A Pew Research Study has shown that 55% of 18 to 29-year-olds in the U.S. use Instagram regularly. This is a large swath of a generation using this social media platform, which uses video and pictures rather than text to communicate with others.

Businesses that use the power Instagram has to offer can show their audience why they’re the best of the best – ensuring their growth and success among the millennial population.

How can a company be successful on a photo-sharing platform like Instagram? In order for success to be garnered, they need to use Instagram ads. Small, medium and large company advertisers have seen tremendous results from Instagram ads. It has resulted in mass awareness, a rise in mobile app download and an increase in website sales.

Instagram has an array of possibilities for any imaginative marketer. Do you want to learn how to advertise on Instagram?

Why Should You Consider Advertising On Instagram?

Instagram ads have garnered a lot of success in producing new business for companies. According to an eMarketer report, three-quarters of U.S. business with 100 employees or more will use create an Instagram advertising campaign during 2017.

The social media website provides several convincing case studies that show just how effective the ad features are. Instagram measures the success of each campaign using metrics like reach, awareness and ad recall rather than comments, like and follower counts seen with other social media platforms.

For instance, Read Dog Books is a monthly book subscription that used Instagram Stories to reach out to its audience. It also used an ad campaign for both Facebook and Instagram, encouraging people to sign up. What happened?

They got seven times return from the ad.

A 2016 Forrester study looked at the top 50 worldwide brands on social media. It noted there were 11.8 million user interactions on nearly 2,500 posts made by about 250 branded profiles. The information collected included the following:

· How top brands used social media networks

· The number of fans they have

· How often they were making posts

· How often users would interact with posts

According to Forrester, there are more than one million average Instagram followers for top brand – or five times more than what was seen in 2015.

What does this mean? It means Instagram users are not just following family, friends and celebrities. They’re also following brands they prefer. Do you want this to be you?

3 Kinds Of Instagram Ads You Can Use

There are three primary kinds of Instagram ads you have to pick from. It doesn’t matter what your goals are – attaining website visits, establishing brand awareness or boosting downloads for your mobile app – Instagram ads can assist you in attaining an engaging audience. If you’ve been asking yourself “How do I advertise on Instagram,” then you need to look at each ad type and determine how they can fit into your campaign.

Instagram Photo Ads

Companies can use photo ads to convey their story and show off products using visually appealing images. It allows you to market the brand to a large audience or to your local customers that will lead to higher impressions.

For instance, Suvinil is a Brazilian paint brand that began its Instagram ads campaign, targeting a certain demographic – people over 35. With the website’s segmentation tool, Suvinil was able to target folks who have an interest in their paint. In a mere two months, the campaign saw a 15-point increase in its Instagram ad recall.

Instagram Video Ads

You can create Instagram video ads that are 60 seconds long. However, information from Wista shows that it’s the first 30 seconds of the video that matters most of all. If your audience is hooked by them, they’re going to engage with your brand.

Many brands have been quite successful using this type of Instagram ads. For instance, Lightricks is a creative app company that uses Instagram videos to assist them in making the top of the download charts with their app Enlight. In fact, their direct-response video ads increased the company’s conversion rate 50%. They attained a higher reach and reduced its cost per install. This led to a 40 million post engagement as well. Enlight managed to attain over 300,000 downloads, making it number one in worldwide iOS paid app charts.

Instagram Carousel Ads

Carousal ads allow users to look through multiple images and use a call-to-action button that transfers them to a website. Think of these ads as a digital version of yesterday’s multi-page print campaigns. These ads provide the additional benefit of sending people to the website to find out additional information.

For instance, a new restaurant could show how many ingredients make one meal. Once the restaurant has peaked their interest, they can use the button that allows them to make reservations.

Rock ‘n’ Roll Marathon Series used targeted carousel ads to encourage folks to sign up for events during a one-day sale.

The company first targeted people who registered during a past event and established connections with a new audience – friends and family of runners who were also interested in the events. The company used a teaser video ad two days before the sale. The video increased awareness of the race and let people know of the upcoming sale.

It used targeted carousel link ads to people who had interaction with the video. The ad had runners that held signs to announce the low prices it had to offer, using a number of call-to-actions to encourage people to sign up.

Its campaign was a success, giving it a 52% increase in registrations.

Using The Call-To-Action Buttons For Your Instagram Advertising Campaign

Instagram, in 2015, added a multitude of new features like call-to-action buttons like Install Now and Shop Now. These buttons were created to encourage folks to visit the business and buy from it. These buttons can be linked to any area of the web – online or offline Instagram that fits into your company’s goals. Here are some Instagram Ad examples that have garnered tremendous success.

10 Popular Instagram Ads That Have Been Successful

Instagram for Business

Instagram for Business is a great example of Instagram’s advertising power. It uses the Food52, a recipe website, as what ad content could look like if people visualize it for their own Instagram accounts. If you go to Food52’s Instagram account, you’ll see the ad it has isn’t much different from the organic content they publicize. This allows their ad to mix well with their friends’ videos and photos.

Why Does This Work?

•  The Food52 had is an amazing food photo that has colors that contrast and uses both texture and lighting to make viewers hungry. Pictures of food are extremely popular on Instagram, with more than 189 million pictures listed under the hashtag #food alone.

• The ad uses symmetrical shapes and lines to lure viewers to engage with the brand.

• In an Eventbrite survey, more than 75% of millennials would rather spend their money on experiences instead of physical items, which is why images are more important than a picture of the website.

Samsung Mobile

In Samsung Mobile's ad for the Galaxy S6 Edge Plus smartphone, viewers can see the manual controls that have been built into the camera that allows for better photography.

The picture is a mid-shot of the phone that highlights the new features and provides folk with an idea of the produce is used. the picture of each screen showcases various locations, which means you can take amazing pictures regardless of where you take the photos.

Why Does This Work?

• The phones were pictured against a white background, which allows them to stand out. It’s a common practice, and it works.

• The pictures is a representation of a simple product demonstration. It’s an approach that allows people to review the new control features by presenting every photo mid-photoshoot, with distinctive white manual controls on the bottom of every screen.

• Its caption uses a play on words to ensure it stays memorable – the manual camera controls. When ads invoke an emotion, viewers are more likely to share and engage with it.

New York Times

The New York Times’ Instagram ad shows an infamous crossword puzzle, which challenges its viewers to solve it. This brings them into the offer to learn more about the New York Times and makes them excited if they solve the puzzle. If they’re happy, they’re far more likely to click or share the ad.

Why Does It Work?

• While the ad is standard, it encourages people to interact and solve the ad. This produces a higher level of engagement.

