COACHING - BUSINESS - MARKETING

All posts by Joeri Van Overloop

amazon fba niche

How To Find A Profitable Amazon FBA Niche in 2021

If you want to sell on Amazon the first thing you will need to do is find your Amazon FBA niche. In this video I will show you how to do Amazon FBA niche research 2021. 

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

Jungle Scout: https://bizwebjournal.com/junglescout

If you're looking to start a business selling products on Amazon, then you'll need to know and understand how on Amazon FBA works. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how it works to start selling on Amazon will give you the upward momentum you need to launch your Amazon business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

How To Find A Profitable Amazon FBA Niche in 2021 - Audio file

How To Find A Profitable Amazon FBA Niche in 2021 - Video transcript

Hey guys and welcome back to my channel. Today I would like to go over how to find a profitable Amazon FBA niche, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, it’s no surprise that the amount of sellers and customers using Amazon grows every single year. With fulfilment centers all over the world, the leading online sales platform, and hundreds of millions of users, Amazon is the place to be if you want to position your product in front of potential customers.

It even allows sole traders to launch global brands, taking care of their fulfilment, logistics and conversion optimization, allowing them to save time and focus on optimizing their listings and product research.

But the downside of this is that many of the most profitable niches will already be taken up by numerous sellers, some of whom are well established with thousands of reviews and years spent in high organic rankings.

Launching into such a niche is fighting a losing battle unless you have a large investment behind you or a huge amount of time.

Despite this, demand is changing all the time, and new trending products can arise. This means that if you know how to look out for good Amazon FBA niche ideas, you can find a product type with high demand and low competition. Launching into this with a great product and attractive listing will give you a head start on the competition and give you a much higher chance of success.

But with thousands of sellers all across the world doing the same thing, how do you find the best niche for Amazon FBA before the big boys do? But with a little understand of the data, it’s easier than you might think.

Now, before it go into this, what does niche products for Amazon FBA even mean and why does it matter so much.

The simplest way to think of a niche is as a small, self-contained part of a certain market or demographic. A “submarket” if you will.

Most niches have even smaller niches within them, so for example the “supplement niche” also contains the “protein supplement niche” which also includes the “vegan protein niche”.

In many cases, if a given category is too competitive, you can find something more specific and less competitive by simply “niching down”. This means that instead of trying to appeal to everyone within a given market, you’re targeting a very specific sector or area of it.

This means it’s much easier to make a product that pleases those people, and there are much less established sellers targeting the same group as you, so in general it will be easier to catch the market’s attention and turn a good profit this way.

But where do I start? How do I even know which niches to analyze? For many first time sellers, this is the first question they’ll need to answer. Remember, you’re looking for high demand, and low competition.

Chances are, if you just look into things that interest you, or the most obvious categories that sell well, competition is going to be really high. Keywords like “Adidas trainers” for example are going to be already packed full of established sellers or the Adidas brand themselves, and you aren’t going to stand a chance of competing.

Most unaware and uneducated Amazon sellers will go straight for the category with the most sales, but you want to avoid getting swamped and find gold elsewhere in the quiet niches that few are aware of. And the only way to find those is to crunch the numbers and put in the time.

Now, there are a lot of different ways to find a profitable niche for Amazon FBA, but here is what you should be looking for.

You don’t want to go for anything overly seasonal. Christmas decorations may look great if you check their demand in December but they will leave you high and dry the rest of the year! Some products may be like this without you even realizing, so do your research.

You want to find products which have a high perceived value and potential for markups. Unique or quirky products that people can’t just find in their local stores.

Before you decide which product to sell always keep in mind the weight & size; This is a two edged sword because a heavy and difficult to ship product may have low competition for that reason alone. But the fact is, extra packaging and shipping weight will mean a smaller margin, and it’s always worth looking for small and light products first

From a price point perspective you want something that’s high enough to not be considered too cheap to be any good, but also low enough to be in impulse buy territory. Roughly between 30 and $100.

Now, make sure you avoid Amazon Niches with products that are likely to break or malfunction easily  such as glass and complex electronics. You also don’t want to sell items that are highly in demand at the moment but unlikely to last in the long term and products that are difficult to improve on or generally all the same, like USB sticks. Especially if these already have very small markups, as it will be way too difficult to turn a good profit

There are a lot of ways to find profitable Amazon niches. First, it may be a good idea to think of the subjects on which you’re already enthusiastic or knowledgeable, as there’s a good chance that you already have some ideas in this area.

For example, if you’re an experienced angler, maybe you have an idea for a more ergonomic rod handle that would benefit others. However, we can’t all rely on our own interests and hobbies, so here are some tips on how to find a good Amazon product niche.

Ensure it has a good profit margin. This might sound a little obvious, but it’s crucial to say, as most Amazon sellers learn this lesson the hard way with their first product. Remember, shipping, Amazon fees, tax, and marketing all need to be taken into account.

Your margin directly influences how many units you’ll need to sell to be successful, for example, if you pay 10 cents a unit and sell it for 1 dollar 50 cents this is a great margin, but you’re still going to need to sell huge volumes to make good money.

On the other hand, if you’re buying a unit for $10 and selling it for $35, while this is a smaller profit margin, it actually gives you more freedom to absorb costs and allows you to make a decent profit with less sales.

That’s why you need to keep the dimensions and weight in mind; Selling a product that is very large or heavy will simply add to your list of problems. Shipping will be more expensive, which may also turn customers off, damages will be more common, and your shipments from your manufacturer will likely have less units. Products that are small and light are much easier to deal with logistically and much cheaper to replace.

However, this doesn’t necessarily mean you should go for this type of product. Most sellers will prioritize this, meaning in some niches you may find much less competition by going for the heavier, larger products. Either way, it must be part of your planning and is a dangerous thing to overlook.

Also be 100% sure the demand is there. This is actually quite an easy one to overlook, as it’s easy to assume that if you sell a good quality product at a good price, that sales are guaranteed, but if nobody is looking for this type of product, you’re doomed to fail no matter how good your offering is.

I would recommend using an Amazon product research tool such as Jungle Scout to check the sales being achieved by existing sellers of similar products. So I left a link for you in the description if you want to check it out.

Aim for 150 plus sales per month, as any product that is achieving less than this exists in a small market that you aren’t going to get a decent slice of.

Now, if you are new to Amazon FBA, it all might seem a bit overwhelming as there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

amazon trends

Amazon Trends – How To Find What Is In High Demand?

Amazon trends – In this video I will show you how to identify trending products that are in high demand to sell on Amazon FBA in 2021.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand how on Amazon FBA works. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how it works to start selling on Amazon will give you the upward momentum you need to launch your Amazon business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Amazon Trends - How To Find What Is In High Demand? - Audio transcript

Amazon Trends - How To Find Products That Are In High Demand? - Video transcript

Hey guys and welcome back to my channel. In today’s video I would like to go over Amazon trends & how to find trending products that are in high demand, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point, with that said let's get right into this video.

Now, staying on top of trends might seem tedious, overwhelming, and not worth the effort. But whether you like it or not, to grow your business you need to stay ahead of the competition.

There are millions of sellers out there trying to get a slice of the market. Therefore, you need to know what’s coming and how shoppers behave to have a fair chance in this competition.

Now, although it might seem like a lot, let’s keep in mind that Amazon loves to make eCommerce easy for both the seller and the shopper, and researching trends on Amazon is no exception. So, don’t get discouraged, it is not impossible.

But before we dive in, it’s essential to understand what trends are and how they really work. Trends are valuable pieces of market research that help us understand how different markets are behaving. This helps us plan for the future, keep the right stock, and point our business in the right direction.

The rollercoaster that 2020 was brought many changes to our lives. But, as an Amazon seller, the changes you have faced are probably business-oriented. And it is evident that many online retailers and eCommerce merchants were forced to grow rapidly during the pandemic.

Everything we knew about selling changed in the past, and consumer habits are different now. The types of products people buy now include items that, from our perspective, no one had on their general radar to this extent like masks and sanitizing products.

Sellers have had to adjust their marketing campaigns, target audiences, and sometimes even business models. But how can you know when to change or what direction to take? How Can I Find Amazon Trends to Rise Above The Competition?

Now, trends are not hard to come by. Odds are that, if you’re involved in an industry, you might have a sense of what’s trending at the moment. Or at least you should be aware of the latest innovations and how the world is moving in regard to your niche. But if you’re starting in a new area that you don’t know a lot about, here are a few tips to get you started.

First, read newsletters and magazines. There are a lot of these out there; many of them are specific to certain industries. It is vital to stay current with what’s happening in your business environment. By doing this, you can stay sharp when noticing shifts in the consumers’ and the market’s behavior.

Second, just ask your suppliers; No one knows what items are being sold and which ones are left behind better than those who sell you your inventory. Remember, they provide for thousands of sellers like you, which means they have firsthand knowledge of market behavior, and they want you to sell more. At the end of the day, this translates into more business for them.

Talk to them regularly to understand what’s moving, which are the hot sellers in your industry, and what is becoming a hit; not just in your country, but in other parts of the world. You might find a new trend that you can introduce into your market.

Third, browse novelty shops and channels. There are many places where you can see upcoming or trending products that people are hooked on. At some point in your life, you might have seen a Facebook post for a product so innovative you wish you had it in your hands right away. Probably just to find out if it was a prototype, Kickstarter campaign that never took off, or only sold in another county.

Those are the types of content you need to be on the lookout for: What’s new, fresh, and blowing people’s minds.

If the products are only sold overseas, good! You can introduce them into your market. If it’s just a concept product, you might be able to find a similar one that you can bring to your niche. Scout for innovation and it’ll pay off eventually. Some of the pages you can keep an eye on are wish.com, AliExpress, YouTube reviews and odditymall.com.

Fourth is to check the Amazon Trend report. A good rule of thumb is to check what’s trending on Amazon. Whether you sell on the platform or not. Amazon’s trend report is not very extensive. However, it is the result of their analysis on sales in their own platform; so, ‘accurate’ is a good word to describe it.

According to the Amazon trend report, the most significant trend right now is Fitness. With the gyms closed for over a year and most sports being banned because of the risks involved with the COVID 19 virus, many people have taken to online workouts or home workouts.

Since the pandemic started, there has been an increase in demand for gym equipment and sports equipment in general. People are taking online yoga classes, online fitness coaching, and all sorts of group fitness classes.

If following trends sounds like a lot of extra work, let me tell you why it is absolutely worth it. Let’s start by saying that keeping up with trends is not always an easy task. It takes research, time, and dedication. Plus, many trends are in fact fads. 

Your timing as a seller will be crucial to succeeding in getting a piece of the action. If done in the wrong way, you could miss the opportunity. Not to mention that a lot of sellers will be competing to get on that train that sucks you in faster than you might react. So, why go through all that effort? Here are a couple of advantages.

