking questions like these would allow you to answer the most important amazon advertising questions that you cannot otherwise answer like:

What kind of sponsored ads should you use? What ad targeting type should you use? How to craft the right brand message What is the most critical metric you should consider for a specific campaign? And can I maximize new-to-brand metrics?

Basically, it helps to convert your ‘Plug and Pray’ approach to a ‘Plug and Play’ approach. If you’re an advertiser on Amazon, I know you can relate to what I am saying. You need to understand your buyers, form a strategy, influence them and sell the result.

Now, let’s move on to pillar number 3 which is, what are the right advertising options for you. Amazon offers comprehensive advertising solutions and targeting options for everyone.

Sponsored products, Sponsored brands, Sponsored display ads. All these three play a unique role in optimizing your ad spend.  However, you should pick the right advertising choice based on your funnel and optimize your advertising campaigns.

First we have sponsored products. These ads appear in search results within the listings, and allow you to drive keyword and product-specific campaigns. They can be used for growing sales, boost rankings and more.

The second type of ads are sponsored brand ads. These ads are great if you want to increase your brand presence, engage customers with your brand story, and are also valuable if you want to target generic search terms.

Now, the third type of ads are sponsored display ads. These ads are great if you want to retarget or remarket your product and or reach new audiences. This advertising type is more of a programmatic solution that allows you to target customers based on their shopping behavior.

Now, let’s talk about why you need to refine your targeting. The more you refine targeting, the better your ads work. When your ads appear in the right places, your return on investment improves significantly. Within each ad type, you will have different targeting types.

For instance, automatic campaigns are good to harvest potential keywords, and manual campaigns are essential if you want to control your ad spend.

When you create a sponsored brand ad, you need to include category-level search terms and branded search terms to generate awareness among the target audience.

Now, before we move on to pillar number 4. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything that I am sharing with you today by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now, let’s move on to pillar number 4 which is profitability. Lowering your advertising cost isn’t always the right way to increase overall profitability. Ideally, your campaigns are profitable if the profit you generate is higher than the ad spend. So you should know your break-even cost to ensure your ads are profitable.

You should also know that not all revenue is created equal. Often, it is cheaper and easier to retain existing customers than to bring new ones. So if you want to increase the customer lifetime value of a specific product, you can change the breakeven point accordingly. You can therefore, increase your ad spend and still create long-term profits.

Pillar number 5 in you advertising strategy is what I call the advertising flywheel. Building momentum and running on autopilot. This is the advertising flywheel. You see, your sales velocity strongly influences your ranking on Amazon. Which means simply put, more sales  means better rankings.

And higher rankings combined with good customer service results in better product visibility, which increases your sales. If you want to accelerate your growth and profitability on Amazon, you need to introduce Amazon advertising in to the mix.

By using ads, you will be able to target more keywords, rank higher and grow sales. This momentum will in turn, increase your overall profitability.

Keep in mind that advertising is not about winning bids and sales but should be a part of your overall strategy. Use it as a way to achieve your long-term business goals.

The sales momentum you generate using Amazon ads will help you get data. Having data will give you better insights into customer behavior, and help you make better business decisions.

Now, all this might be a lot to take in. If you are a seller with a huge portfolio, all these tasks can consume a lot of time, and scaling your Amazon business would become next to impossible if you are not acting on time.

So you can also consider outsourcing your advertising efforts to an agency that can help you achieve your long-term and short-term business goals much faster. But how do you decide which advertising agency is the right one for you? Before you actually pick an advertising agency, see if they use all three advertising types to scale ad campaigns.

What kind of strategies do they employ to segregate the campaigns and ad groups? Ask if they use third-party software or if they have one of their own.

Considering the time invested in scaling faster, do they automate the bid optimization process? And do they employ core pay per click strategies like keyword harvesting, bid optimization and negative keyword strategy? But most importantly, evaluate if the agency is aligned with your long-term and short-term goals.

Brand management and advertising are the two of the top variables that impact your game plan on Amazon. However, other factors influencing rankings, conversion, and brand impression on Amazon, such as inventory, pricing and reputation, also need to be considered.

Considering the dynamic nature of the Amazon marketplace and the e-commerce industry, brands definitely need hands-on Amazon expertise to engage shoppers and convert them into valuable customers.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

In this video we will cover how important it is to create a strong Amazon brand for your business if you want to be succesful on Amazon.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Hey guys and welcome back to my channel. In today’s video I would like to go over amazon branding, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, branding on Amazon is hard for many sellers, but it shouldn’t have to be! I like to look at heavy hitters like Nike, Wayfair, and Coach.  What does each of these have in common?  Incredibly visual branding that you never forget. 