• The ad uses nostalgia marketing – using the popular Nickelodeon TV show “Hey Arnold” for its marketing tactic, ensuring you make the audience feel good about the brand and content.

Monster

This website is designed to help job-seekers find the right companies to work for. In its Instagram video ad, Monster uses laughter to demonstrate to job-seekers how they can address their gaps in employment with the help of Castaway (with Tom Hanks). Instead of saying they were abandoned at sea, the job-seeker says he was managing a crew on an island.

Why Does It Work?

• The ad uses video content that highlights what users want to see more of.

• It employs the curiosity gap to encourage users to find out more. After all, how does Castaway have anything to do with job hunting? It doesn’t, but it’s a way to explain gaps one has in their employment, using an easy-to-understand method.

Headspace

Users of the Headspace app get 10-minute meditation and mindfulness sessions each day. Its ad, while simple, is extremely effective – it uses a countdown clock that tells its users that 10 minutes is all they need to eliminate their anxiety. While it may not be the case, the thought is appealing as there are more than 40 million people in the U.S. who suffer from anxiety disorders.

Why Does It Work?

• The ad uses bright, warm colors to stimulate the energetic, courageous feelings within the body.

• It’s got a cartoon-style to it, so it stays memorable and helps with brand awareness.

• It includes emotional words like happier and anxiety, which also helps with brand awareness.

Blinklist

People who use Blinklist can spend 15 minutes of their time reading nonfiction books to get their lessons and key passages. In the Instagram ad, they promote a book on its service that users can read. The title of that book overlays a person using their cell phone.

Why Does It Work?

• The Blinklist ad has geometric shapes that divert the user’s attention to the key element of the ad. Shapes such as diamonds, squares and rectangles give the ad a conformed look that’s pleasing to the eye.

• Its caption has a broad appeal – even to those folks who don’t feel they have the time to reach. Empathy is a wonderful marketing technique that makes brands more memorable because it responds to their needs.

Bfresh

The Bfresh ad, which is a whole foods and fresh preparation market in the Boston area, uses a simple ad – a picture of its new store. It’s designed to catch the eyes of people who live in that region.

Why Does It Work?

• The fresh ad has been targeted to a specific location, adding to it some level of personalization with audience segmentation that helps boost the Instagram advertising return on investment.

• It offers the chance for future benefits – recipes, discounts, etc. – to followers who want to feel young, are interested in saving themselves money and want do-it-yourself food prep.

ClassPass

This ad allows fitness and gym enthusiasts a pass to various gyms and classes in the area of the booking system. The Instagram ad cunningly talks about the discount promotion they are using while provides viewers a glimpse into their service.

Why Does It Work?

• It has an appealing color scheme – purple, blue and green – and is ideal for both male and female viewers.

• The graphics don’t just tell users how the product can be used – they actually show the users how the product can be used by showing pictures of people working out.

• It has a clear-cut call-to-action that’s extremely compelling, letting users know that it’s a limited time only offer. The ad uses the scarcity principle where customers place a high value on something in limited supply.

Method Home

Method Home uses a video Instagram Ad to convey its line of eco-friendly cleaning products, which comprise of non-toxic ingredients. The video endorses its Method Home sweepstakes that are reliant upon the ad’s user engagement count.

Why Does It Work?

• The ad catches the eye. After all, it’s odd to see food, cups and plates floating mid-air. The ad’s uniqueness, along with its product, is certainly one people will remember.

• It uses the feeling empathy to communicate to its viewers. Many people know what it’s like to see dirty dishes that have piled up in the sink. The ad uses dish soap in a creative way – to produce strong, positive feelings to establish a powerful brand relationship. This can boost the Net Promotor Score.

How To Advertise On Instagram Successfully

If you’re going to create Instagram ads, you must have a Facebook page. Keep in mind that Facebook currently owns Instagram, which means both websites work hand in hand. The pages are for public figures, organizations and brands.

Similar to Facebook profiles, you can customize pages with events, stories, etc. When people like a Page, they receive updates via the News Feed. How can you successfully advertise on Instagram?

You’ll need to establish a Business Manager account. Here’s how you do this:

• Visit business.facebook.com.

• Hit Create Account.

• Type the name of your company, choose the primary Page. Type in your name and work email address.

• You’ll need to input the information for the rest of the fields.

• Find out how to add people to the Business Manager.

After you’ve set up the Business Manager, you must link it to your Instagram account.

• Visit the Business Manager.

• On the left-hand side, hit Business Settings and then Instagram Accounts.

• Hit Claim New Instagram Account.

• Type in your Username and Password and hit next.

• You’ll need to authorize at least one ad account to tie to the Instagram account. Hit the box adjacent to every ad account. Save the changes.

It may seem like a lot of steps to go through, but once you do, you can create Instagram ads.

• Go to Ad Creation.

• Pick an object on the list. There are only certain objectives allowable on Instagram – brand awareness, traffic, reach, engagement, app installs, conversions and video views.

• Some objectives will look different after you create an ad.

• Choose the Campaign Name, adding a name to it or using the default given name.

Once you’ve developed your ad, it’s time to find your audience.

Go to the Audience section to come up with your audience. Pick the characteristics like age, gender, behavior, location, interests, location and politics.

Find out what targeting options you can use.

Instagram Advertising Pricing: What You Need To Know

You may be asking yourself how much does it cost to advertise on Instagram and what the Instagram advertising rates are. Similar to Facebook ads, these ads provide many options to pay either by impression or per engagement. The average cost in the third quarter of 2016 was $0.72. If you’ve been given a particular budget for the Instagram ad campaign, you can input it into the Budget and Schedule section. Here, you choose the budget and ad schedule.

You can either go with a daily budget or with a lifetime budget. Be sure you choose the right one for your campaign.

• Daily Budget – This will set the ad up to run constantly every day. The algorithm automatically sets the spending pace. With the option, you have a minimum daily budget that’s based on your campaign’s factors.

• Lifetime Budget – This lets you run an ad for a certain period of time, which means the algorithm paces the spending during the time you outlined in the campaign.

You can manually set the bid options and optimization. In order to do this, you need to visit the Optimize for Ad delivery area, which allows you to update the ad. Go the Bid Amount to pick your manual bid.

• Go to Ad Set Name to choose a name for the ad set, or you can use the default name.

• Go to the Format section and choose what media you want the ad to be.

Look at the technical and design specs to ensure your videos and pictures are putting your brand in a positive light.

What Are The Recommended Photo Technical Specs?

