AMAZON FBA - ECOMMERCE - MARKETING

How Amazon Launchpad Can Grow Your FBA Business

In this video I will show you how to grow your FBA business by joining the Amazon Launchpad program. This program supports entrepreneurs like you by providing resources, expertise, and global support to help showcase products like yours to millions of Amazon customers. Expect to walk away from this video with an understanding of the Amazon Launchpad program and how your brand can apply.

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If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

How Amazon Launchpad Can Grow Your FBA Business - Audio file

How Amazon Launchpad Can Grow Your FBA Business - Video transcript

Hey guys and welcome back to my channel. In this video I would like to go over how the Amazon launchpad program can help you grow your FBA business, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, creating new and innovative products is tough. And it is even tougher to sell them and turn a profit. E-commerce and sites like Amazon have made accessing the consumer easier than ever, but there is a catch.

While selling online is an open opportunity for small brands and creators, it has also created a highly competitive environment where it is tough to get the attention of prospective buyers.

Now, Amazon recognized how tough it can be for new brands and products to gain traction and decided to do something to help. That is where Amazon Launchpad comes in.

As the name would suggest, it is designed to ‘launch’ new products. Launchpad exclusively works with products that have come to prominence through crowdfunding campaigns, or are the product of accelerators and incubators.

This is an opportunity to potentially reach millions of customers, but before diving in head first you should fully understand how Amazon Launchpad works.

Crowdfunded products in particular begin with a bang and get a lot of attention in the beginning, but this tapers off fast once the first products are delivered. For one of these niche products to survive long term, they need sustainable sales through platforms like Amazon.

Achieving this is not an easy feat and great innovators are often not great marketers! That is why Launchpad is so important.

Once you get approval to join Launchpad, you are given access to dedicated help with marketing from the Launchpad team, a massive marketing launch package and a wealth of education and training materials.

Basically, Launchpad is a dedicated team from Amazon who will provide you with all the marketing services, help and advice you need to get your new product flying off the shelves.

So, let’s get into the nitty gritty details of exactly what Launchpad has to offer. The benefits of Launchpad are almost too numerous to list, but I will go over the main ones here and explain how they can help you launch your product with a bang.

First, there is the onboarding support; Actually getting your product onto Amazon in the first place can be tough, especially for first timers.

The Launchpad onboarding team helps get your products listed and in the Amazon warehouse ready to be sent to customers. By the end of onboarding, your products will be in the Amazon FBA and Amazon Prime programs.

This ensures that once the real marketing push begins the customer experience will be positive, with rapid fulfillment.

Next, there is the Amazon Launchpad Brand HQ. If something sounds unfamiliar, then while you are waiting for the onboarding process to be completed, you need to check out the Brand HQ.

This is an online learning portal with courses, customized consultation services and webinars designed to teach you the ins and outs of marketing and selling products online.

They also offer growth support, In-person Brand Cafes, partnerships both on and off Amazon and Launchpad updates and announcements.

The value of these educational materials cannot be understated. If you can take advantage of the help and knowledge on offer, you will be an Amazon marketing whizz in no time.

Once you have used the knowledge on offer to develop your products listing to the required standard, you are moved into the next and most exciting phase which is the launch marketing phase.

When your product listings are fully developed, Amazon is ready to ‘launch’ your product with the following promotional opportunities.

Placement on the Amazon Launchpad homepage in the ‘New Releases’ section and placement on your relevant Launchpad category homepage.

Your product will be linked in email communications with Amazon shoppers. You also get potential placement in Amazon corporate events, such as Prime Day and holiday specific sales.

You will also have the opportunity to be featured in offline events and to work with other Amazon teams as necessary. Brand products will also be featured in the Amazon Launchpad storefront, which offers access to Amazon's global customer base.

It is hard to understate the value of these placements. For regular products listed on Amazon, it can take months of effort to rank number one on a product page and being featured is almost like winning the lottery.

The aim of the entire program is to give you the knowledge to succeed, while also accelerating the usual process by pushing your product out there as much as possible.

The typical product stays in the Launchpad program for about a year and by the end they have solid, sustainable sales. But, how exactly do you qualify in the first place?

The first thing to understand is that Launchpad is not for everyone. This is only for new products and brands. Resellers of existing products don’t qualify.

To ensure only qualifying sellers are enrolled, there is an application process and it can take up to 7 days for a decision to be made. Once you are in, you must work towards meeting the following criteria, or else you will risk being kicked out.

You need to maintain a 3.5 star rating. Have at least 5 reviews and enroll in Amazon FBA and Prime. You will also need sufficient inventory to last at least 4 weeks and a complete product detail page with spelling and grammar checked, a descriptive title that clearly and succinctly describes the product and a main image on a pure white background with no text, logos or watermarks.

These criteria are put in place to help create the best possible shopper experience. More importantly, they put startups in the best position to be successful on Amazon and take full advantage of Launchpad’s marketing benefits.

Now, with all the benefits of Launchpad, you would think there would be a high price tag, but you will be pleasantly surprised. You can join Launchpad for free if you are already signed up as an Amazon vendor.

If you only have a seller account, then you will have to pay the very reasonable fee of $39.99 a month. There is no better value marketing package for a new product on the internet!

As mentioned, signing up is a process that takes up to 7 days, simply due to the manual review of new products. You can begin the process by heading over to the Amazon Launchpad signup page.

If you are trying to launch a new product, getting into the Launchpad program should be a top priority.

You will get knowledge and help that money can’t buy. By the end of the process, you will have a successfully launched product and the knowledge to replicate the process for yourself.

Now, while all of these benefits sound great, there are two important caveats I want to address. One, Amazon has made it very clear that none of the marketing resources mentioned are guaranteed to any Launchpad seller.

The platform has complete discretion to choose what products it wants to highlight, and where and when. At the end of the day, Amazon reserves Launchpad real estate for products that are already performing well and that the platform can help boost into orbit. 

This brings us to caveat two, despite the misleading name, Launchpad isn’t there to launch your product for you. Amazon wants new, unique and interesting products, with proven demand, that it can help take to the next level, not businesses it has to build from the ground up.

This means that you cannot rely solely on Launchpad marketing tools to propel your business. You must conduct your own marketing efforts, such as driving traffic on and off Amazon, using social media and optimizing your product page, to be truly successful and remain eligible for Launchpad.

Now, before we wrap this up. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

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