Popular items will make big bucks fast. And since most customers want to stay current and relevant, they’ll pay top dollar to get in on the latest trend.

Following trends is a good way to accelerate your business. If you’re a small seller this might help you turn a low investment into profit. It’s proven to work, you don’t have to wonder how well the item will sell, you already know people want it.

If you play your cards right you can even get complementary items into your store to keep the trend going or expand into a bigger market. Trends are an amazing opportunity to grow, and grow fast. But like any strategy, it comes with its disadvantages.

Passing trends are not good for building a long-term business. Long term shops need items that people will always want. For example, there are a lot of sports retailers, some of them are big chains or brands, but have you ever seen a specialized fidget spinner store dominate the market? Neither have I.

Competition can get ugly. Whenever there is a new trend sellers rush to get a piece of the cake. We’re talking about high volume competition. Everyone is out there trying to position their product.

And on top of that, many unethical sellers will use dirty tactics to take your listings down with fake reviews. You’ll need to be ready for fierce competition, small and inexperienced sellers might eventually not be able to keep up.

Timing is everything. A bit too late and you’ll miss it! This will leave you with unsellable inventory, dead products, and a saturated market where people have tons of options and it becomes impossible to compete. You need to get there first!

Keep in mind that even if you’re selling trending items, that doesn’t mean people will magically find your listings; you need to promote like crazy. The times when organic traffic was a common occurrence on Amazon is gone, even when talking about trending items.

So here are a couple of extra tips. Set up a sales funnel. This is a process where your potential customers meet several scenarios that push them towards that final sale. It can start with a great piece of content like a video or an article that then prompts the consumer into signing up for a freebie that eventually makes them want more and ends up purchasing the full package or item. Find the best funnel flow for your business and implement it.

Use the Amazon Influencer Program to give your product more exposure. You might think influencers are just flashy internet celebrities, but they’re incredibly powerful marketing tools as well. Find an influencer with good credibility to endorse your products and you are sure to drive your sales up.

Don’t be fooled into thinking that because you’re selling a highly sought-after product that means it’s going to sell itself. You need to put in the work by promoting it and attracting the right customers.

Now, as you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

I hope you’ve found these tips helpful, and I wish you luck incorporating products that keep up with current trends. Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

amazon vs own site

Selling On Amazon vs Your Own Ecommerce Website – Which is Best?

Selling on Amazon is great. It makes a lot of money, it's reasonably straight forward. Following a simple step by step could have you up and running in no time. Selling on your website, on the other hand, is much harder, much more complicated but you have total control. Check out this video to watch all the pros and cons of selling on Amazon vs your own website.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

Jungle Scout: https://bizwebjournal.com/junglescout

If you're looking to start a business selling products on Amazon, then you'll need to know and understand how on Amazon FBA works. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how it works to start selling on Amazon will give you the upward momentum you need to launch your Amazon business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Selling On Amazon vs Your Own Website - Which is Best? - Audio file

Selling On Amazon vs Your Own Ecommerce Website - Which is Best? - Video transcript

Hey guys and welcome back to my channel. In this video I would like to go over should you sell on Amazon or your own website, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point, with that said let's get right into this video .

Now, if you're ready to start your online business, you have an important decision to make. Start selling on Amazon or selling from your own site.

So, which is better? First, let’s go over what you get with your own website that you can’t get from Amazon?

Just because everyone is doing something doesn’t make it the best thing to do. Amazon is no different. Between the fees and regulatory hoops to jump through, maybe you’d be better off running your own website. It’s a valid thought. Let’s take a look at some of the ways your own site may be a more attractive opportunity for your online business.

First, building your own website is easier than ever in 2021. Between WordPress, Wix, Squarespace and Shopify, your options for creating a personalized business hub are plentiful. Each of these services offer various levels of pricing along with free trials or even free versions with ads.

Most of these website builders offer accessible tutorials, a library of pre-made site templates, dedicated support, and social media connectivity. It doesn’t matter if you’re building an entire e-commerce headquarters or merely a blog to support your more simplistic business model.

Another benefit of doing business on a self-hosted website is the lack of competing entities. In larger pools like the Amazon marketplace, it can be more difficult to “wrangle” customers who are constantly being inundated with buttons, ads, and funnels prompting them to shop for similar products.

When a shopper visits your site, rest assured that you are the main event, not just an “opening act” for someone else’s sale.

When you sell on Amazon and a customer buys from your business, whose customer is that? Not yours. Yes, they bought your product, but they did so using Amazon’s platform, site features, and most likely, fulfillment centers. So that’s Amazon’s customer.

Doing business on your own website gives you finer control over customer targeting and remarketing. This is rather important if you’re thinking about scaling your business any time soon.

You can utilize strategies like personalized email lists or targeted social media marketing campaigns to collect customer contact information and keep them in your ecosystem. Next time they need to purchase, it’s no longer “back to Amazon,” but a conscious decision to revisit your brand.

So why is Amazon often better than your own website? Now, there are several reasons why taking advantage of the Amazon marketplace is better for those looking to start their own business and most of them have to do with an inherent head start from the get-go. Momentum isn’t easy to come by as a new entrepreneur online. If visibility, convenience, and growth are priorities of yours, Amazon is the place to be.

I mentioned earlier how having your own website affords you a “spotlight” to keep the attention on you, rather than other sellers in your space. While that’s true, you still need an audience to get to your spotlight in the first place.

In the e-commerce world, this is known as “traffic.” Unlike the physical world, traffic online keeps things moving, increases sales, and generally spells success for most brands.

In a lot of ways, traffic is the lubricant and lifeblood of any online business model. And there is no greater exposure to constant, high buyer-intent traffic than on Amazon. As of 2020, Amazon leads by an almost comical amount, when it comes to e-commerce marketplace traffic.

Keep in mind, these numbers are in the millions, meaning Amazon nets roughly 3.6 billion visitors every month. Simply put, you will not find this kind of access to this many online shoppers in one place anywhere else on the Internet. And that’s not a surprise, with Amazon Prime membership and a product selection second to none, Amazon is the first place many people look.

Not only is Amazon the mecca for consistent, high volume customer traffic, but customers who come to Amazon usually come to buy. Where “brand websites” do generate purchases, Amazon is responsible for 47% of online purchases worldwide.

When you trace success back to revenue, back to profit, back to sales, and finally back to the customer’s decision to buy, it starts to make sense why the Amazon marketplace is the favorite of e-commerce sellers.

You would think anything that’s as popular as Amazon would have one of the most accessible beginner-friendly platforms in the world… and you’d be right.

All you need to do to get started is first choose your selling plan. You can choose an “individual” plan with a $0.99 fee for every sale or go “professional” with a $40 monthly payment, regardless of how many sales you rack up.

Next, choose which kind of seller you want to be. Interested in bargain hunting products in a physical retailer, then reselling them for a profit on Amazon? Or maybe you’d rather create, design, and manage your own brand. Maybe you’d like to do a mix of both. Amazon has efficient systems in place to cater to virtually any kind of seller you want to be.

Third is to get set up with Amazon FBA. This is where the rubber really meets the road for new sellers. Once you choose your product and find a supplier to produce it, Amazon FBA takes care of receiving, packing, storing, and shipping your product as you make sales.

Now, there are fees involved, however Amazon FBA effectively eliminates the rather large business hurdles of finding a warehouse to manage inventory and the constant, hands on shipping concerns that come with it.

Amazon FBA also handles general customer service and returns. For many sellers, the established infrastructure and resources that Amazon hosts are, alone, enough incentive to start selling on the platform.

Just go and make your Seller Central account, create your first listing, and start selling! With little more than bank & tax info, proof of identification, and a business email address, you can get your Amazon Seller account set up in no time. This will be your Amazon selling hub to access your sales data, advertising efforts, and a place to manage your product listings. But don’t forget, before you do anything, you need to choose the best product to sell on Amazon.

When shopping on Amazon yourself, you may have noticed when you search for a product, the first few results on page one usually show sponsored product listings. When you see a “Sponsored” product listing, it means that the Amazon seller is using the Amazon Sponsored Ad platform to promote their Amazon listings to the top of the list.

Amazon pay per click advertising allows new Amazon sellers to begin promoting their products without any prior advertising knowledge. As the name suggests, sellers only pay when a shopper clicks on their ad.

With the option for manual or automatic ad campaigns, Amazon ads allows sellers to choose their advertising budget range ahead of time so they can manage how much of their resources go into their advertising efforts.

Amazon Pay Per Click is one of the best ways to increase product visibility and boost sales, all while being able to view your advertising analytics on Amazon or by using an Amazon ad manager.

Now, with any new e-commerce venture comes the stress of learning a new business. Finding the right products to sell, how to deal with customer complaints, perfecting your advertising budget, and learning how to make your product listing shine where others fail.

One of the biggest benefits of selling on Amazon is the treasure trove of resources available to you as a seller. Not only are there countless Facebook communities and networking opportunities revolving specifically around the Amazon space, but there are also specialized Amazon selling tools available to take your Amazon business from “one-of-a-kind hobby” to “six-figure business.”

Take Jungle Scout for example. A keyword and product research tool to help you hone in on the phrases Amazon shoppers are using the most and choose a winning product based on consumer behavior.

It also comes with Amazon listing optimization techniques to make sure the Amazon algorithm spots your product page first and often. You can also use it for proactive product monitoring and security to make sure hijackers are not tampering with your Amazon listing and tinkering with your prices. And it comes with a free Amazon chrome extension that allows you a deep and instant look under the hood of your competition. Anyway, I left a link for you in the description if you want to check it out.

Now, can you sell on Amazon and on your own website? Not only can you sell on Amazon or through your own website, it’s something you should seriously consider. It’s the synthesis of both e-commerce strategies into one, unified sales funnel.

You’ve just stumbled onto the beauty of e-commerce: Using almost every tool at your disposal to direct sales and build a loyal audience, all pointing towards your Amazon product page.

Your Amazon online store and product listings should remain your focus. This is ultimately where most of your customers will be making their purchases, it’s where a large part of your paid advertising efforts should live, and frankly, it’s the place you will have the most support.

If you were a serious fisherman, you wouldn’t spend your time around the local pond, you’d be out in the ocean. Yes, Amazon is an increasingly competitive space, but it’s also where you have the best shot at carving out serious monthly profit for yourself.

Yes, in some cases, business decisions will come down to an “either or.” However, don’t let anyone tell you that you must choose between selling on Amazon or curating your own website. While there is a degree of overlap between them, that overlap compliments each side in different ways, bringing balance to your online business.

Unless you have an extremely focused niche and a specialized plan of action for a single platform, a balanced, holistic e-commerce business is often the most successful.