• File type - .jpg or .png

• Caption - text only, maximum 2,200 characters

• Minimum resolution - 600x315 pixels (1.91:1 landscape) / 600x600 pixels (1:1 square) / 600x750 pixels (4:5 vertical)

• Maximum size- 30MB

• Maximum resolution - 1936x1936 pixels

• Image ratio - Landscape (1.91:1), Square (1:1), Vertical (4:5)

• Limited support for landscape format

• Image may not have over 20% of text. The Facebook text overlay tool will allow you to see the amount of text on the image

What Are The Recommended Photo Design Specs?

• Caption - text only, 125 characters recommended

• Image size - 1080x1080 pixels

• Image ratio - 1:1

What Are The Recommended Video Design Recommendation?

• Caption - Text only, 125 characters recommended

• File type- mp4 container ideally with leading mov atom, no edit lists

• Aspect Ratio - 1:1

• Video - H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

• Audio - Stereo AAC audio compression, 128kbps + preferred

What Are The Recommended Video Technical Specs?

• Caption length text - 2,200 characters maximum

• Video aspect ratio - Landscape (1.91:1), Square (1:1), Vertical (4:5)

• Maximum size - 4 GB

• Minimum length - 3 seconds

• Maximum length - 60 seconds

• Minimum resolution - 600x315 pixels (1.91:1 landscape) / 600x600 pixels (1:1 square) / 600x750 pixels (4:5 vertical)

• File type – Multiple file formats accepted

• Supported audio codecs - AAC, Vorbis

• Supported video codecs - H.264, VP8

• Frame rate - 30fps max

• Bitrate – There’s no limit on the bitrate file if using at least two pass encoding and your file doesn’t go beyond one gigabyte. If not, it’s eight megabits per second for 1080p and four megabits per second for 720p.

• Thumbnail image ratio – The thumbnail ratio needs to equal the video aspect ratio. It should also have very little text.

Be sure you add in details to the ad. Pick your headline, call-to-action and text. Hit Show Advanced Options for more creative choices.

Bear in mind this – creative options can differ based on the preferred ad objective. Under the Ad Preview, you’ll see various placements your ad is going to be shown on. As a default, all placements are chosen. You’ll want the ad to run simultaneously on Facebook and Instagram. However, if you want to show ads only on Instagram, hit Remove for all placements other than Instagram.

After you’ve developed your ad, hit Place Order. But, make sure it’s done the way you want before you do this.

Many people are going to see your ads, so you don’t want to have any mistakes in them. If you must, get a second pair of eyes to take a look. If you need to delay the schedule, do it, but go ahead and place the order.

What Are Some Instagram Advertising Tips To Keep In Mind?

Define Your Audience

It’s important to know who your target audience is, and Instagram ads give you some targeting capabilities that you should take advantage of. Instead of releasing a photo to everybody, send it to people who have a direct interest in what you’re offering/providing. Who is your audience? How old is your audience? What kinds of jobs do they work in? Are they active outside of work? Ask yourself questions that will help you to narrow down your respective audience.

Use Captions To Capture Their Attention

Pictures don’t always speak a thousand of words. Make sure to use captions to showcase your brand’s persona. Remember, its voice is a big part of your social media marketing plan. Ask yourself what qualities your brand should have – that you would want to promote. Create a list and use it to create an image. You can use several positive adjectives to talk about your brand and use them to create your voice.

Make Sure To Use Hashtags

Posts on Instagram that use one hashtag see a 12.6% higher engagement than posts that have no hashtags. When using them, be sure they’re respective to your posts and target your audience. Don’t overuse them because it makes reading the ad hard to do.

Make Sure You’re Consistent

Be sure that your brand’s Instagram posts use the same style and filter to have that consistent look. This ensures the audience recognizes you in their feed. According to researchers, 90% of judgments are made on just color. On top of that, the relationship between color and brand relies on the apparent suitability of the color for that particular brand.

Get A Performance Report On Your Efforts

Once the ads are running on Instagram, you need to watch to see how they’re performing. If you notice there are problems, you can go back and tweak the ad. If you notice mistakes or the image isn’t garnering the attention you want, change it. There are two places to find out how your ads are doing:

Conversion Tracking Software

A Look At Facebook Ads Manager

Facebook ads manager has an extensive dashboard that gives users a look at their campaigns. Without customizing the settings, you can find out information on the amount spent, cost per result and reach.

In the upper right-hand corner, you’ll see the Columns Performance button. Clicking on the drop-down menu, you’ll see where you can customize columns. This lets you pick the data you’d like to view. The data can range from CTR or CPC and can include certain things like Adds to Cart.

The following categories are what the metrics are categorized into:

• Apps (installs, engagement, cost per app engagement, etc.)
• Clicks (unique clicks, social clicks, CTR, CPC)
• Engagement (post likes, post comments, post shares, etc.)
• Events (event responses, cost per event response, etc.)
• Performance (reach, results, frequency, etc.)
• Settings (start date, end date, ad set name, delivery, bit, ad ID, and objective)
• Videos (video views, average percent of video viewed, etc.)
• Website (checkouts, payment details, adds to cart, etc.)

A Look At Other Conversion Tracking Software

With an array of metrics to keep track of, it’s not uncommon to overlook the bigger picture. In order to review your success, you need to have a marketing software and UTM codes used in ads to measure its effectiveness.

With the marketing software, you can look at certain tracking codes that will assist you in know how many leads (customers) are produced through the Instagram advertising campaign. The return on investment data can be used to develop more campaigns down the road.

After you launch your ad and start to get traffic and conversions, you can see what’s being generated. It’s important to understand what incorporating UTM codes in your conversion tracking can be tricky, which is why Uptrack was developed.

Should You Use Uptrack?

Uptrack is extremely powerful in providing you insight into what traffic sources are generating the most value. You can also know what ad campaigns are generating revenue and which ones are wasting your money. If you don’t know which Instagram ad is helping or hindering you, Uptrack gives you the information you need to make sound decisions.

Don’t waste your time, efforts and money going it alone. With Uptrack, your marketing campaign and business can be successful. It eliminates the uncertainty of your Instagram marketing campaign, as it allows you to strategically craft a campaign that does work.

Have you been advertising on Instagram? Please let us know in the comments below.

Video advertising offers marketers a great way in which to expand their reach and connect with their target audience. And, they can do it in all kinds of ways.

How so?

More consumers have turned their heads away from traditional media and are using digital video to get their entertainment, to become aware of brands and learn about the world.

According to a 2016 BI Intelligence report, digital video will attain nearly $5 billion in ad revenue because of the delivery channels, high engagement numbers, and 1.84% click-through rate. That’s more than any digital format available.