For Nike, it’s the swoosh that makes you come alive to knock out a workout. For Wayfair, it’s to know you are decorating your home beautifully on a budget.  And for Coach, stunning, luxurious purses that elevate your fashion game. 

Between their respective imagery, how they write on their product listings and their advertising strategies, their brands are powerful and hard to forget. 

As an Amazon seller you should take the cues from these powerhouse companies and apply the same principles to your own brand. So today, I’ll break down the power of branding on Amazon and how sellers can take simple steps to deliver a specific, focused brand to their customers. 

So first up, what is your brand’s mission statement? This is an exercise that is surprisingly hard. Every brand owner needs to have a guiding mission statement.

This mission statement can be visible to the public, but most often, it’s an internal document.  It should guide your every move with your brand, all the way from which products you decide to launch to the imagery and music you use in video production.

For example, if you sell in the outdoors category, your mission statement might be “Creating products that reignite the love for the great outdoors.” 

With this mission statement, your photography and video production would be hyper-focused on using outdoor imagery. Every aspect of your branding would elicit a response of excitement when thinking about this product in the great outdoors.

This mission statement would also prevent you from launching any new product that doesn’t fit the brand’s message. The real power here is branding focus and ensuring that potential customers are buying from a company with a passion like theirs. 

The next one up is to develop a loyal following. The real benefit to a loyal following is repeat customers and seeing viral traffic due to social shares.

To achieve this, you need much more than a random product doing well on Amazon. You need your A plus content setup, you need your Amazon store to be polished and optimized, and you want beautiful photography and catchy video clips.

In a way, your goal is to create a “tribe” around your brand. Once you have developed a tribe, these customers will inevitably tell their friends and family about your products and share pictures on social media channels raving about your brand. 

This is powerful as it’s free marketing.  The best type of “business proof” is a large following talking highly about your products and their quality.  A loyal following is also very useful when it comes to holiday sale promotions and garnering a large number of reviews upfront for new product launches. 

The next one up is out branding your competition. A strong brand presence and wide catalog sets you up for taking out your competition and staying on top.

If you look at any category on Amazon, the top five sellers will have beautiful photography, videos, and strong branding messaging.  By developing your brand, you have the upper hand on Amazon and will shoot to the top five slots relatively fast compared to your competition.

Many sellers put up boring pictures without any real value. Instead, focus on adding branding call-outs to your pictures and talking about how your product makes the customer’s life more enjoyable. 

Consistent color themes and text fonts are critical for this. Customers on Amazon are demanding this level of branding.  Your job is to deliver it and watch your revenues soar. 

Now, before we move on. As you probably already know, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I've talked about inside this video so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Moving on to the next tip which is positioning for an exit. If you speak with any of the top e-commerce brokers out there, they will tell you that branding is one of the top five metrics potential buyers are looking for when considering a business purchase. 

A strong brand implies a loyal customer base and brand awareness both on Amazon and on other channels.  A potential buyer likes to see this brand already set up so they can expand the brand with their team as times go on. 

Potential buyers don’t want to do all the upfront work, starting and growing a brand. This is why they buy Amazon businesses. They want turnkey brands that they can expand relatively easily. 

One of the most amazing things that happens over the life of a brand is the snowball effect of customers starting to search by your brand name instead of the keyword. 

For example, instead of searching for “radios”, they may search “Airwayz Radios” to find your products faster. Due to brand loyalty, the customer doesn’t want to bother buying from a new brand. 

They trust you, your product and your mission statement. This can only happen if you have a strong brand and reputation to back it up.  Another plus is that these are organic sales, so no extra advertising costs are needed to reach these customers.  It’s a big win for the brand and your revenue. 

Once you have an established brand, customers inevitably like to buy other products from you related to other products from the same brand.  Take a computer mouse for example. 

Let’s say you sold innovative, futuristic computer mice and also sold high end, interesting looking mouse pads.  Since these two products are part of a cohesive brand, customers will be more prone to buy both products from you. 

This is truly powerful because instead of allowing this customer to buy from other brands, you are capturing them for the sale of more than one product. 

Another big benefit is that you will pay less pick and pack fees to Amazon since multiple products are being shipped out in one Amazon box.  Branding is not only incredibly powerful in terms of revenue creation but also fee reduction for your business.

Strong branding also equals higher selling prices. A brand like Coach is known for premium prices due in part because they are a premium brand. They have justified to the consumer that their prices reflect their high-end brand in a unique way. You need to do the same with your brand. 