Now, if you want to take the Amazon FBA approach, there are a few steps involved in building an Amazon FBA business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

amazon A+ content

How to Use Amazon A+ Content to Boost Your Brand Awareness

Using Amazon A+ content is a great way for sellers to showcase their brand story and product feature information on an Amazon product detail page. In this video I will cover the value proposition of using Amazon A+ content, best practices and tips & tricks for using the A+ Content Manager and boost your brand awareness with A+ content creation.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

jungle Scout: https://bizwebjournal.com/junglescout

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

How To Use Amazon A+ Content To Boost Your Brand Awareness - Audio file

How To Use Amazon A+ Content To Boost Your Brand Awareness - Video transcript

Hey guys and welcome back to my channel. In this video I would like to go over how to boost brand awareness with Amazon A+ content , so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point, with that said let's get right into this video .

Now, in order to really build a brand on Amazon, you need to be able to have full control over how it’s depicted to customers. This is why Amazon A+ content is so valuable to sellers. So, just what is this tool and how can you take advantage of it to build a winning brand on Amazon?

While shopping on Amazon you may have stumbled upon a product page that doesn’t have the usually bland product description. Instead, it’s full of images, graphics, and lots of rich media that really tells the story of the brand.

It allows brand owners to replace their plain text descriptions with more engaging content and extra details. Sellers can then personalize their page and differentiate themselves from the competition.

Unfortunately, it’s only available to sellers and vendors who have registered their brand through Amazon’s Brand Registry program. That means in order to use A+ content you need to fulfill two requirements. Have a trademarked brand and have submitted an application and been approved by Amazon’s Brand Registry Program.

If you have your own brand but haven’t completed these two steps it’s easy to get started. First, you need to trademark your brand by contacting your local patent office. For example, if you want to trademark your brand in the US you’ll apply with the US Patent and Trade Office.

Once your brand is trademarked, go to Amazon’s Brand Registry page to enroll in the program. You’ll need to provide the brand you’re registering, and your trademark number. You will also need a list of product categories your brand falls under.

To speed up the process you can apply if your trademark application is still pending. In this case, instead of your trademark number, you would submit your application number.

The primary benefit of A+ Content is that it gives you way more control over your product listing page. And the more you can personalize your page the more you’ll set yourself apart from the competition. But the benefits go far beyond this. Here are a few more advantages of A+ content.

First, you can get people’s attention. While the standard Amazon listing page has proven to be effective, adding more color, images and graphics is only going to help. This type of media really grabs people’s attention and makes them take notice of your products.

Second, customers will read more: This type of content is also easier to skim than just plain text. That means people are more likely to read your description from start to finish, allowing them to learn more about your item.

Next is highlighting your benefits. By using more images it’s easier to highlight the many benefits of your product. You can show all the features and then explain how they make the customer’s life easier or better.

According to Amazon, listings that use A+ Content have conversion rates that are 10% higher than those that use standard content. This is a big benefit if you’re promoting your product with ads, as it will increase your return on ad spent.

Using graphical content allows you to better educate your customers. This means they have a better idea of what they’re purchasing, which leads to lower return rates. And assuming you qualify, adding A+ content to your listing is free.

Simply put, the difference between A+ Content and standard content is immense and leads to much greater results for sellers.

Now, let’s go over a few examples of just how creative you can get with A+ Content.

You can show your product in action while also highlighting some of the features.

Or give a detailed view of your product and exactly where every feature is located.

You can also Include a video along with your photos so customers can learn more about your product and see it in action.

And if  your product has been featured in any media, you can display their logos to add credibility to your item.

You can show your team in Amazon A+ content so customers can learn the faces behind your product.

I also like the fact that you can create a more interactive FAQ section to help people get answers to their questions.

These are just a few of the possibilities with A+ Content. Once you start building your content you’ll quickly realize there are a number of different ways you can educate people on your brand and products.

Now, how do get started with creating A+ Content. Once your brand is registered through Amazon’s Brand Registry program you’ll be ready to start building your product listing pages. You can add new content to your Amazon Seller Central account.

Just Log in to Amazon Seller Central. Go to “Advertising.” Click “A+ Content Manager.” And click “Start Creating A+ Content” in the top right corner of the screen. At this point, you’ll have a choice between two types of content:

Fist you have enhanced product description. This is focused on the specific product you’ll be creating content for. It allows you to create rich content that highlights the benefits and features of your item. You’ll choose from a number of modules and templates that make it easy to build the content exactly how you want it.

Next, you also have brand story. This option allows you to create consistent brand content across all your product listing pages. It’s more focused on building your brand and allows you to add your logo and a brand description. This content is displayed above your enhanced brand description.

Ideally, you’ll want to create both types of content so you can build your brand and promote your product all at the same time.

Once you select the type of content you’re going to create you’ll need to choose what modules you’re going to use. You can use more than one module on an Amazon listing to provide some variety to your content.

There are 16 module types in total. Some of your options include, left-aligned image with text on the right, right-aligned image with text on the left, four images with text, three images with text, four images and text in a quadrant, a comparison chart or an image with text overlay. You can combine these modules however you like to tell your brand and product story.

All you really need to create A+ Content is multiple high-quality images of your product. Just select your module, upload the required number of images, and add your text. You may need to adjust your image sizes to meet Amazon’s requirements.

If you’d like to get a little more creative, consider hiring a graphic designer. They can add some additional custom graphics and effects that will help your product really stand out. Once you have the images from your designer simply upload them the same way you would a regular photo. You can also use these designs for your branded storefront.

Once your images and text are entered you’ll also need to apply the proper ASINs to the content so Amazon knows what products it’s for. You can also create other language variations of the content if you wish.

Now, make sure to review your content for any errors. Once you’re happy with your content, publish it so Amazon can approve it.

But as with all Amazon content, there are certain guidelines and requirements you’ll need to follow in order for it to get approved.

Some of these guidelines are, don’t mention guarantees and warranties that aren’t related to Amazon.

Don’t use language like “affordable”, “cheap”, “bonus”, and “free.” Don’t use calls to action like “buy now” or “add to cart.”

Images must be high-quality. So no blurry images. And don’t use any images that don’t include the product.

Also, spelling and grammatical errors aren’t allowed. And don’t include mention of off-Amazon customer service.

Now, approval for your content can take up to seven days, but most sellers report that they generally receive feedback within two business days. If your content violates any of their guidelines you’ll be required to make changes and resubmit it. You can have up to 20 A+ Content submissions pending at one time. Once your content is approved you can manage it and edit it to make changes if you need to.

Now, if you want to create content that wows your customers and ranks high in Amazon searches, here are some tips:

While A+ Content isn’t indexed by Amazon searches, you still need to think about SEO if you want your content to be found. Use tools like Jungle Scout Keyword Search and Reverse ASIN Lookup to find relevant search terms that have a high number of monthly searches, then include these keywords in your listing title and bullets.

Next tip is to plan your content out. Don’t just include random facts and benefits. Plan out the order customers should receive the information in. Treat your content like a landing page and take them on a journey to increase your conversion rate.

Also keep your branding consistent across all your A+ content. This will help your brand become more recognizable to your customers and ensures people associate their purchase with you, rather than Amazon.

A+ Content gives you so many more options than regular content, so make sure you’re taking full advantage of all the benefits.

If you’re looking for a way to help your brand and products stand out, Amazon A+ Content is the best way to do it. If you have a trademarked brand register it with Amazon’s Brand Registry Program and then start using this feature to boost your results.

Now, as you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

amazon landing page builders

Best Amazon Landing Page Builders To Grow Your FBA Business

In this video I will cover the best Amazon landing page builders to grow you FBA business. Watch this in depth review with all the pros & cons of the best suited Amazon page builders to offer discounts & coupons. 

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Best Amazon Landing Page Builders To Grow Your FBA Business - Audio file

Best Amazon Landing Page Builders To Grow Your FBA Business - Video transcript

Hey guys and welcome back to my channel. In today’s video I would like to cover the best Amazon landing page builders to grow your FBA business, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point, with that said let's get right into this video.

Now, there might be a few reasons why you are not seeing enough traffic for all your products. One potential reason is, you are not properly using the resources to drive traffic. You need to showcase your products to your target audience. So it’s important to optimize every part of your sales funnel to reach those customers and generate more sales.

As part of sales funnel optimization, having a landing page for your Amazon business is crucial to driving external traffic. If you are a brand-registered seller who wants to try out Amazon landing pages, I have got a few options for you.

But before we dive into the details, let’s see why you need a landing page generator for your Amazon business in the first place.

A customized landing page with your product listings is extremely helpful for promotional activities such as social media ads. And along with that, you have a few notable benefits like expanding your customer base.

If you are a seller with a huge assortment of products, using a custom landing page makes it easy for your audience to find similar products on your landing page. They will no longer get lost on your store page, so this boosts your conversions.

It will also be easier to monitor your traffic. With a landing page it will be easy to track the audience and their behavior within the landing page.

Having said all that, how do you settle on the right Amazon landing page generator? So here are the best ones currently out there.

First up we have Landing Cube. Landing Cube is one of the most well-known landing page builders for sellers and is trying to position itself as a market leader in this field. It does everything you would want from a landing page generator and a little more.

Not only do they have a range of interesting templates for your landing pages, Landing Cube also integrates well with well-known email providers and Facebook chatbots. This allows you to manage your customer details and follow ups in one convenient place.

Landing Cube is priced to sell with a $29 a month beginner level a $47 a month full time seller level and a $119 a month large business plan. There is also a 21 day free trial to help you decide if it is the right software for you before committing to an annual plan.

The $29 plan is quite limiting, offering only 3 active campaigns and no advanced features, meaning anyone who is serious really needs to fork out for one of the higher level plans to get any real use from the software.

The pros of this software are the generous 21 day free trial. Also the landing page builder is very easy to use and even those with no experience or flair for design can create a good looking landing page in minutes, using the newly added templates.

There is a big discount on yearly plans which is great for those willing to commit long term. Landingcube has a simple method for capturing emails in exchange for coupon codes and integrates with well-known email marketing tools like MailChimp.

Some other perks are good integration with Google Ads and the Facebook Pixel Tracker. It helps you easily create and track single use promotional codes. It comes with a 2-step URL generator to replicate organic traffic to your Amazon listing. And the Landing Cube Academy is a great resource for beginners and pros alike and has some great strategies for converting paid traffic.

Now, more advanced users will find the options in the landing page templates limiting.  And it only offers promo codes as a lead magnet for customers, which does limit your avenues for engagement.

Landing Cube does what it says on the box and gives you an easy introduction to building landing pages and managing Amazon coupon promotions.

The features and price are great for beginners and it is a leading choice for someone with limited experience in this space cause of the educational materials also available to subscribers.