With cross-channel video ads, brands have changed the way they interact with customers at important junctions of the customer’s journey. In essence, they’ve turned visitors into conversions. With digital video advertising, brands can focus on establishing strong connections with their visitors – offering them niche-focused content that’s available on the various connected devices and digital channels.

Research firms, like eMarketer, have kept track on the value display advertising has had. What’s been seen is that, since 2013, there has been a significant rise in all digital channels

In fact, it’s believed that spending on digital ads – banner ads, video, sponsorships and rich media – will exceed the total ad spent on search advertising. That’s a firm reflection that marketers are going to more visual and connected advertising types – all to fit the change seen in consumers’ behaviors.

Most consumers want targeted advertising – ads that are relevant and convenient. They tend to engage with the material at a rapid pace and will ignore ads that don’t get their attention.

Consumers find that video advertising is much more stimulating because it meets their expectations in regards to content. Brands can quickly let consumers know who they are and visually entertain them, ensuring a strong conversion platform when it targets the right consumers based on their behavior patterns.

Marketers can use the following information that will assist them in using various targeting prospects and delivery methods – to develop highly effective cross-channel video advertising campaigns.

By integrating themselves on content networks, brands can offer highly-relevant and attention-grabbing videos to consumers through traditional, mobile or social methods. And, it all leads to three things:

• Better conversion

• Increase brand awareness

• Better retention

If a brand is to succeed in the market, they must not be willing to share the market with its competitors. It must be willing to expand its digital reach using video advertising that resonates with their audience in the form of digital content they want.

How Cross-Channel Video Influences The Buying Process

With the increase in digital content, there’s a change happening within the organization of video advertising. There are better targeting features and more delivery channels to consider and, because of this, video advertising lets brands reach their target audience through any preferred platforms – to attain a high return on investment.

A brand that uses a cross-channel video campaign will connect with consumers through mobile devices, smart TVs, social networks like Facebook and Twitter and websites. It allows them to show their content throughout the user’s journey. With more brand exposure, the chances of a prospect becoming a customer increase in spite of the competition.

For example:

A person is in the market for a new vehicle. They start the buying process by looking at various brands and models of vehicles that will meet their needs and desires. They gather information about these vehicles through reputable sources and, as this happens, targeted video ads are shown to the consumer in each stage – product information, closest dealers, etc. These ads – TV, mobile and social - help keep the search active in the consumer’s mind even when they quit doing research.

With a successful campaign in cross-channel video advertising, users are targeted with relevant content throughout the buying journey. The campaign will determine when the point of conversion took place.

Actionable exposure helps in the conversion process. How were users exposed? Did they see video display ads on reputable websites? Were they exposed to in-stream videos via their mobile device? Was it sponsored content from social media networks? Was the content shown on their Smart TVs?

Increased visibility ensures users become more aware of your brand and have a feeling of trust. Boost your company’s value by using each video platform

• In-Stream Video Advertising

• Display Video Advertising

• Social Media Network Video Advertising

• Mobile Device Video Advertising

A Closer Look At Each Video Advertising Method

In-Stream Video Advertising

What is in-stream video ads? It’s the ad that’s shown in a video play before the actual content plays. For instance, you see video advertising on YouTube – ads that are shown before a video plays. It’s a great way in which to reach a niche audience who is looking for video content to meet a need.

In most cases, a 15 to 30-second video ad is used before the start of a video. Google notes that these ads are extremely effective when the focus is on branding. Conversion rates tend to be lower than other types.

Your message and value need to resonate with the users with very little disruption as quickly as possible. Many platforms allow for users to skip in-stream ads after five seconds; it’s up to you to convey the message you want and provide a powerful call-to-action in that timeframe.

Motivate your traffic from the ads to other video content you have on your website to boost their video experience and increase the engagement. You want to be sure that the experience is a positive one by landing them on the relevant pages that correlate to what initially triggered them to watch the video. Implement remarketing code on the landing pages to ensure targeted ads are still delivered. This helps to boost awareness and leads to conversions even as users browse the Internet.

Display Video Advertising

With advanced audience targeting, your brand can show the relevant video material in text links and banner ads on sites users are already on and find trustworthy. By doing this, you’re using their authority to establish trust and lead to conversions through targeted solutions.

For instance, a person visits a website to read about designer shoes and finds a shoe retailer’s targeted auto-play video instead of the usual banner ad. This can get their attention at a key moment in their research process.

For effectiveness, you and the media buyer need to understand the audience that you’re targeting. Make sure the video content is relevant to the users’ interest and websites to boost the investments’ impact. In order to retain your audience and have a high ROI, you want actionable content that has a powerful call-to-action and clear message at the beginning of the ad.

Display ads are useful to bring in engagement using expandable, interactive media, rewarding users who decide they want to learn more and click on the ad.

Social Media Network Video Advertising

There’s no doubt how unique a platform social media networks are, especially when it comes to offering video content that extends beyond the promotional advertisements. Social media network video advertising isn’t like display and in-stream advertising methods. The videos of social media can be shared with other users, which means more people see them.

On top of that, sponsored videos are quite similar to organic content and come with additional specs that let people like, share and talk about the content.

The majority of social media platforms lets markets to share their videos right in the news feeds of their targeted market. This can generate an organic reach. Develop video content that’s focused on users’ interests and demographics and then use paid measures to boost the exposure, so there’s a higher engagement.

Marketers can opt for silent auto-play videos. Make sure to provide something eye-appealing and valuable.

A Locowise study found that Facebook viewers would watch a video for 18.2 seconds even with the average video being 55.3 seconds long. When you add persuasive, captivating content and pictures in the first three seconds, you increase your brand awareness and retention rates.

You also want to be sure that the thumbnails are persuasive enough to keep people from still scrolling so that they’ll take time to engage with your material. By using these strategies, you can reduce your cost-per-acquisition rates and boost the conversion rate.

Mobile Device Video Advertising

eMarketer believes spending on digital video advertising will double by 2019 due to the rise of mobile video. With more and more people using mobile devices to access the Internet, content consumption trends have changed. Mobile consumers want relevant material quickly so they can continue with their business.

According to recent information from Cisco, mobile users would rather view content in video format. In order to stay visible, brands will need to change with the consumers’ behavior.

Mobile device video advertising offers the same kind of options as seen on the desktop but it has two key advantages to them.

Research by both Ipsos and Google noted that mobile video keeps people’s attention longer and leads to more engagement in real-time.

68% of mobile device video cannot be skipped, which means more valuable mobile views that can lead to higher click-through rates and video completion.