Competing with the lowest priced sellers is a loser’s game. Instead, by focusing on strong branding and driving home the message of premium quality, you can demand higher prices, so you will make higher margins.

Another benefit to higher brand value is that you will not have to make as many sales. Take a look at any high-end brand and you will notice one consistent theme, they are not consistently blasting their customers with coupon codes or sales. The goal is to get a multitude of customers to pay full price for products. And to achieve this, branding is everything. 

So now that you’ve learned about the power of branding on Amazon, where should you go from here?  The first step is to decide on your brand’s mission statement.  Don’t get frustrated if this takes weeks. That’s completely normal! 

Once you have the mission statement finalized, take a good hard look at your product lines and decide if everything fits this mission statement. Then, with any new idea, filter through it as well. 

Another question to ask yourself is, “does my photography and videos deliver on my brand’s mission statement?” If not, then it’s time to redo your media assets. 

This all may sound like a lot of work, but it will pay dividends in the long run and allow you to establish your brand as an authority in your category. You won’t regret it. 

Now, I hope you got some value out of this Amazon branding video. Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

Amazon Conversion Rate is calculated by dividing the number of sales by the number of times people have visited your product and is applied to the sales you made through the platform.

I will share with you the 4 best ways to improve your Amazon conversion rate & grow your sales. By mastering this key aspect of selling in Amazon, you will have more chances to be a successful Amazon FBA Seller.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Hey guys and welcome back to my channel. In this video I would like to go over the 4 best ways to boost your Amazon conversion rate and get more sales, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please subscribe and turn on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, conversion rate is an important metric in any business. A high conversion rate means better overall margins, and a higher percentage of sales in your back pocket.

It’s especially important on a competitive e-commerce platform like Amazon. Your conversion rate on Amazon doesn’t only have an impact on your profit, it’s a key factor in organic search rankings, and as a result, overall sales.

So what is a good conversion rate on Amazon? On average, a good conversion rate on Amazon is around 10 to 15%. This is, however, not taking into account any additional factors which may make your conversion rate acceptable or not.

Conversion rate should be analyzed in context. There are many things that should be taken into account. Sample size for example. Maybe you have 5 conversions out of 10 page views.

That’s a 50% conversion rate which sounds great, but you’ve only made 5 sales. In comparison, 100 conversions out of 1000 page views is a much lower conversion rate, but you’ve made a lot more revenue.

Your price point and margins also come into play. If your product is expensive or has particularly high margins, you can afford to have a lower conversion rate. In comparison, cheaper items which don’t make so much profit need to move a lot faster, this is where a 10 to 15% conversion rate might not cut it.

What you should know is, Amazon conversion rates are by default great. Amazon sellers are already at a large advantage for conversion rates. Amazon’s conversion rates are much higher than the average e-commerce site.

A study showed that the average conversion rate for the top 500 online retailers was 3.32%. The average conversion rate on Amazon was 13% for consumers who do not have a Prime membership. And Prime members converted at a whopping 74%!

Simply put, Amazon is a powerful platform for selling online. But it’s important to realize that these numbers are averages, and you should review your conversion rate in relation to your own context.

To be able to evaluate whether your conversion rate is good, a few things need to be considered.

First we have the timeframe & sample size. The longer the timeframe and the larger the sample size means the data is more useful. You can have a 100% conversion rate one day, and then the next 29 days your conversion rate could plummet to 0%.

The more data you have, the more reliable the data is, so you can draw more insight and be more confident about decisions you make based on that insight.

Second we have the product & competition. Products in more competitive niches are naturally going to have lower conversion rates. Because customers understandably do a bit more searching on when there are more options available. So factoring this understanding into your evaluation of conversion rates is a good idea.

What we also need to consider is the source of traffic. Is this conversion rate from organic Amazon search results, sponsored product advertisements, an email blast, Facebook Ads or a combination?

This matters. You’d expect to get higher conversion rates from clicks on ads than from organic search results. So take this into consideration.

Some conversions count more than others. The ticket price, acquisition costs & margins may vary quite a bit between two conversions. For each conversion, the higher the ticket price, the lower the acquisition cost, and the higher the margins, the more money you will make.

At the end of the day, it’s about maintaining cash flow and turning a profit. Conversions should be evaluated in this context.

With this knowledge in hand, I will now give you four ways you can boost conversion rate on your Amazon products.

Method One is to use landing pages. A super powerful way to boost your conversion is a simple external traffic sales funnel. This sales funnel will look like this.