In particular, the Landing Cube Academy is a great resource for those with no experience in converting paid traffic and will really help you make the most of your advertising spend and new landing page.

However, those who learn quickly or are already advanced will find the limitations of Landing Cube problematic. Also, while the basic plan is a great price and product for beginners, the higher level plans needed by bigger sellers are not as competitively priced. I would like to see Landing Cube offer a much cheaper monthly option on their low level monthly plans to help out those starting out on a low budget.

Next one up is Landingpage Promoter; If you visit the website directly after visiting Landing Cube then you will be struck by the similarity in their sites and this similarity extends to their product offering as well.

Landingpage Promoter gives you templates for your landing pages, that make them easy to design and then give you a variety of options for capturing customer emails and then exporting them to your email system of choice.

Where it differs slightly to other offerings at this price point is the ability to integrate with your Amazon seller account with the Amazon API, potentially streamlining your workflow.

Landingpage Promoter is priced slightly lower than its close competitors, with a $19 a month basic plan, $37 ‘essential’ plan and a $74 professional plan. The 14 day free trial is also a little limiting though so they could do with being more generous with this.

These are less expensive than other options and offer more functionality in the lower level plans, with the basic plan notably offering 3 campaigns and access to a lot of the other functionality not offered by other platforms at this price point, such as email integration.

What I like about this software is that it allows customized code to be used if you don’t like the landing page template options, or are an advanced user. It also comes without branding on your landing pages, giving a much more professional feel. The software also has an easy to use analytics dashboard to help you keep track of your customers and give insight into their behaviours.

Now, the number of templates available are quite limited, meaning you will need to learn some code to customize them if you are serious, and it is also limited to only coupon codes as a lead magnet. The 14 day free trial requires your credit card details and is potentially not long enough to fully evaluate the software, or fully run a test campaign.

Landingpage Promoter definitely makes custom landing pages more accessible for Amazon sellers and is particularly appealing to moderate to advanced users due to the advanced feature set targeting larger, more experienced sellers.

Due to the ability to use your own code, there is more headroom for more advanced users to make use of this tool, which means that you can grow into this software more than other options out there. Those that plan to, or already run, paid ads or employ an ads specialist will be the ones to get the most from this builder.

The third landing page builder I want to cover is ZonPages. ZonPages is a relative newcomer to this space and there is not yet a lot of hype around it. It is clear that the developers have big ambitions and they are very active in responding to feedback and making improvements to the service, which is a positive sign.

Although it offers a lot of integrated services, the biggest strength of ZonPages is the ease of creating a page. You can simply use your ASIN number to import all of the information for the landing page from your existing Amazon listing. There are also some great little additions not found in other comparable software, such as the ability to A/B test landing pages.

On the surface, ZonPages appears to be priced similarly to Landing Cube, with $19.95, $49.95 and $99.95 plans. The biggest difference comes in at the lowest price point as ZonPages has made the bold move of including unlimited landing pages, unlike others who place low limits.

There are some other restrictions in the basic plan, but by and large you get close to the full functionality of the software at the $19.95 price point, which is great value. It does call into question the value of the higher price points though.

Another key difference is the inclusion of additional marketplaces, which are not included in the plans by default. To access them, you must be on at least the $49.95 plan, where they can be had for $14.95 per marketplace, or on the $99.95 plan for $9.99 per marketplace. This could be a dealbreaker for those operating on multiple international marketplaces, as these costs will quickly add up.

What I like most is that it has one of the easiest ways of making a landing page, with your product ASIN used to import all of your relevant listing details into attractive templates. I also like the ability to A/B test landing pages to test conversion techniques, and the ability to run coupon and giveaway pages.

Unfortunately, there is no ability to alter the standard landing page templates with your own code, which could be a problem for power users. And the integration with non-US marketplaces comes at a not-insignificant extra price.

Now, I really liked ZonPages and think this is a rising star worth keeping a close eye on. The creation of a landing page using this software is about as easy as it gets, which is great for beginners and pros alike. With all the inclusions in the basic package, it is hard to look past ZonPages for value.

Although it is simple enough for beginners, this software is also great for anyone wanting a large number of landing pages for the lowest price, due to the unlimited pages inclusion on all ZonPages plans.

Moving on to builder number four which is Amzlead. Traffic doesn’t count for much if it doesn’t convert, and this is where Amzlead really shines. Their base features lean heavily on communication with users, starting with email or direct coupons, and going the distance with follow-up emails.

Good communication is also not limited to just the users, as Amzlead has excellent support in place for you, with professional plan members getting priority email support. But landing pages are really easy to set up and generate so that you’ll likely be flying on your own.

Top features include social media integration, basic pages with the ability to customize without needing to know HTML, detailed stats on campaigns and advertising in local marketplaces with local language used.

The base plan that offers you one active campaign without the premium features like custom domains goes for the princely sum of $0. Yes, absolutely free and no, it is not a trial period! Two campaigns plus the ‘pro features’ is a comparatively pricey 19 euros a month, while the unlimited option is 39 euro per month.

This software works well on all international Amazon stores and does everything it says on the box with no fuss. And if you are on a budget, it’s absolutely free to use indefinitely, as long as you don’t exceed one active campaign.

Now, a lot of the software defaults to German and though it can be switched back it is a little annoying and shows in which market their priorities lie.

If  you only need one campaign at a time, this is the software for you. The price of nothing is absolutely unbeatable. If you need more than that, it is best to look elsewhere as the price for more campaigns is just not competitive.

However if you are in Europe, especially German speaking markets and would prefer to access local customer support and be billed in Euros, it could be just the software you have been looking for.

Now, all of the software tools covered in this video have a particular strength and there is no clear overall ‘winner’ simply because different sellers are looking for different things from a landing page software package. So let’s break it down by user type.

If you are a beginner to landing pages, then Landing Cube is a winning choice. It combines an easy user interface with a massive amount of training resources to help you get up and running fast.

For those who are a bit more savvy and already have a good budget for paid ads should consider Landingpage Promoter, as the advanced features are perfect for more demanding users.

And budget users who still want some control should look into ZonPages which includes all the features you would expect from a solid landing page builder, but also allows you to use your own code to really customize the look and functionality.

If you haven’t been using landing pages to distribute your coupons, then you have been missing a key strategy that could give you an edge on the competition. Ranking for profitable keywords gets harder every month and to stay ahead of the competition you really need a clear strategy for promotions.

With the enhanced customer tracking and engagement offered by a landing page tool, you can get that edge for yourself and increase your listing profitability. With a landing page as the focus of your social campaigns, you will get more sales, more reviews, increase your rankings and as a consequence see your business grow.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

amazon bullet points

How To Write Amazon Bullet Points That Drive More Sales

Watch the step-by-step guide on how to write Amazon bullet points and drive more Amazon sales starting today. In this video I explain how to write bullet points so you can make your product descriptions look clean and professional. We will be using my exact formula to write Amazon bullet points using features and benefits that convert prospects into customers.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

How To Write Amazon Bullet Points That Drive Sales - Audio file

How To Write Amazon Bullet Points That Drive More Sales - Video transcript

Hey guys and welcome back to my channel. In today’s video I would like to go over how to write Amazon bullet points that drive more sales, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, every person who has purchased a product from Amazon has come across bullet-point descriptions. They are used to highlight key features of the product. They make the description easy to read and understand for potential customers. However, like any other written copy, writing a good description is a work of art.

In today’s competitive online marketplace, compelling content often makes the difference when turning page visits into conversions. How can you step-up your Amazon business with optimized bullet-point descriptions? What is the ideal length of Amazon bullet points? What are Amazon’s guidelines for bullet points? Let me walk you through everything you need to know to drive sales using bullet points on Amazon.

So, what exactly are Amazon bullet points?. In a nutshell, Amazon bullet points are the highlights of the product on sale. If you’ve ever bought or sold on Amazon, there is no way you can miss it.

They are located, often next to the product’s images. Each bullet point is separated by a symbol which makes it easier to highlight different benefits of the product. They greatly enhance readability and draw focus to the main advantages of the product. In short, it’s a seller’s sales pitch.

Bullet points are directly visible to consumers the moment they open a product page. It’s the first place customers look if they need additional information about the product. This is one of the main reasons why bullet points are so key on Amazon in 2021. Compelling, well-written bullet points often make the difference between a sale and a bounce. 

So, how do you add bullet points to your Amazon description. Bullet points on Amazon can be added by editing a product listing or while the listing is being created. For listings that have already been created, you can add more bullet points through seller central. Follow these steps to add bullet points or key product features.

Log in to seller central and click on the ‘Edit’ option for a product listing. Navigate to the ‘Description’ tab. Click on ‘Key product features’ and populate the text box. Finally select ‘Add more’ to create more bullet points.

Now, let’s take a step back and look at why optimized bullet points are important. Everyone is talking about the falling attention span of everyday consumers. For marketers, capturing the attention of their audience has become more challenging. Users are bombarded with content, so it’s more important than ever to stand out.

When Amazon sellers talk about product listing optimization, bullet points are part of the package. If you’re making killer bullet points, your listings will have improved visibility and increased conversions. 

Now, let’s have a  look at the options sellers have when it comes to bullet-point or ‘key product features’ on Amazon. As usual the online retail giant has a few rules when it comes to content on its platform. Sellers have a limited number of bullet points and characters to work their magic. Depending on whether you’re a vendor or a seller, there are a few key differences.

First, how long can Amazon bullet points be? Well, the answer depends on whether you’re a seller or a vendor. 

Amazon sellers have 5 bullet points at their disposal with a character limit of 500 for each bullet point. Vendors, on the other hand, have 10 bullet points that they can use in their description. That is twice the number of bullet points, with a character limit of 255 for each one depending on the category.

As a vendor you can add the additional bullet points by navigating to the ‘Edit product’ section of Vendor Central.  

Now, there are also several rules on how to write your bullet points. These are the guidelines mandated by Amazon.

You have to start each bullet point with a capital letter. Your bullet points should be written as sentence fragments. There should be no punctuation at the end of a bullet point. You need to use semicolons to separate phrases in a single bullet point. And you can’t include promotional information or links.

A question many sellers have about bullet point descriptions is whether they can use HTML, javascript, or other kinds of code. While some sellers may still use them, Amazon is clear on where the company stands. According to Amazon policies, you cannot use HTML code in your product detail pages. This also means no bold bullet points. The only exception is line breaks, which can only be used in the description.

This means you cannot add any fancy symbols in your bullet point descriptions. But in my experience, this does not really add value to your product listing. It may even end up looking tacky if not used carefully. You can always do some A B testing if adding these symbols to your product changes your sales outcome.

Now that you know what you have to work with, let’s look at how you can utilize the power of words to drive sales.