Brands should take advantage of this by ensuring they have actionable videos that last between 15 and 30 seconds long and responsive design content – content that will change with the various screen sizes. They should also use coding videos in HTML5 VPAID to help them to use interactive pre-roll/mid-roll/post-roll video no matter what screen size, device or in-application.

Programmatic TV is regarded as the most exciting video advertising advancement, as it lets marketers send digital video advertising via people’s Smart TVs. Rather than the conventional show ratings, the programmatic TV advertising platform lets brands use the audience data to show videos that relate to them through linear TV, addressable TV outlets and connected TV. It ensures both operational efficiency for marketers and value for consumers.

It’s important for brands to develop video content that can be adapted to any screen size since users may watch the material on mobile devices or smart TVs. Programmatic TV advertising lets brands target users already used to watch video advertisements. It also lets marketers refocus on website visitors who didn’t make a purchase, their competition’s consumers and users who move from one device to another.

How To Effectively Carry Out Your Video Advertising Campaign

In order to make the most of a video advertising campaign, it’s imperative you come up with a cross-channel strategy that uses all forms of delivery methods. This will help you to engage with users at all buying stages and on all devices.

When consumers are exposed to a brand through videos, it increases their awareness and betters the conversion rate. No matter what advertising platform you choose, there are some key points to remember:

• Make an investment in quality production

• Create content that’s relevant to your target audience and devices

• Use the audience data to ensure content is relevant to the right people

• Use retargeting to track consumers on all devices

• Pay by completion or views to keep high conversion and impression numbers

• Watch the site traffic, channel subscribers and video shares

• Set up goals within the analytics platforms to watch the online conversions

• Show powerful calls-to-action at the start and end of the videos

• Inform people of your story, using sound or not.

• Use attention-grabbing content and pictures in the first three seconds of the video

6 Key Methods To Attain High Facebook Rates Of Video Play, Engagement and Conversions

If you're one of the 1 billion active users on Facebook, then you’ve likely noticed a recent surge of video content taking over your News Feed. And if you’re anything like me, you’ve found this content shift enhances your Facebook browsing experience in most instances.

Display Videos That Don’t Need Sound

It may seem odd that a sound with no video can make an impact. However, if you think about how you watch Facebook videos, it’s not that difficult to understand. People are using browsing their news feeds to kill a little time – during a commute, at a public location, work break, etc. Sound is generally not necessary in these cases, and the chances of them listening to video ads on Facebook are low.

If your video needs sound to make sense, consider adding captions. According to Facebook, it will let advertisers easily add captions on their videos because they know sound is an issue. Facebook noted their own internal tests show that video ads that have captions increase the video view time by 12%.

Use CMP Bidding To Make Sure You Have Autoplay Ads

Advertisers avoid using autoplay in many locations, but Facebook is the one location you don’t want to do this. Facebook is a place of distractions, and you want your ads to be seen. If you play the video right away, the chances of them stopping and watching the video are higher. If you want autoplay, you’ll need to bid on a cost-per-impressions method instead of the cost-per-click one.

Immediately Make Your Point

Did you know that some video ads on Facebook can last up to 120 minutes or two hours? That’s a relatively long time, and it’s unlikely anyone is going to watch that long of an ad, especially on a social media site.

Video length is important when you’re talking about business videos. According to Wistia, people will watch 80% of a 30-second video. The longer the video is, the less people will watch. Therefore, take the traditional media route of adverting – short, sweet and right to the point.

Advertise Well-Performing Video Content

Before you run ads, ask yourself which videos are doing well on Facebook or your website? What webinars do you have that are leading to higher engagements? By looking at the metrics and knowing what the video content’s play rate is, you can find out what videos are worth the investment. The best thing you can do for your brand is to promote the best material you have.

Be Tough and Clear With The Audience

When it comes to your video ads, you want to be tough and clear with your audience. Since there is so much going on in the social media world, you need your video ads on Facebook to get through the clutter and engage with the folks on points that matter to them.

Be Mindful Of Video Stats

Once you notice your video ads on Facebook have resonated fairly well, you need to determine if the money you spent is giving you any kind of return on the investment. Are people watching your videos? If so, how many people are watching them? Are they click on the ads? Are they coming to your website after they watch the videos and ads?

By learning how your video ads on Facebook are impacting the target audience, you can better the production and advertising campaign to ensure a positive response for your business.

What You Should Understand About Video Ads On YouTube

The online video ads that show up on YouTube when a person streams videos may appear to be only from well-known, international, corporate brands with experienced marketing teams. However, did you know that small businesses and individuals can also get in on the YouTube ad service Google provides? That’s right!

Anybody can use the Google-provided service to raise an awareness of their brand – to help them increase conversions and sales. How can this be done?

Start With The Basics

It’s important to remember that YouTube is a video-dedicated platform, which means your ad must be in video format to work. The task might feel a little overwhelming at first, especially with so many technological resources at your disposal. The good thing is that the task isn’t as bad as it once was 10 years ago.

To create a video, you just need some creativity, computer smarts and a free editing software that can be done with your smartphone. While you could hire someone to assist you, you don’t have to go that route to make a positive impact. It’s more important that your message is clear and simple.

Choose The Kind Of YouTube Ads You’ll See

After you’ve developed a campaign ad for YouTube, you’ll notice the two key options to choose from for your ads:

Non-skippable Ads – These video ads should run no more than 20 seconds long. They will cost you per impression, meaning every time the ad is viewed, you’ll be charged as the users can’t stop it. While they tend to have good engagement rates, users don’t like them because they’re intrusive. Don’t send the wrong message to visitors about the brand.

Skippable Ads – These are called TrueView ads, which means they don’t force the viewer to watch them. You only pay for them if a particular action has taken place. These are two ways in which these ads can be seen – in-stream or in-display. For both types, YouTube doesn’t impose a maximum length, but they should be less than three minutes.

When you want an ad that’s not very invasive, then you want the in-display advertising form. If you’d rather be subtle about your ad and are focused on quality interactions, in-display ads are what you go for. The ad shows up in thumbnail format with text at the bottom left-hand corner. There’s a link to the content at the top right, which gets their attention when they’re looking at related videos. The only time you’re charged is when users hit the link and view the ad.

Should You Skip or Not Skip Your Ads

The most popular kind of ads streaming on YouTube is the in-stream ads. They tend to play at the start of or during videos, which can interrupt the content the viewer was watching. The viewer can skip the video after five seconds – the critical time for the ad to be effective.

While there is no time limit for these kinds of video ads, 51% of all advertisers go for 30 seconds. Again, you’re only charged when there’s interaction. If the viewer:

• Clicks the link in the ad

• Watches at least 30 seconds of the video

• Watches the entire video

This tends to mean that viewers had an interest in your ad that could have a positive effect on your budget.