You’ll usually start your sales funnel with ads on Facebook or Google. The key to this sales funnel improving your conversion rate is sending people to a landing page in between the original traffic source and Amazon. Without a landing page, you’ll most likely hurt your conversion rate, rather than improve it.

As I mentioned earlier, Amazon conversion rates are much higher on average than e-commerce in general. Even more so for something like Facebook Ads, where people are not in buy-now mode by default, as they are on Amazon.

For example, let’s say you send 100 people to your product listing from Facebook Ads. The average online conversion rate is 3%. Let’s say that 5 out of these 100 convert, since Amazon is good at convincing people to buy.

If your Amazon conversion rate was 13% which is the average for Amazon products, you’ve lowered your conversion rate by sending traffic from Facebook.

The solution is a landing page, which acts as a filter. You can use your landing page to show off your product, its features, benefits, pricing, and everything customers need to know to decide whether to buy or not.

The customers make the decision right then and there, instead of going to Amazon first. That means only the people with the highest intent to buy register a page view of your product, and a significant number of these shoppers will make a purchase.

Unless there’s something really wrong with your product listing, you’re likely to get more than 13% conversions from this source, so your overall conversion rate will go up.

Just using a landing page in the first place is likely to improve your overall conversion rate. But here are some tips to make your landing page funnel even better, and get a higher volume of conversions on Amazon.

First, you could offer a discount. A discount makes it much more likely for someone to buy, for obvious reasons. It will also reduce the number of people who go through to your listing, but buy from a sponsored or related product.

Finally, a discount code is an awesome incentive to use to capture peoples’ emails, and build a launch list.

You can also simulate scarcity. Scarcity is a basic marketing tool, which almost any high-performing marketing team uses. Let customers know there is a limited time to buy your product, or redeem a coupon code, and more people will convert. It’s called fear of missing out.

A large part of selling online is overcoming objections and concerns customers have. A great way to do this is with an FAQ section on your landing page.

Questions like “why are you running this promotion”, “what shipping options are available”, and any product-specific questions help to get past anything that may be getting in the way of the customer making a purchase.

Social proof is another way to overcome objections and make shoppers more comfortable making a decision. Social proof is evidence that other shoppers bought the product, and were happy with it. The easiest way to display social proof is displaying 5-star reviews for your product on the landing page.

Now, before we move on to the next method to improve your conversion rate. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now, let’s move on to method number two which is warm traffic. The “warmer” the traffic you send to Amazon, the higher percentage will convert. Warm traffic means people who are familiar with your product and or brand, and require less work to convince them to buy.

A landing page funnel is one way to warm up your traffic. Alternatively, you may have certain segments that are already warmed up, and will convert at a higher rate than average.

Warm traffic may be an email list, a Messenger or ManyChat audience. A list of past buyers from your website, people who have interacted with your website or landing pages in the past.

You can drive cold traffic too, but make sure you filter these people with a landing page. Cold traffic is generally people you’ve targeted with interest or behavior targeting on Facebook or Google Ads clicks from broader, low buyer-intent keywords.

With warm traffic, you may be able to get away with sending them straight to Amazon, which may result in a higher sales volume.

Method number three is to design better product listings; You may be losing conversions by focusing too much on keywords, and not enough on your customers.

Keyword optimization is important when creating your listing, but it shouldn’t be at the expense of readability. In the end, the most important thing is that your listing copy sells people on your product and its benefits.

The first step of making a better converting product listing is readability. Make sure it’s easy to read. Not just that, but that it’s easy to skim. People want to be able to quickly glance over your product description and get what it’s all about.

Also make sure it makes sense. A lot of listings are terribly written, and it’s clear that the seller only put words in there for the sake of keyword optimization. This looks unprofessional, and will hurt your conversion rate.

Focus on benefits, not features of your product. A feature is part of your product, the material or the size of it. The benefit is how this helps the customer such as, “big enough to…” or “long-lasting and durable”. Customers care about benefits, not features.

Finally, get better product images, high quality images showing your product from a number of angles in a number of use cases. This is a proven way to improve your conversion rates.

The fourth and last method is to use social proof. Just as social proof will help your landing pages convert better, it’s vital for your product’s conversion rate on Amazon.

There’s one big piece of social proof, which is a must for Amazon products to have a good conversion rate. And these are reviews.

Products with more reviews and a higher rating are proven to convert more. This is the social proof shoppers need to be confident in making a purchase.

Conversion rate is more than just a vanity metric. It has a huge follow-on effect on search rankings, and overall profit.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.