The recipe for effective Amazon bullet points involves three major parts, keyword optimization, content optimization, and personalization. Every creative endeavor is different. There are many ways to write a description, and there is no perfect formula.

However, a seller has to balance these three aspects to create an effective listing. So here are some tips to help you create relevant and high-converting Amazon bullet points.

First, don’t stuff keywords. While keywords are important to improve search visibility, clarity is a lot more essential when it comes to writing product descriptions. This doesn’t mean sellers have to avoid keywords. It is all about balance.

You need to identify the main keywords that you want to include in your copy, and make sure you don’t use them all the time! The description is where customers look for more information about the product. If that information isn’t readily available, they may move on to another product.

Always keep in mind to write your description for customers and not just for search engines.

Next, make your points ‘skimmable’. One of the best ways to make your listing stand out is to make sure all the relevant information is easy to access and read. Make sure your bullet points are short and to-the-point. Only include the highlights of your product. Avoid jargon, use active voice, and ensure there are no mistakes in your copy.

Shoppers are only going to spend a little over 15 seconds on your listing. Every second counts when you’re selling a product.

When writing your bullet points your goal is to tackle customers’ pain points. Why does a consumer take the time to look for a product on Amazon? It’s usually because they have a problem that a specific product can solve. This is what we often call a pain point.

Bullet points should focus on how that product can solve that problem. In short, bullet points should address the benefits of the product first, before moving on to the features. The first few crucial seconds should be enough to convince a consumer why your product has the key to solving their problem.

The best way to wrap your head around this concept is to learn from the best. Take a look at this product listing.

In Revlon’s product listing for its hairdryer, the first two bullet points detail how the product can be used to solve a specific problem. The first bullet point succinctly mentions how the product can be used for “gorgeous volume and brilliant shine.” While the second bullet point details a few features of the product, it is creatively used to highlight how these features benefit the user! 

The best way to figure out what consumers are looking for is to analyze product reviews. If the product in question does not have reviews, check out a competitors’ product reviews to gauge consumer interests.

One thing to always keep in mind is to don’t oversell it. I know, in the retail world it can be enticing to sell your product no matter what the circumstances. On Amazon, that can lead to negative consequences.

The most important thing to keep in mind when writing bullet points and the product description is to keep it honest. If a consumer buys a product due to a misleading description, you can be sure that it leads to a negative review.

Be very clear about what a product does and how it is made. Do not misinform consumers or withhold vital information.

Another tip is to share product updates in your bullet points; If you’ve recently made any changes to the product, you should mention it in your Amazon bullet points and product description. This can be particularly useful if you’ve solved a persisting problem with the product. Let consumers regularly know about key updates. 

Also, when writing your bullet points always keep your ideal customer in mind. Every product and brand has an ideal customer. This is true for the online marketplace as well as at regular retail stores.

Now, on Amazon, unlike a regular retail store, you can’t personalize a sales pitch for every customer. But if you know your target audience, you can tailor the bullet-point description to appeal to your largest market. 

Engaging customers is all about telling a story. Sellers need to find the story that will appeal to most, if not all, of its customer base. Find your target audience and personalize your message to drive more sales and engagement.

The goal of every product listing on Amazon is to pull in potential customers and convert clicks into sales. While there are multiple steps to creating the ideal product listing, bullet-point descriptions are a key element in converting a sale.

With the internet bombarding users with content, consumers have become more discerning over the years. This means sellers only have a few seconds to capture the attention of potential customers. Your Amazon bullet points have to reflect this urgency. The bullet points should be short, crisp, and to-the-point. Readability is a top priority.

So, don’t forget, your bullet points are your sales pitch – make sure you mention the benefits of your product. Entice your ideal customer with a story tailored to appeal to their ideas and watch the sales roll in!

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

How To Choose The Right Amazon Business Model in 2021 (6 Ways To Get Started)

In this video I will give you a detailed comparison of the 6 different Amazon business models used by Amazon sellers in the hopes of helping you to determine with of the 6 is best suited for you. This video is perfect for anyone wanting to understand the pros and cons of each Amazon business model, and looking for a good example of how each of the business models work.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

How To Choose The Right Amazon Business Model in 2021 - Audio file

How To Choose The Right Amazon Business Model in 2021 -Video transcript

Hey guys and welcome back to my channel. In this video I would like to go over the 6 different Amazon business models you can choose from to build a business on Amazon, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point, with that said let's get right into this video.

As alluring as it may seem to quit your day job and benefit from third-party selling, it’s essential to understand the types of sales opportunities that Amazon offers.

So let’s take a look at the differences of these different Amazon business models, as well as what you can do to get started selling on Amazon using each one.

There are six over-arching business models used by third-party sellers to effectively generate revenue. Some Amazon business models are more widely used than others with the right method for you being completely dependent on the types of products you’re interested in selling, your goals, budgets and much more, as there is no right or wrong model to follow.

The first one up is retail arbitrage; Retail arbitrage is popular among those looking for an entry-level Amazon business model. It essentially involves hunting down bargains or reduced goods and selling your finds on for a higher price.

The business model allows sellers to benefit from panic buyers and products in high demand by bulk buying items at a reduced price and raising the cost to sell on Amazon. It is a simple concept that can enable you to generate a significant stream of revenue over time as you build up an inventory and discover which product lines provide the most sales opportunities.

To calculate profits generated from retail arbitrage, you will need to consider the original price of your product and the price you are selling it for, minus the standard Amazon fees. Do plenty of competitor research to see the price ranges of other sellers to make sure you do not go too high or low.

And while it may be tempting to ramp up your prices and increase your profit margins, if your competitors are offering an item for significantly lower on Amazon, you will lose out on sales.

If you are looking for an affordable way to start third-party selling on Amazon, retail arbitrage has a strong track record. You can spend as much as little as you like to start successfully building up your inventory and offering consumers a wide range of products.

If budgets are tight, you can start small to kick-start your selling journey and gradually work your way up to having a large volume of products on Amazon.

You get to maintain complete control over your inventory in terms of the quality of your products, allowing you to easily determine suitable prices and make sure you buy the right volume of stock.

There are several tactics to use to generate an inventory that doesn’t require a large investment but is still of high value, such as visiting stores that are due to close down or those that have regular sales to reduce their stock.

Despite the simplicity and affordability of breaking into the retail arbitrage Amazon business model, it’s important to keep in mind that your profits will likely reflect this. For those that are looking to generate a significant amount of revenue in a short space of time, other models may be better suited that involve greater initial investments and a higher level of risk.

What’s more, you will need to be prepared to dedicate a significant amount of time and effort to sourcing and managing your inventory, with you being solely responsible for restocking as and when needed.

Retail arbitrage does involve some research, but mostly you should be prepared to drive around various retailers with the hopes of finding some reduced gems that are in high demand online. If you have a full-time job and are looking for an Amazon business model to act as a secondary form of passive income, this may not be the most viable option.

According to Jungle Scout’s 2021 Amazon seller survey, 49% of retail arbitrage sellers spend less than $1,000 to get started selling on Amazon, with one in three saying they spent less than $500.  The survey also showed that 62% of retail arbitrage sellers earn less than $5,000 per month on Amazon, and 25% earn less than $500.

The next Amazon business model called online arbitrage is largely the same as retail arbitrage, except it’s all done online. It involves scouring the internet and buying reduced or cheap products from ecommerce marketplaces that you know you will be able to sell on for a higher price on Amazon.

Your profits are calculated similarly too, however you will need to consider the shipping costs charged by each marketplace to make sure each product you bulk buy is going to be profitable overall.

Online arbitrage can be far easier than shopping around in brick-and-mortar stores. You can directly compare prices with Amazon to identify potential opportunities and make sure each prospective product is worthwhile.

With ecommerce quickly becoming every consumer-preferred way to shop, there are a huge amount of opportunities for sourcing products. More ecommerce sites emerge every day, so you can discover small or up-and-coming retailers that may sell their products at lower prices.

If you are looking for an Amazon business model that allows you to work remotely and flexibly, online arbitrage does this. You don’t need a vehicle for visiting physical stores and can instead work from wherever suits your lifestyle, whether this is in the evenings from your sofa or first thing in the morning before you head to the office.

According to the same survey I mentioned before 55% of online arbitrage sellers earn less than $5,000 per month selling on Amazon. However, 16% earns at least $1,000 to $5,000, and 54% of online arbitrage sellers see profit margins of 16% or higher.

Next up is wholesale. In a nutshell, this involves sellers investing in large volumes of products directly from suppliers and selling these on Amazon for a higher price. Buying in bulk allows you to get hold of potentially high-value items but at low prices, allowing you to maintain a high-profit margin for every sale you make.

Of course there is a minimum order you have to place with suppliers so if you’re new to the selling scene, you will need to do plenty of deep research into sales history and understand the demand for each product you consider stocking.

Getting wholesale wrong can leave you with tons of unsold stock that can become outdated or obsolete if you do not predict your sales or get your prices right. Get it right though, and you can make a significant amount of profit long term.

Once you have a strong idea on which products are in consistent demand on Amazon, you can maintain a continuous stream of income by sticking to these specific product lines and gradually widening your inventory over time based on sales data.

You do not need to dedicate a huge amount of time and effort to wholesaling either, unlike retail arbitrage which involves driving from store to store to find bargains. After plenty of competitor and market research, you can find a smaller number of profitable products and keep ordering them in bulk rather than dedicating hours to stock management and replenishment for a range of individual products.

Keep in mind though, wholesale is not something you can try on a whim. For new sellers, this Amazon business model will require you to have a considerable amount of money from the get-go to invest in your stock.

Making a large initial investment in your Amazon career can be a huge success, but it doesn’t come without risk. Be aware that you might get it wrong and lose money somewhere down the line, either due to a lack of experience or resources. For those on a strict budget or just starting with third-party selling, wholesale may not be the most sensible entry point.

The top 5 most popular categories for wholesalers to sell in are Home & Kitchen, Toys & Games, Sports & Outdoors, Beauty & Personal Care and Health, Household & Baby Care.

61% of wholesalers earn more than $5,000 per month selling on Amazon. And 58% of wholesalers have profit margins less than 20%. Also, 47% of wholesalers said it only took six weeks or less to start selling on Amazon.

The fourth Amazon business model on my list is Private label selling. Now, the private label model consists of sourcing products from a third-party manufacturer and branding them up as your own. You can purchase unbranded products for a low price, attach your brand name and logo and charge a higher price to make a profit.

You do need some extent of experience in branding, marketing, and optimization if you want to build a brand reputation and a name for yourself on Amazon, with private label sellers essentially starting from scratch.

It can be both a blessing and a curse to start with a new brand of your own. On one hand, you are not at the mercy of your products being suspended due to other brands’ reputation or strategies. On the other, you do not have anyone else’s reputation to benefit from so will need to optimize your listings if you want your brand to be seen in the Amazon search results.