Targeting Your Ads

Your ad’s effectiveness and how much you pay for the YouTube campaign is going to be determined by the quality in your targeting. If you create a campaign with various version, you’re ensuring that your ads are seen by folks who have a particular interest in what you’re offering.

When it comes to the cost of the interaction, AdWords will determine what the payment amount is based on the keyword you choose along with placement, demographics and varying factors. Be aware that you’re charged more for specific targeting – you pay more to advertise to the entire world, not just your town. Competition for keywords may be slight in some parts than in others, and that can affect the cost-per-view.

With complex algorithms by YouTube and AdWords, it’s difficult to know what your cost will be. Instead of focusing on cost-per-view, look at it as return on investment. You may pay more for certain targeting, but if it’s leading to more conversions, you’re really paying less to attain higher quality viewers – viewers who could become a customer.

What Are The Targeting Methods?

YouTube has a plethora of targeting methods that will ensure your brand’s video ad reaches the right audience. With these methods, you can meet the goals and objectives of the advertising campaign. What are the methods?

·Demographics – Pick your viewer based on their age, gender, parental status, relationship, etc.

·Interests – Choose the audience based on their interest in certain subjects. There are subtypes of this category like in-market audiences, custom affinity audience and affinity audiences.

·Video Remarketing – This lets you interact with viewers based on prior interactions of your video ads.

·Placements – You can target certain YouTube channels that you don’t own or websites that are shown on YouTube and the Google Display Network.

Topics – Target ads to hit on certain subjects on both YouTube and the Google Display Network.

Keywords

Putting It Together To Create Your YouTube Ad

That’s the basics! Now, if you like the idea of your videos ads running on YouTube, it’s important you develop a plan and carry it out. The key point of any plan is to know what the end result is to be. Do you want more traffic on your website? Do you want people to subscribe to your mailing list? Would you like to increase the sales?

No matter the reason for your campaign, you want to be specific enough so that you can create a worthwhile approach to meet the goals. Learn who your target audience is and do research on how to interact with them. The point to remember is to tell a clear story that entices viewers to take some action. If you go with the In-Streaming method of advertising, use the five-second rule to get their attention quickly.

One Last Point

It’s important to remember that a successful video advertising campaign isn’t going to happen right away. In fact, it’s all about trial and error – what works and what doesn’t? If you see your ad failing miserably, don’t give up. Try something else. With pay-per-view, you can afford to try various formats to find the format what’s right for you and your brand.

Have you done any video advertising? Do let us know in the comments below.

When a video has been posted to YouTube, and it doesn’t get any views, is the video even really there? That’s the burning question video marketers often have. Here’s a sobering fact: 300 hours of video is uploaded to the popular social media video site every minute.

How can someone get their message out when they need to compete with numbers like that?

If you haven’t heard this before or if you had, it needs to be reiterated – 2017 is video’s year. More businesses are putting their attention on web content, and in order to do that, owners must find a way to set themselves apart from the competition.

A business must have the finesse to promote their YouTube channel – a channel that’s getting recognition for their content instead of one that is just taking up space. Do you need a little assistance promoting your YouTube channel – to ensure that you get the views you always dreamed was possible?

11 Tips To Improve Your Business’ YouTube Channel To Get Views

Come Up With Eye-Catching Titles

Ask yourself what catches your eye when you determine what to watch on YouTube. Most times what catches your eye first is going to be its title. Make sure that you lay out exactly what that video is about in your title. Make sure the title is short and concise while also including keywords and descriptive.

A long video title will be cut-off or has no proper description of it. These kinds of titles are often bypassed.

If you want to increase the chance of being found, make sure you have pertinent keywords that closely relate to the material. Your video title should resonate with your viewers much like the headline of a news story resonate with readers. If you want your audience to listen to what you have to say, your title must “speak” to them.

Design A Clear Thumbnail

Besides a respectful video title, its thumbnail is another important part of promoting the YouTube channel. You may have the best title out there, but if you have a thumbnail image that’s not clear or looks odd, the target audience isn’t going to want to share or click on the video. If your video is of an animal doing something strange, you want the thumbnail that represents the video. Don’t choose a blurry picture for the channel.

How can you design a thumbnail that catches your viewers’ eyes?

• · Make it large since the image is often used as a preview image in site’s embedded player.

• · Ensure the resolution is 1280x720 with a minimum of 640 pixels.

• · Upload the thumbnail in image formats – .PNG, .GIF, .BMP or .JPG.

• · Keep in under the 2-megabyte limit

• · Use the 16:9 aspect ratio since this is generally seen in YouTube previews and players.

If you’re going to promote the YouTube channel, you want material that makes sense. And, your thumbnail will be an integral part of it all.

Optimize The Channel

Here is great example of YouTube channel branding by Gary Vaynerchuk

Be sure to come up with a clear, concise profile and offer an in-depth description about the channel. You want the profile to fit the brand and coincides with the other social media channels you use. Make sure they’re similar in:

• · Backgrounds

• · Colors

• · Custom layouts and banners

• · Logos

• · Social media icons

According to Kissmetrics, if you brand a channel, it offers a more consistent experience for your YouTube viewers and subscribers. You want the channel to resonate with the brand you’ve worked tirelessly on – to help with all the efforts you are making to promote the video channel.

Optimize Your Channel/Video For SEO

In order for your videos and channel to be found, you need to optimize it for search engine optimization. You may not know this, but YouTube is the second biggest Internet search engine. Therefore, SEO will ensure your videos are found when people search for related material.

YouTube’s algorithm will consider the following factors when they classify videos in the search results.

• · Title tag information

• · Tags

• · Description tag keywords

• · Audience retention

• · Video length

• · Likes/dislikes

• · Comments

• · Subscriber numbers after video’s are done

What is it that you want folks to find on their search to find your brand? Come up with that, then work in reverse to promote the channel.

Here are some other tips to keep in mind when doing SEO for your videos:

• · Create a long, but relevant video description – the more information YouTube has about the video, the better it’ll rank for the target keyword.

• · Use SEO for video keywords.

• · Attain views from outside YouTube social media communities – LinkedIn, Instagram, Quora, etc.

• · Encourage people to link and subscribe.

• · Develop playlists that are keyword-rich – a playlist rich with keywords provides YouTube with in-depth information about the topic. Plus, more text often equates to more views.