Compared to the other Amazon business models, private label is often the most expensive method. On average, 61% of private label sellers spend $2,500 or more to get started. 56% of private label sellers make $5,000 or more in monthly sales, and 35% of private label sellers realize a profit within the first six months of selling on Amazon.

Despite not being as fast an Amazon business model of selling as the arbitrage or dropshipping methods, 48% of private label sellers have their businesses up and running in three months or less.

Now, let’s move on to the next business model which is dropshipping. This Amazon business model is popular among those who want to use Amazon selling as a source of passive income. It allows you to remove yourself from any of the stress and hassle that comes with managing inventory, packaging, and shipping products.

Essentially, you are selling products on behalf of a supplier. Once a consumer has bought a product from you, this is passed onto the supplier, who dropships it to the customer on your behalf.

While this saves Amazon sellers a huge amount of time and resources, it also means you have no control over the quality of the products or the methods used for shipping. If a product arrives damaged or late due to being out of stock, your seller reputation is on the line.

If you find reliable and reputable suppliers, drop-shipping can be a great opportunity for those looking for hassle-free Amazon selling. However, if your supplier delivers products in poor quality or does not inform you about out-of-stock products, it can end up costing you money to refund customers or source your products elsewhere.

On average, dropshippers take longer to get started on Amazon, with 56% saying that it took longer than six weeks. Additionally, 10% stated it took over a year to get started.

And the top 5 most popular categories for dropshippers to sell in are Home & Kitchen, Sports & Outdoors, Kitchen & Dining, Tools & Home Improvement and Garden & Outdoor.

Dropshippers also spend more time working on their businesses than other Amazon sellers. 54% of dropshippers spend over 20 hours per week on their Amazon businesses. And nearly one in four  spent over 40 hours per week.

Now, finally, there is always the option of coming up with a new product of your own. By manufacturing products, you are in complete control of their quality and value. What’s more, you will always be able to make a profit by knowing exactly how much you are spending on materials and how much time goes into the manufacturing process.

Of course, this Amazon business model is not for everyone making it the least popular of the bunch. Not every seller can start making their products from scratch.

You may not have a suitable workspace, enough time, or any idea of where to start when it comes to handmaking an item. If you do have a handmade product in mind and enough time to dedicate to this business model it can be a huge success. If not, you can end up spending time and money without seeing any profit for a year in some cases.

50% of Amazon Handmade sellers earn less than $5,000 per month selling goods on Amazon. And 30% earn less than $1,000 per month, making handmade among the least profitable methods of selling on Amazon behind retail and online arbitrage.

However, handmade sellers have better margins on average, with 52% earning profit margins between 11-25%.

Now, there are several key factors to consider when weighing up your options and deciding on the best Amazon business model for you. First, there is budget. How much do you have to invest in an initial inventory? How much risk can you afford to take with your inventory?

Another factor to consider is time. How many hours a day do you have to dedicate to sourcing an inventory managing your stock, and shipping your products?  Also important is flexibility. Do you want to be able to work remotely or do you have an office space? Do you have space to store your inventory and packaging materials?

And last but not least, experience. How much experience in sales and marketing do you have? Do you have any resources in your favor that can help you throughout the process of sourcing inventory and posting your listings?

Now, before you decide on which Amazon business model to go for. I suggest investing some of your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Now, all in all, third-party selling is all about identifying the pros and cons of each Amazon business model and being realistic about how much time and money you have to invest. Once you have decided on the best strategy for you, stick to it. By being committed to a business model long term you are sure to see results from selling on Amazon.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

amazon return policy

How The Amazon Return Policy Affects FBA Sellers

In this video I explain the Amazon Return Policy and how the refunds and returns process works as an Amazon FBA seller, the costs involved and what you can do to reduce the number of returns you get.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

How The Amazon Return Policy Affects FBA Sellers - Audio file

How The Amazon Return Policy Affects FBA Sellers - Video transcript

Hey guys and welcome back to my channel. In this video I would like to go over how the Amazon return policy affects you as an FBA seller, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point.

So please consider subscribing and turning on your post notifications if you like channels that don’t waste your valuable time, with that said let's get right into this video.

Now, no matter if you’re a brand new seller or own a multi-million dollar brand, there’s something that all ecommerce businesses have to deal with, and that’s processing customer returns.

It’s always a little frustrating and disheartening when you see a return request come in. It’s not just that you’ll lose money on that sale, it also means your customer was unsatisfied with their purchase of your product.

Returns are just a part of life as an ecommerce seller, and there’s no reason to panic if and when you face one. In this video, I will go over Amazon’s return policy, what has changed, and how it affects sellers. Then, I will show you how to understand and reduce your return rate so you can earn more happy customers.

Now, with FBA, Amazon handles fulfillment and customer service on behalf of sellers, which includes customer returns processing. Amazon operates by its own customer return policy when determining if the item in question is eligible for a return.

As a seller, you have no control over whether a product is accepted as a return, even if it is clearly the buyers’ fault that the product is damaged or defective.

In most cases, customers can request returns within 30 days of receiving their order. But Amazon can and does make case-by-case exceptions and accept returns beyond that 30-day limit.

In the case of an exception, Amazon emails the seller notifying them that they have initiated a return and deducted the cost of the order from the seller’s account balance.

So what happens when the item is returned to Amazon’s warehouse?. After Amazon receives the customer’s return, it evaluates the condition of the product to determine if it is sellable or not. If the item was unused and still in new condition, Amazon will return that product to your inventory to be included in a future order.

If the item is damaged or in an unsellable condition, Amazon determines who caused the damage, which could be either Amazon itself, during fulfillment, or the customer. If Amazon caused the damage to the product, you’re reimbursed for the product return.

However, if the customer or shipping carrier caused the damage to the product, Amazon will not reimburse you, and the product will be marked “unsellable.”

For any item that is categorized as “Defective” or “Customer Damaged,” sellers must submit a removal order within 30 days after the returned item arrives at the fulfillment center.

If the customer does not return the product to an Amazon fulfillment center within 45 days of initially receiving it, Amazon will recharge the customer if they were already refunded, and will reimburse the seller for the item. Typically, Amazon automatically reimburses you after 45 days. In some rare cases, you’ll have to open a support case to get your reimbursement.

Returns for sellers who fulfill their own orders work a little differently from FBA. Amazon states in their seller-fulfilled return policy that FBM sellers must match or exceed Amazon’s return policy. That means you must accept returns within Amazon’s 30-day return window.

Also, all returns will be sent back to the address listed in your seller account, not to Amazon. You are required to refund the customer within 2 days of receiving the return shipment.

If you are a professional seller on Amazon, you will be automatically enrolled in the  Amazon Prepaid Returns Label program. So, if a customer requests a return and it falls within the accepted time frame, Amazon will automatically send the customer a prepaid return shipping label on your behalf through Buy Shipping Services. Individual sellers must opt-in to this program.

For any return requests made outside of the return policy, or those that are deemed exempt, Amazon will send you the return request for manual review.

What does this mean for FBM sellers? Unfortunately, it means the seller won’t have the opportunity to communicate with the buyer to try to remedy the situation before the customer is automatically refunded.

Now, what if a customer requests a return outside of Amazon’s return policy or the product is returned damaged? In some circumstances, Amazon allows sellers to charge customers a restocking fee when an item is returned.

A restocking fee is a percentage of the item’s price, shipping costs not included, and depends on the condition of the returned item. If you as a seller decide to accept a return outside of the 30-day return window or the product is returned is used, damaged, defective, or is materially different, you may charge the customer a restocking fee.

Items returned in original condition, within Amazon’s accepted time frame, cannot be charged a restocking fee.

Now, when an Amazon customer submits a request to return their order, they must choose a reason for the return. This will determine who’s responsible for the return shipping costs, the customer or the seller.

Amazon lists 72 different official reasons for a customer return. Generally speaking, customers are responsible for reasons related to preference, ordering the wrong size, or changing their mind about wanting the product. Sellers are deemed responsible if the customer cites functionality or damage-related reasons like “damaged due to poor packaging ” or “missing parts or accessories.”

Here are some reasons customers cite in the returns process, “Arrived too late”, “Not satisfied with the quality”, “Better price is available” or “Did not like color”.

So how do you find out why customers are returning your product. You should expect to incur some returns over the course of running your business. But you should also keep track of why customers are returning your products. Especially if you’re selling a private label product, you need to be aware of any recurring issues or problems your products may have, so you can fix them as soon as possible.

If you receive a lot of “defective” complaints about your product, Amazon may even temporarily shut down your listing until you resolve the issue. For example, if you sell a bicycle helmet and customers frequently complain about improper fit or receiving the wrong size, Amazon could suspend your listing, if not your entire seller account.

Before your product gets flooded with negative reviews, figure out what is going on. If you have unsellable inventory, you can request a removal order to have the product sent back to you so you can inspect each unit.

One way to see why customers are returning their products is by viewing your Policy Compliance section in Seller Central. .

In Seller Central, you will click on the “Performance” tab, then “Account Health.” In that section, you can view “Policy Compliance.” Looks like the Account Health Rating is in the green. But next to “Product Condition Customer Complaints” we can see that there is one complaint.

After investigating further, we can see the reason was for a “Defective” product. We can also see the action Amazon took, the listing was removed.

To have your listing reinstated, you must click “Appeal” and submit a plan of action to Amazon. Essentially, you have to explain to Amazon how you resolved the issue and the steps you’ve laid out to prevent it going forward.

You can view the reason for every return that was requested by doing a little more detective work. In Seller Central, go to the “Reports” tab, then “Fulfillment.” On the left-hand side of the screen, click “Customer Concessions,” then click on “FBA customer returns.”

Here, you will be able to generate a report that shows you all of your FBA customer returns within a specified date range. You’ll be able to see the Order ID, Title, Quantity, Fulfillment Center, Disposition, Customer Return Reason, and the Status of the return.

Pay attention to the Disposition, Customer Return Reason, and Status columns. Sometimes under Customer Return Reason, customers will leave a note that states exactly what was wrong with or missing from their order.

It’s best to stay on top of your returns so you can catch any major issues before your listing is taken down, or before customers start to leave you negative reviews.

In 2017 Amazon’s Returnless Refunds policy was introduced, to this day it still has sellers outraged that customers are able to keep some products and still get a refund.

Amazon decides to do this if the product value is low, if the return cost of shipping is too high, or if the product will be difficult to resell once returned. I am unsure of exactly where Amazon sets its price threshold, but I do know that it takes a lot of time and money for Amazon to process returns. In some cases, it’s just not cost-efficient. 