You can use one of these 2 tools to improve your Youtube SEO amongst others:

• Tubebuddy which is a great YouTube channel management toolkit

• VidIq which has a great free Chrome extension to help you improve your YouTube SEO rankings

Engage With The YouTube Community

Yes, search engine optimization (SEO) is going to ensure your YouTube channel becomes visible, but real engagement with your viewers is just as powerful. YouTube is like any social media network – it’s got a community. And, each topic has a sub-community within it. Therefore, your service/product will find a location for it to go in.

Make sure you find people who think like you and are active the YouTube community, subscribing to their channels. Be sure you watch videos that you really want to watch and offer feedback on it. Offer worthwhile insights in the comments section. Share videos that you think your community will enjoy.

When you help other YouTube users promote their content, it creates the feeling that you are an active member of the community. By doing this, it lets other members know about your channel. Or, as the old saying goes, “You attract more flies with honey than you do with vinegar”.

Hold Contests To Promote Your YouTube Channel

If you want to reach out to your subscriber base and viewers, consider holding a contest. Do you love free stuff? Well, of course, you do! And, so does everybody else. Who hasn’t shared a YouTube video for a contest in the hopes to win something?

Produce a call-to-action video that announces the contest, uploading it with a general description and the rules. Encourage folks to share it while also producing their own entries. What are some ideas for a YouTube contest?

• · Ask viewers to leave one comment to gain an entry

• · Ask your non-subscribers to subscribe to the channel for an entry

• · Run video contests where users must upload a video of themselves talking about or using the product/service

• · Let users submit a video of their own that other users will need to vote on

A contest is one way to get your audience talking and promoting your channels – it works for not just your subscribers but also the non-subscribers (who will eventually become your subscribers).

Work In Conjunction With Other YouTubers

A way to boost the reach you have on YouTube is to work alongside other YouTube users. You gain exposure via their channels, and you introduce your audience to new folks. Many times the people you’re working with is related to your industry, which means introducing your community to them adds value to their experience.

YouTube collaborations provide you with immediate exposure to a wider audience. It doesn’t matter if it’s a guest appearance, a shout-out, creating a video with each other, both you and your co-collaborator can benefit from the exposure you get. Some potential collaboration ideas include:

• · Mentioning one another

• · Guest appearance

• · Guest vlogs

• · Create collaborative video

By working alongside other users, you learn more about the process while also promoting your channel to build the community – to ensure it grows.

Engage With The Audience

It may seem obvious that you need to engage with and interact with your audience. However, it’s important to mention it because many fail to do it. If you want to promote your channel, you need to engage and interact with the audience. If subscribers have questions or any concerns, be you reply quickly and as thoroughly as you can. Don’t leave your commenters hanging in the wind unless you see that it’s obvious they’re up to no good.

You can also interact with the audience by doing a Q&A video. With a call-to-action video or through any social media channel, you can ask your customers/audience what they’re most concerned about it. Once you have their questions, answer them through a YouTube video. This provides you with new material and also helps the audience to feel invested in your business and channel.

Of course, it’s a way to let them know that you do care about their opinions because you’ve addressed them. If your audience is happy, they’ll be more willing to share the channel and videos to their friends, family and with other people.

Develop A YouTube Playlist

Another way for users to find your videos and share them is to have playlists. Playlists help viewers to watch more than one video at a time. The playlist ensures that once a video is over another is started. When a video isn’t in a playlist, they have to click to choose another video to watch.

Come up with a custom video list that is relevant to your brand and industry. You want the audience to share the playlist, not just one or two videos. What are some other advantages to having a YouTube playlist?

Here is an example of a playlist by Convertkit

It increases search rankings – playlists inspire users to spend their time watching the videos.

You have more chances to rank – playlists appear on YouTube and Google’s search engine results as well as suggested video sections.

Boost views for videos that are generally overlooked – mixture of both popular and non-popular videos.

Increase opportunities for keyword targeting – Playlists show up as separate entities, which supports ranking for keywords that were not used for individual videos.

When you have problems trying to promote the channel, make use of the curation skills to develop a playlist. With a playlist, you can see your views and engagement rates rise.

Use Calls-To-Action To Engage Your Viewers

Okay, so you’ve produced amazing content. That’s great! You’re not done yet, though. How can you produce content and get anywhere if you don’t ask your views to do something for you? Make sure to have a call-to-action added to your YouTube channel and video. It can be something simple like asking them questions or asking them to share your videos. There is an array of calls-to-action that can be used, and can work to promote your videos such as:

• · Contest/Giveaways

• · Free trial (works if you have subscription-based business)

• · Ask questions (gets viewers to engage with your company)

• · Vote now (produces some sense of ownership among the viewers)

• · Watch more videos

• · Complete a form

• · Sign up for webinars (if your business offers something like this)

The idea is to clearly provide viewers with what they need to be doing next to continue their interaction with you.

Promote The Channel Using Other Means and Networks

You don’t want your YouTube channel to be a vacuum. Therefore, place a link to the YouTube channel in the other social media networks, email signature, website, blog, etc. Be sure to share the videos and other important content posted on the YouTube channel via your social media accounts to establish and extend the community.

Make Use Of The InVideo Programming feature

The InVideo hasn't been used a lot, but it's a great way to include different engagement moments within your videos and help viewers find their way to other parts of your YouTube channel. It will allow you to do two things:

1. Include a featured video. This is a great way if you want to promote a particular YouTube video. It will show a small thumbnail of the video pop-up so that viewers can click on the video quickly and easily . It will keep them longer on your channel or they will make a mental note and come back to it later.
2. Embed a watermark. This can be done by uploading your logo or any other image across all the YouTube videos in your channel. The great part about this is that it allows viewers to directly subscribe to your channel if they hover over the watermark. Finding InVideo programming is a little difficult at first. It was called InVideo programming on YouTube, but now you find this feature by clicking on My Channel and navigating to either Branding (the watermark), or Featured Content (the featured video). You can click this link if you’re already signed into YouTube. Below is a screenshot of what the Featured Content page looks like:

As you can see, you have full control over how long and when your video (or watermark if you clicked Branding) will be displayed. You can create a custom message to go with your video. Simply update and you’re good to go.

Final Note: What Advice Does YouTube Offer For Cross-Promotion

Make announcements about your channel and videos on other social networking sites, as well as in forums and newsletters, and on television and radio. You want the YouTube channel to be linked in as many places as it can be.

Make use of YouTube’s APIs to produce badges for the website – these will show visitors the YouTube presence and give a link to the channel.

Permit embedding so other people can distribute material for you. Provide them with an embed URL that comes with every video that lets you embed videos in your website. Offer links to blogs that may want to show-off your material.