It often benefits the seller to just refund the customer without dealing with the hassle of returning an item, especially if the product was defective or damaged in transit. The real concern among sellers lies with Amazon automatically refunding the customer without the seller’s approval.

FBM Sellers can set Returnless Refund rules to their seller accounts under “Return Settings” in Seller Central. There, you can set the price range, product category, reason, and return window.

It’s clear that Amazon will do everything they can to please their customers. It’s why they have such a liberal return policy where customers can return anything they purchase for any reason within 30 days.

As with any such policy, you’re going to encounter some customers who abuse it and try to get a refund for nearly every purchase they make. Fortunately, Amazon catches on to behavior like this and will actually ban customers from shopping on the site if they detect return policy abuse.

If you want to sell on Amazon, you have to follow Amazon’s rules—whether you agree with them or not! And as I have mentioned, returns are just a part of running an ecommerce and Amazon business, or any retail business for that matter.

To help limit your return count, focus on creating a high-quality product and fully optimized listing with as much information as possible.

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

amazon pricing str

Amazon Pricing Strategy – 8 Ways To Maximize Sales & Profits For FBA Sellers

A step-by-step guide, A to Z, on the best Amazon Pricing Strategy To Use In Your Business In 2021! I will show you 8 Amazon pricing strategies to maximize your sales & profits in your Amazon FBA business.

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

Jungle Scout:https://bizwebjournal.com/junglescout

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

Amazon Pricing Strategy - 8 Ways To Maximize Sales & Profits For FBA Sellers - Audio file

Amazon Pricing Strategy - 8 Ways To Maximize Sales & Profits For FBA Sellers - Video transcript

Hey guys and welcome back to my channel. In this video I would like to go over 8 Amazon pricing strategies to maximize your sales & profits as an FBA seller, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point, with that said let's get right into this video .

Now, every seller’s goal on Amazon is to make as many sales as possible. There are so many factors that influence a customer to purchase your product, where your products rank among keyword search results, your review count and rating, whether your listing features quality images and informational copy, shipping speed, and of course, your product’s price all figure into the decision to buy.

Having the proper pricing strategy on Amazon for your private label brand is crucial. With the private label method, you’re not competing for the Buy Box as you would using retail arbitrage or wholesale methods, but you are competing with the other products within the search results.

Priced too high, your product may not entice customers, they’ll opt for your competitors’ relative affordability. Price your product too low, and you may start a pricing war with your competitors, sending both the value of your product niche and your own profitability on a downward spiral.

So how do you choose the perfect price for your product? There’s no one-size-fits-all strategy, the right price largely comes down to your product’s quality, your production costs, and what customers are looking for, all of which can vary from your competitors. That said, there are a few data-driven techniques that will help you arrive at the best price for your product.

When researching the right price for your product, it helps to understand the Amazon marketplace, in terms of both what consumers want and how other sellers meet those demands. So let me show you 8 strategies for pricing your Amazon products.

The first one is to understand your profit margin. Watching revenue roll in is great, but only when it covers the cost of sourcing, listing, and shipping your products by a healthy gap. That’s why it’s so important to calculate your profit margin early in the product research phase. Otherwise, you could eventually lose time and money on each sale.

Profit margin is the percentage of income you keep after all expenses, which include cost of goods sold, Amazon referral fees, FBA fees, advertising costs and other expenses.

We can roughly estimate our profit margin by considering the “Rule of Three.” Assume that the money from each product’s sale will be broken up in the following way: one third goes toward fees one third are eaten up by costs before it’s even sold such as taxes, and fees on your inventory, and one third goes to you as profit. Dividing our profit by the product’s price gives us our profit margin.

Amazon sellers should aim for a profit margin between 25% and 30% for their private label products. Achieving a comfortable margin isn’t just great for profitability,it also gives you some built-in wiggle room for your initial advertising spend. Once you’ve optimized your campaigns, these costs should go down,and profits up.

Before sourcing a product from your supplier, you should already have an idea of what you’ll charge for it on Amazon. You need to calculate your cost, Amazon fees, inbound shipping fees, storage fees, as well as advertising costs.

Analyze potential products for profitability, demand, and competition, and take all product-related costs into consideration. Identify your minimum and maximum price; Use your sourcing costs as a reference to calculate your minimum and maximum sales prices. These boundaries will keep your product in competition with similar items.

Remember: if your prices are too high, customers will buy from your competitors. Price your product too low, and you’ll eat your own profits. To avoid the latter, set your minimum price to your breakeven price, that is, the same amount of money it costs to produce it.

Note that you’d never want to actually sell your product at your breakeven price, you won’t make a profit that way! But knowing your minimum will help you from going too low.

You can use the Jungle Scout Extension to view a product’s average sale price. This will give you an idea of what your maximum price should be. If you do want to set your price higher than average, you’ll need to justify the hike which I will discuss later on in this video. 

Second is to price competitively. As a private label brand on Amazon, your goal should be to provide a great value to the customer. Value comes in the form of high product quality at a reasonable price.

Your goal should be to build a legitimate, unique brand on Amazon versus selling generic products. This creates more perceived value for your product and sets them apart from the competition.

Price new products with no reviews lower at first. If your product is brand new with no reviews, it may be wise to keep your price a dollar or so lower than your lowest-priced competitor. Use this as a short-term strategy until your product begins to gain traction and reviews.

Now, what happens if my competitors aggressively cut their prices? Entering a price war is a major concern for private label sellers on Amazon. In fact, two thirds of sellers are concerned about increased competition driving prices down.

Sellers who seek to drive sales through aggressive price-cutting will typically not last long as a seller. They’ll quickly realize that by driving prices down, they’re removing any possible profitability their product had, especially after factoring in advertising costs.

My advice: stand your ground. Don’t play along with “race to the bottom” tactics and destroy the product niche you’re selling in. Eventually, those sellers will be phased out when they lose profitability. Stay within your minimum and maximum price and focus on creating a great, optimized listing.

That said, you’ll want to keep an eye on how your competitors price similar products. Whether you are just starting out doing product research or expanding your current product line, it is important to track your competitors’ products over time to determine the product’s viability.

Use Product Tracker to track real-time sales, Best Seller Rank, inventory, and Buy Box price. You want to be sure that your competitors’ products are actually selling at a consistent price point, and that you’re not inadvertently entering a price war.

The third strategy is to differentiate your product. To justify setting a higher price than your competitors, you need to show customers why your product is worth more than a similar item.

You can’t just source a competitor’s exact product on Alibaba, slap your logo on it, and expect to sell it at a higher price. You need to consider the additional features, benefits, and materials your product offers the customer.

Here’s a simple place to start: read customer reviews for your competitors’ products to find out how they’re lacking, and improve on those pain points with your own product.

Can you use better materials in your product? Could you add a feature that improves the customer’s experience? These are the types of competitor-related questions you should ask yourself during product research. You can’t sell the same old product and expect a higher sale price.

Another great way to figure out which price your product performs better at is to run a split test, or A/B test. A/B price testing is simple: list your product at two different prices for a set amount of time, then compare its performance. This way, running a split test allows you to make data-driven decisions on pricing instead of just guessing.

You can run a manual A/B test or you can automate it using software like Splitly to track and gather the data you need. Splitly also has a feature called Profit Peak that automatically optimizes your price point based on market fluctuations, supply and demand, and many other variables.

The fifth pricing strategy I want to cover is to price products above Amazon’s free shipping minimum. Amazon Prime members receive free shipping on all Prime-eligible products, but what about buyers who are not Prime members?

Non-Prime members in the US pay for shipping on all orders below $25. That shipping cost can add an additional 5 to $10 to the customer’s order, which could deter purchasing. If you price your products above that $25 threshold, you may experience a higher conversion rate among non-Prime customers.

Moving on to Amazon pricing strategy number 6 which is to use “charm pricing”. Charm pricing, also known as psychological pricing, is the practice of purposely pricing products in a way that influences customers’ purchase behavior.

For instance, try pricing your product at $19.99 instead of $20. At $19.99, the product seems like a better deal, even though it’s literally one cent cheaper. If you’re selling a product that’s more of an “impulse purchase,” like a novelty item, using this pricing strategy may help increase your conversions as the customer may feel like they’re getting some kind of deal.

You can use A/B testing to see if charm pricing works for your product. Try prices ending in 99, 95, or 90 and see if they perform better than a round number.

By contrast, if you’ve listed an expensive or luxurious product, you could try going for prestige pricing. Luxury products tend to sell at prices ending in zero, think Apple gadgets and designer handbags. A round-number price may work better for your product, so try A/B testing prices ending in zeroes.

The next strategy is to set a Business price. If you didn’t already know, Amazon allows businesses to register for a business buyer account. This allows commercial customers to purchase products for their business tax-free, as well as reap other benefits such as bulk discounts.

As a seller, you can set business prices for your products that only Amazon Business-registered buyers will see. You can offer discounts and bulk prices, encouraging large orders from commercial clients.

To set up a business price in Seller Central, go to “Manage Inventory,” then “Preferences. Make sure “Business Price” is checked. Now, you should see the option to set a business price and quantity discount in your “Manage Inventory” section. Set your desired price and quantity, and you’re good to go.

The last pricing strategy I want to cover is to provide discounts using coupons. Adding a coupon to a new Amazon listing is a great way to get some initial sales rolling. Within keyword search results, Amazon will display a bright, eye-catching coupon offer underneath your price to entice customers. This can increase your listing’s click-through rate and conversions.

A great way to use coupons on Amazon is to actually raise your price slightly, then add the coupon to your listing. That way, customers still feel like they’re getting a great deal without discounting your product too much. Psychologically, adding a discount via coupon can be more effective than just lowering your price without a coupon.

It’s easy to set up a coupon through Seller Central. Go to “Advertising,” then “Coupons.” Click “Create a new coupon” and complete the steps that follow. You’ll be asked to enter the product you want to discount, choose your discount type, money off or percentage off, and a time frame to run the promotional pricing.

I encourage you to optimize your pricing strategy sooner rather than later. You could be missing out on higher profits, so put your pricing strategy to the test using the techniques I covered in this video. Amazon is an extremely competitive marketplace, and what works for your competitors may not work for you. Be thorough with price testing and you’ll eventually land on a price point that allows your product to make consistent sales.

Now, before we wrap this up. As you can see, there are a lot of steps involved in building an Amazon business. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

That’s all I got for you in this video. Thanks for watching and please make sure to also watch the next videos with more Amazon FBA tips that will show up right about now.

How To Use Amazon International Marketplaces To Scale Your FBA Business

I will be introducing you to the Amazon International global selling program that allows you to sell internationally with Amazon FBA in 2021. By enrolling in this program, not only will it help you increase your sales velocity but also give your brand international exposure on a worldwide scale. The global selling program and the Amazon international marketplaces make selling internationally much easier to do so. This step-by-step tutorial will show you exactly how. So enjoy selling worldwide with Amazon FBA!

Do you want to know how Amazon FBA works and how to make money from it in 2021?

Join the FREE Amazon FBA Training & Learn How To Make A Full-Time Income Online:https://bizwebjournal.com/amazontraining

If you're looking to start a business selling products on Amazon, then you'll need to know and understand the product listing criteria and how to rank on Amazon FBA. Yes, you can start making money selling on Amazon, regardless of your experience selling online.

Amazon is one of the best opportunities to make a passive income and earn money from anywhere in the world. Gone are the days of directly exchanging your time for money. That's the old model. The new model leverages the incredible opportunity that the internet affords us.

Whether you want to make money working from home, or just want a side hustle, understanding how much it costs to start selling on Amazon will give you the upward momentum you need to launch your Amazon private label business today!

The best part about selling on Amazon is that the retail giant does all the work for you. You'll never have to pick or pack or ship a product, ever. Gone are the days of dealing with fulfillment or customer service requests. Amazon does it all for you. All you do is collect the income.

But in order to get there, you need to get on the road to building your Amazon FBA business today. Tune into the video now to discover just how powerful of a passive income machine Amazon can be and how you can start making money from it no matter where you live in the world!

How To Use Amazon International Marketplaces To Scale Your FBA Business - Audio file

How To Use Amazon International Marketplaces To Scale Your FBA Business - Video transcript

Hey guys and welcome back to my channel. Today I would like to go over how to scale your Amazon FBA business using Amazon international marketplaces, so be sure to watch all the way through so you don't miss any of the important details as we do have a lot to cover.

Now, before I hop into this video, if you are new to this channel you're going to want to subscribe as I talk about the best ways to make a full time income with Amazon FBA and always get straight to the point, with that said let's get right into this video.

Now, while taking your products to the international market has its challenges, it can also bring great success. Because of its global reach, Amazon is a popular choice for ecommerce sellers looking to tap into the world market. But before you take your own business across borders, here’s everything you need to know about selling internationally on Amazon.

Amazon Global Selling allows Amazon sellers to list and sell their products in any of the retail giant’s marketplaces in North America, Europe, Asia-Pacific, and the Middle East. When a customer purchases a product from Amazon’s Global Store, they do so through another country’s Amazon website.

The Amazon Global Store simplifies customers’ international shopping experience in several ways. It converts prices into local currency. Its prices include the cost of the item + import duties, taxes, and any other fees. And shoppers can select a variety of shipping options, as well as track and receive notifications about orders.

While Amazon has customers in more than 180 countries, it has 14 marketplaces where Amazon global sellers can list their products.

Selling your products on Amazon outside of the United States has numerous advantages and disadvantages sellers have to consider before expanding where they sell. Of course, one of the major benefits of selling in more countries is the opportunity to increase your sales.

However, there are many challenges selling internationally. You’re dealing with different currencies, you’re dealing with different languages, you’re dealing with returns in different countries. You’re dealing with shipping and logistics issues.

And then you have your customer service issues. So there’s a lot that you really have to think about before you jump into these markets.

But in my opinion all these hurdles are worth it considering you will reach a larger customer base. By selling on one of Amazon’s international marketplaces, you get immediate access to new customers across the globe who can discover your product.

You will also increase your sales. Reaching new customers provides the opportunity to grow your product sales, while you are working with a trusted brand.

While Amazon shoppers in Japan, for example, may not be familiar with a personal brand, they are familiar with the Amazon name. By expanding into this new marketplace under the Amazon name, you won’t have to deal with the challenges of establishing your own brand in an entirely new market.

And if you opt to use Fulfillment By Amazon to sell in other marketplaces, Amazon can greatly simplify the international selling experience. Amazon will fulfill international orders on your behalf, handle customer returns, and even provide customer service in the local language.

With all the benefits of selling internationally on Amazon, it may seem like a no-brainer, but there are challenges for sellers as well.

Reviews don’t appear across all Amazon marketplaces: If a customer in America purchases your product and leaves a glowing review, it won’t appear on Amazon UK for example, to entice British consumers to buy.

Of course, this also means that any negative reviews you receive won’t appear across marketplaces. However, reviews are an important factor in consumers’ buying decisions. The purchase likelihood for a product with five reviews is 270% greater than the purchase likelihood of a product without any reviews.

Marketing best practices also vary from country to country. You may be effectively marketing your products in the US, but you may encounter challenges if you try to market your products the same way in other countries.

Differences in language and culture mean you’ll have to adapt your marketing copy and strategy. You’ll have to do your research or possibly work with a consultant to make the most out of selling in a new Amazon marketplace.

You could also run into increased competition: When you enter a new marketplace, it’s likely you’ll encounter similar brands or products that you didn’t have to compete with previously.

If you opt to fulfill orders yourself instead of using FBA, you’ll be responsible not only for packaging and shipping sold items but also for dealing with customs, handling customer returns, and providing customer service in the local language. You may even have to hire local help to assist with these duties, which will cut into your profits.

Now, let’s go over the cost of selling internationally on Amazon. There are a variety of fees associated with selling on Amazon, and if you’re already an Amazon seller, you’re likely already familiar with most of them. These include your selling plan, referral fees and ad fees, as well as Fulfillment By Amazon fees.

As a US seller, you can choose between two selling plans, professional or individual, and the option you select depends on your number of products and expected sales volume.

However, Amazon sellers must also pay a monthly fee for every active seller account they have in another country, and these vary by marketplace. For example, if you want to sell in Europe, you’ll have a similar option between two seller plans: Sell a little, Amazon’s Basic plan, or Sell a lot, Amazon’s Professional plan.

As you can see, there are several similarities between the Individual and Pro seller plans in America and Europe. However, there are also important differences, such as the number of items you expect to sell and the subscription fee itself. You’ll also encounter different referral fees and FBA fees when selling in other Amazon marketplaces.

Now, let’s go over the 4 steps you will need to take to sell internationally on Amazon. Here’s how to get started.

The first thing you’ll need to do is choose which Amazon marketplaces you’ll sell in and which products you’ll list. There are several factors to consider, but you can use the following questions to guide your decision.

Will you focus on one product or several? It’s tempting to list everything in your inventory, but start with a best-selling product or two and see if it’s a good fit for that particular marketplace.

Are the products acceptable for international shipping? Shipping regulations differ widely by country and provider, so it’s important to do your homework before attempting to list certain items for sale in certain markets.

For example, if you sell devices that contain lithium batteries, you may not be able to ship them to Germany. Or, if you sell children’s toys, you won’t be able to ship any gun-shaped toys to India.

Also, what is the market and culture like in this country? Cultures and markets vary greatly from country to country, so what sells well domestically may not be remotely popular, or even appropriate outside of America.

You also need to know what are the major shopping holidays in this country? Holiday sales are a big part of most ecommerce sellers’ annual profits, so it’s important to consider if the markets you’re interested in have the same or comparable holidays, especially if such sales make up a large portion of your sales.

Do your products comply with legal regulations in this country? Every country has different product standards in place that are established by governments and regulatory groups to protect citizens, and countries may also have laws pertaining to intellectual property rights that may prevent your selling there.

Before listing any of your products in other Amazon marketplaces, do your research to ensure that your items can be legally sold there.

Are your products compatible with this country? Just because your product can legally be shipped and sold and may even be popular in the country you have in mind doesn’t necessarily mean it’s a good fit for other reasons.

For example, if you sell mattresses in America, you’d encounter difficulties selling in the United Kingdom, which has different standard mattress sizes.

The big takeaway here? Do your homework. Pick your best-selling products. Research what’s selling on Amazon in international countries and see if your product is competitive. Then, go ahead and list, but list slowly and test the logistics.

Now, before you can begin listing and selling products in other Amazon marketplaces, you must first set up Amazon accounts for the ones in which you want to sell. For example, if you’re already selling in America and want to sell in the United Kingdom, you’ll need to create a new seller account on Amazon UK.

Each marketplace has specific requirements for registration as well. Whereas in North American marketplaces, you’ll need to provide a credit card, phone number, and tax information, if you’re registering in a European marketplace, you’ll also have to register for a value-added tax identification number and provide that information as well.

Next, you’ll need to set up your payment information. Because you’ll be dealing with various types of currency, Amazon recommends using its currency converter.

Once this step is completed, you’ll be able to begin listing products to sell in the new marketplace. Just as when listing a product for sale in the United States, you’ll need the following to create an Amazon listing in an international marketplace.

Product identification, product title, product description, product images, and keywords to help shoppers find your products.

When it comes to actually packaging and shipping orders to international customers, you have two choices: fulfillment on your own or Fulfillment By Amazon.

If you opt to fulfill orders yourself, you’ll prepare each order you receive for shipment and send it via a carrier that ships internationally. It’s also up to you to offer an excellent customer experience, which means that you’re responsible for ensuring that customers don’t experience delays or extra taxes and duties at customs.

You must also provide the customer with tracking information and ensure that all shipping expectations are met.

If you use FBA, you’ll import your products to the country you’re selling in, and they’ll be stored in a local Amazon fulfillment center. Using FBA allows you to speed up the shipping time, making your products more competitive in the marketplace.

Now that you’re selling internationally on Amazon, you’ll need to provide customer service and support just as you do domestically. However, this also differs depending on whether you use FBA.

For non-FBA users, you’ll have to provide customer support in a timely manner and in the local language, which can be a challenge if you’re located in a different time zone and don’t have the language skills to communicate effectively.

You may have to hire a local logistics provider or translator to assist. Also, when handling returns, Amazon requires that you provide customers with a local return address or offer free shipping for returns.

If you use FBA, Amazon will provide 24-hour customer support for you in the local language and will handle your returns, so you won’t have to obtain a local address.

Now that you understand Amazon Global Selling and how you can get your products in front of consumers across the world, it’s time to get started.

When you sell internationally on Amazon, you have countless options of what to sell and where to sell, so take things slow. Do your market research to determine which market you should enter first and which of your products are likely to perform well.

Once you’ve established a presence in a new country and are comfortable managing your sales, returns, and customer service, then you’ll be ready to branch out into another international market.

Now, before we wrap this up. As you can see, there are a lot of steps involved in taking your Amazon business international. And I wouldn't recommend piecing together everything by simply watching videos on YouTube. This is why I suggest investing your time in a great free training that can guide you through this process.

I recommend this training because this is the best training on the market and one that I have personally gone through. They walk you through every aspect of what it takes to start, grow and scale your Amazon business.

This training will build off of what I talk about inside my videos so I left a link for you in the description and if you're serious about selling on Amazon I encourage you to check it out!

Thanks for watching and please make sure to watch the next videos with more Amazon FBA tips that will show up right about now.

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