If you offer product review videos, be sure to provide as much information as you can for video tags – brand, model number, ISBN, EAN, UPC, and MPN.

YouTube is one of the most popular social media networks available, and it can be a powerful ally for your business’ marketing campaign. Use the above tactics to successfully promote your YouTube channel to garner success and increase the community you have on all social media accounts. Their are many online marketing tools available that can help you with your Youtube promotion efforts.

Do you have a YouTube channel and what have you done to promote it? Do you have any great ideas, please let us know in the comments below.

All marketers have one dream – to establish themselves as a leader with a large online presence and to get personal with their audience. It’s why you need to create an email list which you can grow with Facebook retargeting and set up an email marketing campaign.

What you need to understand is that creating that email list is just one part of the goal. You also have to get your email subscribers to convert.

And, that’s the most important portion of all your efforts.

Think about how you’d feel if your email subscribers were only opening the emails but not doing anything about them – other than deleting them.

Wouldn’t you be slightly aggravated by knowing the investment you made in developing that email was just tossed out?

Want to boost your email marketing efforts? Of course, you do! The best way to do this is to spend time retargeting your subscribers. And, using Facebook ads retargeting efforts is the primary way you can do this.

Does it work? Should you make an effort and create Facebook retargeting ads?

Can Your Facebook Retargeting Efforts Work?

First off, it’s important to understand what retargeting is? It’s an extremely effective marketing technique that lets you follow an audience, displaying ads that are relevant to them after they visit your website.

Retargeter.com suggests that retargeting lets brands get in touch with folks that don’t convert immediately.

Retargeting Your Email Subscribers – How Do You Do It?

While retargeting can be good, it does have its limitations. If using retargeting by itself, you don’t have the ability to keep an eye on emails – are they being opened and read, are the links being clicked on, etc.

And, just displaying Facebook Ads to the public isn’t going to do much good if you don’t tailor them with how they interacted with the emails. All you’re doing is wasting money.

However, with ConnectAudience, you can change all that. What is ConnectAudience? It’s a program that will automatically synchronize your email list to Facebook Ads manager and target people based on their behavior.

ConnectAudience allows you to target folks who have:

· Opened messages and clicks on links

· Opened messages but didn’t click on the links

· Didn’t get my email

· Didn’t purchase a product

· Live in a certain country

It offers an array of retargeting options. When you’re super specific, it can offer big results and boost your sales.

Connectio did a case study and promoted UpViral to its email list. They divided the list into two Groups – Group A and Group B. They wanted to know if they did FB ads retargeting would boost their revenue from a particular group, with group B being that group.

What it learned was this: thanks to retargeting Facebook ads to the people in Group B, they saw a 50% higher revenue and a 2021% return on investment.

10 Primary Reasons To Use Facebook Ads In Your Retargeting Efforts

You Can Get In Touch With Folks When They’re Not Busy

Here’s reality – everybody is busy. They don’t have time to slow down and stop to take in life’s beauties. And, the problem with this is that they may not slow down enough to look at the valuable offers you have to show them in an email.

They may also opened the email, read a small portion of it and decided that they need to look at it later. However, they get distracted and don’t do it.

However, if you use Facebook retargeting ads, you can capture their attention with a reminder about the offer, as they’re looking through the newsfeed. This can be done while they’re on a work break or at home relaxing.

You Boost The Retargeting Amount

You may be wondering how many times you’ll need to send your marketing messages out before your audience will convert. The answer to the question is many, many times.

According to research, people who are shopping for technology gear review more than 10 sources of information before they purchase anything. Younger shoppers look at even more sources for information – 21 pieces of information, in fact.

Based on the information from ConversionXL, most people make their decision subconsciously.

If you combine your email marketing efforts with Facebook ads, you can increase how often your message is displayed to the audience. This will get into their unconscious mind and can lead to a sale.

You Increase The Size Of Your Brand

When your message is seen everywhere, on various platforms, it becomes the company looking bigger than it actually is. When you have your ad on Facebook, it boosts the popularity of the brand.

The great thing is that subscribers have no recognition of what you’re doing – they see the ad because you retargeted them on the email list.

Your Brand Will Be Remembered

When using ConnectAudience to import your email list into the Facebook custom audience, you can target those subscribers – even people who have unsubscribed from the email list. It’s certainly disappointing to see people leave your list, but you still give them a chance to convert by showing them FB ads in their newsfeed.

You Can Develop A Lookalike Audience

How great would it be to reach more than one million audiences who have similar tastes and interests that your current subscribers have? When retargeting on Facebook, you can use the Lookalike Audiences – this will let you generate a profile of the people on the email list.

This FB feature is extremely useful, as it enables individuals and companies to target prospective customers that are similar to their current audience.

You Attain Trust and Establish Your Reputation

If you want to keep your email subscribers’ trust, you should present yourself on social media platforms like Facebook and Twitter to get it. Today, people tend to trust only companies they can find on Facebook. If you’re in their inbox and Facebook, then they can get in touch with you when they need something from you.

If you’re on a social media platform they use, you attain free recommendations from people who see the ads you create.

Your Ad Revenue Is Spared

With a rise in clicks, the cost to run your Facebook ads drops. It also means more people are engaging with your brand, which means you can save the ad revenue for other areas. It’s also why you need to retarget your email subscribers or reach out to new audiences. These folks are more likely to convert.

You Create Social Leadership

Look at your current customers/clients as brand ambassadors. Use Facebook ads with testimonials from your customers to target those on the list that have yet to convert. With Facebook retargeting, you can showcase your credibility but don’t come across aggressive.

You Can Keep In Touch With Your Audience Anytime, Anywhere

No matter where your subscribers are from, you can use Facebook to stay in touch with them. Thanks to digital media, the majority of marketers are using both social media and email marketing to keep in touch with their audience.

With Facebook Ads, retargeting your subscriber base is easier because there are no restrictions on time or location.

You See A Boost In Campaign Response Rate

When you use Facebook Ads for retargeting, it allows you to reach folks that were exposed to your messages. This is especially useful for people who’ve opened the emails and clicked on the links.

By showing ads to the subscribers you currently have, you will have a higher response rate than if you targeted the general public who have never heard of you or don’t have any interest in your product/service.

What Should You Do Now?

All marketers want an engaging email list, which means they need to change their marketing efforts. They need to focus on retargeting their email subscribers using Facebook ads.

And, you can do this with ConnectAudience. You can easily import your developed email list into Facebook and produce a highly-targeted Custom Audience. With Facebook retargeting, you’re going to see the number of people engaging in your brand skyrocket.

It’s time to start your retargeting efforts!